{"id":24295,"date":"2020-09-02T11:23:01","date_gmt":"2020-09-02T15:23:01","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=24295"},"modified":"2020-09-10T13:45:43","modified_gmt":"2020-09-10T17:45:43","slug":"avoid-flabby-middles-in-the-feature-story-structure","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure\/","title":{"rendered":"Build a better body for the feature story structure"},"content":{"rendered":"<h2>Five ways to avoid flabby middles<\/h2>\n<p>My favorite scene in the movie \u201cHigh Fidelity\u201d is when Rob Gordon (John Cusack) becomes so depressed over his failed love life that he seeks solace in reorganizing his albums.<\/p>\n<figure id=\"attachment_24296\" aria-describedby=\"caption-attachment-24296\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24296\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure\/avoid-flabby-middles-in-the-feature-story-structure\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"avoid-flabby-middles-in-the-feature-story-structure\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Build a better body&lt;\/strong&gt;\u00a0Avoid \u2018the muddle in the middle\u2019 when you create a solid structure for the body of your feature article.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure.png\" alt=\"Feature story structure\" title=\"Feature story structure\" width=\"600\" height=\"300\" class=\"size-full wp-image-24296 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure-300x150.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24296\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure\/avoid-flabby-middles-in-the-feature-story-structure\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"avoid-flabby-middles-in-the-feature-story-structure\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Build a better body&lt;\/strong&gt;\u00a0Avoid \u2018the muddle in the middle\u2019 when you create a solid structure for the body of your feature article.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure.png\" alt=\"Feature story structure\" title=\"Feature story structure\" width=\"600\" height=\"300\" class=\"size-full wp-image-24296\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-24296\" class=\"wp-caption-text\"><strong>Build a better body<\/strong>\u00a0Avoid \u2018the muddle in the middle\u2019 when you create a solid structure for the body of your feature article.<\/figcaption><\/figure>\n<p>His nerdy pal Dick (Todd Louiso) is curious about the project. \u201cAre you going to file them alphabetically?\u201d Dick asks.<\/p>\n<p>Nope, Rob answers.<\/p>\n<p>\u201cChronologically?\u201d Dick presses.<\/p>\n<p>Nope, Rob replies.<\/p>\n<p>\u201cNot \u2026\u201d Dick gasps.<\/p>\n<p>\u201cYep,\u201d Rob says. \u201cAutobiographically.\u201d<\/p>\n<p>Then he\u2019ll have to remember, say, whom he was dating when he first heard Fleetwood Mac\u2019s \u201cRumours\u201d to find the album.<\/p>\n<p>When it comes to music, the right organizing structure can help you navigate your collection more efficiently.<\/p>\n<p>The same thing\u2019s true with organizing the body of your story: The more appropriate the structural concept, the easier it is for your readers to make their way through your message.<\/p>\n<h3>Strengthen your core<\/h3>\n<p>The\u00a0body of the story\u00a0includes one or more sections in which you explore the subject of the story in more detail. If the\u00a0nut graph\u00a0is where you tell readers what you\u2019re going to tell them, the body is where you tell them.<\/p>\n<p>To avoid flabby middles:<\/p>\n<h3>1. Fulfil the promise you made in the <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/nut-graph\/\"><strong>nut graph<\/strong><\/a>.<\/h3>\n<p>Then stop. Hew to the walkaway sentence you wrote on the back of your business card. Don\u2019t under-deliver \u2014 but don\u2019t over-deliver either.<\/p>\n<p>Nobody\u2019s seeking AKK (all known knowledge) about this topic from you. So don\u2019t tell them everything you know. Tell them just what they need to know.<\/p>\n<h3>2. Avoid the muddle in the middle.<\/h3>\n<p>Too often, writers understand the importance of strong beginnings and strong endings. But they simply throw all their other material into the body of their piece as if it were a trash can.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24299\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure\/intro-body-conclusion-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/intro-body-conclusion.png\" data-orig-size=\"500,250\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"intro-body-conclusion\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/intro-body-conclusion-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/intro-body-conclusion.png\" tabindex=\"0\" role=\"button\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/250;border:1px solid black;\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/intro-body-conclusion.png\" alt=\"\" width=\"500\" height=\"250\" class=\"aligncenter size-full wp-image-24299 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/intro-body-conclusion.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/intro-body-conclusion-300x150.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24299\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure\/intro-body-conclusion-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/intro-body-conclusion.png\" data-orig-size=\"500,250\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"intro-body-conclusion\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/intro-body-conclusion-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/intro-body-conclusion.png\" tabindex=\"0\" role=\"button\" style=\"border:1px solid black;\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/intro-body-conclusion.png\" alt=\"\" width=\"500\" height=\"250\" class=\"aligncenter size-full wp-image-24299\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/intro-body-conclusion.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/intro-body-conclusion-300x150.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/p>\n<p>I call the result \u201cthe muddle in the middle\u201d \u2014 a big blob of information in no particular order. Remember, in feature writing, the body has parts \u2014 probably one to seven \u2014 and you should know what they are.<\/p>\n<h3>3. Show the parts with subheads.<\/h3>\n<p>If the body of your piece has three points, you\u2019ll have four subheads: one for each section of the body, plus one more to separate the body from the conclusion of the piece.<\/p>\n<h3>Five ways to whip your body into shape<\/h3>\n<p>People don\u2019t drive alphabetically, points out Richard Saul Wurman, author of\u00a0<em>Information Architects<\/em> and founder of TED conferences. Why, then, are atlases organized that way?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24298\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure\/body-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/body.png\" data-orig-size=\"500,278\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"body\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/body-300x167.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/body.png\" tabindex=\"0\" role=\"button\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/278;border:1px solid black;\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/body.png\" alt=\"\" width=\"500\" height=\"278\" class=\"aligncenter size-full wp-image-24298 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/body.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/body-300x167.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24298\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/09\/avoid-flabby-middles-in-the-feature-story-structure\/body-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/body.png\" data-orig-size=\"500,278\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"body\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/body-300x167.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/body.png\" tabindex=\"0\" role=\"button\" style=\"border:1px solid black;\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/body.png\" alt=\"\" width=\"500\" height=\"278\" class=\"aligncenter size-full wp-image-24298\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/body.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/09\/body-300x167.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/p>\n<p>The best organizing principle for your piece depends on your topic. In designing the shape of your copy, as in designing so many things, form should follow function.<\/p>\n<p>To avoid the muddle in the middle, figure out how your readers would really use your information. Then choose the best organizing principle to whip your body into shape.<\/p>\n<p>Wurman uses the acronym LATCH to demonstrate how to organize information. \u201cThere are only five ways to do it,\u201d he says. They are:<\/p>\n<ul>\n<li><strong>Location<\/strong>. Move geographically \u2014 city to city, state to state, or country to country, for instance.<\/li>\n<li><strong>Alphabet<\/strong>. Organize from A to Z.<\/li>\n<li><strong>Theme<\/strong>. Tackle your topic categorically.<\/li>\n<li><strong>Chronology<\/strong>. Progress from beginning to middle to end.<\/li>\n<li><strong>Hierarchy<\/strong>. Structure from most important to least.<\/li>\n<\/ul>\n<h3>Five is all it takes.<\/h3>\n<p>I have yet to find a type of story that doesn\u2019t fit into one of these five organizing schemes.<\/p>\n<ul>\n<li><strong>Q&amp;As<\/strong>, for instance, should be organized thematically. If you\u2019re organizing yours chronologically, using the structure of the interview, think again!<\/li>\n<li><strong>How-to articles<\/strong>, aka service pieces, generally run from first step to last. In other words, they\u2019re chronological.<\/li>\n<li><strong>Lists<\/strong>\u00a0are usually organized hierarchically, thematically or chronologically.<\/li>\n<\/ul>\n<p>So if you master these five structural principles, you\u2019ll have all the tools you need to organize any story.<\/p>\n<p>And note: \u201cAutobiographically\u201d is not on the list.<\/p>\n<div id='MC-CYR-GBTIP' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-23\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><h3>What structure draws more readers?<\/h3>\r\n<p>Writers say, \u201cWe use the inverted pyramid because readers stop reading after the first paragraph.\u201d But in new research, readers say, \u201cWe stop reading after the first paragraph because you use the inverted pyramid.\u201d<a title=\"Catch Your Readers, a persuasive-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training.png\" alt=\"Catch Your Readers, a persuasive-writing workshop\" title=\"Catch Your Readers, a persuasive-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training.png\" alt=\"Catch Your Readers, a persuasive-writing workshop\" title=\"Catch Your Readers, a persuasive-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><\/p>\r\n\r\n<p>If the traditional news structure doesn\u2019t work, how should we organize our messages?<\/p>\r\n\t\r\n<p>Master a structure that\u2019s been proven in the lab to outperform the traditional news format at <a title=\"Catch Your Readers, a persuasive-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener\"><strong>Catch Your Readers<\/strong><\/a> \u2014 a persuasive-writing workshop.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>There, you\u2019ll learn an organizing scheme that grabs readers\u2019 attention, keeps it for the long haul and leaves a lasting impression.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Five ways to avoid flabby middles<\/p>\n","protected":false},"author":6,"featured_media":24296,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[298],"tags":[12938,12937],"class_list":{"0":"post-24295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-feature-structure","8":"tag-body","9":"tag-feature-story-structure","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Feature story structure<\/title>\n<meta name=\"description\" content=\"Build a better body: Avoid \u2018the muddle 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