{"id":24892,"date":"2020-11-19T13:33:22","date_gmt":"2020-11-19T17:33:22","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=24892"},"modified":"2023-12-27T12:03:45","modified_gmt":"2023-12-27T16:03:45","slug":"break-up-copy-with-sidebars-boxes","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2020\/11\/break-up-copy-with-sidebars-boxes\/","title":{"rendered":"Break up copy with sidebars, boxes"},"content":{"rendered":"<h2>Think packages, not pieces<\/h2>\n<p>Readers would rather read 800 words if you delivered it in a package of shorter bites \u2014 say, a 400-word main story, a 300-word sidebar and a 100-word resources box \u2014 than if you ran it in one long river of text.<\/p>\n<figure id=\"attachment_24893\" aria-describedby=\"caption-attachment-24893\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24893\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/11\/break-up-copy-with-sidebars-boxes\/break-up-copy-with-sidebars-boxes\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/break-up-copy-with-sidebars-boxes.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"break-up-copy-with-sidebars-boxes\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Break copy up&lt;\/strong&gt;\u00a0Readers would rather read several short articles than one long one. So think related stories, boxes and sidebars.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/break-up-copy-with-sidebars-boxes-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/break-up-copy-with-sidebars-boxes.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/break-up-copy-with-sidebars-boxes.png\" alt=\"Break up copy with sidebars, boxes\" title=\"Break up copy with sidebars, boxes\" width=\"600\" height=\"300\" class=\"size-full wp-image-24893 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/break-up-copy-with-sidebars-boxes.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/break-up-copy-with-sidebars-boxes-300x150.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24893\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/11\/break-up-copy-with-sidebars-boxes\/break-up-copy-with-sidebars-boxes\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/break-up-copy-with-sidebars-boxes.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"break-up-copy-with-sidebars-boxes\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Break copy up&lt;\/strong&gt;\u00a0Readers would rather read several short articles than one long one. So think related stories, boxes and sidebars.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/break-up-copy-with-sidebars-boxes-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/break-up-copy-with-sidebars-boxes.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/break-up-copy-with-sidebars-boxes.png\" alt=\"Break up copy with sidebars, boxes\" title=\"Break up copy with sidebars, boxes\" width=\"600\" height=\"300\" class=\"size-full wp-image-24893\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/break-up-copy-with-sidebars-boxes.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/break-up-copy-with-sidebars-boxes-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-24893\" class=\"wp-caption-text\"><strong>Break copy up<\/strong>\u00a0Readers would rather read several short articles than one long one. So think related stories, boxes and sidebars.<\/figcaption><\/figure>\n<p>To break your copy up:<\/p>\n<h3>1. Think packages, not pieces.<\/h3>\n<p>In addition to your main story, you might repackage your piece into:<\/p>\n<ul>\n<li>Sidebars<\/li>\n<li>Boxes<\/li>\n<li>Lists<\/li>\n<li>Related stories, separate web pages<\/li>\n<li>Freestanding vignettes<\/li>\n<li>Fun facts, trivia or other marginalia<\/li>\n<\/ul>\n<p>You might even consider serializing your story, or breaking your piece into short segments to run in different issues or posts.<\/p>\n<h5>\u201cYou can get your readers to read more and more if you offer it to them in smaller and smaller bites.\u201d<\/h5>\n<h6>\u2014 Roy Peter Clark, vice president and senior scholar, The Poynter Institute<\/h6>\n<h3>2. Chunk, don\u2019t chop.\u00a0<\/h3>\n<p>When breaking web copy into related stories and sidebars, look for thematic elements, not \u201cpart one,\u201d \u201cpart two,\u201d \u201cpart three.\u201d That\u2019s chopping, not chunking.<\/p>\n<p>Reality check: If you\u2019re having trouble writing a heading or link for your piece, chances are, you\u2019re chopping. After all, \u201cPart two\u201d isn\u2019t a very successful link.<\/p>\n<h3>3. Write in complete chunks<\/h3>\n<p>Each web page, sidebar, box or other \u201cchunk\u201d should stand on its own. Each should include a beginning, middle and end.<\/p>\n<p>Remember: You might have written the sidebar after you wrote the main story, but chances are, the reader will read the sidebar first.<\/p>\n<p>Bottom line: Break your copy into meaningful chunks, and create a separate piece for each chunk.<\/p>\n<div id='MMC-Clear' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-81\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Reach more readers with tight writing<\/h3>\r\n\t\r\n<p>Would your piece be twice as good if it were half as long? Yes, say readability experts.<\/p>\r\n\t\r\n<p>So how long should your message be? Your paragraphs? Your sentences? Your words? What reading ease level should you hit?<\/p>\r\n\t\r\n<p>Learn how to write clearer, more concise messages at our <a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><strong>clear-writing course<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Think packages, not pieces<\/p>\n","protected":false},"author":6,"featured_media":24893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[172],"tags":[345,521],"class_list":{"0":"post-24892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-concise-writing-tips","8":"tag-readers","9":"tag-web-pages","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Break up copy with sidebars, boxes<\/title>\n<meta name=\"description\" content=\"Break up copy with sidebars, boxes: Think 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