{"id":22581,"date":"2020-01-07T10:59:24","date_gmt":"2020-01-07T14:59:24","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=22581"},"modified":"2022-09-29T04:52:52","modified_gmt":"2022-09-29T08:52:52","slug":"how-to-write-effective-email-marketing-content","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/","title":{"rendered":"Resources on how to write an email blast or newsletter"},"content":{"rendered":"<h2>Websites, books and tools<\/h2>\n<figure id=\"attachment_28650\" aria-describedby=\"caption-attachment-28650\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28650\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" data-orig-size=\"401,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Learn more about getting modifiers and hyperbole out of your message. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/female-hand-book-on-white-background-1559561663&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Pixel-Shot&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-300x224.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" alt=\"Resources on how to write an email blast or newsletter\" title=\"Resources on how to write an email blast or newsletter\" width=\"401\" height=\"300\" class=\"size-full wp-image-28650 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png 401w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-300x224.png 300w\" data-sizes=\"(max-width: 401px) 100vw, 401px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 401px; --smush-placeholder-aspect-ratio: 401\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28650\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" data-orig-size=\"401,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Learn more about getting modifiers and hyperbole out of your message. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/female-hand-book-on-white-background-1559561663&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Pixel-Shot&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-300x224.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" alt=\"Resources on how to write an email blast or newsletter\" title=\"Resources on how to write an email blast or newsletter\" width=\"401\" height=\"300\" class=\"size-full wp-image-28650\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png 401w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-300x224.png 300w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/noscript><figcaption id=\"caption-attachment-28650\" class=\"wp-caption-text\"><strong>Skill builders<\/strong> Learn more about creating effective email communications. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/female-hand-book-on-white-background-1559561663\" rel=\"noopener\" target=\"_blank\"><em>Image by Pixel-Shot<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Training<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Think Inside the Inbox\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30591\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/email-writing-workshop-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-writing-workshop-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"email-writing-workshop-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-writing-workshop-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-writing-workshop-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-writing-workshop-150.png\" alt=\"Think Inside the Inbox\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-30591 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-writing-workshop-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-writing-workshop-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30591\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/email-writing-workshop-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-writing-workshop-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"email-writing-workshop-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-writing-workshop-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-writing-workshop-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-writing-workshop-150.png\" alt=\"Think Inside the Inbox\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-30591\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-writing-workshop-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-writing-workshop-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Think Inside the Inbox\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/\" target=\"\" rel=\"noopener noreferrer\">Think Inside the Inbox<\/a><\/p>\n<p class=\"index-story-deck\">Learn to get emails opened, read and shared in this email-marketing-writing class<\/p>\n<p class=\"index-story-intro\">Learn techniques for getting your business communication emails opened, read, clicked through and shared in Ann Wylie\u2019s email-writing training courses.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Research<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Marketing Email and Newsletter Design to Increase Conversion and Loyalty, 6th Edition\" href=\"https:\/\/www.nngroup.com\/reports\/email-newsletter-design\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22498\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/bitly-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bitly-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22498 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/marketing-email-and-newsletter-150.png\" alt=\"Marketing Email and Newsletter Design to Increase Conversion and Loyalty, 6th Edition\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22498\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/bitly-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bitly-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22498\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/marketing-email-and-newsletter-150.png\" alt=\"Marketing Email and Newsletter Design to Increase Conversion and Loyalty, 6th Edition\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Marketing Email and Newsletter Design to Increase Conversion and Loyalty, 6th Edition\" href=\"https:\/\/www.nngroup.com\/reports\/email-newsletter-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Email and Newsletter Design to Increase Conversion and Loyalty, 6th Edition<\/a><\/p>\n<p class=\"index-story-intro\">The bible of proven-in-the-lab email marketing techniques: Get 199 guidelines for newsletter subscriptions, content and design \u2014 all based on the Nielsen Norman Group\u2019s world-class usability studies.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Nielsen Norman Group\u2019s email research\" href=\"https:\/\/www.nngroup.com\/topic\/email\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/nielsen-norman-groups-email-research-150.png\" alt=\"Nielsen Norman Group\u2019s email research\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/nielsen-norman-groups-email-research-150.png\" alt=\"Nielsen Norman Group\u2019s email research\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Nielsen Norman Group\u2019s email research\" href=\"https:\/\/www.nngroup.com\/topic\/email\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nielsen Norman Group\u2019s email research<\/a><\/p>\n<p class=\"index-story-intro\">Get the usability research group\u2019s latest findings on subject lines, e-zines and distribution<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Litmus Resource Center\" href=\"https:\/\/litmus.com\/resources\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22500\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/retweeted-more-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"retweeted-more-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22500 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/litmus-resource-center-150.png\" alt=\"Litmus Resource Center\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22500\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/retweeted-more-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"retweeted-more-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22500\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/litmus-resource-center-150.png\" alt=\"Litmus Resource Center\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Litmus Resource Center\" href=\"https:\/\/litmus.com\/resources\" target=\"_blank\" rel=\"noopener noreferrer\">Litmus Resource Center<\/a><\/p>\n<p class=\"index-story-intro\">Read blog posts, attend webinars, find templates and try out free tools at this email marketing service provider\u2019s site<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<style>\na[href^=\"http:\/\/revvingupreadership.com\"]:after, a[href^=\"https:\/\/revvingupreadership.com\"]:after {display:none;}<br \/><\/style>\n","protected":false},"excerpt":{"rendered":"<p>Websites, books and tools Training Think Inside the Inbox Learn to get emails opened, read and shared in this email-marketing-writing class Learn techniques for getting your business communication emails opened, read, clicked through and shared in Ann Wylie\u2019s email-writing training courses. Research Marketing Email and Newsletter Design to Increase Conversion and Loyalty, 6th Edition The [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":28650,"parent":4482,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-22581","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Resources on how to write an email blast or newsletter<\/title>\n<meta name=\"description\" content=\"Skill builders: Learn more about creating effective email communications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resources on how to write an email blast or newsletter\" \/>\n<meta property=\"og:description\" content=\"Skill builders: Learn more about creating effective email communications.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-29T08:52:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Resources on how to write an email blast or newsletter\" \/>\n<meta name=\"twitter:description\" content=\"Skill builders: Learn more about creating effective email communications.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-twitter.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/\",\"url\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/\",\"name\":\"Resources on how to write an email blast or newsletter\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\",\"datePublished\":\"2020-01-07T14:59:24+00:00\",\"dateModified\":\"2022-09-29T08:52:52+00:00\",\"description\":\"Skill builders: Learn more about creating effective email communications.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\",\"width\":401,\"height\":300,\"caption\":\"Learn more about getting modifiers and hyperbole out of your message. Image by Pixel-Shot\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content-writing tips for communicators\",\"item\":\"https:\/\/www.wyliecomm.com\/writing-tips\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to write an email\",\"item\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Resources on how to write an email blast or newsletter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Resources on how to write an email blast or newsletter","description":"Skill builders: Learn more about creating effective email communications.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/","og_locale":"en_US","og_type":"article","og_title":"Resources on how to write an email blast or newsletter","og_description":"Skill builders: Learn more about creating effective email communications.","og_url":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_modified_time":"2022-09-29T08:52:52+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-fb.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Resources on how to write an email blast or newsletter","twitter_description":"Skill builders: Learn more about creating effective email communications.","twitter_image":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-twitter.png","twitter_site":"@AnnWylie","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/","url":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/","name":"Resources on how to write an email blast or newsletter","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png","datePublished":"2020-01-07T14:59:24+00:00","dateModified":"2022-09-29T08:52:52+00:00","description":"Skill builders: Learn more about creating effective email communications.","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png","width":401,"height":300,"caption":"Learn more about getting modifiers and hyperbole out of your message. Image by Pixel-Shot"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-effective-email-marketing-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"Content-writing tips for communicators","item":"https:\/\/www.wyliecomm.com\/writing-tips\/"},{"@type":"ListItem","position":3,"name":"How to write an email","item":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/"},{"@type":"ListItem","position":4,"name":"Resources on how to write an email blast or newsletter"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]}]}},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P4rlSw-5Sd","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages\/22581"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=22581"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages\/22581\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages\/4482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media\/28650"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=22581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}