{"id":26447,"date":"2021-04-19T06:22:00","date_gmt":"2021-04-19T10:22:00","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=26447"},"modified":"2021-04-19T06:22:00","modified_gmt":"2021-04-19T10:22:00","slug":"what-is-the-purpose-of-a-metaphor","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/04\/what-is-the-purpose-of-a-metaphor\/","title":{"rendered":"What is the purpose of a metaphor?"},"content":{"rendered":"<h2>Metaphor is like Elvis; it shakes us up<\/h2>\n<p>Why metaphor?<\/p>\n<figure id=\"attachment_26449\" aria-describedby=\"caption-attachment-26449\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26449\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/04\/what-is-the-purpose-of-a-metaphor\/what-is-the-purpose-of-a-metaphor\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-purpose-of-a-metaphor.png\" data-orig-size=\"378,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"what-is-the-purpose-of-a-metaphor\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The King of metaphor&lt;\/strong&gt; In \u2018All Shook Up,\u2019 a touch is a chill, lips are volcanoes and she is a buttercup. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/luga-russia-november-6-2016-stamp-519775597&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Sergey Goryachev&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-purpose-of-a-metaphor-300x238.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-purpose-of-a-metaphor.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-purpose-of-a-metaphor.png\" alt=\"What is the purpose of a metaphor?\" title=\"What is the purpose of a metaphor?\" width=\"378\" height=\"300\" class=\"size-full wp-image-26449 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-purpose-of-a-metaphor.png 378w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-purpose-of-a-metaphor-300x238.png 300w\" data-sizes=\"(max-width: 378px) 100vw, 378px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 378px; --smush-placeholder-aspect-ratio: 378\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26449\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/04\/what-is-the-purpose-of-a-metaphor\/what-is-the-purpose-of-a-metaphor\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-purpose-of-a-metaphor.png\" data-orig-size=\"378,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"what-is-the-purpose-of-a-metaphor\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The King of metaphor&lt;\/strong&gt; In \u2018All Shook Up,\u2019 a touch is a chill, lips are volcanoes and she is a buttercup. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/luga-russia-november-6-2016-stamp-519775597&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Sergey Goryachev&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-purpose-of-a-metaphor-300x238.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-purpose-of-a-metaphor.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-purpose-of-a-metaphor.png\" alt=\"What is the purpose of a metaphor?\" title=\"What is the purpose of a metaphor?\" width=\"378\" height=\"300\" class=\"size-full wp-image-26449\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-purpose-of-a-metaphor.png 378w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-purpose-of-a-metaphor-300x238.png 300w\" sizes=\"(max-width: 378px) 100vw, 378px\" \/><\/noscript><figcaption id=\"caption-attachment-26449\" class=\"wp-caption-text\"><strong>The King of metaphor<\/strong> In \u2018All Shook Up,\u2019 a touch is a chill, lips are volcanoes and she is a buttercup. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/luga-russia-november-6-2016-stamp-519775597\" rel=\"noopener\" target=\"_blank\"><em>Image by Sergey Goryachev<\/em><\/a><\/figcaption><\/figure>\n<p>Metaphor is a literary device that helps readers understand, pay attention, remember and act on messages. Metaphor is a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable: Lips are volcanoes, for instance.<\/p>\n<p>What is the purpose of a metaphor? Use metaphor, says James Geary, author of <em>The Secret Life of Metaphor<\/em>, because:<\/p>\n<h3>1. Metaphor is around us daily.<\/h3>\n<p>\u201cMetaphor lives a secret life all around us,\u201d he says. \u201cWe utter about six metaphors a minute. Metaphorical thinking is essential to how we understand ourselves and others, how we communicate, learn, discover and invent. But metaphor is a way of thought before it is a way with words.\u201d<\/p>\n<h3>2. Metaphor makes messages vivid.<\/h3>\n<p>William Shakespeare used metaphor. So did Elvis Presley.<\/p>\n<p>\u201cNow, \u2018All Shook Up\u2019 is a great love song,\u201d Geary says. \u201cIt\u2019s also a great example of how whenever we deal with anything abstract \u2014 ideas, emotions, feelings, concepts, thoughts \u2014 we inevitably resort to metaphor.<\/p>\n<p>\u201cIn \u2018All Shook Up,\u2019 a touch is not a touch, but a chill. Lips are not lips, but volcanoes. She is not she, but a buttercup. And love is not love, but being all shook up.\u201d<\/p>\n<h3>3. Metaphor creates expectations.<\/h3>\n<p>\u201cPay careful attention the next time you read the financial news,\u201d Geary says. \u201cAgent metaphors describe price movements as the deliberate action of a living thing, as in, \u2018The NASDAQ climbed higher.\u2019 Object metaphors describe price movements as non-living things, as in, \u2018The Dow fell like a brick.\u2019<\/p>\n<p>\u201cResearchers asked a group of people to read a clutch of market commentaries, and then predict the next day\u2019s price trend. Those exposed to agent metaphors had higher expectations that price trends would continue. And they had those expectations because agent metaphors imply the deliberate action of a living thing pursuing a goal.\u201d<\/p>\n<p>Would agent or object metaphors best help you set the right expectations?<\/p>\n<h3>4. Metaphor influences decisions.<\/h3>\n<p>\u201cA group of students was told that a small democratic country had been invaded and had asked the U.S. for help,\u201d Geary says. \u201cAnd they had to make a decision. What should they do? Intervene, appeal to the U.N., or do nothing?<\/p>\n<p>\u201cThey were each then given one of three descriptions of this hypothetical crisis. Each of which was designed to trigger a different historical analogy: World War II, Vietnam, and the third was historically neutral.<\/p>\n<p>\u201cThose exposed to the World War II scenario made more interventionist recommendations than the others. Just as we cannot ignore the literal meaning of words, we cannot ignore the analogies that are triggered by metaphor.\u201d<\/p>\n<h3>5. Metaphor opens the door to discovery.<\/h3>\n<p>\u201cEinstein described his scientific method as \u2018combinatory play,&#8217;\u201d Geary says. \u201cHe famously used thought experiments, which are essentially elaborate analogies, to come up with some of his greatest discoveries. By bringing together what we know and what we don\u2019t know through analogy, metaphorical thinking strikes the spark that ignites discovery.\u201d<\/p>\n<h3>6. Metaphor shakes things up.<\/h3>\n<p>\u201cMetaphor shakes things up, giving us everything from Shakespeare to scientific discovery in the process,\u201d Geary says. \u201cThe mind is a plastic snow dome, the most beautiful, most interesting, and most itself, when, as Elvis put it, it\u2019s all shook up. And metaphor keeps the mind shaking, rattling and rolling, long after Elvis has left the building.\u201d<\/p>\n<div id='MC-AOS-MP' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-40\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you tell better business stories?<\/h3>\r\n<p>Stories are so effective that Og Mandino, the late author of the bestselling <em>The Greatest Salesman in the World<\/em>, says, \u201cIf you have a point, find a story.\u201d<\/p>\r\n\r\n<p>Learn to find, develop and write stories that engage readers\u2019 hearts and minds at <a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><strong>Master the Art of Storytelling<\/strong><\/a>, our content-writing training workshop.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to find the aha! moment that\u2019s the gateway to every anecdote. How to start an anecdote with a bang \u2014 instead of a whimper. And how to use \u201cthe most powerful form of human communication\u201d to grab attention, boost credibility, make messages more memorable and communicate better.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<p>___<\/p>\n<p>Source: James Geary, \u201c<a href=\"http:\/\/www.ted.com\/talks\/james_geary_metaphorically_speaking.html\" target=\"_blank\" rel=\"noopener\">Metaphorically Speaking<\/a>,\u201d TedTalks, July 2009<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metaphor is like Elvis; it shakes us up<\/p>\n","protected":false},"author":6,"featured_media":26449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[48],"tags":[12979,326,47],"class_list":{"0":"post-26447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-metaphor","8":"tag-elvis","9":"tag-messages","10":"tag-metaphor","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the purpose of a metaphor?<\/title>\n<meta name=\"description\" content=\"The King of metaphor: In \u2018All Shook 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