{"id":24848,"date":"2021-07-18T09:02:09","date_gmt":"2021-07-18T13:02:09","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=24848"},"modified":"2024-01-15T11:24:58","modified_gmt":"2024-01-15T15:24:58","slug":"why-email-marketing-works-statistics","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/07\/why-email-marketing-works-statistics\/","title":{"rendered":"Why email marketing works [Statistics!]"},"content":{"rendered":"<h2>It\u2019s the No. 1 sharing channel in the world<\/h2>\n<p>4,300%.<\/p>\n<p>That&#8217;s the average ROI on email marketing, according to the Direct Marketing Association.<sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftn1\" name=\"_ftnref1\">1<\/a><\/sup> And that, says <em>Inc<\/em>., is a better return than for any other marketing channel.<sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftn2\" name=\"_ftnref2\">2<\/a><\/sup><\/p>\n<figure id=\"attachment_27177\" aria-describedby=\"caption-attachment-27177\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27177\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/07\/why-email-marketing-works-statistics\/why-email-marketing-works-statistics-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-marketing-works-statistics.png\" data-orig-size=\"336,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"why-email-marketing-works-statistics\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Inbox is king&lt;\/strong&gt; \u201cEmail may well be your most productive marketing tool,\u201d says HubSpot viral marketing scientist Dan Zarrella. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/you-have-got-mail-95390650&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by rangizzz&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-marketing-works-statistics-300x268.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-marketing-works-statistics.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-marketing-works-statistics.png\" alt=\"Why email marketing works\" title=\"Why email marketing works\" width=\"336\" height=\"300\" class=\"size-full wp-image-27177 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-marketing-works-statistics.png 336w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-marketing-works-statistics-300x268.png 300w\" data-sizes=\"(max-width: 336px) 100vw, 336px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 336px; --smush-placeholder-aspect-ratio: 336\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27177\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/07\/why-email-marketing-works-statistics\/why-email-marketing-works-statistics-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-marketing-works-statistics.png\" data-orig-size=\"336,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"why-email-marketing-works-statistics\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Inbox is king&lt;\/strong&gt; \u201cEmail may well be your most productive marketing tool,\u201d says HubSpot viral marketing scientist Dan Zarrella. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/you-have-got-mail-95390650&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by rangizzz&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-marketing-works-statistics-300x268.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-marketing-works-statistics.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-marketing-works-statistics.png\" alt=\"Why email marketing works\" title=\"Why email marketing works\" width=\"336\" height=\"300\" class=\"size-full wp-image-27177\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-marketing-works-statistics.png 336w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-marketing-works-statistics-300x268.png 300w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/noscript><figcaption id=\"caption-attachment-27177\" class=\"wp-caption-text\"><strong>Inbox is king<\/strong> \u201cEmail may well be your most productive marketing tool,\u201d says HubSpot viral marketing scientist Dan Zarrella. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/you-have-got-mail-95390650\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by rangizzz<\/em><\/a><\/figcaption><\/figure>\n<p>It&#8217;s been more than 45 years since Ray Tomlinson sent the first email in 1971.<sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftn3\" name=\"_ftnref3\">3<\/a><\/sup> It announced the existence of email and told readers how to use the @ symbol in email addresses.<\/p>\n<h5>&#8220;4,300%. That&#8217;s the average ROI on email marketing.&#8221;<\/h5>\n<h6>\u2014 Direct Marketing Association<\/h6>\n<p>Since then, we&#8217;ve seen the emergence of social channels ranging from Facebook to Flickr, from Tumblr to Twitter, and from Yelp to YouTube.<\/p>\n<p>But when it comes to moving the needle on the bottom line, email remains king.<\/p>\n<p>\u201cEmail may well be your most productive marketing tool,\u201d says Dan Zarrella. He should know. The HubSpot viral marketing scientist analyzed 9.5 billion MailChimp emails to find out.<sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftn4\" name=\"_ftnref4\">4<\/a><\/sup><\/p>\n<h3>Why email?<\/h3>\n<p>So why email? E-zines and email marketing are:<\/p>\n<h4><strong>1. Popular<\/strong><\/h4>\n<p>More than 3.7 billion people will have email by the end of 2017.<sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftn5\" name=\"_ftnref5\">5<\/a><\/sup> That&#8217;s about half of the men, women and children in the world.<sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftn6\" name=\"_ftnref6\">6<\/a><\/sup><\/p>\n<p>These folks prefer email:<\/p>\n<ul>\n<li>Some 86% of U.S. professionals prefer to use email for business communications.<sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftn7\" name=\"_ftnref7\">7<\/a><\/sup><\/li>\n<li>More than 60% of working Americans consider email \u201cvery important\u201d to their job. That makes email the top digital tool in the American workplace today.<sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftn8\" name=\"_ftnref8\">8<\/a><\/sup><\/li>\n<li>Sending or receiving email remains Americans\u2019 No. 1 online activity; 85% of U.S. adults use it every day.<sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftn9\" name=\"_ftnref9\">9<\/a><\/sup><\/li>\n<\/ul>\n<h5>&#8220;Sending or receiving email remains Americans\u2019 No. 1 online activity. Some 85% of U.S. adults use it every day.&#8221;<\/h5>\n<h6>\u2014 Statistica.com<\/h6>\n<h4><strong>2. Convenient<\/strong><\/h4>\n<p>People can read emails wherever they take their phones \u2014 from the barroom to the bathroom. Indeed, people open two-thirds of emails on mobile devices.<sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftn10\" name=\"_ftnref10\">10<\/a><\/sup><\/p>\n<h5>&#8220;People read 42% of emails in the bathroom.&#8221;<\/h5>\n<h6>\u2014 Adobe Campaign Survey<\/h6>\n<figure id=\"attachment_24853\" aria-describedby=\"caption-attachment-24853\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24853\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/07\/why-email-marketing-works-statistics\/tmi\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/TMI.png\" data-orig-size=\"500,315\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"TMI\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;TMI?&lt;\/strong&gt; 7% of e-zine readers peruse your stories in the john. &lt;em&gt;Image by the Nielsen Norman Group&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/TMI-300x189.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/TMI.png\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-24853 lazyload\" title=\"TMI\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/TMI.png\" alt=\"TMI\" width=\"500\" height=\"315\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/TMI.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/TMI-300x189.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/315;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24853\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/07\/why-email-marketing-works-statistics\/tmi\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/TMI.png\" data-orig-size=\"500,315\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"TMI\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;TMI?&lt;\/strong&gt; 7% of e-zine readers peruse your stories in the john. &lt;em&gt;Image by the Nielsen Norman Group&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/TMI-300x189.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/TMI.png\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-24853\" title=\"TMI\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/TMI.png\" alt=\"TMI\" width=\"500\" height=\"315\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/TMI.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/TMI-300x189.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><figcaption id=\"caption-attachment-24853\" class=\"wp-caption-text\"><strong>TMI?<\/strong> 7% of e-zine readers peruse your stories in the john. <em>Image by the Nielsen Norman Group<\/em><\/figcaption><\/figure>\n<p><strong>Where they read e-zines:<\/strong> Subscribers mostly read their e-zines at home, at work or on their commutes, according to Kim Flaherty, Amy Schade and Jakob Nielsen, authors of <em><a title=\"Marketing Email and Newsletter Design to Increase Conversion and Loyalty\" href=\"https:\/\/www.nngroup.com\/reports\/email-newsletter-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Email and Newsletter Design to Increase Conversion and Loyalty<\/a><\/em>. However, 7% read their e-zines in the bathroom.<\/p>\n<p><strong>Where they read emails:<\/strong> As for general email consumption \u2026 outside of work, Americans most commonly check their email:<sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftn11\" name=\"_ftnref11\">11<\/a><\/sup><\/p>\n<ul>\n<li>While watching TV (70%)<\/li>\n<li>From bed (52%)<\/li>\n<li>On vacation (50%)<\/li>\n<li>While on the phone (43%)<\/li>\n<li>From the bathroom (42%)<\/li>\n<li>While driving (18%)<\/li>\n<\/ul>\n<h4>3. Viral<\/h4>\n<p>If your email readers like what they see, they forward the message to an average of 11 people, according to the Direct Marketing Association.<\/p>\n<h5>&#8220;Email is the No. 1 social channel for sharing.&#8221;<\/h5>\n<h6>\u2014 Chadwick Martin Bailey<\/h6>\n<p>That makes email the No. 1 social channel for sharing, according to Chadwick Martin Bailey.<sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftn12\" name=\"_ftnref12\">12<\/a><\/sup> Eighty-six percent of people surveyed use email for sharing; 62% use it most often.<\/p>\n<h4><strong>4. Cheap<\/strong><\/h4>\n<p>Emailing a company\u2019s own list costs only $1 a sale, according to Forrester Research. That compares with $20 a sale using snail mail.<\/p>\n<h4><strong>5. Effective<\/strong><\/h4>\n<p>Finally, email has a 66% conversion rate. That&#8217;s the highest of any channel, including social media, direct mail and more.<sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftn13\" name=\"_ftnref13\">13<\/a><\/sup><\/p>\n<h5>&#8220;Email has a 66% conversion rate. That&#8217;s the highest of any channel, including social media, direct mail and more.&#8221;<\/h5>\n<h6>\u2014 Data &amp; Marketing Association<\/h6>\n<p>And let&#8217;s not forget that 4,300% ROI.<\/p>\n<p>But remember: That return is an opportunity \u2014 not a promise. And taking advantage of that opportunity isn&#8217;t easy. Email has some built-in problems that make it easy to annoy, rather than convert, subscribers.<\/p>\n<p><a href=\"https:\/\/www.wyliecomm.com\/2021\/07\/how-to-write-great-mobile-emails\/\">Overcome the obstacles to reaching readers via email<\/a>.<\/p>\n<p>______<\/p>\n<p>Source:<\/p>\n<p><sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a><\/sup> &#8220;<a title=\"Email Marketing: How To Push Send And Grow Your Business\" href=\"https:\/\/www.copyblogger.com\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email Marketing: How To Push Send And Grow Your Business<\/a>,&#8221; Copyblogger,<\/p>\n<p><sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a><\/sup> <em>Inc.<\/em> Staff, &#8220;<a title=\"Writing an E-Newsletter that Gets Results\" href=\"https:\/\/www.inc.com\/guides\/2010\/07\/how-to-write-an-e-newsletter-that-gets-results.html\" target=\"_blank\" rel=\"noopener noreferrer\">Writing an E-Newsletter that Gets Results<\/a>,&#8221; <em>Inc.<\/em>, July 30, 2010.<\/p>\n<p><sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a><\/sup> Heinz Tschabitscher, &#8220;<a title=\"The First Email Message: Who sent it and when?\" href=\"https:\/\/www.lifewire.com\/first-email-message-1164184\" target=\"_blank\" rel=\"noopener noreferrer\">The First Email Message: Who sent it and when?<\/a>&#8221; Lifewire, Oct. 11, 2017<\/p>\n<p><sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a><\/sup> Dan Zarrella, &#8220;<a title=\"The Science of Email Marketing\" href=\"https:\/\/www.slideshare.net\/HubSpot\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Science of Email Marketing<\/a>,&#8221; HubSpot, Feb. 9, 2011<\/p>\n<p><sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a><\/sup> <a title=\"Email Statistics Report, 2017-2021\" href=\"http:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2017\/01\/Email-Statistics-Report-2017-2021-Executive-Summary.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Email Statistics Report, 2017-2021<\/a> (PDF), The Radicati Group, February 2017<\/p>\n<p><sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a><\/sup> <a title=\"World Population Clock\" href=\"http:\/\/www.worldometers.info\/world-population\/\" target=\"_blank\" rel=\"noopener noreferrer\">World Population Clock<\/a>, Worldometers.info<\/p>\n<p><sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a><\/sup> Mimi An, &#8220;<a title=\"Native Advertising Rises As Consumers Opt Out\" href=\"https:\/\/research.hubspot.com\/reports\/native-advertising-rises-as-consumers-opt-out\" target=\"_blank\" rel=\"noopener noreferrer\">Native Advertising Rises As Consumers Opt Out<\/a>,&#8221; HubSpot Research, Feb. 8, 2016<\/p>\n<p><sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a><\/sup> Kristen Purcell and Lee Rainie, &#8220;<a title=\"Technology\u2019s Impact on Workers\" href=\"http:\/\/www.pewinternet.org\/2014\/12\/30\/technologys-impact-on-workers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technology\u2019s Impact on Workers<\/a>,&#8221; Pew Research Center of Internet and Technology, Dec. 30, 2014<\/p>\n<p><sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a><\/sup> &#8220;<a title=\"Most popular daily online activities of adult internet users in the United States as of February 2017\" href=\"https:\/\/www.statista.com\/statistics\/266891\/daily-digital-activities-of-us-internet-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">Most popular daily online activities of adult internet users in the United States as of February 2017<\/a>,&#8221; Statistica.com<\/p>\n<p><sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a><\/sup> Greg Sterling, &#8220;<a title=\"Majority of Emails Opened on Apple Devices\" href=\"https:\/\/marketingland.com\/majority-emails-opened-apple-devices-android-users-pay-attention-115945\" target=\"_blank\" rel=\"noopener noreferrer\">Majority of Emails Opened on Apple Devices<\/a>,&#8221; Marketing Land, Jan. 28, 2015<\/p>\n<p><sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftnref11\" name=\"_ftn11\">[11]<\/a><\/sup> Kristin Naragon, &#8220;<a title=\"Subject: Email, We Just Can\u2019t Get Enough\" href=\"https:\/\/theblog.adobe.com\/email\/\" target=\"_blank\" rel=\"noopener noreferrer\">Subject: Email, We Just Can\u2019t Get Enough<\/a>,&#8221; Adobe blog, Aug. 26, 2015<\/p>\n<p><sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftnref12\" name=\"_ftn12\">[12]<\/a><\/sup> Josh Mendelsohn and Jeff McKenna, &#8220;<a title=\"Social Sharing Research Report: How, Why, and What Content People Share Online\" href=\"http:\/\/www.cmbinfo.com\/cmb-cms\/wp-content\/uploads\/2010\/09\/Social_Sharing_Research_Report_CMB1.pdf?submissionGuid=5e1e9fae-b748-44cd-b319-7b5e4934d3f7\" target=\"_blank\" rel=\"noopener noreferrer\">Social Sharing Research Report: How, Why, and What Content People Share Online<\/a>&#8221; (PDF), Chadwick Martin Bailey, September 2010<\/p>\n<p><sup style=\"vertical-align: text-top; line-height: 100%;\"><a href=\"#_ftnref13\" name=\"_ftn13\">[13]<\/a><\/sup> Casey Hampsey, &#8220;<a title=\"Saturday Stat Series: The Influence of Email Marketing Messages\" href=\"https:\/\/thedma.org\/blog\/data-driven-marketing\/saturday-stat-series\/\" target=\"_blank\" rel=\"noopener noreferrer\">Saturday Stat Series: The Influence of Email Marketing Messages<\/a>,&#8221; Data &amp; Marketing Association, Aug. 3, 2013<\/p>\n<p style=\"clear:both;\"><div id='MMC-Subject-Lines' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-86\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Subject-Line-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/subject-line-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/subject-line-writing-training-mmc.png\" alt=\"Subject-Line-writing workshop, a mini master class\" title=\"Subject-Line-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/subject-line-writing-training-mmc.png\" alt=\"Subject-Line-writing workshop, a mini master class\" title=\"Subject-Line-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Get opened with stellar subject lines<\/h3>\r\n\t\r\n<p>Some 68% of emails don\u2019t get opened \u2014 let alone read. In fact, an average of 276 emails languishes unread in inboxes at any given time. That\u2019s an increase of 300% in just four years.<\/p>\r\n\t\r\n<p>In this environment, how do you write subject lines that get opened, read, clicked through and shared?<\/p>\r\n\t\r\n<p>Learn how to grab attention in the inbox \u2014 and boost your open rates \u2014 at our <a title=\"Subject-Line-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/subject-line-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>subject line-writing workshop<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/subject-line-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect 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world<\/p>\n","protected":false},"author":6,"featured_media":27177,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[158],"tags":[159,404],"class_list":{"0":"post-24848","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email","8":"tag-email-2","9":"tag-marketing","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why email marketing works [Statistics!]<\/title>\n<meta name=\"description\" content=\"Inbox is king: \u201cEmail may well be your most 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