{"id":23259,"date":"2020-02-23T11:56:03","date_gmt":"2020-02-23T15:56:03","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=23259"},"modified":"2023-12-27T11:52:03","modified_gmt":"2023-12-27T15:52:03","slug":"short-form-and-long-form","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/long-form-vs-short-form\/short-form-and-long-form\/","title":{"rendered":"Quotes on short form and long form content"},"content":{"rendered":"

What writers & others say<\/h2>\n

\"Short

\u201cThe more you say, the less people remember.\u201d<\/h5>\n
\u2014 Fortune in a cookie\u00a0opened by a professional communicator<\/p>\n\n
\u201cBusiness plans with too much detail, books with too much proof, politicians with too much granularity \u2026 it seems as though more data is a good thing, because data proves the case.\u201d<\/h5>\n
\u2014 Seth Godin, author of Purple Cow<\/em><\/h6>\n\n
\u201cIn my experience, data crowds out faith. And without faith, it\u2019s hard to believe in the data enough to make a leap. Big mergers, big VC investments, big political movements, large congregations \u2026 they don\u2019t usually turn out for a spreadsheet.\u201d<\/h5>\n
\u2014 Seth Godin, author of Purple Cow<\/em><\/h6>\n\n
\u201cThe problem is this: No spreadsheet, no bibliography and no list of resources is sufficient proof to someone who chooses not to believe. The skeptic will always find a reason, even if it\u2019s one the rest of us don\u2019t think is a good one. Relying too much on proof distracts you from the real mission \u2014 which is emotional connection.\u201d<\/h5>\n
\u2014 Seth Godin, author of Purple Cow<\/em><\/h6>\n\n
\u201cMore information doesn\u2019t always improve decision-making; in fact, it can undermine it.\u201d<\/h5>\n
\u2014 Judith H. Hibbard and Ellen Peters, researchers<\/h6>\n\n
\u201cMost presentations of comparative information are based on the assumption that consumers know what is important to them and where their self-interest lies. These assumptions are faulty.\u201d<\/h5>\n
\u2014 Judith H. Hibbard and Ellen Peters, researchers<\/h6>\n\n
\u201cThe amount of information may exceed human information processing skills.\u201d<\/h5>\n
\u2014 Judith H. Hibbard and Ellen Peters, researchers<\/h6>\n\n
\u201cWhen people had too many choices, they just walked away.\u201d<\/h5>\n
\u2014 Sheena Iyengar, author of\u00a0The Art of Choosing<\/em><\/h6>\n\n
\u201cIn ten years of listening to entrepreneurs\u2019 pitches, I\u2019ve never heard one that was too short. If people are interested, they\u2019ll ask for more information. If they\u2019re not, providing more information won\u2019t sway them, so use fewer words to express yourself.\u201d<\/h5>\n
\u2014 Guy Kawasaki in Enchantment<\/em><\/h6>\n\n
\u201cAbraham Lincoln spoke only two minutes at Gettysburg; the main orator of the day, Edward Everett, spoke nearly two hours. Yet who remembers Edward Everett or what he said?\u201d<\/h5>\n
\u2014 Paula LaRocque, newspaper writing coach<\/h6>\n\n
\u201cYou\u2019re not more informed. You\u2019re just numbed.\u201d<\/h5>\n
\u2014 Tom Rosenstiel, former media critic for the\u00a0Los Angeles Times<\/em><\/h6>\n\n
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