{"id":24706,"date":"2020-10-23T11:56:30","date_gmt":"2020-10-23T15:56:30","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=24706"},"modified":"2022-12-18T14:31:47","modified_gmt":"2022-12-18T18:31:47","slug":"feature-headline","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/feature-headline\/","title":{"rendered":"How to write a feature headline"},"content":{"rendered":"<h2>Try a little cleverness<\/h2>\n<figure id=\"attachment_26650\" aria-describedby=\"caption-attachment-26650\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26650\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/feature-headline\/feature-headline-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/feature-headline.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"feature-headline\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Feature heads draw readers in and make your message easier to understand and remember. Plus, they\u2019re more fun to write. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/banana-gm526542512-92593983&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by your_photo&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/feature-headline-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/feature-headline.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/feature-headline.png\" alt=\"Feature headline\" title=\"Feature headline\" width=\"450\" height=\"300\" class=\"size-full wp-image-26650 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/feature-headline.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/feature-headline-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26650\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/feature-headline\/feature-headline-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/feature-headline.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"feature-headline\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Feature heads draw readers in and make your message easier to understand and remember. Plus, they\u2019re more fun to write. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/banana-gm526542512-92593983&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by your_photo&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/feature-headline-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/feature-headline.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/feature-headline.png\" alt=\"Feature headline\" title=\"Feature headline\" width=\"450\" height=\"300\" class=\"size-full wp-image-26650\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/feature-headline.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/feature-headline-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-26650\" class=\"wp-caption-text\">Feature heads draw readers in and make your message easier to understand and remember. Plus, they\u2019re more fun to write. <a href=\"https:\/\/www.istockphoto.com\/photo\/banana-gm526542512-92593983\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by your_photo<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Why feature headlines?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/05\/why-write-a-clever-headline\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"Why write a clever headline?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/clever-headlines-150.png\" alt=\"Why write a clever headline?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"Why write a clever headline?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/clever-headlines-150.png\" alt=\"Why write a clever headline?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Why write a clever headline?\" href=\"https:\/\/www.wyliecomm.com\/2021\/05\/why-write-a-clever-headline\/\" target=\"\" rel=\"noopener noreferrer\">Why write a clever headline?<\/a><\/p>\n<p class=\"index-story-deck\">Feature headlines easier to understand, more memorable<\/p>\n<p class=\"index-story-intro\">Readers prefer clever headlines. Clever headlines may convince readers to read stories.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Types of feature headlines<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/05\/examples-of-puns-in-headlines\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26772\" data-permalink=\"https:\/\/www.wyliecomm.com\/examples-of-puns-in-headlines-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"examples-of-puns-in-headlines-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-150.png\" tabindex=\"0\" role=\"button\" class=\"wp-image-26772 size-full alignleft lazyload\" title=\"Examples of puns in headlines\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-150.png\" alt=\"Examples of puns in headlines\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26772\" data-permalink=\"https:\/\/www.wyliecomm.com\/examples-of-puns-in-headlines-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"examples-of-puns-in-headlines-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-150.png\" tabindex=\"0\" role=\"button\" class=\"wp-image-26772 size-full alignleft\" title=\"Examples of puns in headlines\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-150.png\" alt=\"Examples of puns in headlines\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/examples-of-puns-in-headlines-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Examples of puns in headlines\" href=\"https:\/\/www.wyliecomm.com\/2021\/05\/examples-of-puns-in-headlines\/\" target=\"\" rel=\"noopener noreferrer\">Examples of puns in headlines<\/a><\/p>\n<p class=\"index-story-deck\">4 ways to write plays on words headlines<\/p>\n<p class=\"index-story-intro\">Twist a phrase: Flip a phrase; switch a vowel; and list, rhyme and twist your way to a great feature headline.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/05\/catchy-headlines-for-feature-articles\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft lazyload\" title=\"Catchy headlines for feature articles\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/catchy-headlines-for-feature-articles-150.png\" alt=\"Catchy headlines for feature articles\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft\" title=\"Catchy headlines for feature articles\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/catchy-headlines-for-feature-articles-150.png\" alt=\"Catchy headlines for feature articles\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Catchy headlines for feature articles\" href=\"https:\/\/www.wyliecomm.com\/2021\/05\/catchy-headlines-for-feature-articles\/\" target=\"\" rel=\"noopener noreferrer\">Catchy headlines for feature articles<\/a><\/p>\n<p class=\"index-story-deck\">Coin a word, go graphic and more<\/p>\n<p class=\"index-story-intro\">Try these techniques \u2014 from alliteration to single-syllable words \u2014 for your next feature headline.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on feature headlines<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/how-to-write-a-good-headline\/feature-headline\/resources-on-writing-feature-headlines\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft lazyload\" title=\"Resources on writing feature headlines\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/resources-on-writing-feature-headlines-150.png\" alt=\"Resources on writing feature headlines\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft\" title=\"Resources on writing feature headlines\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/resources-on-writing-feature-headlines-150.png\" alt=\"Resources on writing feature headlines\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Resources on writing feature headlines\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/how-to-write-a-good-headline\/feature-headline\/resources-on-writing-feature-headlines\/\" target=\"\" rel=\"noopener noreferrer\">Resources on writing feature headlines<\/a><\/p>\n<p class=\"index-story-deck\">Websites, books and tools<\/p>\n<p class=\"index-story-intro\">Learn more about writing feature headlines that surprise and delight your readers.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/how-to-write-a-good-headline\/feature-headline\/quotes-on-writing-feature-headlines\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft lazyload\" title=\"Quotes on writing feature headlines\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on writing feature headlines\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft\" title=\"Quotes on writing feature headlines\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on writing feature headlines\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes on writing feature headlines\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/how-to-write-a-good-headline\/feature-headline\/quotes-on-writing-feature-headlines\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on writing feature headlines<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">Think \u201cmore <em>New York Post<\/em> than <em>New York Times<\/em>.\u201d \u2014 Ken Terrell, director of employee media and Bell Atlantic Corp.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Try a little cleverness Why feature headlines? Why write a clever headline? Feature headlines easier to understand, more memorable Readers prefer clever headlines. Clever headlines may convince readers to read stories. Types of feature headlines Examples of puns in headlines 4 ways to write plays on words headlines Twist a phrase: Flip a phrase; switch [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26650,"parent":15037,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-24706","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write a feature headline<\/title>\n<meta name=\"description\" content=\"Feature heads draw readers in and make your message easier to understand and remember. 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