{"id":25131,"date":"2022-07-07T07:02:51","date_gmt":"2022-07-07T11:02:51","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=25131"},"modified":"2024-03-03T08:09:24","modified_gmt":"2024-03-03T12:09:24","slug":"how-to-organize-content","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/","title":{"rendered":"How to organize content [Example!]"},"content":{"rendered":"<h2>Strathcona County masters feature-style story structure<\/h2>\n<p>Here\u2019s the good news: You already know how to organize your copy.<\/p>\n<figure id=\"attachment_30072\" aria-describedby=\"caption-attachment-30072\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30072\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/how-to-organize-content-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/how-to-organize-content.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-organize-content\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Feature-style story structure is simple&lt;\/strong&gt; Just stack three boxes. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/wooden-figure-geometric-shape-isolated-on-699473575&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Denis Kovin&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/how-to-organize-content-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/how-to-organize-content.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/how-to-organize-content.png\" alt=\"How to organize content\" title=\"How to organize content\" width=\"450\" height=\"300\" class=\"size-full wp-image-30072 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/how-to-organize-content.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/how-to-organize-content-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30072\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/how-to-organize-content-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/how-to-organize-content.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-organize-content\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Feature-style story structure is simple&lt;\/strong&gt; Just stack three boxes. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/wooden-figure-geometric-shape-isolated-on-699473575&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Denis Kovin&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/how-to-organize-content-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/how-to-organize-content.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/how-to-organize-content.png\" alt=\"How to organize content\" title=\"How to organize content\" width=\"450\" height=\"300\" class=\"size-full wp-image-30072\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/how-to-organize-content.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/how-to-organize-content-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30072\" class=\"wp-caption-text\"><strong>Feature-style story structure is simple<\/strong> Just stack three boxes. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/wooden-figure-geometric-shape-isolated-on-699473575\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by Denis Kovin<\/em><\/a><\/figcaption><\/figure>\n<p>Just think back to what your third-grade English teacher taught you. Most pieces of writing have three sections:<\/p>\n<ol>\n<li><strong>Introduction<\/strong>: the beginning<\/li>\n<li><strong>Body<\/strong>: the middle<\/li>\n<li><strong>Conclusion<\/strong>: the end<\/li>\n<\/ol>\n<p>That makes <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/\">writing a feature story<\/a> as easy as 1-2-3.<\/p>\n<p>Feature structure works well for blog posts, social media posts and other types of content.<\/p>\n<h3>A fill-in-the-boxes structure<\/h3>\n<p>Draw these three sections on a piece of paper, and your piece of content looks like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25140\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/a-fill-in-the-boxes-structure\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/a-fill-in-the-boxes-structure.png\" data-orig-size=\"500,282\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"a-fill-in-the-boxes-structure\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/a-fill-in-the-boxes-structure-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/a-fill-in-the-boxes-structure.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/a-fill-in-the-boxes-structure.png\" alt=\"\" width=\"500\" height=\"282\" class=\"aligncenter size-full wp-image-25140 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/a-fill-in-the-boxes-structure.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/a-fill-in-the-boxes-structure-300x169.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/282;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25140\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/a-fill-in-the-boxes-structure\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/a-fill-in-the-boxes-structure.png\" data-orig-size=\"500,282\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"a-fill-in-the-boxes-structure\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/a-fill-in-the-boxes-structure-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/a-fill-in-the-boxes-structure.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/a-fill-in-the-boxes-structure.png\" alt=\"\" width=\"500\" height=\"282\" class=\"aligncenter size-full wp-image-25140\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/a-fill-in-the-boxes-structure.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/a-fill-in-the-boxes-structure-300x169.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/p>\n<p>OK, so it\u2019s not quite <em>that<\/em> easy. Because each of those sections has its own parts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25143\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/each-of-those-sections-has-its-own-parts\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/each-of-those-sections-has-its-own-parts.png\" data-orig-size=\"500,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"each-of-those-sections-has-its-own-parts\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/each-of-those-sections-has-its-own-parts-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/each-of-those-sections-has-its-own-parts.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/each-of-those-sections-has-its-own-parts.png\" alt=\"\" width=\"500\" height=\"281\" class=\"aligncenter size-full wp-image-25143 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/each-of-those-sections-has-its-own-parts.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/each-of-those-sections-has-its-own-parts-300x169.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25143\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/each-of-those-sections-has-its-own-parts\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/each-of-those-sections-has-its-own-parts.png\" data-orig-size=\"500,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"each-of-those-sections-has-its-own-parts\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/each-of-those-sections-has-its-own-parts-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/each-of-those-sections-has-its-own-parts.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/each-of-those-sections-has-its-own-parts.png\" alt=\"\" width=\"500\" height=\"281\" class=\"aligncenter size-full wp-image-25143\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/each-of-those-sections-has-its-own-parts.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/each-of-those-sections-has-its-own-parts-300x169.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/p>\n<p>So what goes into each box?<\/p>\n<h3>Introduction<\/h3>\n<p>The introduction has three parts: the lead, the nut graph and a background section.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25145\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/introduction\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/introduction.png\" data-orig-size=\"500,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"introduction\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/introduction-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/introduction.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/introduction.png\" alt=\"\" width=\"500\" height=\"281\" class=\"aligncenter size-full wp-image-25145 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/introduction.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/introduction-300x169.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25145\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/introduction\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/introduction.png\" data-orig-size=\"500,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"introduction\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/introduction-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/introduction.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/introduction.png\" alt=\"\" width=\"500\" height=\"281\" class=\"aligncenter size-full wp-image-25145\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/introduction.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/introduction-300x169.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/p>\n<h3>1. Lead<\/h3>\n<p>The <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/feature-leads\/\">lead\u2019s<\/a> job is to grab attention and pull readers into the piece. The best way to do that is to write a lead that\u2019s concrete, creative and provocative.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25146\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/intro-lead\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-lead.png\" data-orig-size=\"500,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"intro-lead\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-lead-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-lead.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-lead.png\" alt=\"\" width=\"500\" height=\"281\" class=\"aligncenter size-full wp-image-25146 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-lead.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-lead-300x169.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25146\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/intro-lead\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-lead.png\" data-orig-size=\"500,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"intro-lead\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-lead-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-lead.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-lead.png\" alt=\"\" width=\"500\" height=\"281\" class=\"aligncenter size-full wp-image-25146\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-lead.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-lead-300x169.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/p>\n<p>In one of my favorite befores-and-afters ever, here\u2019s a lead by Elizabeth Tadman-Kickham, a communication specialist for Strathcona County, Canada, <strong><em>before<\/em><\/strong> applying the feature-style story structure:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">The Canada 55+ Games are coming to Strathcona County, Alberta this summer from August 27 to 30. The Canada 55+ Games is a nationwide program that promotes spiritual, mental and physical wellness among Canadians 55 years of age and older. Not just your average sporting event, the Canada 55+ Games features competition in 24 different sports and events ranging from swimming and hockey to scrabble and bocce.<\/div>\n<p>But by the end of my <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\"><strong>Catch Your Readers<\/strong><\/a> Master Class, Elizabeth had totally rewritten her piece. Here\u2019s that lead <strong><em>after<\/em><\/strong> mastering this approach:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Florence Storch is a 101-year-old Alberta woman with a unique hobby and a lofty goal. A javelin thrower, Florence has her sights set on winning a gold medal at the Canada 55+ Games.<\/div>\n<h3>Nut graph<\/h3>\n<p>Once you grab attention in the lead, you need to tell readers where you\u2019re taking them. Do that in the <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/nut-graph\/\">nut graph<\/a>, where you put the story into a nutshell.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25147\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/intro-nut-graph\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-nut-graph.png\" data-orig-size=\"500,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"intro-nut-graph\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-nut-graph-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-nut-graph.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-nut-graph.png\" alt=\"\" width=\"500\" height=\"281\" class=\"aligncenter size-full wp-image-25147 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-nut-graph.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-nut-graph-300x169.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25147\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/intro-nut-graph\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-nut-graph.png\" data-orig-size=\"500,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"intro-nut-graph\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-nut-graph-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-nut-graph.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-nut-graph.png\" alt=\"\" width=\"500\" height=\"281\" class=\"aligncenter size-full wp-image-25147\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-nut-graph.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-nut-graph-300x169.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/p>\n<p>There\u2019s no nut graph in the <strong><em>before<\/em><\/strong> example, because there\u2019s no nut graph in an inverted pyramid.<\/p>\n<p>The nut graph in the <strong><em>after<\/em><\/strong> version puts the story into a nutshell:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">This summer, Florence and 2000 other competitors from across Canada will have their chance at gold right here in Strathcona County, and you can come cheer them on.<\/div>\n<h3>Background section<\/h3>\n<p>The <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/background-section\/\">background section<\/a> \u2014 aka the blah blah \u2014 is the boring but necessary information in the story. It might include broader context, a definition or a history or trend.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25144\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/intro-background\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-background.png\" data-orig-size=\"500,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"intro-background\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-background-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-background.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-background.png\" alt=\"\" width=\"500\" height=\"281\" class=\"aligncenter size-full wp-image-25144 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-background.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-background-300x169.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25144\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/intro-background\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-background.png\" data-orig-size=\"500,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"intro-background\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-background-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-background.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-background.png\" alt=\"\" width=\"500\" height=\"281\" class=\"aligncenter size-full wp-image-25144\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-background.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/intro-background-300x169.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/p>\n<p>Keep the background to the third paragraph. Don\u2019t let it bubble up to the lead.<\/p>\n<p>Elizabeth Tadman-Kickham\u2019s original story didn\u2019t have a background section. Inverted pyramids don\u2019t have them, and she\u2019d used up all of her background in that (definition) lead.<\/p>\n<p>Here\u2019s the background section in her rewrite:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">The Canada 55+ Games is a nation-wide program that promotes spiritual, mental and physical wellness among Canadians 55 years of age and older. Not just your average sporting event, the Games features competition in 24 different sports and events ranging from swimming and hockey to scrabble and bocce.<\/div>\n<h3>Body<\/h3>\n<p>In the <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/feature-article-structure\/\">body<\/a>, you build out the story into clear, logical parts. To help web visitors find what they\u2019re looking for, label the parts with subheads or bulleted lists with bold-faced lead-ins.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25141\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/body-4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/body.png\" data-orig-size=\"500,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"body\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/body-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/body.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/body.png\" alt=\"\" width=\"500\" height=\"281\" class=\"aligncenter size-full wp-image-25141 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/body.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/body-300x169.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25141\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/body-4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/body.png\" data-orig-size=\"500,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"body\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/body-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/body.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/body.png\" alt=\"\" width=\"500\" height=\"281\" class=\"aligncenter size-full wp-image-25141\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/body.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/body-300x169.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/p>\n<p>Here\u2019s the body of Elizabeth Tadman-Kickham\u2019s original piece:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">With 2000 participants from across the country, 300 of their family members and 550 volunteers registered, the Games are set to be the largest Canada 55+ Games in the program\u2019s 18-year history! The Games are truly a four-day celebration of sport, culture and social well being and feature a number of free events that are open to the public including:<\/p>\n<p><strong>Opening Ceremonies Fireworks \u2013 weather permitting<\/strong><\/p>\n<ul>\n<li>Wednesday, August 27 at 10 p.m.<\/li>\n<li>Public viewing at the Kinsmen Leisure Centre<\/li>\n<li>2001 Oak Street, Sherwood Park.<\/li>\n<\/ul>\n<p><strong>55+ Health &amp; Wellness Expo<\/strong><\/p>\n<ul>\n<li>Thursday, August 28 from noon to 8 p.m.<\/li>\n<li>Millennium Place<\/li>\n<li>2000 Premier Way, Sherwood Park<\/li>\n<\/ul>\n<p><strong>Ardrossan Mini Art Market \u2013 weather permitting<\/strong><\/p>\n<ul>\n<li>Thursday, August 28 from 11 a.m. to 3 p.m.<\/li>\n<li>Ardrossan Recreation Complex<\/li>\n<li>80-1 Avenue, Ardrossan<\/li>\n<\/ul>\n<p><strong>Art: Objet de Sport, an exhibit celebrating Canadian and Olympic sport and recreation.<\/strong><\/p>\n<ul>\n<li>On until September 6<\/li>\n<li>Gallery@501<\/li>\n<li>#120, 501 Festival Avenue<\/li>\n<\/ul>\n<\/div>\n<p>Her rewrite is much tighter and invites readers in:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">The Games will be held in Strathcona County from August 27 to 30 and are set to be the largest Canada 55+ Games in the program\u2019s eighteen-year history. Come out, be inspired, and enjoy the festivities including:<\/p>\n<ul>\n<li>August 27 \u2013 <strong>Opening Ceremonies Fireworks<\/strong> at Broadmoor Lake Park<\/li>\n<li>August 28 \u2013 <strong>55+ Health &amp; Wellness Expo<\/strong> at Millennium Place<\/li>\n<li>August 28 \u2013 <strong>Ardrossan Mini Art Market<\/strong> at Ardrossan Recreation Complex<\/li>\n<li>July 10 to September 6 \u2013 <strong>Art: Objet de Sport<\/strong> at Gallery@501<\/li>\n<\/ul>\n<\/div>\n<h3>Conclusion<\/h3>\n<p>The <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/how-to-write-a-conclusion-for-a-feature-article\/\">conclusion<\/a> has two parts: a wrapup and a kicker.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25142\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/conclusion\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/conclusion.png\" data-orig-size=\"500,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"conclusion\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/conclusion-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/conclusion.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/conclusion.png\" alt=\"\" width=\"500\" height=\"281\" class=\"aligncenter size-full wp-image-25142 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/conclusion.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/conclusion-300x169.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25142\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-organize-content\/conclusion\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/conclusion.png\" data-orig-size=\"500,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"conclusion\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/conclusion-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/conclusion.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/conclusion.png\" alt=\"\" width=\"500\" height=\"281\" class=\"aligncenter size-full wp-image-25142\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/conclusion.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/conclusion-300x169.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/p>\n<h3>Wrapup.<\/h3>\n<p>In the wrapup, you will call readers to action or summarize the key message.<\/p>\n<p>Elizabeth Tadman-Kickham\u2019s original wrapup:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Come cheer on the nation from August 27 to 30 in Strathcona County! For more information on the events listed above and the full Games sport and activity competition schedule, visit our website or call 780-467-2211.<\/div>\n<p>Her revision is a bit more streamlined:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">You can find sport schedules, cultural events and volunteer opportunities for the Canada 55+ Games by visiting our website or calling 780-467-2211.<\/div>\n<h3>Kicker.<\/h3>\n<p>To leave a lasting impression, go with a kicker that\u2019s concrete, creative and provocative.<\/p>\n<p>The great thing about inverted pyramids is that when you get to the end, you just stop typing. That\u2019s why Elizabeth Tadman-Kickham didn\u2019t include a kicker.<\/p>\n<p>But features require an ending. Here\u2019s the kicker from Elizabeth\u2019s rewrite:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Don\u2019t let their age fool you; the competitors in these Games are here to win!<\/div>\n<p>This to me is the least satisfying part of Elizabeth\u2019s rewrite. I wish instead she had circled back to the top and quoted Florence Storch, that 101-year-old woman who\u2019s running around with a pointed stick and knows how to use it. Maybe something like:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">\u201cDon\u2019t let my age fool you,\u201d Storch says. \u201cI\u2019m here to win!\u201d<\/div>\n<h3>How to organize content<\/h3>\n<p>Regardless of which social media platforms you use or where you publish content, make the feature structure part of your content creation process. It\u2019s one of the best content marketing strategies there is.<\/p>\n[Looking to develop <a href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-content-calendar\/\" target=\"_blank\" rel=\"noopener\">content calendars<\/a> or <a href=\"https:\/\/blog.hubspot.com\/marketing\/business-blog-editorial-calendar-templates\" target=\"_blank\" rel=\"noopener\">editorial calendars<\/a>? Looking for <a href=\"https:\/\/www.forbes.com\/sites\/ilyapozin\/2013\/07\/28\/15-marketing-softwares-that-can-boost-your-business\/\" target=\"_blank\" rel=\"noopener\">marketing software<\/a> for your <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-campaigns\" target=\"_blank\" rel=\"noopener\">marketing campaign<\/a>, <a href=\"https:\/\/coschedule.com\/blog\/marketing-team\/\" target=\"_blank\" rel=\"noopener\">marketing team<\/a> or <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-plan-examples\" target=\"_blank\" rel=\"noopener\">marketing plan<\/a>? Looking for <a href=\"https:\/\/onstrategyhq.com\/resources\/what-are-the-most-popular-management-tools-globally\/\" target=\"_blank\" rel=\"noopener\">management tools<\/a> like <a href=\"https:\/\/office.live.com\/start\/word.aspx\" target=\"_blank\" rel=\"noopener\">Word docs<\/a>, <a href=\"https:\/\/www.google.com\/intl\/en_fj\/drive\/download\/\" target=\"_blank\" rel=\"noopener\">Google Drive<\/a> or <a href=\"https:\/\/apps.apple.com\/us\/app\/teamworks\/id1271258473\" target=\"_blank\" rel=\"noopener\">Team Works<\/a>? Want tips for <a href=\"https:\/\/www.huffpost.com\/entry\/team-members-vs-employees-whats-the-difference_b_6926436\" target=\"_blank\" rel=\"noopener\">team members<\/a> or <a href=\"https:\/\/blog.hubspot.com\/marketing\/b2b-marketing\" target=\"_blank\" rel=\"noopener\">B2B marketers<\/a>? We hope you find these tools useful.]\n&nbsp;<\/p>\n<div id='MMC-Feature' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-83\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Feature-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/feature-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/writing-structure-training-mmc.png\" alt=\"Feature-writing workshop, a mini master class\" title=\"Feature-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/writing-structure-training-mmc.png\" alt=\"Feature-writing workshop, a mini master class\" title=\"Feature-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Draw readers in with the best structure<\/h3>\r\n\t\r\n<p>Writers say, \u201cWe use the inverted pyramid because readers stop reading after the first paragraph.\u201d<\/p>\r\n\t\r\n<p>But in new research, readers say, \u201cWe stop reading after the first paragraph because you use the inverted pyramid.\u201d<\/p>\r\n\t\r\n<p>Learn a structure that\u2019s been proven in the lab to outperform the inverted pyramid at our <a title=\"Feature-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/feature-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>feature-writing workshop<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/feature-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" 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structure<\/p>\n","protected":false},"author":6,"featured_media":30072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[298],"tags":[12950,357,263],"class_list":{"0":"post-25131","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-feature-structure","8":"tag-feature-srtucture","9":"tag-lead","10":"tag-nut-graph","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to organize content [Example!]<\/title>\n<meta name=\"description\" content=\"Feature-style 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