{"id":24493,"date":"2021-10-04T13:31:36","date_gmt":"2021-10-04T17:31:36","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=24493"},"modified":"2021-10-12T12:18:04","modified_gmt":"2021-10-12T16:18:04","slug":"feature-article-structure-outperforms-pyramid","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/10\/feature-article-structure-outperforms-pyramid\/","title":{"rendered":"Feature article structure outperforms pyramid"},"content":{"rendered":"<h2>Impact study: Features boost readership, satisfaction, image<\/h2>\n<p>Feature-style stories outperform traditional news stories in readership, satisfaction and image.<\/p>\n<figure id=\"attachment_27658\" aria-describedby=\"caption-attachment-27658\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27658\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/10\/feature-article-structure-outperforms-pyramid\/feature-article-structure-outperforms-pyramid-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/feature-article-structure-outperforms-pyramid.png\" data-orig-size=\"560,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"feature-article-structure-outperforms-pyramid\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;\u201cThere is strong evidence that an increase in the [number] of feature-style stories has wide-ranging benefits,\u201d write Impact researchers. &lt;a href=&quot;https:\/\/www.shutterstock.com\/pt\/image-photo\/businessman-building-tower-challenge-business-concept-627808346&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by  ilkercelik&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/feature-article-structure-outperforms-pyramid-300x161.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/feature-article-structure-outperforms-pyramid.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/feature-article-structure-outperforms-pyramid.png\" alt=\"Feature article structure outperforms pyramid\" title=\"Feature article structure outperforms pyramid\" width=\"560\" height=\"300\" class=\"size-full wp-image-27658 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/feature-article-structure-outperforms-pyramid.png 560w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/feature-article-structure-outperforms-pyramid-300x161.png 300w\" data-sizes=\"(max-width: 560px) 100vw, 560px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 560px; --smush-placeholder-aspect-ratio: 560\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27658\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/10\/feature-article-structure-outperforms-pyramid\/feature-article-structure-outperforms-pyramid-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/feature-article-structure-outperforms-pyramid.png\" data-orig-size=\"560,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"feature-article-structure-outperforms-pyramid\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;\u201cThere is strong evidence that an increase in the [number] of feature-style stories has wide-ranging benefits,\u201d write Impact researchers. &lt;a href=&quot;https:\/\/www.shutterstock.com\/pt\/image-photo\/businessman-building-tower-challenge-business-concept-627808346&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by  ilkercelik&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/feature-article-structure-outperforms-pyramid-300x161.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/feature-article-structure-outperforms-pyramid.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/feature-article-structure-outperforms-pyramid.png\" alt=\"Feature article structure outperforms pyramid\" title=\"Feature article structure outperforms pyramid\" width=\"560\" height=\"300\" class=\"size-full wp-image-27658\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/feature-article-structure-outperforms-pyramid.png 560w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/feature-article-structure-outperforms-pyramid-300x161.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/noscript><figcaption id=\"caption-attachment-27658\" class=\"wp-caption-text\">\u201cThere is strong evidence that an increase in the [number] of feature-style stories has wide-ranging benefits,\u201d write Impact researchers.<\/figcaption><\/figure>\n<p>That\u2019s according to \u201c<a href=\"https:\/\/web.archive.org\/web\/20150908042724\/http:\/readership.org\/impact\/power_to_grow.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">The Impact Study of Newspaper Readership<\/a>\u201d (PDF).<\/p>\n<p>It was sponsored by the Newspaper Association of America and the American Society of Newspaper Editors. For this study, researchers:<\/p>\n<ul>\n<li><strong>Analyzed a representative sample of 100 newspapers<\/strong> from across the country<\/li>\n<li><strong>Asked 37,000 readers 450 questions<\/strong> about their reactions to their newspaper<\/li>\n<li><strong>Conducted a content analysis of 47,500 stories<\/strong> from the newspapers<\/li>\n<\/ul>\n<p>The result: In \u201cone of the most thought-provoking discoveries\u201d of the study, researchers found that\u00a0feature-style stories outperformed traditional news stories in readership, satisfaction and image.<\/p>\n<h3>What\u2019s a feature-style story?<\/h3>\n<p>The Impact researchers make a strong distinction between <em>feature stories<\/em> and <em>feature-style\u00a0stories<\/em>. If your chief technology officer has a huge collection of Disney figurines, and you decide to take a photo of him surrounded by plastic princesses for an intranet profile, that\u2019s a <em>feature story<\/em>. Not a feature-style story.<\/p>\n<p>But when you cover hard business, environmental, political, economic, scientific and other serious topics in the feature-style story structure, that\u2019s a <em>feature-style story<\/em>. Feature-style writing, according to the researchers, is:<\/p>\n<ul>\n<li><strong>More narrative<\/strong>, with a beginning, middle and end<\/li>\n<li>Often <strong>illustrates points through characters<\/strong> <strong>or<\/strong> <strong>anecdotes<\/strong><\/li>\n<li>Likely to use <strong>more colorful language<\/strong> and a <strong>more playful writing style\u00a0<\/strong><\/li>\n<\/ul>\n<p>\u201cA concern editors commonly express is that feature-style writing means \u2018softening\u2019 or \u2018dumbing down\u2019 the news,\u201d said the researchers. \u201c\u2018Feature-style\u2019 is not a euphemism or proxy for \u2018soft news.\u2019 Writers can use feature-style writing to cover hard news stories without compromising the stories\u2019 informational value or focus. We\u2019re not describing a story type but a writing style.\u201d<\/p>\n<p><em>Feature-style stories<\/em>, according to Impact:<\/p>\n<h3>1. Increase readership<\/h3>\n<p>Feature-style stories seem easier to read than the traditional inverted-pyramid news structure. (In this study, <em>easy to read<\/em> includes <em>is relaxing to read<\/em> and <em>makes it easy to find what I\u2019m looking for.) <\/em>Making a message <em>easy to read<\/em> is one of the best ways to increase readership, the study found. That is, according to the study, the higher the score on <em>easy to read,<\/em> the more likely people are to:<\/p>\n<ul>\n<li>Read an information source more often<\/li>\n<li>Read it more completely<\/li>\n<li>Spend more time reading it<\/li>\n<\/ul>\n<p>\u201cConsidering that only 5% of all politics stories are written in feature-style,\u201d researchers wrote, \u201ceven one additional feature-style politics story per week would make a difference.\u201d<\/p>\n<p>What kind of difference could you make by adding features to your communications?<\/p>\n<h3>2. Increase satisfaction<\/h3>\n<p>The feature-style story structure boosts satisfaction in stories on topics including politics, sports, science and health. Newspapers with more feature-style political stories, for example, have readers who express higher satisfaction with their political coverage. Yet only 5% of all political stories are written in the feature style, according to the study.<\/p>\n<p>Are you missing opportunities to boost your readers\u2019 satisfaction with your messages?<\/p>\n<h3>3. Improve brand perception<\/h3>\n<p>Organizations that run more feature-style stories are seen as more:<\/p>\n<ul>\n<li>Fun<\/li>\n<li>Honest<\/li>\n<li>Intelligent<\/li>\n<li>Personable<\/li>\n<li>Neighborly<\/li>\n<li>In the know<\/li>\n<li>Thought provoking<\/li>\n<li>In touch with the values of readers<\/li>\n<\/ul>\n<p>\u201cThere is strong evidence that an increase in the [number] of feature-style stories has wide-ranging benefits,\u201d write the researchers. \u201cIt\u2019s the [organizations] that incorporate feature-style writing in a broad range of topics that see the most benefit in brand perception.\u201d That\u2019s a pretty big impact.<\/p>\n<div id='MC-CYR-GBTIP' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-23\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><h3>What structure draws more readers?<\/h3>\r\n<p>Writers say, \u201cWe use the inverted pyramid because readers stop reading after the first paragraph.\u201d But in new research, readers say, \u201cWe stop reading after the first paragraph because you use the inverted pyramid.\u201d<a title=\"Catch Your Readers, a persuasive-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training.png\" alt=\"Catch Your Readers, a persuasive-writing workshop\" title=\"Catch Your Readers, a persuasive-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training.png\" alt=\"Catch Your Readers, a persuasive-writing workshop\" title=\"Catch Your Readers, a persuasive-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><\/p>\r\n\r\n<p>If the traditional news structure doesn\u2019t work, how should we organize our messages?<\/p>\r\n\t\r\n<p>Master a structure that\u2019s been proven in the lab to outperform the traditional news format at <a title=\"Catch Your Readers, a persuasive-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener\"><strong>Catch Your Readers<\/strong><\/a> \u2014 a persuasive-writing workshop.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>There, you\u2019ll learn an organizing scheme that grabs readers\u2019 attention, keeps it for the long haul and leaves a lasting impression.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<p>___<\/p>\n<p>Source: \u201cThe Power to Grow Readership: Research from the Impact Study of Newspaper Readership,\u201d the Newspaper Association of America and the American Society of Newspaper Editors, April 2001<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Impact study: Features boost readership, satisfaction, image<\/p>\n","protected":false},"author":6,"featured_media":27658,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[298],"tags":[205,256,423],"class_list":{"0":"post-24493","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-feature-structure","8":"tag-feature-story","9":"tag-readership","10":"tag-reporter","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Feature article structure outperforms pyramid<\/title>\n<meta name=\"description\" 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