{"id":23428,"date":"2022-06-20T15:45:34","date_gmt":"2022-06-20T19:45:34","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=23428"},"modified":"2023-12-27T11:58:23","modified_gmt":"2023-12-27T15:58:23","slug":"optimal-length-for-a-blog-post","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/06\/optimal-length-for-a-blog-post\/","title":{"rendered":"Optimal length for a blog post, Facebook post, email newsletter \u2026"},"content":{"rendered":"<h2>Measure A.R.T., or average reading time<\/h2>\n<p>Writers measure copy in words, inches or pages. Readers use a different measure: time.<\/p>\n<figure id=\"attachment_29892\" aria-describedby=\"caption-attachment-29892\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29892\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/optimal-length-for-a-blog-post\/optimal-length-for-a-blog-post\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/optimal-length-for-a-blog-post.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"optimal-length-for-a-blog-post\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;How long is too long?&lt;\/strong&gt; Readers measure the length of your message in time, not space. If you\u2019re smart, you will too. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/measuring-tape-in-hand-gm1022503142-274515323&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by berkay&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/optimal-length-for-a-blog-post-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/optimal-length-for-a-blog-post.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/optimal-length-for-a-blog-post.png\" alt=\"Optimal length for a blog post\" title=\"Optimal length for a blog post\" width=\"450\" height=\"300\" class=\"size-full wp-image-29892 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/optimal-length-for-a-blog-post.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/optimal-length-for-a-blog-post-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29892\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/optimal-length-for-a-blog-post\/optimal-length-for-a-blog-post\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/optimal-length-for-a-blog-post.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"optimal-length-for-a-blog-post\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;How long is too long?&lt;\/strong&gt; Readers measure the length of your message in time, not space. If you\u2019re smart, you will too. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/measuring-tape-in-hand-gm1022503142-274515323&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by berkay&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/optimal-length-for-a-blog-post-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/optimal-length-for-a-blog-post.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/optimal-length-for-a-blog-post.png\" alt=\"Optimal length for a blog post\" title=\"Optimal length for a blog post\" width=\"450\" height=\"300\" class=\"size-full wp-image-29892\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/optimal-length-for-a-blog-post.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/optimal-length-for-a-blog-post-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-29892\" class=\"wp-caption-text\"><strong>How long is too long?<\/strong> Readers measure the length of your message in time, not space. If you\u2019re smart, you will too. <a href=\"https:\/\/www.istockphoto.com\/photo\/measuring-tape-in-hand-gm1022503142-274515323\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by berkay<\/em><\/a><\/figcaption><\/figure>\n<p>So instead of using writer-centric measures, think like your reader. Measure your story length in time, not space.<\/p>\n<h3>1. Establish estimated reading time.<\/h3>\n<p>Before you hit the keyboard, determine how much time you\u2019d expect readers to spend reading each piece you write or assign.<\/p>\n<p>Readers\u2019 average reading speed is about 200 words per minute, estimates Roy Peter Clark, author of <em>How to Write Short.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29965\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/optimal-length-for-a-blog-post\/optimal-length-for-a-blog-post-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-2.png\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"optimal-length-for-a-blog-post-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-2-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-2.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-2.png\" alt=\"\" width=\"600\" height=\"338\" class=\"aligncenter size-full wp-image-29965 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-2.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-2-300x169.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29965\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/optimal-length-for-a-blog-post\/optimal-length-for-a-blog-post-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-2.png\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"optimal-length-for-a-blog-post-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-2-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-2.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-2.png\" alt=\"\" width=\"600\" height=\"338\" class=\"aligncenter size-full wp-image-29965\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-2.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-2-300x169.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/p>\n<p>So if you are aiming for a two-minute piece, you\u2019ll want to limit it to 400 words.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29966\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/optimal-length-for-a-blog-post\/optimal-length-for-a-blog-post-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-3.png\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"optimal-length-for-a-blog-post-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-3-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-3.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-3.png\" alt=\"\" width=\"600\" height=\"338\" class=\"aligncenter size-full wp-image-29966 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-3.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-3-300x169.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29966\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/optimal-length-for-a-blog-post\/optimal-length-for-a-blog-post-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-3.png\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"optimal-length-for-a-blog-post-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-3-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-3.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-3.png\" alt=\"\" width=\"600\" height=\"338\" class=\"aligncenter size-full wp-image-29966\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-3.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-3-300x169.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/p>\n<p>Readers might not be as interested as you wish. In one London study, for instance, employees spent only about <a href=\"https:\/\/revvingupreadership.com\/2022\/06\/ceo-message\/\" rel=\"noopener noreferrer\" target=\"_blank\">two minutes reading<\/a> their own CEO\u2019s message. The longest message \u2014 Lloyd\u2019s of London\u2019s, at 872 words \u2014 got less reading time than the shorter two, from GE and Heinz, at about half that length.<\/p>\n<h3>2. Measure estimated reading time.<\/h3>\n<p>Now that you have your target, you need to stay on track. During the editing process, divide your total word count by 200 to find the average reading time for your piece.<br \/>\n<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29967\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/optimal-length-for-a-blog-post\/optimal-length-for-a-blog-post-4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-4.png\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"optimal-length-for-a-blog-post-4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-4-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-4.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-4.png\" alt=\"\" width=\"600\" height=\"338\" class=\"aligncenter size-full wp-image-29967 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-4.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-4-300x169.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29967\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/optimal-length-for-a-blog-post\/optimal-length-for-a-blog-post-4\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-4.png\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"optimal-length-for-a-blog-post-4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-4-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-4.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-4.png\" alt=\"\" width=\"600\" height=\"338\" class=\"aligncenter size-full wp-image-29967\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-4.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-4-300x169.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/p>\n<p>So if your piece is 400 words long, it will take two minutes to read.<br \/>\n<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29968\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/optimal-length-for-a-blog-post\/optimal-length-for-a-blog-post-5\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-5.png\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"optimal-length-for-a-blog-post-5\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-5-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-5.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-5.png\" alt=\"\" width=\"600\" height=\"338\" class=\"aligncenter size-full wp-image-29968 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-5.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-5-300x169.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29968\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/optimal-length-for-a-blog-post\/optimal-length-for-a-blog-post-5\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-5.png\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"optimal-length-for-a-blog-post-5\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-5-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-5.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-5.png\" alt=\"\" width=\"600\" height=\"338\" class=\"aligncenter size-full wp-image-29968\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-5.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-5-300x169.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/p>\n<h3>3. Reduce estimated reading time.<\/h3>\n<p>You might find that it makes sense to cut your piece to save your readers time.<\/p>\n<h3>4. Report estimated reading time.<\/h3>\n<p>You might be able to encourage readership by letting readers know at the beginning of each piece how long it should take them to read it. So tell \u2019em how long it\u2019s going to take to tell \u2019em.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29970\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/optimal-length-for-a-blog-post\/optimal-length-for-a-blog-post-7\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-7.png\" data-orig-size=\"450,350\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"optimal-length-for-a-blog-post-7\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-7-300x233.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-7.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-7.png\" alt=\"\" width=\"450\" height=\"350\" class=\"aligncenter size-full wp-image-29970 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-7.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-7-300x233.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/350;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29970\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/06\/optimal-length-for-a-blog-post\/optimal-length-for-a-blog-post-7\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-7.png\" data-orig-size=\"450,350\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"optimal-length-for-a-blog-post-7\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-7-300x233.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-7.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-7.png\" alt=\"\" width=\"450\" height=\"350\" class=\"aligncenter size-full wp-image-29970\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-7.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/optimal-length-for-a-blog-post-7-300x233.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><\/p>\n<p>If your piece is short enough, reporting estimated reading time may increase readership. Readers who had planned to put your piece in the pile of things \u201cto read later\u201d (aka the rest stop on the way to the trash can) may say, \u201cGeesh, surely I can spend two minutes on this now.\u201d<\/p>\n<p>Estimated reading time for this article: 2 minutes.<\/p>\n<div id='MMC-Clear' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-81\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Reach more readers with tight writing<\/h3>\r\n\t\r\n<p>Would your piece be twice as good if it were half as long? Yes, say readability experts.<\/p>\r\n\t\r\n<p>So how long should your message be? Your paragraphs? Your sentences? Your words? What reading ease level should you hit?<\/p>\r\n\t\r\n<p>Learn how to write clearer, more concise messages at our <a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><strong>clear-writing course<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Measure A.R.T., or average reading time<\/p>\n","protected":false},"author":6,"featured_media":29892,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[271],"tags":[173,122],"class_list":{"0":"post-23428","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-story-length","8":"tag-average-reading-time","9":"tag-story-length","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimal length for a blog post, Facebook post, email newsletter \u2026<\/title>\n<meta name=\"description\" content=\"Estimated reading time: Readers measure the length of your message in time, not space. 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