{"id":24637,"date":"2021-10-05T09:02:10","date_gmt":"2021-10-05T13:02:10","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=24637"},"modified":"2021-11-02T08:26:27","modified_gmt":"2021-11-02T12:26:27","slug":"why-is-structure-important-in-writing","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/10\/why-is-structure-important-in-writing\/","title":{"rendered":"Why is structure important in writing?"},"content":{"rendered":"<h2>Groove HQ: Features increase reading by 520%, readers by 300%<\/h2>\n<p>The feature-style story structure attracts 300% more readers and increases reading by 520%, <a href=\"https:\/\/buffer.com\/resources\/power-of-story\/\" target=\"_blank\" rel=\"noopener noreferrer\">according to an A\/B test by Groove HQ<\/a>.<\/p>\n<figure id=\"attachment_27670\" aria-describedby=\"caption-attachment-27670\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27670\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/10\/why-is-structure-important-in-writing\/structure-important-in-writing\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/structure-important-in-writing.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"structure-important-in-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Just adding an anecdotal lead increased readers and reading in an A\/B test by Groove HQ. &lt;a href=&quot;https:\/\/www.shutterstock.com\/pl\/image-photo\/man-hand-holding-three-sizes-brown-1821549473&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;&lt;em&gt;Image by Boonlert Saikrajang&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/structure-important-in-writing-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/structure-important-in-writing.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/structure-important-in-writing.png\" alt=\"Why is structure important in writing?\" title=\"Why is structure important in writing?\" width=\"450\" height=\"300\" class=\"size-full wp-image-27670 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/structure-important-in-writing.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/structure-important-in-writing-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27670\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/10\/why-is-structure-important-in-writing\/structure-important-in-writing\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/structure-important-in-writing.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"structure-important-in-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Just adding an anecdotal lead increased readers and reading in an A\/B test by Groove HQ. &lt;a href=&quot;https:\/\/www.shutterstock.com\/pl\/image-photo\/man-hand-holding-three-sizes-brown-1821549473&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;&lt;em&gt;Image by Boonlert Saikrajang&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/structure-important-in-writing-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/structure-important-in-writing.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/structure-important-in-writing.png\" alt=\"Why is structure important in writing?\" title=\"Why is structure important in writing?\" width=\"450\" height=\"300\" class=\"size-full wp-image-27670\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/structure-important-in-writing.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/structure-important-in-writing-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-27670\" class=\"wp-caption-text\">Just adding an anecdotal lead increased readers and reading in an A\/B test by Groove HQ. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/man-hand-holding-three-sizes-brown-1821549473\" target=\"_blank\" rel=\"noopener\"><em>Image by Boonlert Saikrajang<\/em><\/a><\/figcaption><\/figure>\n<p>Simply adding an anecdotal lead \u2014 the team didn\u2019t change any other content \u2014 caused nearly three times as many people to scroll to the bottom of the post. It also increased time on page by more than five times.<\/p>\n<p>Alex Turnbull, founder and CEO of Groove,\u00a0suggests, among other things:<\/p>\n<ul>\n<li>Starting with a scenario<\/li>\n<li>Adding dialog to an anecdote<\/li>\n<li>Focusing on emotions<\/li>\n<\/ul>\n<p>____<\/p>\n<p>Source: Alex Turnbull, \u201c<a href=\"https:\/\/buffer.com\/resources\/power-of-story\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Power of Storytelling: How We Got 300% More People To Read Our Content<\/a>,\u201d Buffer, March 22, 2016<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Groove HQ: Features increase reading by 520%, readers by 300%<\/p>\n","protected":false},"author":6,"featured_media":27670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[298],"tags":[206,233],"class_list":{"0":"post-24637","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-feature-structure","8":"tag-inverted-pyramids","9":"tag-story-structure","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is structure important in writing?<\/title>\n<meta name=\"description\" content=\"Just adding an anecdotal lead 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