{"id":24179,"date":"2021-10-04T13:24:05","date_gmt":"2021-10-04T17:24:05","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=24179"},"modified":"2021-11-09T12:29:06","modified_gmt":"2021-11-09T16:29:06","slug":"inverted-pyramid-structure-of-news-writing-topples","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/","title":{"rendered":"Inverted pyramid structure of news writing topples"},"content":{"rendered":"<h2>Ways With Words study: Features more effective<\/h2>\n<p>If I told you there was a communication tool that reduces readership, diminishes understanding and causes engagement to take a nosedive, would you use it?<\/p>\n<figure id=\"attachment_27662\" aria-describedby=\"caption-attachment-27662\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27662\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/inverted-pyramid-structure-of-news-writing-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png\" data-orig-size=\"458,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"inverted-pyramid-structure-of-news-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Turn the pyramid upside down &lt;\/strong&gt;The inverted pyramid does \u201cnot work very well with readers,\u201d Ways With Words researchers concluded. &lt;a href=&quot;https:\/\/www.shutterstock.com\/pt\/image-photo\/spa-stones-isolated-white-background-378064960&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Elpisterra&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing-300x197.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png\" alt=\"Inverted pyramid structure of news writing\" title=\"Inverted pyramid structure of news writing\" width=\"458\" height=\"300\" class=\"size-full wp-image-27662 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png 458w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing-300x197.png 300w\" data-sizes=\"(max-width: 458px) 100vw, 458px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 458px; --smush-placeholder-aspect-ratio: 458\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27662\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/inverted-pyramid-structure-of-news-writing-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png\" data-orig-size=\"458,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"inverted-pyramid-structure-of-news-writing\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Turn the pyramid upside down &lt;\/strong&gt;The inverted pyramid does \u201cnot work very well with readers,\u201d Ways With Words researchers concluded. &lt;a href=&quot;https:\/\/www.shutterstock.com\/pt\/image-photo\/spa-stones-isolated-white-background-378064960&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Elpisterra&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing-300x197.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png\" alt=\"Inverted pyramid structure of news writing\" title=\"Inverted pyramid structure of news writing\" width=\"458\" height=\"300\" class=\"size-full wp-image-27662\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png 458w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing-300x197.png 300w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/noscript><figcaption id=\"caption-attachment-27662\" class=\"wp-caption-text\"><strong>Turn the pyramid upside down <\/strong>The inverted pyramid does \u201cnot work very well with readers,\u201d Ways With Words researchers concluded. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/spa-stones-isolated-white-background-378064960\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by Elpisterra<\/em><\/a><\/figcaption><\/figure>\n<p>Friends, there is such a tool, and you are using it every day. It\u2019s called the inverted pyramid.<\/p>\n<p>That\u2019s what researchers learned in the \u00a0<a href=\"http:\/\/2i3hqt2nes2x1stateaf2ff1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2010\/06\/wayswithwordsasne001.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cWays With Words\u201d (PDF)<\/a> study, a collaboration of the American Society of Newspaper Editors, The Poynter Institute for Media Studies, the\u00a0<em>St. Petersburg Times <\/em>and the University of Wisconsin-Madison.<\/p>\n<p>For the study,\u00a0<em>St. Petersburg Times<\/em>\u00a0beat reporters covered their regular beats, writing four versions of each story:<\/p>\n<ul>\n<li><strong>Inverted pyramid<\/strong>, the traditional news structure<\/li>\n<li><strong>Narrative<\/strong>, or storytelling with a beginning, middle and end<\/li>\n<li><strong>Opinion piece<\/strong>, offering a visible point of view<\/li>\n<li><strong>Radical clarity<\/strong>, where the reporter explains everything that might possibly be explained. So if you mention <em>dog<\/em>, for instance, you might add \u201ca four-legged canine domesticated for human companionship.\u201d<\/li>\n<\/ul>\n<p>Then, in phone interviews, researchers asked subscribers:<\/p>\n<ul>\n<li><strong>How much of the story they read<\/strong><\/li>\n<li><strong>Whether they followed the jump<\/strong><\/li>\n<li><strong>What they understood<\/strong>, using true-or-false questions<\/li>\n<li><strong>How fair and balanced<\/strong>the story was<\/li>\n<li><strong>Whether they cared about the subject<\/strong> \u2014 including whether the stories connected with their own experiences and made them want to find out more or get involved<\/li>\n<\/ul>\n<p>The results?<\/p>\n<h3>The pyramid tanks<\/h3>\n<p>The inverted pyramid does \u201cnot work very well with readers,\u201d researchers concluded.<\/p>\n<p class=\"imagep\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27931\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/the-pyramid-tank\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/the-pyramid-tank.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"the-pyramid-tank\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/the-pyramid-tank-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/the-pyramid-tank.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/the-pyramid-tank.png\" alt=\"The pyramid tanks\" title=\"The pyramid tanks\" width=\"533\" height=\"300\" class=\"aligncenter size-full wp-image-27931 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/the-pyramid-tank.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/the-pyramid-tank-300x169.png 300w\" data-sizes=\"(max-width: 533px) 100vw, 533px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 533px; --smush-placeholder-aspect-ratio: 533\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27931\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/the-pyramid-tank\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/the-pyramid-tank.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"the-pyramid-tank\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/the-pyramid-tank-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/the-pyramid-tank.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/the-pyramid-tank.png\" alt=\"The pyramid tanks\" title=\"The pyramid tanks\" width=\"533\" height=\"300\" class=\"aligncenter size-full wp-image-27931\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/the-pyramid-tank.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/the-pyramid-tank-300x169.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/noscript><\/p>\n<p>Specifically, the inverted pyramid:<\/p>\n<ul>\n<li><strong>Scored lowest in readership and getting the reader across the jump. <\/strong>The inverted pyramid starts out boring and \u201cgets more boring as the reader reads down,\u201d researchers said. Who needs to stick around for the rest of\u00a0<em>that<\/em>?<\/li>\n<li><strong>Scored lowest in understanding.<\/strong>\u201cJournalists put background and context in the second half of the pyramid, so the reader who does not know that background cannot understand the top of the story,\u201d researchers said. \u201cAs a result, only journalists and sources can fully understand inverted-pyramid stories.\u201d Is that your audience?<\/li>\n<li><strong>Made a mediocre showing in \u201cinvolvement,\u201d<\/strong>or whether the story made readers connect with and want to get involved in the topic. In our business, we call <em>involvement<\/em> \u201cengagement.\u201d Note that engagement and the inverted pyramid are mutually exclusive.<\/li>\n<\/ul>\n<p>Why are we still using this thing?<\/p>\n<h3>The feature structure soars<\/h3>\n<p>The feature, or narrative, structure, on the other hand, tended to outperform the other structures in the study. Features scored highest of all of the formats in reading and getting readers across the jump. They also made a good showing in understanding.<\/p>\n<p>Instead of sticking with the inverted pyramid, a story structure that\u2019s been proven in the lab not to work, you\u2019d think writers would stick a fork in it, then go experiment with other story structures. But no.<\/p>\n<p>\u201cThe basic conservatism and frantic pace of our profession keeps us from enlarging our repertoire of forms,\u201d the researchers lamented. \u201cSo \u2026 we keep boring and confusing our readers, and driving them away. \u2026 We should think of the inverted pyramid as A form, rather than THE form.\u201d<\/p>\n<div id='MC-CYR-GBTIP' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-23\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><h3>What structure draws more readers?<\/h3>\r\n<p>Writers say, \u201cWe use the inverted pyramid because readers stop reading after the first paragraph.\u201d But in new research, readers say, \u201cWe stop reading after the first paragraph because you use the inverted pyramid.\u201d<a title=\"Catch Your Readers, a persuasive-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training.png\" alt=\"Catch Your Readers, a persuasive-writing workshop\" title=\"Catch Your Readers, a persuasive-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training.png\" alt=\"Catch Your Readers, a persuasive-writing workshop\" title=\"Catch Your Readers, a persuasive-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><\/p>\r\n\r\n<p>If the traditional news structure doesn\u2019t work, how should we organize our messages?<\/p>\r\n\t\r\n<p>Master a structure that\u2019s been proven in the lab to outperform the traditional news format at <a title=\"Catch Your Readers, a persuasive-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener\"><strong>Catch Your Readers<\/strong><\/a> \u2014 a persuasive-writing workshop.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>There, you\u2019ll learn an organizing scheme that grabs readers\u2019 attention, keeps it for the long haul and leaves a lasting impression.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<p>___<\/p>\n<p>Source: &#8220;Ways With Words: A Research Report of the Literacy Committee,\u201d American Society of Newspaper Editors, 1993<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ways With Words study: Features more effective<\/p>\n","protected":false},"author":6,"featured_media":27662,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[298],"tags":[206,370,423],"class_list":{"0":"post-24179","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-feature-structure","8":"tag-inverted-pyramids","9":"tag-reader","10":"tag-reporter","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inverted pyramid structure of news writing topples<\/title>\n<meta name=\"description\" content=\"Turn the pyramid upside down: The inverted pyramid does \u201cnot work very well with readers,\u201d Ways With Words researchers concluded.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inverted pyramid structure of news writing topples\" \/>\n<meta property=\"og:description\" content=\"Turn the pyramid upside down: The inverted pyramid does \u201cnot work very well with readers,\u201d Ways With Words researchers concluded.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ann.wylie.33\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-04T17:24:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-09T16:29:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/inverted-pyramid-structure-of-news-writing-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ann Wylie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Inverted pyramid structure of news writing topples\" \/>\n<meta name=\"twitter:description\" content=\"Turn the pyramid upside down: The inverted pyramid does \u201cnot work very well with readers,\u201d Ways With Words researchers concluded.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/inverted-pyramid-structure-of-news-writing-tw.png\" \/>\n<meta name=\"twitter:creator\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Wylie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/\"},\"author\":{\"name\":\"Ann Wylie\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\"},\"headline\":\"Inverted pyramid structure of news writing topples\",\"datePublished\":\"2021-10-04T17:24:05+00:00\",\"dateModified\":\"2021-11-09T16:29:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/\"},\"wordCount\":558,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png\",\"keywords\":[\"inverted pyramids\",\"reader\",\"reporter\"],\"articleSection\":[\"Feature Structure\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/\",\"url\":\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/\",\"name\":\"Inverted pyramid structure of news writing topples\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png\",\"datePublished\":\"2021-10-04T17:24:05+00:00\",\"dateModified\":\"2021-11-09T16:29:06+00:00\",\"description\":\"Turn the pyramid upside down: The inverted pyramid does \u201cnot work very well with readers,\u201d Ways With Words researchers concluded.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png\",\"width\":458,\"height\":300,\"caption\":\"Turn the pyramid upside down The inverted pyramid does \u201cnot work very well with readers,\u201d Ways With Words researchers concluded. Image by Elpisterra\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Writing and editing\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/writing-and-editing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Story structure\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/writing-and-editing\/story-structure\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Feature Structure\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/writing-and-editing\/story-structure\/feature-structure\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Inverted pyramid structure of news writing topples\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\",\"name\":\"Ann Wylie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"caption\":\"Ann Wylie\"},\"description\":\"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.\",\"sameAs\":[\"https:\/\/www.facebook.com\/ann.wylie.33\",\"https:\/\/x.com\/AnnWylie\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Inverted pyramid structure of news writing topples","description":"Turn the pyramid upside down: The inverted pyramid does \u201cnot work very well with readers,\u201d Ways With Words researchers concluded.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/","og_locale":"en_US","og_type":"article","og_title":"Inverted pyramid structure of news writing topples","og_description":"Turn the pyramid upside down: The inverted pyramid does \u201cnot work very well with readers,\u201d Ways With Words researchers concluded.","og_url":"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_author":"https:\/\/www.facebook.com\/ann.wylie.33","article_published_time":"2021-10-04T17:24:05+00:00","article_modified_time":"2021-11-09T16:29:06+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/inverted-pyramid-structure-of-news-writing-fb.png","type":"image\/png"}],"author":"Ann Wylie","twitter_card":"summary_large_image","twitter_title":"Inverted pyramid structure of news writing topples","twitter_description":"Turn the pyramid upside down: The inverted pyramid does \u201cnot work very well with readers,\u201d Ways With Words researchers concluded.","twitter_image":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/inverted-pyramid-structure-of-news-writing-tw.png","twitter_creator":"@AnnWylie","twitter_site":"@AnnWylie","twitter_misc":{"Written by":"Ann Wylie","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#article","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/"},"author":{"name":"Ann Wylie","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e"},"headline":"Inverted pyramid structure of news writing topples","datePublished":"2021-10-04T17:24:05+00:00","dateModified":"2021-11-09T16:29:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/"},"wordCount":558,"commentCount":0,"publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png","keywords":["inverted pyramids","reader","reporter"],"articleSection":["Feature Structure"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/","url":"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/","name":"Inverted pyramid structure of news writing topples","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png","datePublished":"2021-10-04T17:24:05+00:00","dateModified":"2021-11-09T16:29:06+00:00","description":"Turn the pyramid upside down: The inverted pyramid does \u201cnot work very well with readers,\u201d Ways With Words researchers concluded.","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png","width":458,"height":300,"caption":"Turn the pyramid upside down The inverted pyramid does \u201cnot work very well with readers,\u201d Ways With Words researchers concluded. Image by Elpisterra"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/2021\/10\/inverted-pyramid-structure-of-news-writing-topples\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"Writing and editing","item":"https:\/\/www.wyliecomm.com\/category\/writing-and-editing\/"},{"@type":"ListItem","position":3,"name":"Story structure","item":"https:\/\/www.wyliecomm.com\/category\/writing-and-editing\/story-structure\/"},{"@type":"ListItem","position":4,"name":"Feature Structure","item":"https:\/\/www.wyliecomm.com\/category\/writing-and-editing\/story-structure\/feature-structure\/"},{"@type":"ListItem","position":5,"name":"Inverted pyramid structure of news writing topples"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]},{"@type":"Person","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e","name":"Ann Wylie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","caption":"Ann Wylie"},"description":"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.","sameAs":["https:\/\/www.facebook.com\/ann.wylie.33","https:\/\/x.com\/AnnWylie"]}]}},"jetpack_featured_media_url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/inverted-pyramid-structure-of-news-writing.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4rlSw-6hZ","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/24179"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=24179"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/24179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media\/27662"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=24179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/categories?post=24179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/tags?post=24179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}