{"id":24555,"date":"2023-05-20T07:43:25","date_gmt":"2023-05-20T11:43:25","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=24555"},"modified":"2023-06-06T04:05:17","modified_gmt":"2023-06-06T08:05:17","slug":"reading-on-mobile","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/","title":{"rendered":"What are the problems with reading on mobile devices?"},"content":{"rendered":"<h2>Mobile reading costs time, attention, understanding and action<\/h2>\n<p>You may have heard that social scientists recently added a new item on Maslow\u2019s hierarchy of needs.<\/p>\n<figure id=\"attachment_32080\" aria-describedby=\"caption-attachment-32080\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32080\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/reading-on-mobile-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"reading-on-mobile\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Reach readers on the small screen&lt;\/strong&gt; How can you overcome the obstacles of reading on mobile devices? &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/set-female-hands-holding-smartphone-blank-2087173174&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Prostock-studio&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png\" alt=\"Reading on mobile\" title=\"Reading on mobile\" width=\"450\" height=\"300\" class=\"size-full wp-image-32080 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32080\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/reading-on-mobile-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"reading-on-mobile\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Reach readers on the small screen&lt;\/strong&gt; How can you overcome the obstacles of reading on mobile devices? &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/set-female-hands-holding-smartphone-blank-2087173174&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Prostock-studio&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png\" alt=\"Reading on mobile\" title=\"Reading on mobile\" width=\"450\" height=\"300\" class=\"size-full wp-image-32080\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-32080\" class=\"wp-caption-text\"><strong>Reach readers on the small screen<\/strong> How can you overcome the obstacles of reading on mobile devices? <a href=\"https:\/\/www.shutterstock.com\/es\/image-photo\/set-female-hands-holding-smartphone-blank-2087173174\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by Prostock-studio<\/em><\/a><\/figcaption><\/figure>\n<p>The classic model of what drives human nature looked like this back in the day:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24559\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/maslows-hierarchy1943\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy1943.png\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"maslows-hierarchy1943\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy1943-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy1943.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy1943.png\" alt=\"\" width=\"600\" height=\"338\" class=\"aligncenter size-full wp-image-24559 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy1943.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy1943-300x169.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24559\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/maslows-hierarchy1943\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy1943.png\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"maslows-hierarchy1943\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy1943-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy1943.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy1943.png\" alt=\"\" width=\"600\" height=\"338\" class=\"aligncenter size-full wp-image-24559\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy1943.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy1943-300x169.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/p>\n<ul>\n<li><strong>Self actualization<\/strong>: the feeling of doing what you were put on this planet to do<\/li>\n<li><strong>Esteem<\/strong>: feeling good about yourself and what you do<\/li>\n<li><strong>Social needs<\/strong>: having love, a tribe, companionship<\/li>\n<li><strong>Safety and security<\/strong>: not being afraid of getting eaten by a tiger<\/li>\n<li><strong>Physiological needs<\/strong>: food and shelter<\/li>\n<\/ul>\n<p>Our modern world has revealed another, even more basic human need \u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24560\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/maslows-hierarchy-2020\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy-2020.png\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"maslows-hierarchy-2020\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy-2020-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy-2020.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy-2020.png\" alt=\"\" width=\"600\" height=\"338\" class=\"aligncenter size-full wp-image-24560 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy-2020.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy-2020-300x169.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24560\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/maslows-hierarchy-2020\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy-2020.png\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"maslows-hierarchy-2020\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy-2020-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy-2020.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy-2020.png\" alt=\"\" width=\"600\" height=\"338\" class=\"aligncenter size-full wp-image-24560\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy-2020.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/maslows-hierarchy-2020-300x169.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/p>\n<p>\u2026 Wi-Fi.<\/p>\n<p>No kidding! And where\u2019s juice? A charger? These are things we need to live through the day!<\/p>\n<p>Mobile has become central to our readers\u2019 daily life. And that\u2019s a problem. Because it\u2019s a lot harder to reach readers on a phone screen than it is to reach them on a laptop or desktop.<\/p>\n<p>When your web visitors are reading on mobile, they:<\/p>\n<h3>1. Devote less attention to your message<\/h3>\n<p>Readers pay less attention to your page when they\u2019re on their phone screens than their laptops or desktops. That\u2019s because mobile web visitors are likely to get interrupted at any moment.<\/p>\n<ul>\n<li><strong>They\u2019re cooling their heels with your blog post at the doctor\u2019s office<\/strong> \u2014 when their name is called. <\/li>\n<li><strong>They\u2019re looking at your Facebook status updates in line at the grocery<\/strong> \u2014 when it\u2019s their turn to step up to the cash register.<\/li>\n<li><strong>They\u2019re researching the date of your webinar on the streetcar<\/strong> when they notice it\u2019s their stop. Not only do they forget the date, but they also forget the fact that you\u2019re having a webinar in the first place.<\/li>\n<\/ul>\n<p>As a result of all of those interruptions, readers also &#8230;<\/p>\n<h3>2. Spend less time with your message<\/h3>\n<p>People spend an average of 150 seconds on a web page visit on their desktops, but only 72 seconds on their phones, according to Mobile HCI.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32029\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/average-session-duration\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/average-session-duration.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"average-session-duration\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/average-session-duration-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/average-session-duration.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/average-session-duration.png\" alt=\"\" width=\"533\" height=\"300\" class=\"aligncenter size-full wp-image-32029 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/average-session-duration.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/average-session-duration-300x169.png 300w\" data-sizes=\"(max-width: 533px) 100vw, 533px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 533px; --smush-placeholder-aspect-ratio: 533\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32029\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/average-session-duration\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/average-session-duration.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"average-session-duration\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/average-session-duration-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/average-session-duration.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/average-session-duration.png\" alt=\"\" width=\"533\" height=\"300\" class=\"aligncenter size-full wp-image-32029\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/average-session-duration.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/average-session-duration-300x169.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/noscript><\/p>\n<p>Which means that attention spans on mobile devices are half as long as on desktops.<\/p>\n<p>Plus, the average time people spend on a page is going down:<\/p>\n<ul>\n<li>Average time on screen 2004: 150 seconds<\/li>\n<li>2012: 75 seconds<\/li>\n<li>2023: 47 seconds<\/li>\n<\/ul>\n<p>Which means attention spans are down 69% in 19 years.<\/p>\n<h3>3. Read more slowly<\/h3>\n<p>People read 20% to 30% slower online, according to a survey of nearly 30 years of research by Andrew Dillon, Ph.D., of the University of Texas.<\/p>\n<p><a href=\"https:\/\/www.nngroup.com\/articles\/mobile-content\/\" target=\"_blank\" rel=\"noopener\">Reading on mobile takes even longer<\/a>, writes Kate Meyer, a user experience specialist for Nielsen Norman Group. People spend about 30 milliseconds more per word when reading on a phone than when reading on a laptop or desktop computer.<\/p>\n<p>Let\u2019s do the math: If readers spend less time and read more slowly, they\u2019re absorbing less of your message.<\/p>\n<h3>4. Understand less of your message<\/h3>\n<p>Mobile web visitors also comprehend less of your message.<\/p>\n<p>Web pages are 48% harder to understand on an iPhone than on the big screen, according to research by R.I. Singh and colleagues from the University of Alberta. In the study, web visitors understood:<\/p>\n<ul>\n<li><strong>39% of what they read<\/strong> on a desktop screen<\/li>\n<li><strong>Just 19% of what they read<\/strong> on mobile screens<\/li>\n<\/ul>\n<h3>5. Remember less of your message<\/h3>\n<p>Short-term memory is bad and getting worse. (I looked up a short-term-memory loss joke for this spot this morning, but I can\u2019t remember what it was.)<\/p>\n<p>Problem is, we can only remember what we can see. With a 3-by-9-inch screen, we can\u2019t see very much. In fact, content displayed above the fold on a 30-inch monitor requires five screens on a smartphone, according to the authors of <em>User Experience for Mobile Applications and Websites<\/em>.<\/p>\n<p>Reading your web page on a smartphone is like reading <em>War and Peace<\/em> through a keyhole.<\/p>\n<h3>6. Are less likely to act on your message<\/h3>\n<p>When the IRS improved its web pages about tax law changes, employee call center accuracy increased by 10%, reports TJ Larkin of Larkin Communications Consulting.<\/p>\n<p>When the bureau printed the exact same web pages and left them in employees\u2019 cubicles, accuracy increased by 42%.<\/p>\n<p>The best way to move readers to act?<\/p>\n<h3>Overcome the obstacles of reading on the small screen.<\/h3>\n<p>So how do you reach readers online, even when they\u2019re reading on mobile devices? <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/above-the-fold\/\">Get to the point faster<\/a>, <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/content-structure-for-web-pages\/\">organize better<\/a>, <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/website-readability\/\">make it easier to read<\/a> and more <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/how-users-read-on-the-web\/\">skimmable<\/a>.<\/p>\n<div id='MC-WFWM-OVW' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-37\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Reach Readers Online \u2014 our web-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online \u2014 our web-writing workshop\" title=\"Reach Readers Online \u2014 our web-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online \u2014 our web-writing workshop\" title=\"Reach Readers Online \u2014 our web-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you reach readers on smartphones?<\/h3>\r\n<p>More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops.<\/p>\r\n\r\n<p>Problem is, people spend half as long looking at web pages on their mobile devices than they do on their desktops. They read 20% to 30% slower online. And it\u2019s 48% harder to understand information on a smartphone than a laptop.<\/p>\r\n\r\n<p>In this environment, how can you reach readers online?<\/p>\r\n\t\r\n<p>Learn how to overcome the obstacles of reading on the small screen at <a title=\"Reach Readers Online \u2014 our web-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>Reach Readers Online<\/strong><\/a> \u2014 our web-writing workshop. You\u2019ll master a four-part system for getting the word out on mobile devices.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Mobile reading costs time, attention, understanding and action<\/p>\n","protected":false},"author":6,"featured_media":32080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[367],"tags":[478,210,12940,207],"class_list":{"0":"post-24555","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-screen-reading","8":"tag-message","9":"tag-mobile","10":"tag-obstacles","11":"tag-screen-reading","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are the problems with reading on mobile devices?<\/title>\n<meta name=\"description\" content=\"Reach readers on the small screen: How can you overcome the obstacles of reading on mobile devices?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are the problems with reading on mobile devices?\" \/>\n<meta property=\"og:description\" content=\"Reach readers on the small screen: How can you overcome the obstacles of reading on mobile devices?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ann.wylie.33\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-20T11:43:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T08:05:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ann Wylie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What are the problems with reading on mobile devices?\" \/>\n<meta name=\"twitter:description\" content=\"Reach readers on the small screen: How can you overcome the obstacles of reading on mobile devices?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile-twitter.png\" \/>\n<meta name=\"twitter:creator\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Wylie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/\"},\"author\":{\"name\":\"Ann Wylie\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\"},\"headline\":\"What are the problems with reading on mobile devices?\",\"datePublished\":\"2023-05-20T11:43:25+00:00\",\"dateModified\":\"2023-06-06T08:05:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/\"},\"wordCount\":758,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png\",\"keywords\":[\"message\",\"mobile\",\"obstacles\",\"screen reading\"],\"articleSection\":[\"Screen reading\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/\",\"url\":\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/\",\"name\":\"What are the problems with reading on mobile devices?\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png\",\"datePublished\":\"2023-05-20T11:43:25+00:00\",\"dateModified\":\"2023-06-06T08:05:17+00:00\",\"description\":\"Reach readers on the small screen: How can you overcome the obstacles of reading on mobile devices?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png\",\"width\":450,\"height\":300,\"caption\":\"Reach readers on the small screen How can you overcome the obstacles of reading on mobile devices? Image by Prostock-studio\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online communications\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/online-communications\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Web writing\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Screen reading\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/screen-reading\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"What are the problems with reading on mobile devices?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\",\"name\":\"Ann Wylie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"caption\":\"Ann Wylie\"},\"description\":\"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.\",\"sameAs\":[\"https:\/\/www.facebook.com\/ann.wylie.33\",\"https:\/\/x.com\/AnnWylie\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What are the problems with reading on mobile devices?","description":"Reach readers on the small screen: How can you overcome the obstacles of reading on mobile devices?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/","og_locale":"en_US","og_type":"article","og_title":"What are the problems with reading on mobile devices?","og_description":"Reach readers on the small screen: How can you overcome the obstacles of reading on mobile devices?","og_url":"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_author":"https:\/\/www.facebook.com\/ann.wylie.33","article_published_time":"2023-05-20T11:43:25+00:00","article_modified_time":"2023-06-06T08:05:17+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile-fb.png","type":"image\/png"}],"author":"Ann Wylie","twitter_card":"summary_large_image","twitter_title":"What are the problems with reading on mobile devices?","twitter_description":"Reach readers on the small screen: How can you overcome the obstacles of reading on mobile devices?","twitter_image":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile-twitter.png","twitter_creator":"@AnnWylie","twitter_site":"@AnnWylie","twitter_misc":{"Written by":"Ann Wylie","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#article","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/"},"author":{"name":"Ann Wylie","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e"},"headline":"What are the problems with reading on mobile devices?","datePublished":"2023-05-20T11:43:25+00:00","dateModified":"2023-06-06T08:05:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/"},"wordCount":758,"commentCount":0,"publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png","keywords":["message","mobile","obstacles","screen reading"],"articleSection":["Screen reading"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/","url":"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/","name":"What are the problems with reading on mobile devices?","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png","datePublished":"2023-05-20T11:43:25+00:00","dateModified":"2023-06-06T08:05:17+00:00","description":"Reach readers on the small screen: How can you overcome the obstacles of reading on mobile devices?","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png","width":450,"height":300,"caption":"Reach readers on the small screen How can you overcome the obstacles of reading on mobile devices? Image by Prostock-studio"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/2023\/05\/reading-on-mobile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"Online communications","item":"https:\/\/www.wyliecomm.com\/category\/online-communications\/"},{"@type":"ListItem","position":3,"name":"Web writing","item":"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/"},{"@type":"ListItem","position":4,"name":"Screen reading","item":"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/screen-reading\/"},{"@type":"ListItem","position":5,"name":"What are the problems with reading on mobile devices?"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]},{"@type":"Person","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e","name":"Ann Wylie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","caption":"Ann Wylie"},"description":"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.","sameAs":["https:\/\/www.facebook.com\/ann.wylie.33","https:\/\/x.com\/AnnWylie"]}]}},"jetpack_featured_media_url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/reading-on-mobile.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4rlSw-6o3","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/24555"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=24555"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/24555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media\/32080"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=24555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/categories?post=24555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/tags?post=24555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}