{"id":22750,"date":"2020-01-17T13:12:20","date_gmt":"2020-01-17T17:12:20","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=22750"},"modified":"2023-09-23T02:09:58","modified_gmt":"2023-09-23T06:09:58","slug":"skimmability","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/skimmability\/","title":{"rendered":"How to boost skimmability \u2014 and why it\u2019s essential"},"content":{"rendered":"<h2>Reach flippers, skimmers and other nonreaders with words<\/h2>\n<figure id=\"attachment_28810\" aria-describedby=\"caption-attachment-28810\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28810\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/skimmability\/skimmability\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skimmability.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"skimmability\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;They\u2019re not reading &lt;\/strong&gt;Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/eye-monitoring-virtual-reality-700122865&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by MaximP&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skimmability-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skimmability.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skimmability.png\" alt=\"Skimmability\" title=\"Skimmability\" width=\"450\" height=\"300\" class=\"size-full wp-image-28810 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skimmability.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skimmability-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28810\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/skimmability\/skimmability\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skimmability.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"skimmability\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;They\u2019re not reading &lt;\/strong&gt;Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/eye-monitoring-virtual-reality-700122865&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by MaximP&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skimmability-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skimmability.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skimmability.png\" alt=\"Skimmability\" title=\"Skimmability\" width=\"450\" height=\"300\" class=\"size-full wp-image-28810\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skimmability.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skimmability-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-28810\" class=\"wp-caption-text\"><strong>They\u2019re not reading <\/strong>Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders? <a href=\"https:\/\/www.shutterstock.com\/image-photo\/eye-monitoring-virtual-reality-700122865\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by MaximP<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Skimmability by channel<\/h3>\n<\/td>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/how-users-read-on-the-web\/\" target=\"\" title=\"How users read on the web\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/how-users-read-on-the-web-150.png\" alt=\"How users read on the web\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/how-users-read-on-the-web-150.png\" alt=\"How users read on the web\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/how-users-read-on-the-web\/\" target=\"\" rel=\"noopener noreferrer\">How users read on the web<\/a><\/p>\n<p class=\"index-story-deck\">They\u2019re not reading; write for skimmers instead<\/p>\n<p class=\"index-story-intro\">Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"Skimmable text boosts web usability by 47%\" href=\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-150.png\" alt=\"Skimmable text boosts web usability by 47%\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-150.png\" alt=\"Skimmable text boosts web usability by 47%\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Skimmable text boosts web usability by 47%\" href=\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/\" target=\"\" rel=\"noopener noreferrer\">Skimmable text boosts web usability by 47%<\/a><\/p>\n<p class=\"index-story-deck\">Increases understanding, memory, satisfaction<\/p>\n<p class=\"index-story-intro\">Scannable text outperformed dense webpages in one of the earliest studies on web writing, by Jakob Nielsen.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"People skim through the text of blog posts\" href=\"https:\/\/www.wyliecomm.com\/2022\/01\/skim-through-the-text\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skim-through-the-text-150.png\" alt=\"People skim through the text of blog posts\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skim-through-the-text-150.png\" alt=\"People skim through the text of blog posts\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"People skim through the text of blog posts\" href=\"https:\/\/www.wyliecomm.com\/2022\/01\/skim-through-the-text\/\" target=\"\" rel=\"noopener noreferrer\">People skim through the text of blog posts<\/a><\/p>\n<p class=\"index-story-deck\">They read 3.5% of the words on the page<\/p>\n<p class=\"index-story-intro\">Just say no: Your readers read an average of 50 words in your article. So how do you reach nonreaders with words?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"People skim and scan text in online news\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/skim-and-scan-text\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/skim-and-scan-text-150.png\" alt=\"People skim and scan text in online news\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/skim-and-scan-text-150.png\" alt=\"People skim and scan text in online news\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"People skim and scan text in online news\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/skim-and-scan-text\/\" target=\"\" rel=\"noopener noreferrer\">People skim and scan text in online news<\/a><\/p>\n<p class=\"index-story-deck\">Only 19% read word-by-word<\/p>\n<p class=\"index-story-intro\">Skimming along: 81% of participants in a Harris Interactive poll skim news online. So how do you reach these nonreaders?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/08\/skim-scan-read\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18750\" data-permalink=\"https:\/\/www.wyliecomm.com\/?attachment_id=18750\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-scannable-email-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-scannable-email-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-scannable-email-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-scannable-email-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18750 size-full lazyload\" title=\"Do people skim, scan, read emails?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skim-scan-read-emails-150.png\" alt=\"Do people skim, scan, read emails?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18750\" data-permalink=\"https:\/\/www.wyliecomm.com\/?attachment_id=18750\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-scannable-email-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-scannable-email-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-scannable-email-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-scannable-email-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18750 size-full\" title=\"Do people skim, scan, read emails?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skim-scan-read-emails-150.png\" alt=\"Do people skim, scan, read emails?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Do people skim, scan, read emails?\" href=\"https:\/\/www.wyliecomm.com\/2022\/08\/skim-scan-read\/\" target=\"\" rel=\"noopener noreferrer\">Do people skim, scan, read emails?<\/a><\/p>\n<p class=\"index-story-deck\">Just 19% of email newsletters get read thoroughly<\/p>\n<p class=\"index-story-intro\">\u201cScannability is important for websites,\u201d writes Nielsen Norman Group principal Jakob Nielsen, \u201cbut it\u2019s about 50% more important for newsletters.\u201d<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How people skim and scan text<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\" height=\"\"><a title=\"Skimming, scanning and close reading\" href=\"https:\/\/www.wyliecomm.com\/2022\/01\/skimming-scanning-and-close-reading\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/skimming-scanning-and-close-reading-150.png\" alt=\"Skimming, scanning and close reading\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/skimming-scanning-and-close-reading-150.png\" alt=\"Skimming, scanning and close reading\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Skimming, scanning and close reading\" href=\"https:\/\/www.wyliecomm.com\/2022\/01\/skimming-scanning-and-close-reading\/\" target=\"\" rel=\"noopener noreferrer\">Skimming, scanning and close reading<\/a><\/p>\n<p class=\"index-story-deck\">Get the word out to lookers, skimmers &amp; readers<\/p>\n<p class=\"index-story-intro\">Reach all of your web visitors, whether they\u2019ve come to your webpage for a bite, meal or snack.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How to increase skimmability<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to create micro content\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/02\/microcontent-150.png\" alt=\"How to create micro content\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/02\/microcontent-150.png\" alt=\"How to create micro content\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/\" target=\"\" rel=\"noopener noreferrer\">How to create micro content<\/a><\/p>\n<p class=\"index-story-deck\">Lift ideas off the page or screen<\/p>\n<p class=\"index-story-intro\">Reach nonreaders with words: Draw readers in, break copy up and communicate to flippers and skimmers with micro content.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on skimmability<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"Resources on importance of skimming and scanning\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/skimmability\/importance-of-skimming-and-scanning\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on importance of skimming and scanning\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28651 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on importance of skimming and scanning\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28651\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Resources on importance of skimming and scanning\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/skimmability\/importance-of-skimming-and-scanning\/\" target=\"\" rel=\"noopener noreferrer\">Resources on importance of skimming and scanning<\/a><\/p>\n<p class=\"index-story-deck\">Websites, books &amp; tools<\/p>\n<p class=\"index-story-intro\">The research is in: People skim and scan webpages. They don\u2019t read them.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"Quotes on skimming, scanning, reading\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/skimmability\/skimming-scanning-reading\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27007\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/quotes-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on skimming, scanning, reading\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27007 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27007\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/quotes-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on skimming, scanning, reading\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27007\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Quotes on skimming, scanning, reading\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/skimmability\/skimming-scanning-reading\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on skimming, scanning, reading<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cThe dirtiest four-letter word in the English language: \u2018read.\u2019\u201d \u2014 Evelyn Wood Reading Dynamics website<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/skim-read\/skimming-vs-reading\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22715\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/skim-read\/quotes-on-scannable-email-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-scannable-email-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-scannable-email-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-scannable-email-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-scannable-email-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22715 lazyload\" title=\"Quotes on how to write skimmable email\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/quotes-blue-150.png\" alt=\"Quotes on how to write skimmable email\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22715\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/skim-read\/quotes-on-scannable-email-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-scannable-email-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-scannable-email-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-scannable-email-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-scannable-email-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22715\" title=\"Quotes on how to write skimmable email\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/quotes-blue-150.png\" alt=\"Quotes on how to write skimmable email\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Quotes on how to write skimmable email\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/skim-read\/skimming-vs-reading\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on how to write skimmable email<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cScannability is important for websites as well, but it\u2019s about 50% more important for newsletters.\u201d\u2014 Jakob Nielsen, principal, the Nielsen Norman Group.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Reach flippers, skimmers and other nonreaders with words Skimmability by channel How users read on the web They\u2019re not reading; write for skimmers instead Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders? Skimmable text boosts web usability by 47% Increases [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":28810,"parent":161,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-22750","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to boost skimmability \u2014 and why it\u2019s essential<\/title>\n<meta name=\"description\" content=\"They\u2019re not reading: Web visitors read, on average, 20% of the words on the page. 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