{"id":24575,"date":"2022-04-01T08:15:44","date_gmt":"2022-04-01T12:15:44","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=24575"},"modified":"2023-10-29T03:28:05","modified_gmt":"2023-10-29T07:28:05","slug":"reading-online-hurts-your-web-visitors-bodies","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/","title":{"rendered":"Reading online hurts your web visitors\u2019 bodies"},"content":{"rendered":"<h2>Screen reading causes insomnia, backache \u2014 even serious illness<\/h2>\n<p>Yes, reading that blog post does make your butt look bigger. But mushy thighs are just one of the symptoms of screen reading.<\/p>\n<figure id=\"attachment_27093\" aria-describedby=\"caption-attachment-27093\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27093\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/reading-online-hurts-your-web-visitors-bodies-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png\" data-orig-size=\"385,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"reading-online-hurts-your-web-visitors-bodies\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Is your site a pain in the back? &lt;\/strong&gt;How can you overcome the obstacles of screen reading? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/rear-view-young-man-holding-his-95679289&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Evgeny Atamanenko&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies-300x234.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png\" alt=\"Reading online hurts your web visitors\u2019 bodies\" title=\"Reading online hurts your web visitors\u2019 bodies\" width=\"385\" height=\"300\" class=\"size-full wp-image-27093 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png 385w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies-300x234.png 300w\" data-sizes=\"(max-width: 385px) 100vw, 385px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 385px; --smush-placeholder-aspect-ratio: 385\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27093\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/reading-online-hurts-your-web-visitors-bodies-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png\" data-orig-size=\"385,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"reading-online-hurts-your-web-visitors-bodies\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Is your site a pain in the back? &lt;\/strong&gt;How can you overcome the obstacles of screen reading? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/rear-view-young-man-holding-his-95679289&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Evgeny Atamanenko&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies-300x234.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png\" alt=\"Reading online hurts your web visitors\u2019 bodies\" title=\"Reading online hurts your web visitors\u2019 bodies\" width=\"385\" height=\"300\" class=\"size-full wp-image-27093\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png 385w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies-300x234.png 300w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/noscript><figcaption id=\"caption-attachment-27093\" class=\"wp-caption-text\"><strong>Is your site a pain in the back? <\/strong>How can you overcome the obstacles of screen reading? <a href=\"https:\/\/www.shutterstock.com\/image-photo\/rear-view-young-man-holding-his-95679289\" rel=\"noopener\" target=\"_blank\"><em>Image by Evgeny Atamanenko<\/em><\/a><\/figcaption><\/figure>\n<p>In fact, the side effects of reading on the screen are starting to sound a lot like the insert in my asthma medication.<\/p>\n<p>Every time you write a blog post, web page, news release or social media status update, you are subjecting your readers to:<\/p>\n<h3>Back, neck and shoulder pain<\/h3>\n<p>Lugging your iPad and iPhone around can be a pain in the neck. And the back and shoulders.<\/p>\n<p>Americans are experiencing more back, neck and shoulder problems because of their handheld devices, the American Chiropractic Association announced recently.<\/p>\n<p>That\u2019s just\u00a0one more obstacle\u00a0you have to overcome to get people to read your online copy.<\/p>\n<p>Is your website a pain in the ass?<\/p>\n<h3>Insomnia<\/h3>\n<p>Reading that email or blog post before bedtime can literally cause your readers to lose sleep.<\/p>\n<p>At least, that\u2019s what researchers from\u00a0<a href=\"https:\/\/hms.harvard.edu\/news\/e-readers-foil-good-nights-sleep\" target=\"_blank\" rel=\"noopener noreferrer\">Harvard Medical School<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.pnas.org\/content\/112\/4\/1232\" target=\"_blank\" rel=\"noopener noreferrer\">Brigham and Women\u2019s Hospital<\/a>\u00a0say.<\/p>\n<p>The researchers observed folks reading an e-book on an iPad for four hours before bedtime. Then they watched the same participants read printed books before bedtime.<\/p>\n<p>The results?<\/p>\n<p><a href=\"http:\/\/www.wsj.com\/articles\/open-the-book-close-the-e-reader-at-bedtime-1419272534\" target=\"_blank\" rel=\"noopener noreferrer\">Reading from a screen before bedtime<\/a>\u00a0makes readers:<\/p>\n<ul>\n<li><strong>Stay awake longer<\/strong>.\u00a0Screen readers took 10 minutes longer to fall asleep than print readers. That\u2019s because blue light from the screen reduces readers\u2019 levels of melatonin, the hormone that regulates sleep and sleep cycles.<\/li>\n<li><a href=\"http:\/\/www.health.harvard.edu\/staying-healthy\/blue-light-has-a-dark-side\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Get sick<\/strong><\/a>.\u00a0That reduction in melatonin may also increase readers\u2019 risk of contracting breast and prostate cancer, diabetes, heart disease and obesity, studies show.<\/li>\n<li><strong>Suffer body clock confusion<\/strong>.\u00a0Their device\u2019s blue light also messes with readers\u2019 circadian rhythms. In other words, reading your blog post on an iPad at 10 p.m. can give your readers jet lag. (And my goal in life is to never write anything that makes my readers feel as if they\u2019ve just stumbled off of a flight from Boston to Bhutan.)<\/li>\n<li><strong>Enjoy less REM sleep<\/strong>.\u00a0Known as the \u201cdreaming\u201d phase, this crucial stage of sleep is what lets our brains process memories, emotions and stress. Afraid your co-workers might go postal? Have you ever considered that your web copy might be the culprit?<\/li>\n<li><strong>Stumble into work late and exhausted<\/strong>.\u00a0Not exactly the purpose of our intranet, is it?<\/li>\n<\/ul>\n<p>The Harvard\/ Brigham and Women\u2019s research supports\u00a0<a href=\"http:\/\/www.scientificamerican.com\/article\/bright-screens-could-delay-bedtime\/\" target=\"_blank\" rel=\"noopener noreferrer\">previous studies<\/a>, which also found that screen time before sleep can be detrimental.\u00a0<a href=\"https:\/\/edubirdie.com\/blog\/need-sleep-whats-in-it-for-you-health-and-mood\" target=\"_blank\" rel=\"noopener noreferrer\">Several studies<\/a>\u00a0have associated lack of sleep with shortened life span.<\/p>\n<h3>Mushy thighs, obesity, heart disease and colon cancer<\/h3>\n<p>You might want to sit down for this. Or not.<\/p>\n<p><a href=\"http:\/\/www.nextavenue.org\/health-hazards-sitting-too-much\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prolonged sitting shortens the average person\u2019s life span by two years<\/a>, according to a study by researchers at the American Cancer Society published in the <em>American Journal of Epidemiology<\/em>.<\/p>\n<p>\u201cSitting is the most underrated health threat of modern times,\u201d writes Tom Rath, author of <em>The New York Times<\/em> bestseller <em>Eat, Move, Sleep<\/em>.<\/p>\n<p>In other words, sitting is the new smoking.<\/p>\n<p>Sitting for most of the day, according to a <a href=\"http:\/\/www.washingtonpost.com\/wp-srv\/special\/health\/sitting\/Sitting.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Washington Post<\/em><\/a> piece, is linked to:<\/p>\n<ul>\n<li><strong>Organ damage<\/strong>: heart disease, overproductive pancreas, colon cancer<\/li>\n<li><strong>Muscle degeneration<\/strong>: mushy abs, tight hips, limp glutes<\/li>\n<li><strong>Leg disorders<\/strong>: poor circulation, soft bones<\/li>\n<li><strong>Back problems<\/strong>: inflexible spine, disc damage, strained neck, sore shoulders and back<\/li>\n<li><strong>Foggy brain<\/strong>: Brain function slows when we are sedentary for a long time.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.mayoclinic.org\/healthy-lifestyle\/adult-health\/expert-answers\/sitting\/faq-20058005\" target=\"_blank\" rel=\"noopener noreferrer\">The Mayo Clinic adds to that list<\/a>:<\/p>\n<ul>\n<li><strong>Obesity and metabolic syndrome<\/strong>: high blood pressure, high blood sugar, a bigger waistline, abnormal cholesterol levels<\/li>\n<\/ul>\n<p>We can just hope that our readers are reading our online messages on their iPhones while standing at the checkout counter at Whole Foods \u2014 and not on the lounge chair in front of the TV.<\/p>\n<h3>Not what we mean by \u2018killer copy\u2019<\/h3>\n<p>In this environment \u2014 where reading your message can be detrimental to your readers\u2019 health \u2014 how can you get the word out online?<\/p>\n<p>Make it easy on the reader. When it comes to online writing, <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/above-the-fold\/\">get to the point faster<\/a>, <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/content-structure-for-web-pages\/\" target=\"\" rel=\"noopener noreferrer\">organize better<\/a>, <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/website-readability\/\">make it easier to read<\/a> and <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/how-users-read-on-the-web\/\">make your web content more skimmable<\/a>.<\/p>\n<div id='MC-WFWM-OVW' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-37\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Reach Readers Online \u2014 our web-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online \u2014 our web-writing workshop\" title=\"Reach Readers Online \u2014 our web-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online \u2014 our web-writing workshop\" title=\"Reach Readers Online \u2014 our web-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you reach readers on smartphones?<\/h3>\r\n<p>More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops.<\/p>\r\n\r\n<p>Problem is, people spend half as long looking at web pages on their mobile devices than they do on their desktops. They read 20% to 30% slower online. And it\u2019s 48% harder to understand information on a smartphone than a laptop.<\/p>\r\n\r\n<p>In this environment, how can you reach readers online?<\/p>\r\n\t\r\n<p>Learn how to overcome the obstacles of reading on the small screen at <a title=\"Reach Readers Online \u2014 our web-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>Reach Readers Online<\/strong><\/a> \u2014 our web-writing workshop. You\u2019ll master a four-part system for getting the word out on mobile devices.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Screen reading causes insomnia, backache \u2014 even serious illness <\/p>\n","protected":false},"author":6,"featured_media":27093,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[367],"tags":[520,345,33],"class_list":{"0":"post-24575","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-screen-reading","8":"tag-blog-posts","9":"tag-readers","10":"tag-web-writing","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reading online hurts your web visitors\u2019 bodies<\/title>\n<meta name=\"description\" content=\"Is your site a pain in the back? How can you overcome the obstacles of screen reading?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reading online hurts your web visitors\u2019 bodies:\" \/>\n<meta property=\"og:description\" content=\"Is your site a pain in the back? How can you overcome the obstacles of screen reading?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ann.wylie.33\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-01T12:15:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-29T07:28:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ann Wylie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Reading online hurts your web visitors\u2019 bodies:\" \/>\n<meta name=\"twitter:description\" content=\"Is your site a pain in the back? How can you overcome the obstacles of screen reading?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies-tw.png\" \/>\n<meta name=\"twitter:creator\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Wylie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/\"},\"author\":{\"name\":\"Ann Wylie\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\"},\"headline\":\"Reading online hurts your web visitors\u2019 bodies\",\"datePublished\":\"2022-04-01T12:15:44+00:00\",\"dateModified\":\"2023-10-29T07:28:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/\"},\"wordCount\":725,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png\",\"keywords\":[\"blog posts\",\"readers\",\"Web writing\"],\"articleSection\":[\"Screen reading\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/\",\"url\":\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/\",\"name\":\"Reading online hurts your web visitors\u2019 bodies\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png\",\"datePublished\":\"2022-04-01T12:15:44+00:00\",\"dateModified\":\"2023-10-29T07:28:05+00:00\",\"description\":\"Is your site a pain in the back? How can you overcome the obstacles of screen reading?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png\",\"width\":385,\"height\":300,\"caption\":\"Is your site a pain in the back? How can you overcome the obstacles of screen reading? Image by Evgeny Atamanenko\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online communications\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/online-communications\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Web writing\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Screen reading\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/screen-reading\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Reading online hurts your web visitors\u2019 bodies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\",\"name\":\"Ann Wylie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"caption\":\"Ann Wylie\"},\"description\":\"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.\",\"sameAs\":[\"https:\/\/www.facebook.com\/ann.wylie.33\",\"https:\/\/x.com\/AnnWylie\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Reading online hurts your web visitors\u2019 bodies","description":"Is your site a pain in the back? How can you overcome the obstacles of screen reading?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/","og_locale":"en_US","og_type":"article","og_title":"Reading online hurts your web visitors\u2019 bodies:","og_description":"Is your site a pain in the back? How can you overcome the obstacles of screen reading?","og_url":"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_author":"https:\/\/www.facebook.com\/ann.wylie.33","article_published_time":"2022-04-01T12:15:44+00:00","article_modified_time":"2023-10-29T07:28:05+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies-fb.png","type":"image\/png"}],"author":"Ann Wylie","twitter_card":"summary_large_image","twitter_title":"Reading online hurts your web visitors\u2019 bodies:","twitter_description":"Is your site a pain in the back? How can you overcome the obstacles of screen reading?","twitter_image":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies-tw.png","twitter_creator":"@AnnWylie","twitter_site":"@AnnWylie","twitter_misc":{"Written by":"Ann Wylie","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#article","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/"},"author":{"name":"Ann Wylie","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e"},"headline":"Reading online hurts your web visitors\u2019 bodies","datePublished":"2022-04-01T12:15:44+00:00","dateModified":"2023-10-29T07:28:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/"},"wordCount":725,"commentCount":0,"publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png","keywords":["blog posts","readers","Web writing"],"articleSection":["Screen reading"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/","url":"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/","name":"Reading online hurts your web visitors\u2019 bodies","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png","datePublished":"2022-04-01T12:15:44+00:00","dateModified":"2023-10-29T07:28:05+00:00","description":"Is your site a pain in the back? How can you overcome the obstacles of screen reading?","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png","width":385,"height":300,"caption":"Is your site a pain in the back? How can you overcome the obstacles of screen reading? Image by Evgeny Atamanenko"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/2022\/04\/reading-online-hurts-your-web-visitors-bodies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"Online communications","item":"https:\/\/www.wyliecomm.com\/category\/online-communications\/"},{"@type":"ListItem","position":3,"name":"Web writing","item":"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/"},{"@type":"ListItem","position":4,"name":"Screen reading","item":"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/screen-reading\/"},{"@type":"ListItem","position":5,"name":"Reading online hurts your web visitors\u2019 bodies"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]},{"@type":"Person","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e","name":"Ann Wylie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","caption":"Ann Wylie"},"description":"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.","sameAs":["https:\/\/www.facebook.com\/ann.wylie.33","https:\/\/x.com\/AnnWylie"]}]}},"jetpack_featured_media_url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/reading-online-hurts-your-web-visitors-bodies.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4rlSw-6on","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/24575"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=24575"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/24575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media\/27093"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=24575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/categories?post=24575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/tags?post=24575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}