{"id":25459,"date":"2021-01-18T10:41:18","date_gmt":"2021-01-18T14:41:18","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=25459"},"modified":"2022-12-27T07:03:34","modified_gmt":"2022-12-27T11:03:34","slug":"how-to-organize-survey-results-press-releases-and-blog-posts","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/01\/how-to-organize-survey-results-press-releases-and-blog-posts\/","title":{"rendered":"How to organize survey results press releases and blog posts"},"content":{"rendered":"<h2>How to write about research<\/h2>\n<p>It\u2019s not the survey, silly. Most survey stories fail because they focus on the survey, not on the survey results. Here\u2019s how to organize a successful survey story that focuses on the findings, not on the poll:<\/p>\n<figure id=\"attachment_31433\" aria-describedby=\"caption-attachment-31433\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31433\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/survey-results-press-release\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/survey-results-press-release.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"survey-results-press-release\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The results are in&lt;\/strong&gt; The best survey results press releases and blog posts focus on the results, not on the survey itself.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/survey-results-press-release-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/survey-results-press-release.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/survey-results-press-release.png\" alt=\"Survey results press release\" title=\"Survey results press release\" width=\"450\" height=\"300\" class=\"size-full wp-image-31433 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/survey-results-press-release.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/survey-results-press-release-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31433\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/survey-results-press-release\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/survey-results-press-release.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"survey-results-press-release\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The results are in&lt;\/strong&gt; The best survey results press releases and blog posts focus on the results, not on the survey itself.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/survey-results-press-release-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/survey-results-press-release.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/survey-results-press-release.png\" alt=\"Survey results press release\" title=\"Survey results press release\" width=\"450\" height=\"300\" class=\"size-full wp-image-31433\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/survey-results-press-release.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/survey-results-press-release-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-31433\" class=\"wp-caption-text\"><strong>The results are in<\/strong> The best survey results press releases and blog posts focus on the results, not on the survey itself.<\/figcaption><\/figure>\n<h3>Lift survey results off the page.<\/h3>\n<p>Start with the display copy:<\/p>\n<p><strong>1. Highlight a fascinating finding in the <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/how-to-write-a-good-headline\/\">headline<\/a><\/strong>. Tell the story, don\u2019t just tell about the story. Your headline should communicate one key survey result, not just announce that you are releasing those results. Here\u2019s an example from a FleishmanHillard release by John Armato for H&amp;R Block:<\/p>\n<h5 class=\"standalone\">HOLY 1040! BATMAN PAYS MORE!<\/h5>\n<p><strong>2. Summarize the survey in the <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/double-deck-headline\/\">deck<\/a><\/strong>. Now that you\u2019ve gained reader attention with the fascinating findings, it\u2019s time to summarize the story elements in the deck. From the H&amp;R Block survey story:<\/p>\n<h6>Survey of kids\u2019 takes on taxes reveals amusing perceptions, noble priorities and a deep love of TV<\/h6>\n<p>I love Armato\u2019s<a href=\"https:\/\/revvingupreadership.com\/2022\/06\/how-to-play-with-words\/\" target=\"_blank\" rel=\"noopener\"> twist on a list<\/a> there. To cover all the story elements, I\u2019d try to squeeze H&amp;R Block into that deck: \u201cH&amp;R Block survey \u2026\u201d<\/p>\n<h3>Set up the survey in the intro.<\/h3>\n<p>Start strong.<\/p>\n<p><strong>1. Don\u2019t lead with the survey<\/strong>. Communicate one to three key survey results in the <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/feature-leads\/\">lead<\/a>.<\/p>\n<p>Armato\u2019s <a href=\"https:\/\/www.wyliecomm.com\/2020\/10\/try-compression-of-details-for-your-next-lead\/\">compression of details lead<\/a> squeezes three fascinating findings into one paragraph:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Most 8- to 11-year-olds would rather go to school year-round than pay a nickel of \u2018allowance tax.\u2019 But pit that nickel against Nickelodeon, and they\u2019d gladly fork it over to protect their tube time. They also imagine Batman would pay more income tax than either Superman or Spiderman.<\/div>\n<p>Notice that Armato doesn\u2019t worry about covering the survey itself in the lead. You don\u2019t need to.<\/p>\n<p><strong>2. Summarize the survey in the <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/nut-graph\/\">nut graph<\/a><\/strong>. Now that you\u2019ve shown the fascinating findings, it\u2019s time to introduce the survey itself in a sentence or two:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">The dominance of TV, probable wealth of the caped crusader and preference for college tuition are among the findings of a nationwide survey just released by H&amp;R Block.<\/div>\n<p><strong>3. Describe the survey methodology in the <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/background-section\/\">background section<\/a><\/strong>. Paragraph three is soon enough for this information:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">More than 300 third-, fourth- and fifth-graders were interviewed at shopping malls in 10 cities across the country.<\/div>\n<p>Of course, you\u2019ll want to link to more details for the wonks who want it. Make your methodology, survey questions and full results available, just not in the story itself.<\/p>\n<h3>List the survey results in the <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/feature-article-structure\/\">body<\/a>.<\/h3>\n<p>List three to seven key findings in the body of your survey story. Use a hierarchical structure, moving from most important (or most surprising, or valuable or hilarious \u2026) finding to least. But, to avoid ending with a whimper instead of a bang, finish with your second-most-important finding.<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">\n<ul>\n<li><strong>Parents get cranky while figuring taxes<\/strong>. Nearly half of the kids chose \u201ccrabby and mad\u201d to describe their parents\u2019 attitude when figuring their taxes. Only 8 percent chose \u201cexcited and happy.\u201d<\/li>\n<li><strong>No on allowance tax to cover education<\/strong> \u2026 When asked whether it would be a good idea or a bad idea to require kids to pay taxes on their allowances to help pay for schools, 70 percent thought it would be a bad idea.<\/li>\n<li><strong>\u2026 but yes on taxes to watch TV<\/strong>. Allowances everywhere took a beating, however, when kids were asked \u201cGiven a choice, would you rather pay taxes on your allowance or not be allowed to watch TV?\u201d More than half said they\u2019d rather pay the tax.<\/li>\n<li><strong>Yes on taxes to help the poor<\/strong>. Given the choice of putting tax dollars toward the army, highways, education, helping the poor, national parks or paying off the national debt, helping the poor was by far the most popular choice.<\/li>\n<li><strong>A \u201cB-\u201d to Uncle Sam for managing tax dollars<\/strong>. They were tough on Uncle Sam, though, with only 16 percent awarding an \u201cA\u201d in response to the question \u201cIf you were a teacher, what grade would you give to the United States government for how it manages and spends the tax dollars it receives?\u201d (26 percent B, 21 percent C, 10 percent D, 21 percent F, 5 percent don\u2019t know).<\/li>\n<\/ul>\n<\/div>\n<h3>Wind up in the <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/how-to-write-a-conclusion-for-a-feature-article\/\">conclusion<\/a>.<\/h3>\n<p><strong>1. Transition to the end in the <a href=\"https:\/\/revvingupreadership.com\/2016\/10\/time-to-wrap-things-up\/\" target=\"_blank\" rel=\"noopener\">wrapup<\/a><\/strong>. What interesting finding can you use to wind the story down?<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Incidentally, a majority of kids (52 percent) think Jordan pays more income tax than [the president]. In all likelihood, they are correct, considering Jordan\u2019s reported $65 million income. \u2026.<\/div>\n<p><strong>2. Circle back to the lead in the <a href=\"https:\/\/www.wyliecomm.com\/2018\/12\/end-with-a-bang\/\">kicker<\/a><\/strong>. Leave a lasting impression with a concrete, creative, provocative final paragraph.<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">No word on how he compared to Batman.<\/div>\n<h3>Survey the scene.<\/h3>\n<p>Survey stories are a staple of content marketing writing. Use this structure to make the most of your survey reports.<\/p>\n<div id='MC-GC-FBBBP' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-27\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%; \" class=\"img-max\"><\/noscript><\/a><h3>How to create content that almost writes itself<\/h3>\r\n<p>Would you like to master a structure that\u2019s been proven in the lab to attract 300% more readers; get more social media shares; and boost readership, understanding, engagement, interest, satisfaction and more?\r\n<\/p>\r\n\r\n<p>If so, please join me at <a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><strong>Get Clicked, Liked &amp; Shared<\/strong><\/a>, our content-writing workshop.<\/p>\r\n\t\r\n<p>You\u2019ll master a structure that has increased reading by 520%. Learn to write leads that draw readers in. And leave with templates and recipes you can use to organize the best survey story you\u2019ve ever written, create tipsheets that almost write themselves and write great case studies with our annotated examples.<\/p>\r\n\t\r\n<p>Content creation has never been easier!<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" 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research<\/p>\n","protected":false},"author":6,"featured_media":31433,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[161],"tags":[520,12951],"class_list":{"0":"post-25459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-types-of-artilces","8":"tag-blog-posts","9":"tag-survey-stories","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to organize survey results press releases and blog posts<\/title>\n<meta name=\"description\" content=\"The results 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