{"id":26983,"date":"2022-08-26T12:28:29","date_gmt":"2022-08-26T16:28:29","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=26983"},"modified":"2024-01-01T08:57:06","modified_gmt":"2024-01-01T12:57:06","slug":"conversational-writing-style","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/08\/conversational-writing-style\/","title":{"rendered":"Use a conversational writing style in press releases"},"content":{"rendered":"<h2>Run the \u2018Hey, did you hear?\u2019 test<\/h2>\n<p>Having trouble nailing that \u201cbusiness casual\u201d tone you\u2019re aiming for? Try reading your message aloud \u2014 after a friendly greeting or phrase:<\/p>\n<figure id=\"attachment_30428\" aria-describedby=\"caption-attachment-30428\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30428\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/conversational-writing-style\/conversational-writing-style-1\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/conversational-writing-style-1.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"conversational-writing-style-1\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Hey, did you hear?&lt;\/strong&gt; Is your tone conversational? Then you\u2019re on the right track. &lt;em&gt;&lt;a href=&quot;https:\/\/www.shutterstock.com\/image-vector\/flat-design-conversation-bubble-icon-vector-470769704&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;Image by jemastock&lt;\/a&gt;&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/conversational-writing-style-1-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/conversational-writing-style-1.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/conversational-writing-style-1.png\" alt=\"Conversational writing style\" title=\"Conversational writing style\" width=\"450\" height=\"300\" class=\"size-full wp-image-30428 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/conversational-writing-style-1.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/conversational-writing-style-1-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30428\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/conversational-writing-style\/conversational-writing-style-1\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/conversational-writing-style-1.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"conversational-writing-style-1\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Hey, did you hear?&lt;\/strong&gt; Is your tone conversational? Then you\u2019re on the right track. &lt;em&gt;&lt;a href=&quot;https:\/\/www.shutterstock.com\/image-vector\/flat-design-conversation-bubble-icon-vector-470769704&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;Image by jemastock&lt;\/a&gt;&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/conversational-writing-style-1-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/conversational-writing-style-1.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/conversational-writing-style-1.png\" alt=\"Conversational writing style\" title=\"Conversational writing style\" width=\"450\" height=\"300\" class=\"size-full wp-image-30428\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/conversational-writing-style-1.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/conversational-writing-style-1-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30428\" class=\"wp-caption-text\"><strong>Hey, did you hear?<\/strong> Is your tone conversational? Then you\u2019re on the right track. <em><a href=\"https:\/\/www.shutterstock.com\/image-vector\/flat-design-conversation-bubble-icon-vector-470769704\" target=\"_blank\" rel=\"noopener noreferrer\">Image by jemastock<\/a><\/em><\/figcaption><\/figure>\n<h5 class=\"standalone\">\u201cGood morning, honey! In regard to the subject account mentioned above, please find the enclosed statement.\u201d<\/h5>\n<h5 class=\"standalone\">\u201cBy the way, Bob, let\u2019s figure out how we can leverage our bandwidth to incentivize our team to envision an impactful B2E interface, enterprise-wide. I think we can tee this up as a strategic synergy.\u201d<\/h5>\n<h5 class=\"standalone\">\u201cLong time, no see! The re-writing of the vocabulary of intemporal Irish heritage is a possible vector for submissions on the condition that this transposition is resolutely anchored in the 21st century through a contemporary lens that absolutely avoids drifting into the vernacular.\u201d<\/h5>\n<h5 class=\"standalone\">\u201cHi, everyone! I\u2019m so glad you could make this meeting today. We\u2019re going to discuss a very important topic \u2014 how we can redefine B2C partnerships, target collaborative infomediaries, harness 24\/365 Web services, engage plug-and-play e-commerce, drive proactive models, scale robust experiences and engage transparent models so we can facilitate out-of-the-box ROI. Who\u2019s with me?!\u201d<\/h5>\n<h5 class=\"standalone\">\u201cHey, did you hear? This position &amp; objectives are a new addition to the stable of existing Global Lubricant Solutions (GLS) functions. The role participates in the development of the ChevronTexaco Global Lubricants Innovation Solutions Vision and drives cultural change with associated front-end strategies and concepts that eventually become customer-facing differentiable Integrated Solutions.\u201d<\/h5>\n<p>I call this the \u201cHey, did you hear?\u201d test. If your copy sounds like the adults in a Charlie Brown special \u2014 \u201cWah Wah Wah Wah\u201d \u2014 after a simple greeting or phrase, chances are, your copy is too stiff, bureaucratic and jargon-filled.<\/p>\n<p>Fix it.<\/p>\n<p>____<\/p>\n<p>Gobbledygook courtesy of: <a href=\"http:\/\/www.plainenglish.co.uk\/campaigning\/awards\/2001-2010-awards\/2006-awards\/794-golden-bull-awards-2006.html\" target=\"_blank\" rel=\"noopener\">Golden Bull-winning direct mail letter<\/a> from the Crafts Council of Ireland<\/p>\n<p><a href=\"http:\/\/www.dack.com\/web\/bullshit.html\" target=\"_blank\" rel=\"noopener\">Web Economy Bullshit Generator<\/a><\/p>\n<p>A job opening announcement at Chevron, published in The <em>Chicago Sun-Times<\/em><\/p>\n<p>Hey, did you hear? Is your tone conversational? Then you\u2019re on the right track.<\/p>\n<div id='MMC-Clear' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-81\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Reach more readers with tight writing<\/h3>\r\n\t\r\n<p>Would your piece be twice as good if it were half as long? Yes, say readability experts.<\/p>\r\n\t\r\n<p>So how long should your message be? Your paragraphs? Your sentences? Your words? What reading ease level should you hit?<\/p>\r\n\t\r\n<p>Learn how to write clearer, more concise messages at our <a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><strong>clear-writing course<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Run the \u2018Hey, did you hear?\u2019 test<\/p>\n","protected":false},"author":6,"featured_media":30428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45],"tags":[13003,332,13004],"class_list":{"0":"post-26983","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr-writing","8":"tag-conversational-writing-style","9":"tag-press-releases","10":"tag-quotation","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use a conversational writing style in press releases<\/title>\n<meta name=\"description\" content=\"Hey, did you hear? 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