{"id":26613,"date":"2021-05-03T13:39:24","date_gmt":"2021-05-03T17:39:24","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=26613"},"modified":"2024-01-17T10:09:11","modified_gmt":"2024-01-17T14:09:11","slug":"examples-of-puns-in-headlines","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/05\/examples-of-puns-in-headlines\/","title":{"rendered":"Examples of puns in headlines"},"content":{"rendered":"<h2>4 ways to write plays-on-words headlines<\/h2>\n<p>When edible marijuana consumption spiked, the <em>Omaha World Herald<\/em> came up with this headline and deck:<\/p>\n<figure id=\"attachment_26771\" aria-describedby=\"caption-attachment-26771\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26771\" data-permalink=\"https:\/\/www.wyliecomm.com\/examples-of-puns-in-headlines-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"examples-of-puns-in-headlines\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines.png\" alt=\"Examples of puns in headlines\" title=\"Examples of puns in headlines\" width=\"600\" height=\"300\" class=\"size-full wp-image-26771 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-300x150.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26771\" data-permalink=\"https:\/\/www.wyliecomm.com\/examples-of-puns-in-headlines-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"examples-of-puns-in-headlines\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines.png\" alt=\"Examples of puns in headlines\" title=\"Examples of puns in headlines\" width=\"600\" height=\"300\" class=\"size-full wp-image-26771\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-26771\" class=\"wp-caption-text\"><strong>Twist a phrase<\/strong> Flip a phrase; switch a vowel; and list, rhyme and twist your way to a great feature headline. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/wooden-blocks-forming-words-fact-fake-1698498436\" rel=\"noopener\" target=\"_blank\"><em>Image by Yeti studio<\/em><\/a><\/figcaption><\/figure>\n<h5>Baking Bad<\/h5>\n<h6>Police say edible forms of pot hit new high<\/h6>\n<p>List, rhyme and twist is just one way to come up with a stellar twist-of-phrase headline. Here are four techniques to try:<\/p>\n<h3>1. List, rhyme and twist.<\/h3>\n<p>Call it list, rhyme and twist:<\/p>\n<ul>\n<li><strong>Start with a list of keywords<\/strong> from your article. <em>Baking<\/em>, maybe.<\/li>\n<li><strong>Find words that rhyme with your keywords<\/strong>. These <a href=\"https:\/\/revvingupreadership.com\/2010\/06\/wordplay-surprises-and-delights-readers-resources\/?#rhymingdictionaries\">rhyming dictionaries<\/a> will help. Maybe you\u2019ll come up with <em>Breaking<\/em>.<\/li>\n<li><strong>Find familiar phrases that include those rhyming words<\/strong>. See the phrase resources below. <em>Breaking Bad<\/em>.<\/li>\n<li><strong>Twist the familiar phrase<\/strong> by subbing in your original key word. <em>Baking Bad<\/em>.<\/li>\n<\/ul>\n<p>When a shortage of telephone numbers required that Colorado residents use area codes on local calls, the <em>Rocky Mountain News<\/em> newspaper headline substituted a rhyming word into a <a href=\"http:\/\/www.imdb.com\/title\/tt0040823\/\" target=\"_blank\" rel=\"noopener\">1948 movie title<\/a>:<\/p>\n<h5 class=\"standalone\">Sorry, long number<\/h5>\n<p>This headline from a <em>New York Times<\/em> \u201cDataBank\u201d piece covering a blistering (and bearish) week in August played off a familiar phrase:<\/p>\n<h5 class=\"standalone\">It\u2019s Not the Heat, It\u2019s the Economy<\/h5>\n<p>And <em>eMarketer<\/em> editors used this approach to create this line to head a story covering Playboy.com:<\/p>\n<h5 class=\"standalone\">Silly Rabbit, These Clicks Aren\u2019t For Kids<\/h5>\n<p>How can you list, rhyme and twist your way to a winning feature headline? Of course, you\u2019ll avoid groan-worthy punny headlines. But when you use words that sound similar, you can come up with a good pun that\u2019s worthy of the front pages of the <em>New York Post<\/em>.<\/p>\n<h3>2. Switch a vowel.<\/h3>\n<p>Copy editors for <em>The Los Angeles Times<\/em> dropped an \u201co\u201d from a word to create this headline, an ACES award winner:<\/p>\n<h5>A circuit bard for Silicon Valley<\/h5>\n<h6>Computerese isn\u2019t the only language in the capital of high tech. Today, the \u2018Hollywood for engineers\u2019 unveils its first poet laureate<\/h6>\n<p>Want to write an award-winning headline yourself? Play with the English language. Try switching, dropping or adding a vowel.<\/p>\n<h3>3. Flip a phrase.<\/h3>\n<p>When a former aspiring governor from Virginia shifted gears, <em>The Washington Post<\/em> copy editors came up with this headline:<\/p>\n<h5>Now, the oyster is his world<\/h5>\n<h6>Ken Cuccinelli has shucked off the sting of his Virginia gubernational defeat to find a new venture: Bringing a sustainable source of jobs to Chesapeake\u2019s Tangier Island<\/h6>\n<p>One easy way to twist a phrase is to shift the order of the words. When <em>New York<\/em> magazine covered the story of angry residents calling the MTA\u2019s removal of 81 trees \u201carborcide,\u201d editors twisted the title of a best-selling grammar book for this headline:<\/p>\n<h5 class=\"standalone\">MTA kills shoots and leaves<\/h5>\n<p><em>The Washington Post\u2019s<\/em> Jim Webster flipped and switched for this headline:<\/p>\n<h5>The man who put the mettle in the petal<\/h5>\n<h6>A basement botanist helped revive the rose<\/h6>\n<p>How can you create a new phrase just by flipping the words in a familiar one?<\/p>\n<h3>4. Find phrases to twist.<\/h3>\n<p>How do you write an award-winning headline like this?<\/p>\n<h5>Party like it\u2019s $19.99<\/h5>\n<h6>Local decorator shows you how to entertain on a tight budget<\/h6>\n<p>Adapt titles or lyrics of popular songs, movies, plays, TV shows, ads, company slogans or product names.<\/p>\n<p>And here are some resources to get you started. Plug your key words into these databases to find familiar sayings that include your terms:<\/p>\n<ul>\n<li><strong>Common phrases<\/strong>: <a href=\"http:\/\/www.phrasefinder.co.uk\/index.html\" target=\"_blank\" rel=\"noopener\">PhraseFinder<\/a><\/li>\n<li><strong>Movie titles<\/strong>: <a href=\"http:\/\/www.imdb.com\/\" target=\"_blank\" rel=\"noopener\">Internet Movie Database<\/a><\/li>\n<li><strong>Music lyrics<\/strong>: <a href=\"http:\/\/www.lyrics.com\/\" target=\"_blank\" rel=\"noopener\">Lyrics.com<\/a><\/li>\n<\/ul>\n<p>Get <a href=\"https:\/\/revvingupreadership.com\/2010\/06\/wordplay-surprises-and-delights-readers-resources\/\">more wordplay resources<\/a>.<\/p>\n<div id='MMC-Display' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-87\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Display copy-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/display-copy-writing-training-mmc.png\" alt=\"Display copy-writing workshop, a mini master class\" title=\"Display copy-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/display-copy-writing-training-mmc.png\" alt=\"Display copy-writing workshop, a mini master class\" title=\"Display copy-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Get the word out with display copy<\/h3>\r\n\t\r\n<p>\u201cReaders\u201d don\u2019t read. Even highly educated web visitors read fewer than 20% of the words on a webpage.<\/p>\r\n\t\r\n<p>So how do you reach \u201creaders\u201d who won\u2019t read your paragraphs?<\/p>\r\n\t\r\n<p>Learn how to put your messages where your readers\u2019 eyes really are \u2014 in links, lists and CTAs \u2014 at our <a title=\"Display copy-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>display copy-writing workshop<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>4 ways to write plays-on-words headlines<\/p>\n","protected":false},"author":6,"featured_media":26771,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[88],"tags":[240,12987,12986],"class_list":{"0":"post-26613","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-headlines","8":"tag-headlines","9":"tag-plays-on-words","10":"tag-puns","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Examples of puns in headlines<\/title>\n<meta name=\"description\" content=\"Twist a phrase: Flip a phrase; 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