{"id":25035,"date":"2022-09-10T10:29:15","date_gmt":"2022-09-10T14:29:15","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=25035"},"modified":"2024-01-18T10:29:45","modified_gmt":"2024-01-18T14:29:45","slug":"clever-email-subject-lines","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/09\/clever-email-subject-lines\/","title":{"rendered":"How to write clever email subject lines"},"content":{"rendered":"<h2>Try wordplay, humor, creative techniques<\/h2>\n<p>Among the most popular subject lines for my e-zine\u00a0<a href=\"http:\/\/freewritingtips.wyliecomm.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">Wylie\u2019s Writing Tips<\/a>:<\/p>\n<figure id=\"attachment_30512\" aria-describedby=\"caption-attachment-30512\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30512\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/09\/clever-email-subject-lines\/clever-email-subject-lines-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/clever-email-subject-lines.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"clever-email-subject-lines\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Try a little cleverness&lt;\/strong&gt; Entertainment is the No. 1 reason people share email, according to Chadwick Martin Bailey. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/man-holding-yellow-balloon-smile-face-519480580&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Sasin Paraksa&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/clever-email-subject-lines-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/clever-email-subject-lines.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/clever-email-subject-lines.png\" alt=\"Clever email subject lines\" title=\"Clever email subject lines\" width=\"450\" height=\"300\" class=\"size-full wp-image-30512 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/clever-email-subject-lines.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/clever-email-subject-lines-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30512\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/09\/clever-email-subject-lines\/clever-email-subject-lines-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/clever-email-subject-lines.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"clever-email-subject-lines\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Try a little cleverness&lt;\/strong&gt; Entertainment is the No. 1 reason people share email, according to Chadwick Martin Bailey. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/man-holding-yellow-balloon-smile-face-519480580&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Sasin Paraksa&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/clever-email-subject-lines-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/clever-email-subject-lines.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/clever-email-subject-lines.png\" alt=\"Clever email subject lines\" title=\"Clever email subject lines\" width=\"450\" height=\"300\" class=\"size-full wp-image-30512\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/clever-email-subject-lines.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/clever-email-subject-lines-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30512\" class=\"wp-caption-text\"><strong>Try a little cleverness<\/strong> Entertainment is the No. 1 reason people share email, according to Chadwick Martin Bailey. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/man-holding-yellow-balloon-smile-face-519480580\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by Sasin Paraksa<\/em><\/a><\/figcaption><\/figure>\n<h5 class=\"standalone\">Now you see it<\/h5>\n<h5 class=\"standalone\">The Awwww Factor<\/h5>\n<h5 class=\"standalone\">Paint the schnauzer<\/h5>\n<h5 class=\"standalone\">One-sentence stories<\/h5>\n<h5 class=\"standalone\">Can you read me now?<\/h5>\n<h5 class=\"standalone\">Don\u2019t commit verbicide<\/h5>\n<h5 class=\"standalone\">Pleading for shorter sentences<\/h5>\n<p>Want to write subject lines that get clicked? Make them entertaining.<\/p>\n<h3>Why write clever email subject lines?<\/h3>\n<p><a href=\"https:\/\/www.wyliecomm.com\/2019\/06\/how-to-write-status-updates-that-go-viral\/\"><strong>Entertainment comprises 2 of the top 3 reasons people share information<\/strong><\/a>\u00a0via email or social media, according to a study by Chadwick Martin Bailey, are:<\/p>\n<ol>\n<li><strong>Because I find it interesting\/entertaining (72%)<\/strong><\/li>\n<li><strong>To get a laugh (58%)<\/strong><\/li>\n<li>Because I think it will be helpful to recipients (58%)<\/li>\n<\/ol>\n<p>In another study, three Carnegie Mellon University researchers found that subject lines that make recipients curious about the contents are more likely to get opened than those that don\u2019t.<\/p>\n<h3>5 steps to crafting an entertaining subject line<\/h3>\n<p>So how do you write subject lines that are entertaining, funny or pique readers\u2019 curiosity? Here are five ways:<\/p>\n<h3>1. Make it clever \u2026<\/h3>\n<p>Try a little cheekiness, as in this subject line from RLM PR about\u00a0<a href=\"http:\/\/badpitch.blogspot.com\/2009\/05\/email-very-subject-of-it-all.html\" rel=\"noopener noreferrer\" target=\"_blank\">a media barbecue with Amazon\u2019s Jeff Bezos<\/a>:<\/p>\n<h5 class=\"standalone\">Jeff Bezos Has Great Buns<\/h5>\n<p>Or twist a phrase, like the fashion company River Island:<\/p>\n<h5 class=\"standalone\">There\u2019s no business like shoe business<\/h5>\n<p>Or steal a tip from Weather Underground and post a pun:<\/p>\n<h5 class=\"standalone\">Weather to pack sunscreen or an umbrella<\/h5>\n<p>Or tie your message to a timely topic, as in this subject line from Ragan:<\/p>\n<h5 class=\"standalone\">Mr. Rogers\u2019 guide to healthy corporate culture<\/h5>\n<p>Note that while all of these subject lines are clever, they are also clear.<\/p>\n<h3>2. \u2026 But not too clever.<\/h3>\n<p>This Cato Fashions subject line bombed in a study by usability expert Jakob Nielsen:<\/p>\n<h5 class=\"standalone\">Be Iconic<\/h5>\n<p>So did this clickbait subject line from AT&amp;T:<\/p>\n<h5 class=\"standalone\">Steven, wait until you see this!<\/h5>\n<p>As did this\u00a0InterContinental Hotels subject line:<\/p>\n<h5 class=\"standalone\">Open Your (I)s to the Wonders of the Sea<\/h5>\n<p>Users in the NNG studies complained of \u201cirritatingly cutesy\u201d subject lines. Ouch! Don\u2019t let that phrase apply to your messages!<\/p>\n<h3>3. Have a personality.<\/h3>\n<p>Make your message personable. In one split test, SmartBrief invited readers to opt in to a newsletter. One subject line:<\/p>\n<h5 class=\"standalone\">You\u2019re not receiving your [industry] news<\/h5>\n<p>The other:<\/p>\n<h5 class=\"standalone\">We\u2019re sorry to see you go \u2026<\/h5>\n<p>The second, more personable subject line\u00a0<a href=\"https:\/\/www.chennaisocialmedia.com\/2-key-e-mail-tips-from-smartbrief\/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>increased the open rate by 50%<\/strong><\/a> and the number of subscribers by more than 60%.<\/p>\n<h3>4. Avoid clickbait.<\/h3>\n<p>Subject lines with clickbait phrases \u2014 won\u2019t believe, shocking and secret of \u2014 reduced read rates by .34%, 1.22% and 8.69%, respectively, according to research by Return Path.<\/p>\n<h3>5. Avoid labels.<\/h3>\n<p>\u201cCEO\u2019s Christmas message\u201d is a label subject line. What does she say in her message? That\u2019s a lot more compelling.<br \/>\n___<\/p>\n<p>Source: \u201cThe Art And Science Of Effective Subject Lines\u201d (PDF), Return Path, September 2015<\/p>\n<div id='MMC-Subject-Lines' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-86\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Subject-Line-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/subject-line-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/subject-line-writing-training-mmc.png\" alt=\"Subject-Line-writing workshop, a mini master class\" title=\"Subject-Line-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/subject-line-writing-training-mmc.png\" alt=\"Subject-Line-writing workshop, a mini master class\" title=\"Subject-Line-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Get opened with stellar subject lines<\/h3>\r\n\t\r\n<p>Some 68% of emails don\u2019t get opened \u2014 let alone read. In fact, an average of 276 emails languishes unread in inboxes at any given time. That\u2019s an increase of 300% in just four years.<\/p>\r\n\t\r\n<p>In this environment, how do you write subject lines that get opened, read, clicked through and shared?<\/p>\r\n\t\r\n<p>Learn how to grab attention in the inbox \u2014 and boost your open rates \u2014 at our <a title=\"Subject-Line-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/subject-line-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>subject line-writing workshop<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/subject-line-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/subject-line-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Try wordplay, humor, creative techniques<\/p>\n","protected":false},"author":6,"featured_media":30512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[158],"tags":[12949,159,3932],"class_list":{"0":"post-25035","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email","8":"tag-clicked","9":"tag-email-2","10":"tag-subject-line","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write clever email subject lines<\/title>\n<meta name=\"description\" content=\"Try a little cleverness: 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