{"id":24962,"date":"2020-11-23T08:17:02","date_gmt":"2020-11-23T12:17:02","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=24962"},"modified":"2022-04-22T10:53:20","modified_gmt":"2022-04-22T14:53:20","slug":"how-to-write-a-case-study","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-a-case-study\/","title":{"rendered":"How to write a case study"},"content":{"rendered":"<h2>Show what you can do by illustrating what you have done<\/h2>\n<figure id=\"attachment_29192\" aria-describedby=\"caption-attachment-29192\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29192\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-a-case-study\/how-to-write-a-case-study-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study.png\" data-orig-size=\"453,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-case-study\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Make a case for your organization&lt;\/strong&gt; Craft a case study to demonstrate what you can do by illustrating what you have done for other customers and clients. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/aluminum-briefcase-ambitious-stack-files-folders-1428628691&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by WNstock&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study-300x199.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study.png\" alt=\"How to write a case study\" title=\"How to write a case study\" width=\"453\" height=\"300\" class=\"size-full wp-image-29192 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study.png 453w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study-300x199.png 300w\" data-sizes=\"(max-width: 453px) 100vw, 453px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 453px; --smush-placeholder-aspect-ratio: 453\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29192\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-a-case-study\/how-to-write-a-case-study-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study.png\" data-orig-size=\"453,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-case-study\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Make a case for your organization&lt;\/strong&gt; Craft a case study to demonstrate what you can do by illustrating what you have done for other customers and clients. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/aluminum-briefcase-ambitious-stack-files-folders-1428628691&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by WNstock&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study-300x199.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study.png\" alt=\"How to write a case study\" title=\"How to write a case study\" width=\"453\" height=\"300\" class=\"size-full wp-image-29192\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study.png 453w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study-300x199.png 300w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/noscript><figcaption id=\"caption-attachment-29192\" class=\"wp-caption-text\"><strong>Make a case for your organization<\/strong> Craft a case study to demonstrate what you can do by illustrating what you have done for other customers and clients. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/young-businessman-holding-briefcase-isolated-on-361067441\" rel=\"noopener\" target=\"_blank\"><em>Image by Elnur<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Why case studies?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Why are case studies important?\" href=\"https:\/\/www.wyliecomm.com\/2022\/03\/why-are-case-studies-important\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/why-are-case-studies-important-150.png\" alt=\"Why are case studies important?\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/why-are-case-studies-important-150.png\" alt=\"Why are case studies important?\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Why are case studies important?\" href=\"https:\/\/www.wyliecomm.com\/2022\/03\/why-are-case-studies-important\/\" target=\"\" rel=\"noopener noreferrer\">Why are case studies important?<\/a><\/p>\n<p class=\"index-story-deck\">Your clients are your best salespeople<\/p>\n<p class=\"index-story-intro\">Case in point: Case studies turn your clients into brand ambassadors, showing rather than telling what you can do for your prospects.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How to write a case study<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to write a case study [template]\" href=\"https:\/\/www.wyliecomm.com\/2020\/11\/how-to-write-a-case-study-template\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study-template-150.png\" alt=\"How to write a case study [template]\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study-template-150.png\" alt=\"How to write a case study [template]\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a case study [template]\" href=\"https:\/\/www.wyliecomm.com\/2020\/11\/how-to-write-a-case-study-template\/\" target=\"\" rel=\"noopener noreferrer\">How to write a case study [template]<\/a><\/p>\n<p class=\"index-story-deck\">How to organize a business case, step-by-step<\/p>\n<p class=\"index-story-intro\">Crack the case: The best case studies focus on the client\u2019s problem and the results, not on your organization\u2019s solution.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to write a case study [example]\" href=\"https:\/\/www.wyliecomm.com\/2022\/04\/how-to-write-a-case-study-example\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/case-study-example-150.png\" alt=\"How to write a case study [example]\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/case-study-example-150.png\" alt=\"How to write a case study [example]\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a case study [example]\" href=\"https:\/\/www.wyliecomm.com\/2022\/04\/how-to-write-a-case-study-example\/\" target=\"\" rel=\"noopener noreferrer\">How to write a case study [example]<\/a><\/p>\n<p class=\"index-story-deck\">Zimmer Inc. uses the P-S-R format<\/p>\n<p class=\"index-story-intro\">What\u2019s the problem? Use this story template to make your next case study, testimonial or narrative more dramatic and powerful.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on how to write a case study<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Resources on how to write a good case study\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-a-case-study\/good-case-study\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on how to write a good case study\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28651 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on how to write a good case study\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28651\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Resources on how to write a good case study\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-a-case-study\/good-case-study\/\" target=\"\" rel=\"noopener noreferrer\">Resources on how to write a good case study<\/a><\/p>\n<p class=\"index-story-deck\">Tips, tricks and tools<\/p>\n<p class=\"index-story-intro\">Get more techniques for writing case studies.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Show what you can do by illustrating what you have done Why case studies? Why are case studies important? Your clients are your best salespeople Case in point: Case studies turn your clients into brand ambassadors, showing rather than telling what you can do for your prospects. How to write a case study How to [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":29192,"parent":14258,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-24962","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write a case study<\/title>\n<meta name=\"description\" content=\"How to write a case study: Show what you can do by illustrating what you have done\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-a-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to write a case study\" \/>\n<meta property=\"og:description\" content=\"How to write a case study: Show what you can do by illustrating what you have done\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-a-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-22T14:53:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to write a case study\" \/>\n<meta name=\"twitter:description\" content=\"How to write a case study: Show what you can do by illustrating what you have done\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study-twitter.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-a-case-study\/\",\"url\":\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-a-case-study\/\",\"name\":\"How to write a case study\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-a-case-study\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-a-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study.png\",\"datePublished\":\"2020-11-23T12:17:02+00:00\",\"dateModified\":\"2022-04-22T14:53:20+00:00\",\"description\":\"How to write a case study: Show what you can do by illustrating what you have done\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-a-case-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-a-case-study\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/how-to-write-a-case-study\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/how-to-write-a-case-study.png\",\"width\":453,\"height\":300,\"caption\":\"Make a case for your organization Craft a case study to demonstrate what you can do by illustrating what you have done for other customers and clients. 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