{"id":26110,"date":"2021-03-23T10:26:15","date_gmt":"2021-03-23T14:26:15","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=26110"},"modified":"2021-03-23T10:27:59","modified_gmt":"2021-03-23T14:27:59","slug":"how-to-write-a-haiku","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/03\/how-to-write-a-haiku\/","title":{"rendered":"How to write a haiku"},"content":{"rendered":"<h2>Get the word out in 17 syllables<\/h2>\n<p>Call it Curbside Haiku.<\/p>\n<figure id=\"attachment_26111\" aria-describedby=\"caption-attachment-26111\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26111\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/03\/how-to-write-a-haiku\/how-to-write-a-haiku\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-haiku.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-haiku\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Why you haiku?&lt;\/strong&gt; Haiku poetry cuts through the clutter of competing messages to get the message across. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/summer-traditional-chinese-calligraphy-art-isolated-79194679&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by elwynn&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-haiku-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-haiku.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-haiku.png\" alt=\"How to write a haiku\" title=\"How to write a haiku\" width=\"300\" height=\"300\" class=\"size-full wp-image-26111 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-haiku.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-haiku-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-haiku-100x100.png 100w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26111\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/03\/how-to-write-a-haiku\/how-to-write-a-haiku\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-haiku.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-haiku\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Why you haiku?&lt;\/strong&gt; Haiku poetry cuts through the clutter of competing messages to get the message across. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/summer-traditional-chinese-calligraphy-art-isolated-79194679&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by elwynn&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-haiku-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-haiku.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-haiku.png\" alt=\"How to write a haiku\" title=\"How to write a haiku\" width=\"300\" height=\"300\" class=\"size-full wp-image-26111\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-haiku.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-haiku-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-haiku-100x100.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><figcaption id=\"caption-attachment-26111\" class=\"wp-caption-text\"><strong>Why you haiku?<\/strong> Haiku poetry cuts through the clutter of competing messages to get the message across. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/summer-traditional-chinese-calligraphy-art-isolated-79194679\" rel=\"noopener\" target=\"_blank\"><em>Image by elwynn<\/em><\/a><\/figcaption><\/figure>\n<p>When the New York City Department of Transportation needed new street safety signs, the DOT posted 144 signs with Japanese haiku, the three-line poem with a syllable count of 17.<\/p>\n<p>One example:<\/p>\n<h5 class=\"standalone\">Cyclist writes screenplay<br \/>\nPlot features bike lane drama<br \/>\nHow pedestrian<\/h5>\n<p>And:<\/p>\n<h5 class=\"standalone\">Aggressive driver.<br \/>\nAggressive pedestrian.<br \/>\nTwo crash test dummies.<\/h5>\n<p>And:<\/p>\n<h5 class=\"standalone\">Imagine a world<br \/>\nWhere your every move matters.<br \/>\nWelcome to that world.<\/h5>\n<p>Why use the traditional Japanese poetry form of 5-7-5 syllables for safety messages?<\/p>\n<p>\u201cPoetry has a lot of power,\u201d <a href=\"http:\/\/www.npr.org\/2011\/12\/03\/143053082\/haiku-traffic-signs-bring-poetry-to-nyc-streets\" target=\"_blank\" rel=\"noopener\">Morse tells NPR\u2019s Scott Simon<\/a>. \u201cIf you say to people: \u2018Walk.\u2019 \u2018Don\u2019t walk.\u2019 Or, \u2018Look both ways.\u2019 If you can tweak it just a bit \u2014 and poetry does that \u2014 the device gives these simple words power.\u201d<\/p>\n<p>Haiku also cuts through the clutter of competing messages.<\/p>\n<p>\u201cThere\u2019s a lot of visual clutter \u2026 all around us,\u201d Morse says. \u201cSo the idea is to bring something to the streetscape that might catch someone\u2019s eye.\u201d<\/p>\n<p>How can you communicate with haiku? Use the traditional Japanese poetic form to:<\/p>\n<h3>1. Announce news.<\/h3>\n<p>Japanese poets usually use this form of poetry to write about the natural world. But you can use haiku\u2019s syllable structure to write about almost any topic.<\/p>\n<p>Jonathan Schwartz, chief executive of Sun Microsystems, for instance, announced his resignation on Twitter with a traditional haiku:<\/p>\n<h5 class=\"standalone\">Financial crisis<br \/>\nstalled too many customers.<br \/>\nCEO no more.<\/h5>\n<p><a href=\"http:\/\/www.nuvo.net\/indianapolis\/haiku-news\/Content?oid=2402688\" target=\"_blank\" rel=\"noopener\">Get more inspiration for haiku news announcements<\/a>.<\/p>\n<h3>2. Present tips.<\/h3>\n<p>Entergy\u2019s Chris Smith offers haiku editing advice:<\/p>\n<h5 class=\"standalone\">Readers stayed away.<br \/>\nDid your headline have a verb?<br \/>\nI didn\u2019t think so.<\/h5>\n<p>Heather Lloyd Martin of SuccessWorks offers these <a href=\"http:\/\/www.seocopywriting.com\/content-marketing\/seo-copywriting-tips-in-haiku\/\" target=\"_blank\" rel=\"noopener\">SEO copywriting tips in haiku<\/a>:<\/p>\n<h5 class=\"standalone\">Don\u2019t write for engines.<br \/>\nGoogle doesn\u2019t buy from you.<br \/>\nBut your prospects do.<\/h5>\n<p>And Elaine G. Helms, director of marketing for Jenkins\u2022Peer Architects, shares this suggestion:<\/p>\n<h5 class=\"standalone\">Writing, like sushi,<br \/>\nshould be thoughtfully formed and<br \/>\neasy to consume.<\/h5>\n<h3>3. Write blog posts.<\/h3>\n<p>Find inspiration at <a href=\"http:\/\/troyfreund.wordpress.com\/\" target=\"_blank\" rel=\"noopener\">The Day-to-Day Haiku Project<\/a> and <a href=\"http:\/\/www.google.com\/search?client=safari&amp;rls=en&amp;q=haiku+blog&amp;ie=UTF-8&amp;oe=UTF-8\" target=\"_blank\" rel=\"noopener\">others<\/a>.<\/p>\n<h3>4. Update your \u2018404: File not found\u2019 messages.<\/h3>\n<p>David Dixon won Salon\u2019s Haiku Error Messages challenge with this verse:<\/p>\n<h5 class=\"standalone\">Three things are certain:<br \/>\nDeath, taxes, and lost data.<br \/>\nGuess which has occurred.<\/h5>\n<p>And The Motley Fool\u2019s error messages are always entertaining:<\/p>\n<h5 class=\"standalone\">You step in the stream,<br \/>\nbut the water has moved on.<br \/>\nThis page is not here.<\/h5>\n<h5 class=\"standalone\">Server is willing<br \/>\nAlas, the file is crafty<br \/>\nIt cannot be found.<\/h5>\n<h3>5. Develop PR pitches.<\/h3>\n<p>Jennifer Boulden, PR pro at Fort Smith, Arkansas, Convention &amp; Visitors Bureau, pitches:<\/p>\n<h5 class=\"standalone\">Fort Smith, Arkansas:<br \/>\nOutlaws, hangings, prostitutes.<br \/>\nBad guys, great stories.<\/h5>\n<h3>How to write a haiku poem<\/h3>\n<p>To write a haiku, just count the number of syllables. You\u2019re looking for five in the first line, seven in the second and five in the final. Here\u2019s a writing practice where cutting a word can make all of the difference.<\/p>\n<p>\u201cIn haiku the half is greater than the whole,\u201d writes Robert Spiess, American haiku poet. \u201cThe haiku\u2019s achievement is in what it omits.\u201d<\/p>\n<h3>Haiku gets attention<\/h3>\n<p>Haiku engages audiences. The NYC DOT\u2019s haiku poems get plenty of news coverage. And that coverage really engaged readers.<\/p>\n<p>\u201cOne of the joys of doing this sort of thing is how many people have responded to it with their own haiku,\u201d Morse says. \u201cThere\u2019s just a plethora of haiku coming out. It\u2019s so exciting.\u201d<\/p>\n<p>Here are some of the responses to the NYC DOT\u2019s haiku poems:<\/p>\n<p><a href=\"http:\/\/gothamist.com\/2011\/11\/29\/new_haiku_signs_will_make_nyc_stree.php#photo-1\" target=\"_blank\" rel=\"noopener\"><em>Gothamist<\/em> writes<\/a>:<\/p>\n<h5 class=\"standalone\">DOT uses<br \/>\nMoney from drunk driver fines<br \/>\nTo buy new haikus!<\/h5>\n<p><a href=\"http:\/\/www.npr.org\/2011\/12\/03\/143053082\/haiku-traffic-signs-bring-poetry-to-nyc-streets\" target=\"_blank\" rel=\"noopener\">NPR listeners talk back<\/a>:<\/p>\n<h5 class=\"standalone\">Only in New York \u2014<br \/>\nPoetic signs in motion.<br \/>\nSlow down; look both ways.<\/h5>\n<p>And <a href=\"http:\/\/theweek.com\/article\/index\/221947\/new-york-citys-adorable-haiku-traffic-signs\" target=\"_blank\" rel=\"noopener\"><em>The Week\u2019s<\/em> readers respond<\/a>:<\/p>\n<h5 class=\"standalone\">While reading the sign,<br \/>\nI walked into the post. Ow.<br \/>\nIrony flattens.<\/h5>\n<div id='MC-AOS-PWYW' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-31\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you tell better business stories?<\/h3>\r\n<p>Stories are so effective that Og Mandino, the late author of the bestselling <em>The Greatest Salesman in the World<\/em>, says, \u201cIf you have a point, find a story.\u201d<\/p>\r\n\r\n<p>Learn to find, develop and write stories that engage readers\u2019 hearts and minds in our <a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><strong>Master the Art of Storytelling workshops<\/strong><\/a>.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to find the aha! moment that\u2019s the gateway to every anecdote. 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And how to use \u201cthe most powerful form of human communication\u201d to grab attention, boost credibility, make messages more memorable and communicate better.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Get the word out in 17 syllables<\/p>\n","protected":false},"author":6,"featured_media":26111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57],"tags":[12963,12964,12965],"class_list":{"0":"post-26110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wordplay-creative-writing-tipsheets","8":"tag-haiku","9":"tag-rhythm","10":"tag-syllables","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write a haiku<\/title>\n<meta name=\"description\" content=\"Why you haiku? 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