{"id":26606,"date":"2021-05-03T12:38:50","date_gmt":"2021-05-03T16:38:50","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=26606"},"modified":"2024-01-17T10:09:25","modified_gmt":"2024-01-17T14:09:25","slug":"catchy-headlines-for-feature-articles","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/05\/catchy-headlines-for-feature-articles\/","title":{"rendered":"Catchy headlines for feature articles"},"content":{"rendered":"<h2>Coin a word, go graphic and more<\/h2>\n<p>Stuck for a catchy title that will make people read the article?<\/p>\n<figure id=\"attachment_26609\" aria-describedby=\"caption-attachment-26609\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26609\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/05\/catchy-headlines-for-feature-articles\/catchy-headlines-for-feature-articles\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/catchy-headlines-for-feature-articles.png\" data-orig-size=\"452,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"catchy-headlines-for-feature-articles\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Try these techniques \u2014 from alliteration to single-syllable words \u2014 for creating catchy headlines. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/row-newspapers-179149739&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by qvist&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/catchy-headlines-for-feature-articles-300x199.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/catchy-headlines-for-feature-articles.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/catchy-headlines-for-feature-articles.png\" alt=\"Catchy headlines for feature articles\" title=\"Catchy headlines for feature articles\" width=\"452\" height=\"300\" class=\"size-full wp-image-26609 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/catchy-headlines-for-feature-articles.png 452w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/catchy-headlines-for-feature-articles-300x199.png 300w\" data-sizes=\"(max-width: 452px) 100vw, 452px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 452px; --smush-placeholder-aspect-ratio: 452\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26609\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/05\/catchy-headlines-for-feature-articles\/catchy-headlines-for-feature-articles\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/catchy-headlines-for-feature-articles.png\" data-orig-size=\"452,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"catchy-headlines-for-feature-articles\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Try these techniques \u2014 from alliteration to single-syllable words \u2014 for creating catchy headlines. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/row-newspapers-179149739&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by qvist&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/catchy-headlines-for-feature-articles-300x199.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/catchy-headlines-for-feature-articles.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/catchy-headlines-for-feature-articles.png\" alt=\"Catchy headlines for feature articles\" title=\"Catchy headlines for feature articles\" width=\"452\" height=\"300\" class=\"size-full wp-image-26609\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/catchy-headlines-for-feature-articles.png 452w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/catchy-headlines-for-feature-articles-300x199.png 300w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/noscript><figcaption id=\"caption-attachment-26609\" class=\"wp-caption-text\">Try these techniques \u2014 from alliteration to single-syllable words \u2014 for creating catchy headlines. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/row-newspapers-179149739\" rel=\"noopener\" target=\"_blank\"><em>Image by qvist<\/em><\/a><\/figcaption><\/figure>\n<p>Next time you\u2019re writing catchy headlines for blog posts, email marketing, social media, online business communications or other pieces of content, try these types of headlines:<\/p>\n<h3>Alliteration<\/h3>\n<p>Here\u2019s a catchy headline template: Use alliteration.<\/p>\n<p><a href=\"https:\/\/revvingupreadership.com\/2021\/03\/how-to-write-alliteration-in-corporate-communications\/\" target=\"_blank\" rel=\"noopener\">Alliteration<\/a> occurs when you repeat initial sounds in nearby words: \u201cSweet smell of success,\u201d for instance. It \u201cmakes your language lyrical,\u201d says Sam Horn, author of P<em>OP! Stand Out in Any Crowd<\/em>.<\/p>\n<p>That\u2019s the approach Eastman Chemical communicators used when they wrote this headline, summarizing some of the things the company\u2019s R&amp;D department had worked on recently:<\/p>\n<h5 class=\"standalone\">Satellites, Soap and Succotash<\/h5>\n<p>And <em>The New York Times<\/em> used alliteration for this headline package:<\/p>\n<h5>Tutus and testosterone<\/h5>\n<h6>Men behaving balletically<\/h6>\n<p>This approach can make a good headline.<\/p>\n<p>Learn <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-use-wordplay\/how-to-use-alliteration\/\">more about alliteration<\/a>.<\/p>\n<h3>Graphic wordplay<\/h3>\n<p>When the <em>Minneapolis Star Tribune<\/em> ran a photo of a sign from which the \u201cR\u2019s\u201d were missing, copy editors wrote this headline:<\/p>\n<h5 class=\"standalone\">Thief st ikes again<\/h5>\n<p>One approach for a catchy headline: Use type to twist a phrase.<\/p>\n<p>Graphic wordplay can be as simple as a headline that says:<\/p>\n<h5 class=\"standalone\">Make Fewer Mitsakes<\/h5>\n<p>The Minneapolis copy editors used graphic wordplay for this headline and deck:<\/p>\n<h5>He (subject) teaches (verb) grammar (object)<\/h5>\n<h6>Mike Greiner is old-school about teaching students how sentences are built, despite what one student wrote: \u2018You\u2019re torturing us\u2019<\/h6>\n<p>Copyeditors at the <em>Omaha World-Herald<\/em> earned an ACES award for a portfolio including this headline:<\/p>\n<h5>Space rock to get thisclose to Earth<\/h5>\n<h6>Scientists say an asteroid hurtling our way will miss us by a mere 200,000 miles.<\/h6>\n<p>Scott Beckett, a copy editor at Scripps central desk in Corpus Christi, Texas, submitted this ACES award winner:<\/p>\n<h5>Education = More chances<sup>2<\/sup><\/h5>\n<h6>Grant gives San Pat students opportunities in math, science<\/h6>\n<p>(Note: Search engines don\u2019t love these headlines. So use them for email, not listing posts.)<\/p>\n<h3>Half-and-half words<\/h3>\n<p>When Dixie Land (yes!) needed a headline for a piece about punishing workouts, the copyeditor for <em>The Arkansas Democrat-Gazette<\/em> wrote:<\/p>\n<h5>Exercism<\/h5>\n<h6>Intimidating or spine-chilling physical psyche-outs possess a fitness center client<\/h6>\n<p>Can\u2019t find the perfect term for your headline? Make it up! For this technique, you create a new word by gluing two old words together.<\/p>\n<p>Indeed, several ACES winners <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-use-wordplay\/how-to-coin-a-word-or-phrase\/\">coined words<\/a> for their winning headlines:<\/p>\n<h5>Penitence goes mobile with new confession app<\/h5>\n<h6>Software makes it easy to say, \u2018Forgive me father, iSinned\u2019<\/h6>\n<h6>\u2014 copyeditors at <em>The Detroit News<\/em><\/h6>\n<h5>Short and Tweet<\/h5>\n<h6>Twitterature: the new art of adding stories to your posts<\/h6>\n<h6>\u2014 Marianne Tamburro, copyeditor for <em>The Star-Ledger<\/em><\/h6>\n<h5>Bon app-\u00e9tit<\/h5>\n<h6>As iPads become a kitchen staple, digital cookbooks enhance the experience of following a recipe<\/h6>\n<h6>\u2014 copyeditors at <em>The Oregonian<\/em><\/h6>\n<h5>Dinosaurigami<\/h5>\n<h6>More pop-ups from the \u2018Prehistorica\u2019 team of Sabuda and Reinhart<\/h6>\n<h6>\u00a0\u2014 Gregory Cowles of <em>The New York Times<\/em><\/h6>\n<h3>One-word headlines<\/h3>\n<p>Here\u2019s a headline formula that\u2019s easy to implement: \u201cSee if there is ONE word that captures the essence of your subject,\u201d suggests Horn. \u201cA one word title is more likely to JUMP! off the page.\u201d<\/p>\n<p>Her own book title is a good example of this approach:<\/p>\n<h5>POP!<\/h5>\n<h6>Stand Out in Any Crowd<\/h6>\n<p>Make your title jump off the page in a single word.<\/p>\n<h3>Onomatopoeia<\/h3>\n<p><em>Buzz, crash, whirrr, splash<\/em>. Onomatopoeia \u2014 Greek for <em>name-making<\/em> \u2014 is a word that imitates the sound it represents.<\/p>\n<p>Headline writers at <em>The Lexington (Ky.) Herald-Leader<\/em> used that approach for this ACES winner:<\/p>\n<h5>Squeeeak \u2026 Slam! Sniffff \u2026 Ahhhh!<\/h5>\n<h6>Screen doors let in fresh air and nostalgia<\/h6>\n<h3>Poignancy<\/h3>\n<p>Too often we think of feature headlines as clever heads for cute stories. <em>The New York Times<\/em> copy editors remind us that feature heads work well for emotional \u2014 even agonizing \u2014 pieces, as well.<\/p>\n<p>Several ACES winners have used this approach for their award-winning heads. Copy editors for the <em>Los Angeles Times<\/em>, for instance, came up with this headline and deck:<\/p>\n<h5>Surrounded by her son<\/h5>\n<h6>The mother of NFL player Chris Henry wanted to meet the people who received his organs. From one death, four lives were reborn<\/h6>\n<p>Don\u2019t think of feature headlines as purely clever heads for cute stories. Expand your repertoire by writing poignant heads for touching stories, too.<\/p>\n<h3>Questions<\/h3>\n<p>\u201cDeclarations sit on the page,\u201d Horn says. \u201cQuestions engage.\u201d<\/p>\n<p>Indeed, well-crafted question headlines can draw your reader in. To write a good question head:<\/p>\n<p>Peggy Boss Barney, copy editor for the <em>Salt Lake Tribune<\/em>, posed a provocative question in this ACES award-winning headline:<\/p>\n<h5>What Do You Get When You Cross a Human With a Mouse?<\/h5>\n<h6>A narrowing of laws on manipulating life, patent applicants hope<\/h6>\n<p>Question leads can help you avoid giving away the ending. Roy Peter Clark, editorial guru at the Poynter Institute, suggests that instead of:<\/p>\n<h5>Heroic measures save heroic dog<\/h5>\n<h6>Brutis kept a deadly snake from his master and her grandchildren, but needed some quick help in turn to keep from dying from the bite<\/h6>\n<p>You consider:<\/p>\n<h5>Would heroic measures save heroic dog?<\/h5>\n<h6>Brutis kept a deadly snake from his master and her grandchildren. Would the antivenin arrive in time to save the dog from dying from the bite?<\/h6>\n<p>Try it. As Paula LaRocque, author of <em>Championship Writing<\/em>, writes: \u201cA headline with a question mark is inherently more open and engaging than a statement headline.\u201d<\/p>\n<h3>Single-syllable words<\/h3>\n<p>Short words are powerful words.<\/p>\n<p>They clip along at a brisk rate, can look great graphically and say a lot in a little space. Plus \u2014 sometimes most important if you\u2019re writing to a strict space limitation \u2014 they fit.<\/p>\n<p>To pack a punch in your next headline, try limiting yourself to only one-syllable words. Here are some examples to get you started.<\/p>\n<p>For an article about taking private jets instead of commercial airlines in Northern Trust\u2019s <em>Northern Update<\/em> marketing magazine, Loring Leifer wrote this pithy head:<\/p>\n<h5>Jet Set Go<\/h5>\n<p>Mary Forgione, copy editor for the <em>Los Angeles Times<\/em>, earned an ACES\u00a0 award for this string of super-short words:<\/p>\n<h5>Life After Plop, Plop, Fizz, Fizz<\/h5>\n<h6>In her book, an advertising lion reflects on making it in a man\u2019s world<\/h6>\n<p>Jennifer Balderama, copy editor for the <em>Washington Post<\/em>, used only one-syllable words for this ACES award-winner:<\/p>\n<h5>Ears wide shut<\/h5>\n<h6>Researchers get punished for telemarketers\u2019 crimes<\/h6>\n<p>David Breen, copy editor for the <em>Orlando Sentinel<\/em>, slipped a two-syllable word into this headline, another ACES winner. But the clip of short words following it are certainly worth emulating:<\/p>\n<h5>Divorce: Log on, click in, break up<\/h5>\n<h6>But critics say an online divorce is not hassle-free; others fear it\u2019s too easy<\/h6>\n<p>Still, the real queen of the one-syllable-word head is Debbie Sprong, copy editor for the <em>Elkhart Truth<\/em>. She earned an ACES award for these heads:<\/p>\n<h5>Cap and gone<\/h5>\n<h6>(For an infographic on graduation)<\/h6>\n<h5>Poll vault<\/h5>\n<h6>New numbers in Second District race show strong lead for Chocola<\/h6>\n<h5>Time out<\/h5>\n<h6>For many workers, lunch hour is more than a chance to eat<\/h6>\n<h5>Waste not<\/h5>\n<h6>Officials hope test plot proves merits of biosolid compost<\/h6>\n<p>Gregory Cowles of <em>The New York Times<\/em> earned an ACES award for a portfolio of heads including these:<\/p>\n<h5>Swing Set<\/h5>\n<h6>A collection of picture books teaches children about jazz and its heroes<\/h6>\n<h5>The Way of No Flesh<\/h5>\n<h6>A cultural history of vegetarianism in the West<\/h6>\n<p>And Scott Beckett, copy editor for the <em>Corpus Christi Caller-Times<\/em>, called out his short words in this ACES award-winning headline:<\/p>\n<h5>Nature\u2019s 4-letter words: Wind, hail, rain<\/h5>\n<h6>Violent storm destroys home, topples big rigs<\/h6>\n<p>For a preview of fall TV shows, Pat Myers of <em>The Washington Post<\/em> wrote:<\/p>\n<h5>Ewws and Ahhs<\/h5>\n<h6>Too Many Shows Will Give Viewers the Creeps This Season, but a Few Noble Souls Save the Day<\/h6>\n<p>Steve Byers of the <em>Huntsville (Ala.) Times<\/em> limited himself to one-syllable words for this headline:<\/p>\n<h5>The spies who love me<\/h5>\n<h6>Scared parents of teens spending on surveillance<\/h6>\n<p>Jeff Verbus of <em>The Repository<\/em> (Canton, Ohio) had two winning heads using only super-short words:<\/p>\n<h5>Knock down, drag out blight<\/h5>\n<h6>Mounting expenses won\u2019t deter Canton from ridding city of eyesore properties<\/h6>\n<h5>Bill to squeeze pop has juice<\/h5>\n<h6>Senator proposes a limit or ban on sale of soda in public schools<\/h6>\n<p>Try writing headlines using only one-syllable words. The result may well pack more of a punch than headlines using longer words.<\/p>\n<div id='MMC-Display' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-87\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Display copy-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/display-copy-writing-training-mmc.png\" alt=\"Display copy-writing workshop, a mini master class\" title=\"Display copy-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/display-copy-writing-training-mmc.png\" alt=\"Display copy-writing workshop, a mini master class\" title=\"Display copy-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Get the word out with display copy<\/h3>\r\n\t\r\n<p>\u201cReaders\u201d don\u2019t read. Even highly educated web visitors read fewer than 20% of the words on a webpage.<\/p>\r\n\t\r\n<p>So how do you reach \u201creaders\u201d who won\u2019t read your paragraphs?<\/p>\r\n\t\r\n<p>Learn how to put your messages where your readers\u2019 eyes really are \u2014 in links, lists and CTAs \u2014 at our <a title=\"Display copy-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>display copy-writing workshop<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p 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more<\/p>\n","protected":false},"author":6,"featured_media":26609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[88],"tags":[12989,12988],"class_list":{"0":"post-26606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-headlines","8":"tag-catchy-headlines","9":"tag-single-syllable-words","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Catchy headlines for feature articles<\/title>\n<meta name=\"description\" content=\"Try these techniques \u2014 from 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