{"id":22013,"date":"2019-11-06T12:42:09","date_gmt":"2019-11-06T16:42:09","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=22013"},"modified":"2023-09-23T02:42:17","modified_gmt":"2023-09-23T06:42:17","slug":"write-in-verb","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/features-vs-benefits\/write-in-verb\/","title":{"rendered":"Write in verbs, not other parts of speech"},"content":{"rendered":"<h2>Write about people doing things, not about us and our stuff<\/h2>\n<figure id=\"attachment_22014\" aria-describedby=\"caption-attachment-22014\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22014\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/features-vs-benefits\/write-in-verb\/write-in-verbs-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/write-in-verbs.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"write-in-verbs\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The verb is the story, writes a former editor of &lt;em&gt;The New York Times. &lt;\/em&gt;So, stop writing about stuff. And start writing about people doing things. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/word-verb-old-typwriter-keys-monochrome-1407615752&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by charles taylor&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/write-in-verbs-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/write-in-verbs.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/write-in-verbs.png\" alt=\"Write in verbs\" title=\"Write in verbs\" width=\"600\" height=\"300\" class=\"size-full wp-image-22014 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/write-in-verbs.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/write-in-verbs-300x150.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22014\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/features-vs-benefits\/write-in-verb\/write-in-verbs-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/write-in-verbs.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"write-in-verbs\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The verb is the story, writes a former editor of &lt;em&gt;The New York Times. &lt;\/em&gt;So, stop writing about stuff. And start writing about people doing things. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/word-verb-old-typwriter-keys-monochrome-1407615752&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by charles taylor&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/write-in-verbs-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/write-in-verbs.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/write-in-verbs.png\" alt=\"Write in verbs\" title=\"Write in verbs\" width=\"600\" height=\"300\" class=\"size-full wp-image-22014\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/write-in-verbs.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/write-in-verbs-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-22014\" class=\"wp-caption-text\">The verb is the story, writes a former editor of <em>The New York Times. <\/em>So, stop writing about stuff. And start writing about people doing things. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/word-verb-old-typwriter-keys-monochrome-1407615752\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by charles taylor<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Why write in verbs?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Don\u2019t commit verbicide: Choose verbs, not nouns\" href=\"https:\/\/www.wyliecomm.com\/2021\/12\/dont-commit-verbicide-choose-verbs-not-nouns\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/12\/verbicide-150.png\" alt=\"Don\u2019t commit verbicide: Choose verbs, not nouns\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/12\/verbicide-150.png\" alt=\"Don\u2019t commit verbicide: Choose verbs, not nouns\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Don\u2019t commit verbicide: Choose verbs, not nouns\" href=\"https:\/\/www.wyliecomm.com\/2021\/12\/dont-commit-verbicide-choose-verbs-not-nouns\/\" target=\"\" rel=\"noopener noreferrer\">Don\u2019t commit verbicide: Choose verbs, not nouns<\/a><\/p>\n<p class=\"index-story-deck\">Action words streamline syllables<\/p>\n<p class=\"index-story-intro\">Stop putting your copy through the de-verb-orizer: Verbs streamline syllables and make copy easier to read.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Write in verbs in headlines, lists<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to write a press release headline\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/how-to-write-a-press-release-headline\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/how-to-write-a-press-release-headline-150.png\" alt=\"How to write a press release headline\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/how-to-write-a-press-release-headline-150.png\" alt=\"How to write a press release headline\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a press release headline\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/how-to-write-a-press-release-headline\/\" target=\"\" rel=\"noopener noreferrer\">How to write a press release headline<\/a><\/p>\n<p class=\"index-story-deck\">Remember, the verb is the story<\/p>\n<p class=\"index-story-intro\">A story is a verb, not a noun: Something should be happening here. Use dynamic verbs in press release headlines.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Other ways to write in verbs<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Write about people doing things\" href=\"https:\/\/www.wyliecomm.com\/2019\/11\/how-do-action-verbs-strengthen-writing\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/how-do-action-verbs-strengthen-writing-150.png\" alt=\"Write about people doing things\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/how-do-action-verbs-strengthen-writing-150.png\" alt=\"Write about people doing things\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Write about people doing things\" href=\"https:\/\/www.wyliecomm.com\/2019\/11\/how-do-action-verbs-strengthen-writing\/\" target=\"\" rel=\"noopener noreferrer\">Write about people doing things<\/a><\/p>\n<p class=\"index-story-deck\">To cut your syllable count, make subjects characters<\/p>\n<p class=\"index-story-intro\">Just do it: Take these tips for making your message active from the Little Red Schoolhouse.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Stop it with the ing-ing headlines (Examples!)\" href=\"https:\/\/www.wyliecomm.com\/2015\/03\/stop-it-with-the-ing-ing\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26303\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/04\/stop-it-with-the-ing-ing-headlines\/headline-examples-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-examples-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"headline-examples-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-examples-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-examples-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-examples-150.png\" alt=\"Stop it with the ing-ing headlines (Examples!)\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-26303 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-examples-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-examples-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26303\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/04\/stop-it-with-the-ing-ing-headlines\/headline-examples-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-examples-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"headline-examples-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-examples-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-examples-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-examples-150.png\" alt=\"Stop it with the ing-ing headlines (Examples!)\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-26303\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-examples-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-examples-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Stop it with the ing-ing headlines (Examples!)\" href=\"https:\/\/www.wyliecomm.com\/2015\/03\/stop-it-with-the-ing-ing\/\" target=\"\" rel=\"noopener noreferrer\">Stop it with the ing-ing headlines (Examples!)<\/a><\/p>\n<p class=\"index-story-deck\">Present participle heads may be worse than labels<\/p>\n<p class=\"index-story-intro\">\u2018If I see <em>upcoming<\/em> in the paper again, I will be downcoming, and someone will be outgoing,\u2019 counseled <em>Wall Street Journal<\/em> editor Barney Kilgore. Heed his advice.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on verbs<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Quotes on writing in dynamic verbs\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/features-advantages-and-benefits\/quotes-on-verbs\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/dynamic-verb-150.png\" alt=\"Quotes on writing in dynamic verbs\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/11\/dynamic-verb-150.png\" alt=\"Quotes on writing in dynamic verbs\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes on writing in dynamic verbs\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/features-advantages-and-benefits\/quotes-on-verbs\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on writing in dynamic verbs<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cVerbs kick-start sentences: Without them, words would simply cluster together in suspended animation.\u201d \u2014 Constance Hale, author of Vex, Hex, Smash, Smooch\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Write about people doing things, not about us and our stuff Why write in verbs? Don\u2019t commit verbicide: Choose verbs, not nouns Action words streamline syllables Stop putting your copy through the de-verb-orizer: Verbs streamline syllables and make copy easier to read. Write in verbs in headlines, lists How to write a press release headline [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":22014,"parent":16788,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-22013","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Write in verb<\/title>\n<meta name=\"description\" content=\"Write in verbs, not other parts of speech. The verb is the story, says an editor of The New York Times. 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