{"id":25762,"date":"2021-02-24T09:07:27","date_gmt":"2021-02-24T13:07:27","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=25762"},"modified":"2021-03-01T13:12:25","modified_gmt":"2021-03-01T17:12:25","slug":"background-tops-the-types-of-feature-story-leads-to-avoid","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/02\/background-tops-the-types-of-feature-story-leads-to-avoid\/","title":{"rendered":"Background tops the types of feature story leads to avoid"},"content":{"rendered":"<h2>Don\u2019t start with the blah blah blah<\/h2>\n<p>The <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/background-section\/\">background<\/a> might be an important component of your story. After all, the readers might need some of the following elements to fully understand your story:<\/p>\n<figure id=\"attachment_25764\" aria-describedby=\"caption-attachment-25764\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25764\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/background-tops-the-types-of-feature-story-leads-to-avoid\/background-tops\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/background-tops.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"background-tops\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Background \u2014 also known as the blah blah blah \u2014 is no way to draw readers into a piece. Instead, leave the definitions, history lessons and broader context for the third paragraph.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/background-tops-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/background-tops.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/background-tops.png\" alt=\"Types of feature story lead\" title=\"Types of feature story lead\" width=\"450\" height=\"300\" class=\"size-full wp-image-25764 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/background-tops.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/background-tops-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25764\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/background-tops-the-types-of-feature-story-leads-to-avoid\/background-tops\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/background-tops.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"background-tops\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Background \u2014 also known as the blah blah blah \u2014 is no way to draw readers into a piece. Instead, leave the definitions, history lessons and broader context for the third paragraph.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/background-tops-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/background-tops.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/background-tops.png\" alt=\"Types of feature story lead\" title=\"Types of feature story lead\" width=\"450\" height=\"300\" class=\"size-full wp-image-25764\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/background-tops.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/background-tops-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-25764\" class=\"wp-caption-text\">Background \u2014 also known as the blah blah blah \u2014 is no way to draw readers into a piece. Instead, leave the definitions, history lessons and broader context for the third paragraph. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/businessman-holding-paper-that-say-blah-113481784\" rel=\"noopener\" target=\"_blank\"><em>Image by happystock<\/em><\/a><\/figcaption><\/figure>\n<ul>\n<li>A definition<\/li>\n<li>A short description of a key concept<\/li>\n<li>A one-paragraph history of the subject<\/li>\n<li>Additional facts or details that give context to the story or &#8220;prove&#8221; your point<\/li>\n<\/ul>\n<h3>Background comes third<\/h3>\n<p>But readers don&#8217;t need this material first. That&#8217;s why you:<\/p>\n<ul>\n<li>Grab your readers&#8217; attention in the lead<\/li>\n<li>Make your point in the nut paragraph<\/li>\n<li><em>Then<\/em> fill in the blanks in the background section<\/li>\n<\/ul>\n<p>Remember, the background comes third.<\/p>\n<h3>Start specific, then broaden your lens<\/h3>\n<p>Good story structure starts with the details, then expands to the background.<\/p>\n<p>Don\u2019t start wide, then get granular<\/p>\n<p>Background:<\/p>\n<h5 class=\"standalone\">XYZ Company is known around the world for exceptional-quality petroleum-based pet food solutions.<\/h5>\n<p>Nut graph:<\/p>\n<h5 class=\"standalone\">Many people may not know that XYZ Company is also building a global reputation for energy-efficient operations.<\/h5>\n<p>Lead:<\/p>\n<h5 class=\"standalone\">In just the last year, XYZ Company has saved 100 million kilowatt-hours of electricity. That\u2019s the amount of energy used by 9,500 typical homes each year.<\/h5>\n<p>Instead, start with the details, then broaden to the background:<\/p>\n<h3>Start with the specifics<\/h3>\n<p>\u2026 Then expand to the background.<\/p>\n<p>Lead:<\/p>\n<h5 class=\"standalone\">XYZ Company saved 100 million kilowatt-hours of electricity last year \u2014 enough to fuel 9,500 typical homes a year.<\/h5>\n<p>Nut graph:<\/p>\n<h5 class=\"standalone\">It\u2019s all part of XYZ Company\u2019s new mission to build a global reputation for energy-efficient operations.<\/h5>\n<p>Background:<\/p>\n<h5 class=\"standalone\">XYZ Company \u2014 maker of petroleum-based pet food solutions \u2014 is going green by \u2026<\/h5>\n<p>So start with the lead, follow up with the nut graph and <strong>then<\/strong> deliver the background.<\/p>\n<div id='MC-CYR-GBTIP' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-23\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><h3>What structure draws more readers?<\/h3>\r\n<p>Writers say, \u201cWe use the inverted pyramid because readers stop reading after the first paragraph.\u201d But in new research, readers say, \u201cWe stop reading after the first paragraph because you use the inverted pyramid.\u201d<a title=\"Catch Your Readers, a persuasive-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training.png\" alt=\"Catch Your Readers, a persuasive-writing workshop\" title=\"Catch Your Readers, a persuasive-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training.png\" alt=\"Catch Your Readers, a persuasive-writing workshop\" title=\"Catch Your Readers, a persuasive-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><\/p>\r\n\r\n<p>If the traditional news structure doesn\u2019t work, how should we organize our messages?<\/p>\r\n\t\r\n<p>Master a structure that\u2019s been proven in the lab to outperform the traditional news format at <a title=\"Catch Your Readers, a persuasive-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener\"><strong>Catch Your Readers<\/strong><\/a> \u2014 a persuasive-writing workshop.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>There, you\u2019ll learn an organizing scheme that grabs readers\u2019 attention, keeps it for the long haul and leaves a lasting impression.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t start with the blah blah blah<\/p>\n","protected":false},"author":6,"featured_media":25764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[387],"tags":[384,357,263],"class_list":{"0":"post-25762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-background","8":"tag-background","9":"tag-lead","10":"tag-nut-graph","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Background tops the types of feature story leads to avoid<\/title>\n<meta name=\"description\" content=\"Background \u2014 also known as the blah blah blah \u2014 is no way to draw readers into a piece. 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