{"id":26718,"date":"2022-11-13T14:17:49","date_gmt":"2022-11-13T18:17:49","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=26718"},"modified":"2022-11-14T08:23:41","modified_gmt":"2022-11-14T12:23:41","slug":"how-to-interview-a-person-for-an-article","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/11\/how-to-interview-a-person-for-an-article\/","title":{"rendered":"How to interview a person for an article"},"content":{"rendered":"<h2>\u2018Get the name of the dog\u2019 and other ways to get creative material<\/h2>\n<p>I still remember \u2014 more than a decade later \u2014 one of the thousand heartbreaking stories about Hurricane Katrina victims, an AP report about the Superdome evacuation:<\/p>\n<figure id=\"attachment_30902\" aria-describedby=\"caption-attachment-30902\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30902\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/11\/how-to-interview-a-person-for-an-article\/how-to-interview-a-person-for-an-article-450\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/how-to-interview-a-person-for-an-article-450.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-interview-a-person-for-an-article-450\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Devil in the details&lt;\/strong&gt; Get Snowball\u2019s or Tubby\u2019s or Frisky\u2019s name. &lt;a href=&quot;https:\/\/www.flickr.com\/photos\/47000103@N05\/8161295976&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Charlie Stinchcomb&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/how-to-interview-a-person-for-an-article-450-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/how-to-interview-a-person-for-an-article-450.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/how-to-interview-a-person-for-an-article-450.png\" alt=\"How to interview a person for an article\" title=\"How to interview a person for an article\" width=\"450\" height=\"300\" class=\"size-full wp-image-30902 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/how-to-interview-a-person-for-an-article-450.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/how-to-interview-a-person-for-an-article-450-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30902\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/11\/how-to-interview-a-person-for-an-article\/how-to-interview-a-person-for-an-article-450\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/how-to-interview-a-person-for-an-article-450.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-interview-a-person-for-an-article-450\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Devil in the details&lt;\/strong&gt; Get Snowball\u2019s or Tubby\u2019s or Frisky\u2019s name. &lt;a href=&quot;https:\/\/www.flickr.com\/photos\/47000103@N05\/8161295976&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Charlie Stinchcomb&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/how-to-interview-a-person-for-an-article-450-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/how-to-interview-a-person-for-an-article-450.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/how-to-interview-a-person-for-an-article-450.png\" alt=\"How to interview a person for an article\" title=\"How to interview a person for an article\" width=\"450\" height=\"300\" class=\"size-full wp-image-30902\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/how-to-interview-a-person-for-an-article-450.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/how-to-interview-a-person-for-an-article-450-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30902\" class=\"wp-caption-text\"><strong>Devil in the details<\/strong> Get Snowball\u2019s or Tubby\u2019s or Frisky\u2019s name. <a href=\"https:\/\/www.flickr.com\/photos\/47000103@N05\/8161295976\" rel=\"noopener\" target=\"_blank\"><em>Image by Charlie Stinchcomb<\/em><\/a><\/figcaption><\/figure>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Many people had dogs, and they could not take them on the bus. A police officer took one from a little boy, who cried until he vomited. \u201cSnowball, Snowball,\u201d he cried.<\/div>\n<p>As powerful as that story is \u2014 the poor child cried until he vomited, for gosh sakes \u2014 the two most wrenching words are \u201cSnowball, Snowball.\u201d<\/p>\n<p>Why? Because details drive stories.<\/p>\n<p>As The Poynter Institute\u2019s editorial guru Roy Peter Clark counsels:<\/p>\n<h5 class=\"standalone\">\u201cGet the name of the dog.\u201d<\/h5>\n<h3>Three ways to conduct a good interview<\/h3>\n<p>Sure, there\u2019s a place for open-ended questions in your interview process. But good stories also require specific, tangible detail. So ask specific questions. Make sure the interview subject names names and numbers numbers.<\/p>\n<h4><strong>1. Get the name of the dog.<\/strong><\/h4>\n<p>Clark writes:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">A man ties a bowling ball to the neck of a fluffy, white, three-legged dog and throws the dog into Tampa Bay. The mutt is rescued and, eventually, adopted.<\/p>\n<p>I can\u2019t explain why, but the story is incomplete, and barely satisfying, without the name of the dog. In fact, I\u2019m more interested in the dog\u2019s name than the villain\u2019s name. Was its name Sid or Nancy, Butch or Fluffy, Aries or Ariel? The name of the dog makes the story real.<\/p><\/div>\n<p>So \u201cget the name of the dog, the brand of the beer, the color and make of the sports car,\u201d Clark counsels.<\/p>\n<p>William H. Broad named names when writing about the 1940 collapse of the Tacoma Narrows Bridge in an article about <a href=\"http:\/\/www.nytimes.com\/2010\/07\/20\/science\/20lesson.html\" target=\"_blank\" rel=\"noopener\">how engineers use disasters<\/a> to learn to improve structures:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">The span, at the time the world\u2019s third-longest suspension bridge, crossed a strait of Puget Sound near Tacoma, Wash. A few months after its opening, high winds caused the bridge to fail in a roar of twisted metal and shattered concrete. No one died. The only fatality was a black cocker spaniel named Tubby.<\/div>\n<p>Poor Tubby.<\/p>\n<p>Notice how \u201cblack cocker spaniel\u201d is more effective than \u201cdog\u201d and how \u201cTubby\u201d is more effective than \u201cblack cocker spaniel\u201d alone.<\/p>\n<p>The other day, I was working with communicators at a financial services organization on their content marketing pieces. For a story on the organization\u2019s financial camps for kids, they\u2019d written:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">As the weather warms up and the end of the school year looms, a familiar dread emerges among parents of preteens, middle schoolers and high school students: What will keep their children busy this summer?\u201d<\/div>\n<p>Pretty abstract; pretty dull. I encouraged them to find a concrete detail to liven things up.<\/p>\n<p><em>What have your kids done when they were bored?<\/em> I asked. And from the back of the room, one communicator yelled out:<\/p>\n<h5 class=\"standalone\">\u201cThey painted the schnauzer.\u201d<\/h5>\n<p>Oh, I think we have a lead, I said. What color did they paint him? The communicator answered:<\/p>\n<h5 class=\"standalone\">\u201cThey used Pepto-Bismol.\u201d<\/h5>\n<p>Oh, I know we have a lead.<\/p>\n<p>Just one more thing \u2026 What\u2019s the name of the dog?<\/p>\n<p>Frisky.<\/p>\n<p>Make sure your list of questions includes those that go to concrete detail. That\u2019s more important than whether you use a recording device.<\/p>\n<h4><strong>2. Ask \u2018What\u2019s it like?\u2019<\/strong><\/h4>\n<p>Sometimes, all you need to do to get a comparison is to ask. The question to ask to get a metaphor is \u201cWhat\u2019s it like?\u201d<\/p>\n<p>That\u2019s the approach Roger von Oech, author of <a href=\"http:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0446674559\/wwwwyliecomco-20?creative=0&amp;camp=0&amp;adid=0STXC6GW24BRH5KQ8XN1&amp;link_code=as1\" target=\"_blank\" rel=\"noopener\"><em>A Whack on the Side of the Head<\/em><\/a>, recommends. His workshop participants ask: \u201cWhat\u2019s it like?\u201d to create metaphors for the meaning of life.<\/p>\n<p>Two of my favorites:<\/p>\n<h5 class=\"standalone\">\u201cLife is like an unassembled abacus. It\u2019s what you make of it that counts.\u201d<\/h5>\n<h5 class=\"standalone\">\u201cLife is like a maze in which you try to avoid the exit.\u201d<\/h5>\n<p>What\u2019s popcorn like?<\/p>\n<p>In my storytelling workshops, participants practice \u201cThe Popcorn Project,\u201d where they explain popcorn in part by asking \u201cWhat\u2019s it like?\u201d Some of the images:<\/p>\n<h5 class=\"standalone\">Caramel popcorn is like \u201choney sliding off a ski slope.\u201d<\/h5>\n<h5 class=\"standalone\">Stale popcorn smells \u201clike it\u2019s been sitting under a table in a pre-school for 40 years.\u201d<\/h5>\n<p>Make sure your interview questions include \u2018What\u2019s it like?\u201d<\/p>\n<p>Your subject matter expert may be able to answer this question for you. One good question to ask in the interview is:<\/p>\n<h5 class=\"standalone\">\u201cIf you were explaining this concept to a class of third graders, what would you say it was like?\u201d<\/h5>\n<h4><strong>3. Ask the subject to set the scene.<\/strong><\/h4>\n<p>So you weren\u2019t lucky enough to be there when the story unfolded? Ask your subject matter experts to set the scene.<\/p>\n<ul>\n<li><strong>Start with questions that get to description<\/strong>: \u201cWhat was the weather like?\u201d \u201cWere you wearing a coat?\u201d<\/li>\n<li><strong>Take the subject matter expert through a timeline<\/strong>. Ask, \u201cWhat happened next?\u201d \u201cWhat happened after that?\u201d<\/li>\n<li><strong>Switch to the present tense to put the source in the scene<\/strong>: \u201cWhat are you doing now?\u201d<\/li>\n<\/ul>\n<p>One technique for fleshing out a story during an interview is to take the subject to the scene of the story and ask her to show you what happened.<\/p>\n<p>I suspect that\u2019s the approach the writer used for this passage, from a story from <em>AMD Advances<\/em>, the marketing magazine of Advanced Micro Devices:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Then she saw it. There, on the display, magnified five times: several J-shaped leads at the corner of the MACH230-15 logic device were bent, making improper contact, or none at all, preventing proper soldering. This flaw, uncorrected, made the big circuit board, the Nile Dual Processor Unit \u2014 valued at $60,000 \u2014 worthless.<\/div>\n<p>Scene-setting is one way communicators at AMD Advances do the seemingly impossible: They make technology compelling and understandable through storytelling. As Managing Editor Daniel Koga writes:<\/p>\n<h5 class=\"standalone\">\u201cBy showing the human side of the high-tech industry, we \u2026 convey AMD\u2019s emphasis on customer support and being a company that touts its people as much as its technology.\u201d<\/h5>\n<p>men.<\/p>\n<h3>Questions and answers<\/h3>\n<p>Concepts are great, but concrete details, metaphors and scene setting make or break a story. Make sure you plan to spend part of the interview getting these golden nuggets.<\/p>\n<p>____<\/p>\n<p>Source: Roy Peter Clark, <em>The American Conversation and the Language of Journalism<\/em>, The Poynter Institute for Media Studies (St. Petersburg, Fla.), 1994<\/p>\n<div id='MC-CTC-CTC' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-11\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><h3>How long should your message be?<\/h3>\r\n<p>Would your message be twice as good if it were half as long?<\/p>\r\n\r\n<p>Yes, the research says. The shorter your message, the more likely readers are to read it, understand it and make good decisions based on it.<a title=\"Rev Up Readability \u2014 our clear-writing workshop,\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/corporate-communication-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training.png\" alt=\"Rev Up Readability \u2014 our clear-writing workshop\" title=\"Rev Up Readability \u2014 our clear-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training.png\" alt=\"Rev Up Readability \u2014 our clear-writing workshop\" title=\"Rev Up Readability \u2014 our clear-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a>So how long is too long? What\u2019s the right length for your piece? Your paragraphs? Your sentences? Your words?<\/p>\r\n\t\r\n<p>Find out at <a title=\"Rev Up Readability \u2014 our clear-writing workshop, starting June 19\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/corporate-communication-training\/\" target=\"\" rel=\"noopener\"><strong>Rev Up Readability<\/strong><\/a> \u2014 our clear-writing workshop.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>There, you\u2019ll use a cool (free!) tool to analyze your message for 33 readability metrics. You\u2019ll leave with quantifiable targets, tips and techniques for measurably boosting readability.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/corporate-communication-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/corporate-communication-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center 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material<\/p>\n","protected":false},"author":6,"featured_media":30902,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[44],"tags":[12991,517],"class_list":{"0":"post-26718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-writing-process-improvement","8":"tag-interview","9":"tag-stories","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to interview a person for an article<\/title>\n<meta name=\"description\" content=\"Devil in the details: Get 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