{"id":22411,"date":"2022-02-22T04:45:56","date_gmt":"2022-02-22T08:45:56","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=22411"},"modified":"2023-12-27T11:42:27","modified_gmt":"2023-12-27T15:42:27","slug":"what-is-information-overload-in-communication","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/02\/what-is-information-overload-in-communication\/","title":{"rendered":"What is information overload in communication?"},"content":{"rendered":"<h2>Readers face the equivalent of 174 newspapers a day<\/h2>\n<p>Talk about TMI: Your readers receive the data equivalent of 174 newspapers a day<sup><a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/sup>  \u2014 ads included. Or so says a study by USC\u2019s Annenberg School for Communication.<\/p>\n<figure id=\"attachment_27817\" aria-describedby=\"caption-attachment-27817\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27817\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/02\/what-is-information-overload-in-communication\/what-is-information-overload\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/what-is-information-overload.png\" data-orig-size=\"200,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"what-is-information-overload\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Too much stuff!&lt;\/strong&gt; What\u2019s the cost of all of this information? And how can our messages break through the clutter? &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/young-business-woman-carrying-archives-gm155355396-19268522&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by alvarez&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/what-is-information-overload.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/what-is-information-overload.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/what-is-information-overload.png\" alt=\"What is information overload\" title=\"What is information overload\" width=\"200\" height=\"300\" class=\"size-full wp-image-27817 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27817\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/02\/what-is-information-overload-in-communication\/what-is-information-overload\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/what-is-information-overload.png\" data-orig-size=\"200,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"what-is-information-overload\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Too much stuff!&lt;\/strong&gt; What\u2019s the cost of all of this information? And how can our messages break through the clutter? &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/young-business-woman-carrying-archives-gm155355396-19268522&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by alvarez&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/what-is-information-overload.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/what-is-information-overload.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/what-is-information-overload.png\" alt=\"What is information overload\" title=\"What is information overload\" width=\"200\" height=\"300\" class=\"size-full wp-image-27817\" \/><\/noscript><figcaption id=\"caption-attachment-27817\" class=\"wp-caption-text\"><strong>Too much stuff!<\/strong> What\u2019s the cost of all of this information? And how can our messages break through the clutter? <a href=\"https:\/\/www.istockphoto.com\/photo\/young-business-woman-carrying-archives-gm155355396-19268522\" rel=\"noopener\" target=\"_blank\"><em>Image by alvarez<\/em><\/a><\/figcaption><\/figure>\n<p>Forget kilobytes, megabytes, gigabytes and terabytes. The volume of information in the global datasphere is expected to reach <a href=\"https:\/\/seedscientific.com\/how-much-data-is-created-every-day\/\" rel=\"noopener\" target=\"_blank\">175 zettabytes by 2020<\/a> [PDF], according to IDC.<sup><a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a><\/sup><\/p>\n<p><a href=\"https:\/\/www.visualcapitalist.com\/from-amazon-to-zoom-what-happens-in-an-internet-minute-in-2021\/\" target=\"_blank\" rel=\"noopener\">In just one minute<\/a>, according to VisualCapitalist<sup><a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a><\/sup>:<\/p>\n<ul>\n<li>People send <strong>12 million iMessages<\/strong><\/li>\n<li>Snapchat users sent <strong>2 million Snapchats<\/strong><\/li>\n<li>Twitter users post <strong>575,000 tweets<\/strong><\/li>\n<li>Facebook users share <strong>240,000 photos<\/strong><\/li>\n<li>Slack users send <strong>148,000 messages<\/strong><\/li>\n<li>Microsoft Teams connects <strong>100,000 users<\/strong><\/li>\n<li>Instagram users share <strong>65,000 photos<\/strong><\/li>\n<li>Zoom hosts <strong>856 minutes of webinars<\/strong><\/li>\n<\/ul>\n<p>Not to mention billboards, blog posts, RSS feeds, social media and social networks, snail mail and all of the other sources of information out there. Alvin Toffler\u2019s book <em>Future Shock <\/em>didn\u2019t start to imagine all of this incoming information.<\/p>\n<p>\u201cWe\u2019ve created more information in the last five years than all of human history before it,\u201d says author and neuroscientist Daniel Levitin.<sup><a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a><\/sup><\/p>\n<p>What\u2019s the cost of these huge amounts of information? And how can our messages break through the clutter?<\/p>\n<h3>What does information overload cost readers?<\/h3>\n<p>All of these pieces of information cause:<\/p>\n<h3>1. Stress<\/h3>\n<p>When information overload occurs, trying to manage information can deplete and demoralize you, according the Harvard Business Review.<sup><a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a><\/sup> Indeed, nearly 80% of respondents to an NPR survey said they get headaches, insomnia or eye twitches as a result of information overload.<sup><a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a><\/sup> Information overload can lead to real feelings of anxiety, feeling overwhelmed and powerless, and mental fatigue.<sup><a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a><\/sup><\/p>\n<p>Three in 10 U.S. adults are online \u201cconstantly\u201d online, according to the Pew Research Center.<sup><a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a><\/sup>  And 20% of Americans \u201cconstantly\u201d monitor their social media feeds.<sup><a href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a><\/sup><\/p>\n<p>That constant exposure to news produces sadness, anxiety and stress, according to research by Wendy M. Johnston and Graham C. L. Davey.<sup><a href=\"#_ftn10\" name=\"_ftnref10\">[10]<\/a><\/sup> Cortisol and other stress-related hormones have been linked to inflammation, rheumatoid arthritis, cardiovascular disease and other serious health concerns.<sup><a href=\"#_ftn11\" name=\"_ftnref11\">[11]<\/a><\/sup><\/p>\n<p>It\u2019s no wonder that \u201cwired\u201d means both \u201cconnected to the internet\u201d and \u201chigh, frantic, unable to concentrate,\u201d writes Johann Hari, a UK journalist.<sup><a href=\"#_ftn12\" name=\"_ftnref12\">[12]<\/a><\/sup><\/p>\n<p>Some people even suffer Email Apnea. That\u2019s author Linda Stone\u2019s term for the \u201cunconscious suspension of regular and steady breathing\u201d when tackling the inbox.<sup><a href=\"#_ftn13\" name=\"_ftnref13\">[13]<\/a><\/sup><\/p>\n<p>And trying to keep up by multitasking actually produces more stress hormones, <em>The Economist<\/em> reports.<sup><a href=\"#_ftn14\" name=\"_ftnref14\">[14]<\/a><\/sup><\/p>\n<h3>2. Exhaustion<\/h3>\n<p>The term <em>information overload<\/em> makes sense. In this environment, our brains \u201chave trouble separating the trivial from the important,\u201d neuroscientist Daniel Levitin told NPR. \u201cAll this information processing makes us tired.<sup><a href=\"#_ftn15\" name=\"_ftnref15\">[15]<\/a><\/sup><\/p>\n<p>And that exhaustion, perhaps fittingly, makes it even harder for us to process information.<\/p>\n<p>\u201cNews fatigue brought many of the participants to a learned helplessness response,\u201d say researchers of an Associated Press study on the effect of reading news.<sup><a href=\"#_ftn16\" name=\"_ftnref16\">[16]<\/a><\/sup> \u201cThe more overwhelmed or unsatisfied they were, the less effort they were willing to put in.\u201d<\/p>\n<p>How much effort are they willing to put in to get through your messages?<\/p>\n<h3>3. Attention Deficit Trait<\/h3>\n<p>We consume, on average, 63 gigabytes of media a day. That\u2019s according to a report by the University of Southern California\u2019s Institute for Communications Technology Management.<sup><a href=\"#_ftn17\" name=\"_ftnref17\">[17]<\/a><\/sup> That\u2019s the equivalent of:<\/p>\n<ul>\n<li>63 hours of streaming video<sup><a href=\"#_ftn18\" name=\"_ftnref18\">[18]<\/a><\/sup><\/li>\n<li>63,000 hours of streaming music<\/li>\n<li>10,000 times the Complete Works of Shakespeare<sup><a href=\"#_ftn19\" name=\"_ftnref19\">[19]<\/a><\/sup><\/li>\n<\/ul>\n<p>That\u2019s 15.5 hours of media a day \u2014 not including time at work.<sup><a href=\"#_ftn20\" name=\"_ftnref20\">[20]<\/a><\/sup><\/p>\n<p>Let\u2019s assume that eight hours at the office plus nearly 16 hours of watching, listening and reading still equals a 24-hour day. If we also assume sleep, then it becomes obvious that we\u2019re multitasking, not focusing on, this information.<\/p>\n<p>Plus \u2014 SHINY OBJECT! \u2014 that information interrupts us constantly. Texts, emails and urgent Facebook updates interrupt us every five to 12 minutes, according to information analyst and researcher Nathan Zeldes.<sup><a href=\"#_ftn21\" name=\"_ftnref21\">[21]<\/a><\/sup><\/p>\n<p>People have a hard time managing in this environment. Keeping up with the latest update somehow starts to seem more important than focusing on important projects. That makes it tough to complete a task.<\/p>\n<p>\u201cWe\u2019re fooled by immediacy and quantity and think it\u2019s quality,\u201d says Eric Kessler of Pace University\u2019s Lubin School of Business. \u201cWhat starts driving decisions is the urgent rather than the important.\u201d<sup><a href=\"#_ftn22\" name=\"_ftnref22\">[22]<\/a><\/sup><\/p>\n<p>In fact, we\u2019re so conditioned to interruptions, that if information doesn\u2019t interrupt us, we interrupt ourselves, researcher Gloria Mark reports.<sup><a href=\"#_ftn23\" name=\"_ftnref23\">[23]<\/a><\/sup> No wonder, according to Microsoft research, our attention spans last only eight seconds.<sup><a href=\"#_ftn24\" name=\"_ftnref24\">[24]<\/a><\/sup><\/p>\n<p>That\u2019s where Attention Deficit Trait<sup><a href=\"#_ftn25\" name=\"_ftnref25\">[25]<\/a><\/sup> comes in. Psychiatrist Edward Hallowell, an expert on Attention Deficit Disorder, coined the term. He believes that the modern workplace\u2019s information load causes symptoms similar to those of the genetically based disorder.<\/p>\n<h3>4. Reduced IQ<\/h3>\n<p>Information multitasking temporarily lowers your IQ by more than 10 points, according to a Hewlett Packard survey of 1,100 Britons. Smoking weed, in comparison, costs only four IQ points. (And, from what I\u2019ve read, is a much more interesting way to get stupid.)<\/p>\n<p>The result, according to BuzzWhack.com, is \u201cmental Pez.\u201d That is, \u201cto be hit with so much information that it becomes impossible to focus on one thing. So stuff goes from top-of-mind to tip-of-tongue, only to eventually fall out of our head completely.\u201d<\/p>\n<h3>What does information overload cost organizations?<\/h3>\n<p>All of which means that your organization\u2019s workforce is stressed out. Exhausted. Unable to focus on the important. And possibly working with diminished IQ.<\/p>\n<p>What other problems does information overload cause organizations?<\/p>\n<h3>1. Communication<\/h3>\n<p>It\u2019s so cute that we think they\u2019re actually reading that intranet piece on the company\u2019s move to develop an agile workforce. Best case scenario: They\u2019re looking at the pictures while watching <em>Yellowstone<\/em>, listening to <em>Hamilton<\/em> and texting their spouses a grocery list.<\/p>\n<p>No wonder information overload during a health crisis leads to information avoidance.<sup><a href=\"#_ftn26\" name=\"_ftnref26\">[26]<\/a><\/sup><\/p>\n<h3>2. Productivity<\/h3>\n<p>Employees spend nearly half their workweeks reading emails and finding information<sup><a href=\"#_ftn27\" name=\"_ftnref27\">[27]<\/a><\/sup>, according to an analysis by the McKinsey Global Institute.<sup><a href=\"#_ftn28\" name=\"_ftnref28\">[28]<\/a><\/sup><\/p>\n<p>Email fatigue and constant notifications cause employee burnout.<sup><a href=\"#_ftn29\" name=\"_ftnref29\">[29]<\/a><\/sup> \u201cAlmost two in five (38%) of office workers say email or chat is the remote work nuisance most likely to lead them to quit their jobs,\u201d according to a 2021 survey by Wakefield Research.<\/p>\n<p>Add sharing that information in-house, and that leaves just 39% of their workweeks for doing their jobs.<\/p>\n<p>And remember all those interruptions? One every five to 12 minutes?<\/p>\n<p>Each time employees are interrupted by email, it takes an average of 24 minutes to get back to work, according to a study by Microsoft researchers.<sup><a href=\"#_ftn30\" name=\"_ftnref30\">[30]<\/a><\/sup> And, when your task is interrupted, Zeldes says, it takes 20% to 40% more time to complete it.<sup><a href=\"#_ftn31\" name=\"_ftnref31\">[31]<\/a><\/sup><\/p>\n<p>Plus, whether they\u2019re ER doctors, accountants, 401(k) plan owners or others, overloaded employees make bad decisions.<\/p>\n<p>BuzzWhack calls it the \u201cdopeler effect\u201d \u2014 \u201cthe tendency of stupid ideas to seem smarter when they come at you rapidly.\u201d<\/p>\n<h3>3. Money<\/h3>\n<p>American knowledge workers waste a quarter of their time dealing with huge data streams, according to The Information Overload Research Group.<sup><a href=\"#_ftn32\" name=\"_ftnref32\">[32]<\/a><\/sup> That costs the U.S. economy $997 billion a year.<\/p>\n<h3>4. And more \u2026<\/h3>\n<p>Plus, as if we needed another problem, information overload helps fake news spread.<sup><a href=\"#_ftn33\" name=\"_ftnref33\">[33]<\/a><\/sup><\/p>\n<h3>How do we combat information overload?<\/h3>\n<p><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/importance-of-readability\/information-overload-in-communication\/\">Get suggestions for overcoming the overload<\/a>.<\/p>\n<p>___<\/p>\n<p>Sources:<\/p>\n<p><sup><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a><\/sup> Richard Alleyne, \u201c<a href=\"http:\/\/www.telegraph.co.uk\/news\/science\/science-news\/8316534\/Welcome-to-the-information-age-174-newspapers-a-day.html\" target=\"_blank\" rel=\"noopener noreferrer\">Welcome to the information age \u2013 174 newspapers a day<\/a>,\u201d <em>The Telegraph<\/em>, Feb. 11, 2011<\/p>\n<p><sup><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a><\/sup> David Reinsel, John Gantz and John Rydning, \u201c<a href=\"https:\/\/www.seagate.com\/files\/www-content\/our-story\/trends\/files\/idc-seagate-dataage-whitepaper.pdf\" rel=\"noopener\" target=\"_blank\">The Digitization of the World From Edge to Core<\/a>,\u201d IDC, November 2018<\/p>\n<p><sup><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a><\/sup> Aran Ali, \u201c<a href=\"https:\/\/www.visualcapitalist.com\/from-amazon-to-zoom-what-happens-in-an-internet-minute-in-2021\/\" rel=\"noopener\" target=\"_blank\">From Amazon to Zoom: What Happens in an Internet Minute In 2021?<\/a>\u201d VisualCapitalist, Nov. 10, 2021 <\/p>\n<p><sup><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a><\/sup> Daniel Levitin, \u201c<a href=\"http:\/\/kuow.org\/post\/your-brain-information-overload\" target=\"_blank\" rel=\"noopener noreferrer\">This is your brain on information overload<\/a>,\u201d KUOW podcast, May 6, 2016<\/p>\n<p><sup><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a><\/sup> Paul Hemp, \u201c<a href=\"https:\/\/hbr.org\/2009\/09\/death-by-information-overload\" target=\"_blank\" rel=\"noopener noreferrer\">Death by information overload<\/a>,\u201d\u00a0<em>Harvard Business Review<\/em>, September 2009<\/p>\n<p><sup><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a><\/sup> Manoush Zomorodi, Ariana Tobin and Jen Poyant \u201c<a href=\"http:\/\/www.npr.org\/sections\/alltechconsidered\/2016\/01\/25\/463232382\/get-a-grip-on-your-information-overload-with-infomagical\" target=\"_blank\" rel=\"noopener noreferrer\">Get a Grip On Your Information Overload With \u2018Infomagical<\/a>\u2018,\u201d NPR\u2019s All Things Considered, January 25, 2016<\/p>\n<p><sup><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a><\/sup> Sara Gorman, Ph.D., MPH, and Jack M. Gorman, MD, \u201c<a href=\"https:\/\/www.psychologytoday.com\/ca\/blog\/denying-the-grave\/202006\/is-information-overload-hurting-mental-health\" rel=\"noopener\" target=\"_blank\">Is Information Overload Hurting Mental Health?<\/a>\u201d <em>Psychology Today<\/em>, June 4, 2020<\/p>\n<p><sup><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a><\/sup> Andrew Perrin And Sara Atske, \u201c<a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2021\/03\/26\/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online\/\" rel=\"noopener\" target=\"_blank\">About three-in-ten U.S. adults say they are \u2018almost constantly\u2019 online<\/a>,\u201d Pew Research Center, March 26, 2021<\/p>\n<p><sup><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a><\/sup> \u201c<a href=\"https:\/\/www.apa.org\/news\/press\/releases\/2017\/11\/lowest-point\" rel=\"noopener\" target=\"_blank\">APA Stress in America&#x2122; Survey: US at \u2018Lowest Point We Can Remember;\u2019 Future of Nation Most Commonly Reported Source of Stress<\/a>,\u201d American Psychological Association, Nov. 1, 2017<\/p>\n<p><sup><a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a><\/sup> Wendy M. Johnston and Graham C. L. Davey, \u201c<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1111\/j.2044-8295.1997.tb02622.x\" target=\"_blank\" rel=\"noopener noreferrer\">The psychological impact of negative TV news bulletins: The catastrophizing of personal worries<\/a>,\u201d Wiley Online Library, April 13, 2011<\/p>\n<p><sup><a href=\"#_ftnref11\" name=\"_ftn11\">[11]<\/a><\/sup> Markham Heid, \u201c<a href=\"https:\/\/time.com\/5125894\/is-reading-news-bad-for-you\/\" target=\"_blank\" rel=\"noopener noreferrer\">You Asked: Is It Bad for You to Read the News Constantly<\/a>?,\u201d <em>Time<\/em>, Jan. 31, 2018<\/p>\n<p><sup><a href=\"#_ftnref12\" name=\"_ftn12\">[12]<\/a><\/sup> Johann Hari, \u201c<a href=\"http:\/\/www.independent.co.uk\/voices\/commentators\/johann-hari\/johann-hari-how-to-survive-the-age-of-distraction-2301851.html\" target=\"_blank\" rel=\"noopener noreferrer\">How to survive the age of distraction<\/a>,\u201d\u00a0<em>Independent<\/em>, June 23, 2011<\/p>\n<p><sup><a href=\"#_ftnref13\" name=\"_ftn13\">[13]<\/a><\/sup> Linda Stone, \u201c<a href=\"https:\/\/lindastone.net\/2014\/11\/24\/are-you-breathing-do-you-have-email-apnea\/\" target=\"_blank\" rel=\"noopener noreferrer\">Are You Breathing? Do You Have Email Apnea?<\/a>\u201d LindaStone.net, Nov. 24, 2014<\/p>\n<p><sup><a href=\"#_ftnref14\" name=\"_ftn14\">[14]<\/a><\/sup> Schumpeter, \u201c<a href=\"http:\/\/www.economist.com\/node\/18895468\" target=\"_blank\" rel=\"noopener noreferrer\">Too much information<\/a>,\u201d\u00a0<em>The Economist<\/em>, June 30, 2011<\/p>\n<p><sup><a href=\"#_ftnref15\" name=\"_ftn15\">[15]<\/a><\/sup> \u201c<a href=\"https:\/\/www.npr.org\/sections\/alltechconsidered\/2016\/01\/25\/463232382\/get-a-grip-on-your-information-overload-with-infomagical\" target=\"_blank\" rel=\"noopener noreferrer\">Get A Grip On Your Information Overload With &#8216;Infomagical&#8217;<\/a>\u201d NPR, Jan. 25, 2016<\/p>\n<p><sup><a href=\"#_ftnref16\" name=\"_ftn16\">[16]<\/a><\/sup> \u201c<a href=\"http:\/\/www.nytimes.com\/2008\/06\/02\/technology\/02iht-young.1.13383992.html\" target=\"_blank\" rel=\"noopener noreferrer\">Young adults suffering from news fatigue, study says<\/a>,\u201d\u00a0<em>The New York Times<\/em>, June 2, 2008<\/p>\n<p><sup><a href=\"#_ftnref17\" name=\"_ftn17\">[17]<\/a><\/sup> James E. Short, \u201c<a href=\"https:\/\/www.marshall.usc.edu\/news\/usc-ctm-releases-report-americans-media-consumption\" target=\"_blank\" rel=\"noopener noreferrer\">USC CTM Releases Report on Americans\u2019 Media Consumption<\/a>,\u201d USC Marshall School of Business, Oct. 28, 2013<\/p>\n<p><sup><a href=\"#_ftnref18\" name=\"_ftn18\">[18]<\/a><\/sup> Andrew Moore-Crispin, \u201c<a href=\"https:\/\/ting.com\/blog\/understanding-mobile-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">How many megabytes are in a gig? Understanding mobile data<\/a>,\u201d Ting, June 21, 2017<\/p>\n<p><sup><a href=\"#_ftnref19\" name=\"_ftn19\">[19]<\/a><\/sup> \u201c<a href=\"http:\/\/www.bluebulbprojects.com\/measureofthings\/results.php?comp=data&amp;unit=gb&amp;amt=63&amp;sort=pr&amp;p=2\" target=\"_blank\" rel=\"noopener noreferrer\">How much is 63 gigabytes?<\/a>\u201d The Measure of Things<\/p>\n<p><sup><a href=\"#_ftnref20\" name=\"_ftn20\">[20]<\/a><\/sup> &#8220;<a href=\"https:\/\/www.marshall.usc.edu\/news\/usc-ctm-releases-report-americans-media-consumption\" target=\"_blank\" rel=\"noopener noreferrer\">USC CTM Releases Report on Americans\u2019 Media Consumption<\/a>,&#8221; Oct. 28. 2013<\/p>\n<p><sup><a href=\"#_ftnref21\" name=\"_ftn21\">[21]<\/a><\/sup> Nathan Zeldes, \u201c<a href=\"http:\/\/www.nathanzeldes.com\/wp-content\/uploads\/2012\/09\/Effects-of-Information-Overload-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Effects of information overload #1: time loss<\/a>\u201d (PDF), white paper, Sept. 19, 2012<\/p>\n<p><sup><a href=\"#_ftnref22\" name=\"_ftn22\">[22]<\/a><\/sup> Sharon Begley, \u201c<a href=\"http:\/\/www.newsweek.com\/science-making-decisions-68627\" target=\"_blank\" rel=\"noopener noreferrer\">The Science of Making Decisions<\/a>,\u201d\u00a0<em>Newsweek<\/em>, Feb. 27, 2011<\/p>\n<p><sup><a href=\"#_ftnref23\" name=\"_ftn23\">[23]<\/a><\/sup> \u201c<a href=\"https:\/\/www.npr.org\/sections\/alltechconsidered\/2016\/01\/25\/463232382\/get-a-grip-on-your-information-overload-with-infomagical\" target=\"_blank\" rel=\"noopener noreferrer\">Get A Grip On Your Information Overload With &#8216;Infomagical&#8217;<\/a>\u201d NPR, Jan. 25, 2016<\/p>\n<p><sup><a href=\"#_ftnref24\" name=\"_ftn24\">[24]<\/a><\/sup> Kevin McSpadden, \u201c<a href=\"http:\/\/time.com\/3858309\/attention-spans-goldfish\/\" target=\"_blank\" rel=\"noopener noreferrer\">You now have a shorter attention span than a goldfish<\/a>,\u201d\u00a0<em>TIME<\/em>, May 13, 2015<\/p>\n<p><sup><a href=\"#_ftnref25\" name=\"_ftn25\">[25]<\/a><\/sup> Edward Hallowell, \u201c<a href=\"http:\/\/www.drhallowell.com\/wp-content\/uploads\/2015\/04\/IntroductionDriventoDistratwork.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Attention deficit trait<\/a>\u201d (PDF), introduction to\u00a0<em>Driven to Distraction<\/em>, Dec. 27, 2005<\/p>\n<p><sup><a href=\"#_ftnref26\" name=\"_ftn26\">[26]<\/a><\/sup> Saira Hanif Soroyaa, et. al, \u201c<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S030645732030933X\" rel=\"noopener\" target=\"_blank\">From information seeking to information avoidance: Understanding the health information behavior during a global health crisis<\/a>,\u201d <em>Information Processing &amp; Management<\/em>, Volume 58, Issue 2, March 2021<\/p>\n<p><sup><a href=\"#_ftnref27\" name=\"_ftn27\">[27]<\/a><\/sup> Email fatigue and constant notifications causes employee burnout. \u201c<a href=\"https:\/\/www.zdnet.com\/article\/remote-workers-now-say-email-fatigue-and-notifications-are-worse-than-commuting\/\" rel=\"noopener\" target=\"_blank\">Almost two in five (38%) of office workers say email or chat is the remote work nuisance most likely to lead them to quit their jobs<\/a>.\u201d<\/p>\n<p><sup><a href=\"#_ftnref28\" name=\"_ftn28\">[28]<\/a><\/sup> Michael Chui, James Manyika, Jacques Bughin, Richard Dobbs, Charles Roxburgh, Hugo Sarrazin, Geoffrey Sands and Magdalena Westergren, \u201c<a href=\"http:\/\/www.mckinsey.com\/industries\/high-tech\/our-insights\/the-social-economy\" target=\"_blank\" rel=\"noopener noreferrer\">The social economy: Unlocking value and productivity through social technologies<\/a>,\u201d McKinsey Global Institute, July 2012<\/p>\n<p><sup><a href=\"#_ftnref29\" name=\"_ftn29\">[29]<\/a><\/sup> Eileen Brown, \u201c<a href=\"https:\/\/www.zdnet.com\/article\/remote-workers-now-say-email-fatigue-and-notifications-are-worse-than-commuting\/\" rel=\"noopener\" target=\"_blank\">Remote workers now say email fatigue and notifications are worse than commuting<\/a>,\u201d ZDNet, April 22, 2021<\/p>\n<p><sup><a href=\"#_ftnref30\" name=\"_ftn30\">[30]<\/a><\/sup> \u201c<a href=\"https:\/\/www.standard.co.uk\/lifestyle\/work-invaders-the-curse-of-emails-tweets-and-facebook-6794768.html\" target=\"_blank\" rel=\"noopener noreferrer\">Work invaders: the curse of emails, tweets and Facebook<\/a>,\u201d\u00a0<em>Evening Standard<\/em>, Sept. 21, 2009<\/p>\n<p><sup><a href=\"#_ftnref31\" name=\"_ftn31\">[31]<\/a><\/sup> Nathan Zeldes, <a href=\"http:\/\/www.nathanzeldes.com\/wp-content\/uploads\/2012\/09\/Effects-of-Information-Overload-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Effects of Information Overload, #1: Time loss<\/a>, Sept. 19, 2012<\/p>\n<p><sup><a href=\"#_ftnref32\" name=\"_ftn32\">[32]<\/a><\/sup> \u201c<a href=\"http:\/\/iorgforum.org\/about-iorg\/media-releases\/\" target=\"_blank\" rel=\"noopener noreferrer\">Information Overload Research Group takes aim at data deluge<\/a>,\u201d news release, Feb. 3, 2011<\/p>\n<p><sup><a href=\"#_ftnref33\" name=\"_ftn33\">[33]<\/a><\/sup> Filippo Menczer and Thomas Hills, \u201c<a href=\"https:\/\/www.scientificamerican.com\/article\/information-overload-helps-fake-news-spread-and-social-media-knows-it\/\" rel=\"noopener\" target=\"_blank\">Information Overload Helps Fake News Spread, and Social Media Knows It<\/a>,\u201d <em>Scientific American<\/em>, Dec. 1, 2020<\/p>\n<p><strong>Additional sources:<\/strong><\/p>\n<p>Charles Arthur, \u201c<a href=\"https:\/\/www.theguardian.com\/technology\/blog\/2011\/jun\/29\/zettabyte-data-internet-cisco\" target=\"_blank\" rel=\"noopener noreferrer\">What\u2019s a zettabyte? By 2015, the internet will know, says Cisco<\/a>,\u201d The Guardian, June 29, 2011<\/p>\n<p>Martin Hilbert and Priscilla Lopez, \u201c<a href=\"http:\/\/science.sciencemag.org\/content\/early\/2011\/02\/09\/science.1200970\" target=\"_blank\" rel=\"noopener noreferrer\">The World\u2019s Technological Capacity to Store, Communicate, and Compute Information<\/a>,\u201d Science, Feb. 10, 2011<\/p>\n<p>Nathan Zeldes, \u201c<a href=\"http:\/\/www.nathanzeldes.com\/wp-content\/uploads\/2012\/10\/Effects-of-Information-Overload-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Effects of information overload #2: cognitive disability<\/a>,\u201d white paper, Oct. 24, 2012<\/p>\n<p>\u201c<a href=\"http:\/\/www.cnn.com\/2005\/WORLD\/europe\/04\/22\/text.iq\/\" target=\"_blank\" rel=\"noopener noreferrer\">E-mails \u2018hurt IQ more than pot,\u2019<\/a>\u201d CNN, April 22, 2005<\/p>\n<div id='MMC-Clear' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-81\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Reach more readers with tight writing<\/h3>\r\n\t\r\n<p>Would your piece be twice as good if it were half as long? Yes, say readability experts.<\/p>\r\n\t\r\n<p>So how long should your message be? Your paragraphs? Your sentences? Your words? What reading ease level should you hit?<\/p>\r\n\t\r\n<p>Learn how to write clearer, more concise messages at our <a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><strong>clear-writing course<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Readers face the equivalent of 174 newspapers a day<\/p>\n","protected":false},"author":6,"featured_media":27817,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[358],"tags":[514,325],"class_list":{"0":"post-22411","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-information-overload","8":"tag-facebook","9":"tag-information","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is information overload in communication?<\/title>\n<meta name=\"description\" content=\"Too much stuff! 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