{"id":25298,"date":"2022-08-05T10:59:02","date_gmt":"2022-08-05T14:59:02","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=25298"},"modified":"2022-09-13T07:34:38","modified_gmt":"2022-09-13T11:34:38","slug":"email-newsletter-format","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/08\/email-newsletter-format\/","title":{"rendered":"3 email newsletter formats that work"},"content":{"rendered":"<h2>Lists, headlines &amp; blurbs, single stories most valuable<\/h2>\n<p>The most valued email newsletters in the <a href=\"https:\/\/www.nngroup.com\/reports\/email-newsletter-design\/\" target=\"_blank\" rel=\"noopener\">Nielsen Norman Group&#8217;s latest round of usability studies<\/a> used these formats:<\/p>\n<figure id=\"attachment_30530\" aria-describedby=\"caption-attachment-30530\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30530\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-newsletter-format\/email-newsletter-format\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"email-newsletter-format\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Format for attention&lt;\/strong&gt; Choose an email newsletter format that\u2019s short and focused, and stick with it issue after issue. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/set-female-hands-holding-smartphone-blank-2087173174&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Prostock-studio&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format.png\" alt=\"Email newsletter format\" title=\"Email newsletter format\" width=\"450\" height=\"300\" class=\"size-full wp-image-30530 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30530\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-newsletter-format\/email-newsletter-format\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"email-newsletter-format\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Format for attention&lt;\/strong&gt; Choose an email newsletter format that\u2019s short and focused, and stick with it issue after issue. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/set-female-hands-holding-smartphone-blank-2087173174&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Prostock-studio&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format.png\" alt=\"Email newsletter format\" title=\"Email newsletter format\" width=\"450\" height=\"300\" class=\"size-full wp-image-30530\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30530\" class=\"wp-caption-text\"><strong>Format for attention<\/strong> Choose an email newsletter format that\u2019s short and focused, and stick with it issue after issue. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/set-female-hands-holding-smartphone-blank-2087173174\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by Prostock-studio<\/em><\/a><\/figcaption><\/figure>\n<p><strong>1. Headlines with short blurbs<\/strong>. This was, by far, the most favored format.<\/p>\n<p>If you have more than 5 topics or articles, consider:<\/p>\n<ul>\n<li>A concise headline<\/li>\n<li>Blurbs ranging from 1 line to 2-4 sentences to even a few brief paragraphs<\/li>\n<li>Link to the full story for more information<\/li>\n<\/ul>\n<p>If your email newsletter also covers more than 2 printed pages, <a href=\"https:\/\/revvingupreadership.com\/writing\/micro-content\/how-to-present-data-in-a-table\/\" target=\"_blank\" rel=\"noopener\">add a table of contents<\/a>.<\/p>\n<figure id=\"attachment_27905\" aria-describedby=\"caption-attachment-27905\" style=\"width: 477px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27905\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-newsletter-format\/nng-articles\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/nng-articles.png\" data-orig-size=\"477,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"nng-articles\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Practicing what they preach&lt;\/strong&gt; The Nielsen Norman Group&#8217;s own email newsletter uses the most popular format among its research participants.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/nng-articles-286x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/nng-articles.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/nng-articles.png\" alt=\"\" width=\"477\" height=\"500\" class=\"size-full wp-image-27905 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/nng-articles.png 477w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/nng-articles-286x300.png 286w\" data-sizes=\"(max-width: 477px) 100vw, 477px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 477px; --smush-placeholder-aspect-ratio: 477\/500;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27905\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-newsletter-format\/nng-articles\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/nng-articles.png\" data-orig-size=\"477,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"nng-articles\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Practicing what they preach&lt;\/strong&gt; The Nielsen Norman Group&#8217;s own email newsletter uses the most popular format among its research participants.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/nng-articles-286x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/nng-articles.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/nng-articles.png\" alt=\"\" width=\"477\" height=\"500\" class=\"size-full wp-image-27905\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/nng-articles.png 477w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/nng-articles-286x300.png 286w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/><\/noscript><figcaption id=\"caption-attachment-27905\" class=\"wp-caption-text\"><strong>Practicing what they preach<\/strong> The Nielsen Norman Group&#8217;s own email newsletter uses the most popular format among its research participants.<\/figcaption><\/figure>\n<p><strong>2. Bulleted lists<\/strong> of information such as upcoming events, discounts and specials.<\/p>\n<figure id=\"attachment_27904\" aria-describedby=\"caption-attachment-27904\" style=\"width: 474px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27904\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-newsletter-format\/north-coast-bbq\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/north-coast-bbq.png\" data-orig-size=\"474,567\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"north-coast-bbq\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;News from my happy place&lt;\/strong&gt; North Coast BBQ sends out a bulleted list of links each day.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/north-coast-bbq-251x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/north-coast-bbq.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/north-coast-bbq.png\" alt=\"\" width=\"474\" height=\"567\" class=\"size-full wp-image-27904 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/north-coast-bbq.png 474w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/north-coast-bbq-251x300.png 251w\" data-sizes=\"(max-width: 474px) 100vw, 474px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 474px; --smush-placeholder-aspect-ratio: 474\/567;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27904\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-newsletter-format\/north-coast-bbq\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/north-coast-bbq.png\" data-orig-size=\"474,567\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"north-coast-bbq\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;News from my happy place&lt;\/strong&gt; North Coast BBQ sends out a bulleted list of links each day.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/north-coast-bbq-251x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/north-coast-bbq.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/north-coast-bbq.png\" alt=\"\" width=\"474\" height=\"567\" class=\"size-full wp-image-27904\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/north-coast-bbq.png 474w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/north-coast-bbq-251x300.png 251w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/noscript><figcaption id=\"caption-attachment-27904\" class=\"wp-caption-text\"><strong>News from my happy place<\/strong> North Coast BBQ sends out a bulleted list of links each day.<\/figcaption><\/figure>\n<p><strong>3. Single-story newsletters<\/strong>, such as daily meditations, articles, recipes, promotions, promotion, recipes or events. Include the full story if you use this approach.<\/p>\n<figure id=\"attachment_30330\" aria-describedby=\"caption-attachment-30330\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30330\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-newsletter-format\/220811-fwt-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/220811-fwt-1.png\" data-orig-size=\"330,485\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"220811-fwt\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;One and done&lt;\/strong&gt; &lt;a href=&quot;https:\/\/freewritingtips.wyliecomm.com\/&quot; target=&quot;&quot; rel=&quot;noopener&quot;&gt;Wylie&#8217;s Writing Tips&lt;\/a&gt; uses the single-story format.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/220811-fwt-1-204x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/220811-fwt-1.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/220811-fwt-1.png\" alt=\"Freewriting tips\" title=\"Freewriting tips\" width=\"330\" height=\"485\" class=\"size-full wp-image-30330 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/220811-fwt-1.png 330w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/220811-fwt-1-204x300.png 204w\" data-sizes=\"(max-width: 330px) 100vw, 330px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 330px; --smush-placeholder-aspect-ratio: 330\/485;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30330\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-newsletter-format\/220811-fwt-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/220811-fwt-1.png\" data-orig-size=\"330,485\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"220811-fwt\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;One and done&lt;\/strong&gt; &lt;a href=&quot;https:\/\/freewritingtips.wyliecomm.com\/&quot; target=&quot;&quot; rel=&quot;noopener&quot;&gt;Wylie&#8217;s Writing Tips&lt;\/a&gt; uses the single-story format.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/220811-fwt-1-204x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/220811-fwt-1.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/220811-fwt-1.png\" alt=\"Freewriting tips\" title=\"Freewriting tips\" width=\"330\" height=\"485\" class=\"size-full wp-image-30330\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/220811-fwt-1.png 330w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/220811-fwt-1-204x300.png 204w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/><\/noscript><figcaption id=\"caption-attachment-30330\" class=\"wp-caption-text\"><strong>One and done<\/strong> <a href=\"https:\/\/freewritingtips.wyliecomm.com\/\" target=\"\" rel=\"noopener\">Wylie&#8217;s Writing Tips<\/a> uses the single-story format.<\/figcaption><\/figure>\n<h3>Make them short and focused.<\/h3>\n<p>Note that all of these formats are short and focused. Subscribers considered newsletters with too much information or diverse content overwhelming and cluttered.<\/p>\n<p>Note: Include no more than two full-length stories in your email newsletter. Keep them tight.<\/p>\n<h3>Be consistent.<\/h3>\n<p>Whatever format you choose, be consistent. Subscribers learn your format and use it to find what they&#8217;re looking for.<\/p>\n<h3>Subscribers also valued in email newsletters:<\/h3>\n<ul>\n<li>Relevant, interesting information<\/li>\n<li>Clean, easy-to-use design, little clutter<\/li>\n<li>High-quality graphics and images<\/li>\n<li>Few ads<\/li>\n<\/ul>\n<h3>Subscribers did <em>not<\/em> value in email newsletters:<\/h3>\n<ul>\n<li>E-commerce or sales newsletters<\/li>\n<li>Irrelevant, impersonal information<\/li>\n<li>Frilly design<\/li>\n<li>Unsolicited newsletters<\/li>\n<\/ul>\n<p style=\"text-align:center; font-weight:bold;\">What format do you use for your email newsletter? What format makes the most sense?<\/p>\n<p>___<\/p>\n<p>Source: Kim Flaherty, Amy Schade, and Jakob Nielsen; <em><a href=\"https:\/\/www.nngroup.com\/reports\/email-newsletter-design\/\" target=\"_blank\" rel=\"noopener\">Marketing Email and Newsletter Design to Increase Conversion and Loyalty, 6th Edition<\/a><\/em>; Nielsen Norman Group, 2017<\/p>\n<div id='MC-EMAIL-SCANNABLE' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-18\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><h3>How can you reach nonreaders with email?<\/h3>\r\n<p>Just 24% of email recipients fully read email newsletters on mobile devices. The rest skim \u2014 or just glance at \u2014 their messages.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>So how do you get the word out to flippers and skimmers via email?<a title=\"Get Opened, Read, Clicked, our email-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/email-writing-training.png\" alt=\"Get Opened, Read, Clicked, our email-writing workshop\" title=\"Get Opened, Read, Clicked, our email-writing workshop\" width=\"auto\" height=\"auto\" border=\"1\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/email-writing-training.png\" alt=\"Get Opened, Read, Clicked, our email-writing workshop\" title=\"Get Opened, Read, Clicked, our email-writing workshop\" width=\"auto\" height=\"auto\" border=\"1\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><\/p>\r\n\t\r\n<p>Find out at <a title=\"Get Opened, Read, Clicked, our email-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" target=\"\" rel=\"noopener\"><strong>Get Opened, Read, Clicked<\/strong><\/a> \u2014 our email-writing workshop.<\/p>\r\n\r\n<p>You\u2019ll learn how to get the word out to email recipients with our simple test, boost readership by choosing the right template for your email newsletter, and avoid getting your headline cut off on mobile email apps.<\/p>\r\n\r\n<p>Plus: Find out how to write links that boost your click-through rate on mobile, where email recipients click on 40% fewer links.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" style=\"width:153px\" arcsize=\"8%\" 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valuable<\/p>\n","protected":false},"author":6,"featured_media":30530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[158],"tags":[159,240,166,253],"class_list":{"0":"post-25298","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email","8":"tag-email-2","9":"tag-headlines","10":"tag-lists","11":"tag-newsletter","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 email newsletter formats that work<\/title>\n<meta name=\"description\" content=\"Format for 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