{"id":22484,"date":"2019-12-17T06:23:57","date_gmt":"2019-12-17T10:23:57","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=22484"},"modified":"2022-12-19T08:27:43","modified_gmt":"2022-12-19T12:27:43","slug":"resources-on-engaging-your-audience-on-social-media","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/","title":{"rendered":"Resources on engaging your audience on social media"},"content":{"rendered":"<h2>Websites, books &amp; tools<\/h2>\n<figure id=\"attachment_28650\" aria-describedby=\"caption-attachment-28650\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28650\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" data-orig-size=\"401,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Learn more about getting modifiers and hyperbole out of your message. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/female-hand-book-on-white-background-1559561663&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Pixel-Shot&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-300x224.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" alt=\"\" width=\"401\" height=\"300\" class=\"size-full wp-image-28650 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png 401w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-300x224.png 300w\" data-sizes=\"(max-width: 401px) 100vw, 401px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 401px; --smush-placeholder-aspect-ratio: 401\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28650\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" data-orig-size=\"401,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Learn more about getting modifiers and hyperbole out of your message. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/female-hand-book-on-white-background-1559561663&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Pixel-Shot&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-300x224.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" alt=\"\" width=\"401\" height=\"300\" class=\"size-full wp-image-28650\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png 401w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-300x224.png 300w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/noscript><figcaption id=\"caption-attachment-28650\" class=\"wp-caption-text\"><strong>Rack \u2019em up<\/strong> Gain likes, followers, and fans when you increase social media engagement with these tricks. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/female-hand-book-on-white-background-1559561663\" rel=\"noopener\" target=\"_blank\"><em>Image by Pixel-Shot<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<hr class=\"indextablehr\"><\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Get Clicked, Read, Liked and Shared\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-courses\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24887\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/link-writing\/resources-on-how-to-write-link-text\/content-writing-course-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/content-writing-course-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"content-writing-course-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/content-writing-course-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/content-writing-course-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/content-writing-training-150.png\" alt=\"Get Clicked, Read, Liked and Shared\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-24887 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24887\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/link-writing\/resources-on-how-to-write-link-text\/content-writing-course-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/content-writing-course-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"content-writing-course-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/content-writing-course-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/content-writing-course-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/content-writing-training-150.png\" alt=\"Get Clicked, Read, Liked and Shared\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-24887\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Get Clicked, Read, Liked and Shared\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-courses\/\" target=\"\" rel=\"noopener noreferrer\">Get Clicked, Read, Liked and Shared<\/a><\/p>\n<p class=\"index-story-deck\">Book Ann for an in-house or association workshop<\/p>\n<p class=\"index-story-intro\">Learn to increase engagement with step-by-step techniques for writing successful content marketing pieces.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Related sections<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Guidelines for reader-centered communication\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/guidelines-for-reader-centered-communication\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29305\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/guidelines-for-reader-centered-communication\/guidelines-for-reader-centered-communication-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/guidelines-for-reader-centered-communication-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"guidelines-for-reader-centered-communication-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/guidelines-for-reader-centered-communication-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/guidelines-for-reader-centered-communication-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/guidelines-for-reader-centered-communication-150.png\" alt=\"Guidelines for reader-centered communication\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-29305 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/guidelines-for-reader-centered-communication-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/guidelines-for-reader-centered-communication-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29305\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/guidelines-for-reader-centered-communication\/guidelines-for-reader-centered-communication-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/guidelines-for-reader-centered-communication-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"guidelines-for-reader-centered-communication-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/guidelines-for-reader-centered-communication-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/guidelines-for-reader-centered-communication-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/guidelines-for-reader-centered-communication-150.png\" alt=\"Guidelines for reader-centered communication\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-29305\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/guidelines-for-reader-centered-communication-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/guidelines-for-reader-centered-communication-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Guidelines for reader-centered communication\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/guidelines-for-reader-centered-communication\/\" target=\"\" rel=\"noopener noreferrer\">Guidelines for reader-centered communication<\/a><\/p>\n<p class=\"index-story-deck\">The topic is never the topic; the reader is always the topic<\/p>\n<p class=\"index-story-intro\">Target the reader: The best way to reach your readers is to write reader-centric communications. That is, write to and about your readers.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Tools for tracking your audience<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Bitly\" href=\"https:\/\/bitly.com\/pages\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22498\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/bitly-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bitly-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png\" alt=\"bitly\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22498 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22498\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/bitly-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bitly-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png\" alt=\"bitly\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22498\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/bitly-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Bitly\" href=\"https:\/\/bitly.com\/pages\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Bitly<\/a><\/p>\n<p class=\"index-story-intro\">In addition to creating short links, use this free tool to track and measure how your audience members share these links.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Facebook Audience Insights\" href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-audience-insights\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" alt=\"Facebook Audience Insights\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22499 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" alt=\"Facebook Audience Insights\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22499\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Facebook Audience Insights\" href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-audience-insights\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Audience Insights<\/a><\/p>\n<p class=\"index-story-intro\">Learn about your Facebook followers\u2019 job titles, education level, lifestyle, household information, purchasing behavior, and more.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Which tweet will be retweeted more?\" href=\"https:\/\/chenhaot.com\/retweetedmore\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22500\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/retweeted-more-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"retweeted-more-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png\" alt=\"Which tweet will be retweeted more?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22500 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22500\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/retweeted-more-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"retweeted-more-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png\" alt=\"Which tweet will be retweeted more?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22500\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/retweeted-more-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Which tweet will be retweeted more?\" href=\"https:\/\/chenhaot.com\/retweetedmore\/\" target=\"_blank\" rel=\"noopener noreferrer\">Which tweet will be retweeted more?<\/a><\/p>\n<p class=\"index-story-intro\">Test two tweets to see which the algorithm predicts will be retweeted more. <a title=\"Which tweet will be retweeted more?\" href=\"https:\/\/chenhaot.com\/pubs\/wording-effects-message-propagation.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Read the research behind the algorithm<\/a>. Can you beat the algorithm? <a title=\"Which tweet will be retweeted more?\" href=\"https:\/\/www.nytimes.com\/interactive\/2014\/07\/01\/upshot\/twitter-quiz.html?_r=0\" target=\"_blank\" rel=\"noopener noreferrer\">Take the quiz<\/a>.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"SparkToro\" href=\"https:\/\/sparktoro.com\/tools\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22503\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/sparktoro-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/sparktoro-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"sparktoro-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/sparktoro-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/sparktoro-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/sparktoro-150.png\" alt=\"SparkToro\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22503 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/sparktoro-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/sparktoro-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22503\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/sparktoro-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/sparktoro-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"sparktoro-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/sparktoro-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/sparktoro-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/sparktoro-150.png\" alt=\"SparkToro\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22503\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/sparktoro-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/sparktoro-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"SparkToro\" href=\"https:\/\/sparktoro.com\/tools\" target=\"_blank\" rel=\"noopener noreferrer\">SparkToro<\/a><\/p>\n<p class=\"index-story-intro\">Find out how engaging you are on Twitter and keep up with the conversation web marketers are having.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Tweepsmap\" href=\"https:\/\/tweepsmap.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22504\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/tweepsmap-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/tweepsmap-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"tweepsmap-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/tweepsmap-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/tweepsmap-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/tweepsmap-150.png\" alt=\"Tweepsmap\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22504 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/tweepsmap-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/tweepsmap-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22504\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/tweepsmap-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/tweepsmap-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"tweepsmap-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/tweepsmap-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/tweepsmap-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/tweepsmap-150.png\" alt=\"Tweepsmap\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22504\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/tweepsmap-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/tweepsmap-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Tweepsmap\" href=\"https:\/\/tweepsmap.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tweepsmap<\/a><\/p>\n<p class=\"index-story-intro\">Get geographic, other data about your Twitter followers so you can create relevant content for them.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div id='MC-GC' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-43\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 5px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 5px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you write content readers want to read?<\/h3>\r\n<p>There\u2019s a lot of ME in social MEdia. And there\u2019s a great big I in TwItter. No wonder social media thought leader Brian Solis calls content marketing the <em>egosystem<\/em>.<\/p>\r\n\r\n<p>Unfortunately, talking about yourself and your stuff on social channels works about as well as it does at a cocktail party. But watch your social media reach and influence grow when you deliver relevant, valuable, useful content.<\/p>\r\n\t\r\n<p>Learn how to identify what content readers want to read at <a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><strong>Get Clicked, Liked &amp; Shared<\/strong><\/a>, our content-writing workshop.<\/p>\r\n\t\r\n<p>You\u2019ll learn to position your company as the expert in the field. Find out how to make sure your posts are welcome guests and not intrusive pests. And discover the power of the most-retweeted word in the English language.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Websites, books &amp; tools Get Clicked, Read, Liked and Shared Book Ann for an in-house or association workshop Learn to increase engagement with step-by-step techniques for writing successful content marketing pieces. Related sections Guidelines for reader-centered communication The topic is never the topic; the reader is always the topic Target the reader: The best way [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":28650,"parent":20803,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-22484","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Resources on engaging your audience on social media<\/title>\n<meta name=\"description\" content=\"Rack \u2019em up: Gain likes, followers, and fans when you 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