{"id":21778,"date":"2022-02-07T07:13:08","date_gmt":"2022-02-07T11:13:08","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=21778"},"modified":"2022-12-27T02:22:48","modified_gmt":"2022-12-27T06:22:48","slug":"how-to-story-template","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/02\/how-to-story-template\/","title":{"rendered":"Try this how-to story template"},"content":{"rendered":"<h2>Tips for writing a tipsheet<\/h2>\n<p>Service stories aren\u2019t news articles. Which means that the inverted pyramid isn\u2019t the right structure.<\/p>\n<figure id=\"attachment_28861\" aria-describedby=\"caption-attachment-28861\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28861\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/02\/how-to-story-template\/how-to-story-template\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/how-to-story-template.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-story-template\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Easy as 1-2-3&lt;\/strong&gt; Here\u2019s how to write a how-to story \u2014 aka a tipsheet or service story. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/make-the-first-step-gm504908890-83414357&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by IvelinRadkov&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/how-to-story-template-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/how-to-story-template.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/how-to-story-template.png\" alt=\"How to story template\" title=\"How to story template\" width=\"450\" height=\"300\" class=\"size-full wp-image-28861 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/how-to-story-template.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/how-to-story-template-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28861\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/02\/how-to-story-template\/how-to-story-template\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/how-to-story-template.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-story-template\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Easy as 1-2-3&lt;\/strong&gt; Here\u2019s how to write a how-to story \u2014 aka a tipsheet or service story. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/make-the-first-step-gm504908890-83414357&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by IvelinRadkov&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/how-to-story-template-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/how-to-story-template.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/how-to-story-template.png\" alt=\"How to story template\" title=\"How to story template\" width=\"450\" height=\"300\" class=\"size-full wp-image-28861\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/how-to-story-template.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/01\/how-to-story-template-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-28861\" class=\"wp-caption-text\"><strong>Easy as 1-2-3<\/strong> Here\u2019s how to write a how-to story \u2014 aka a tipsheet or service story. <a href=\"https:\/\/www.istockphoto.com\/photo\/make-the-first-step-gm504908890-83414357\" rel=\"noopener\" target=\"_blank\"><em>Image by IvelinRadkov<\/em><\/a><\/figcaption><\/figure>\n<p>Instead, use the feature-style story structure, and organize your piece like this:<\/p>\n<h3>Introduce your piece in the intro.<\/h3>\n<p><strong>1. <\/strong><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/feature-leads\/\"><strong>Illustrate your point in the lead<\/strong><\/a>. Grab attention by showing instead of telling, as in this piece on <a href=\"https:\/\/www.wyliecomm.com\/2022\/02\/how-to-write-a-how-to-story\/\" target=\"\" rel=\"noopener noreferrer\">7 steps to service stories<\/a>.<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">When the folks at Topolobampo, Chicago\u2019s cathedral to Mexican cuisine, wanted to sell more syrah, they didn\u2019t put signs on the tables saying \u2018Buy wine!\u2019 Instead, they provided nifty little tabletop tip sheets on how to pair wine with Mexican food.<\/div>\n<p><strong>2. <\/strong><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/nut-graph\/\"><strong>Summarize your story in the nut graph<\/strong><\/a>. Now that you\u2019ve grabbed reader attention by showing, it\u2019s time to tell folks where you\u2019re taking them.<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Take a tip from Topolobampo: Instead of always pushing your products, offer your customers news they can use to live their lives better. Tip sheets position your organization as the expert in the field and may drive more sales than purely promotional pieces.<\/div>\n<p><strong>3. <\/strong><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/background-section\/\"><strong>Give context in the background section<\/strong><\/a>. Summarize \u201cWhy these tips now?\u201d with research or broader context.<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Why tip sheets?<\/p>\n<ul>\n<li>Journalists and bloggers love tip sheets . \u2026<\/li>\n<li>Social media channels run on \u2018Top 10 ways to \u2026\u2019 listicles. \u2026<\/li>\n<li>Customers and clients will read the tip sheet you write today for years to come \u2026\u201d<\/li>\n<li>Tip sheets position your organization as the expert in the field \u2026<\/li>\n<\/ul>\n<\/div>\n<h3><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/feature-article-structure\/\">Develop your story in the body<\/a>.<\/h3>\n<p>Here\u2019s where you list your tips, using an alphabetical, chronological or hierarchical structure.<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">\n<h3>How to write how-to stories<\/h3>\n<p>Here are seven ways to make the most of your next tip sheet:<\/p>\n<ol>\n<li><strong>Find a topic<\/strong>. Explain how to save on taxes, file for Social Security, grow a great lawn, reduce gas consumption or do whatever it is your organization helps people do. \u2026<\/li>\n<li><strong>Organize tips logically<\/strong>. Choose alphabetical, chronological or hierarchical structure. \u2026<\/li>\n<li><strong>Use the language of service stories<\/strong>. How-to language \u2014 like <em>top, 10, you, most, best<\/em> and, of course, <em>how to<\/em> \u2014 has been a mainstay of service journalism for years. \u2026<\/li>\n<li><strong>Put a number in the headline. <\/strong>Numerals sell stories. That\u2019s why coverlines on best-selling magazines are packed with numbers, from \u201c6 Steps to 6-Pack Abs\u201d to \u201c101 Best Cheap Eats.\u201d \u2026<\/li>\n<\/ol>\n<\/div>\n<h3><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/how-to-write-a-conclusion-for-a-feature-article\/\">Come to a close in the conclusion<\/a>.<\/h3>\n<p><strong>1. <\/strong><a href=\"https:\/\/revvingupreadership.com\/2019\/07\/how-to-write-a-great-conclusion\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Restate your point in the wrapup<\/strong><\/a>. Now that I\u2019ve shared this information with you, this penultimate paragraph suggests, we can only agree that \u2026<\/p>\n<h5 class=\"standalone\">\u201cNews you can use to live your life better\u201d is the currency of most successful content marketing and PR writers.<\/h5>\n<p><strong>2. <\/strong><a href=\"https:\/\/www.wyliecomm.com\/2018\/12\/end-with-a-bang\/\" target=\"\" rel=\"noopener noreferrer\"><strong>Illustrate your point in the kicker<\/strong><\/a>. Leave a lasting impression with a concrete, creative, provocative final paragraph.<\/p>\n<h5 class=\"standalone\"><em>Investor\u2019s Business Daily\u2019s<\/em> motto is, \u201cDon\u2019t read it. Use it.\u201d Shouldn\u2019t that be your motto too?<\/h5>\n<div id='MC-GC-CTC' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-50\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"1\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"1\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How long should your content be?<\/h3>\r\n<p>How long should your blog post be? Your mobile headline? Online paragraphs?  Sentences and words?<\/p>\r\n\r\n<p>Learn to write readable content-marketing pieces that don't overwhelm readers \u2014 even on their smartphones \u2014 at <a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><strong>Get Clicked, Liked &amp; Shared<\/strong><\/a>, our content-writing workshop.<\/p>\r\n\t\r\n<p>You\u2019ll learn the most effective length for content-marketing pieces, online paragraphs, sentences and words. Then you\u2019ll analyze your message with a free online writing tool and get tips and tools for meeting those targets.<\/p>\r\n\t\r\n<p>Plus: Entice visitors to read more of your story by hitting one key on your keyboard more often. And learn to avoid using one \u201cunretweetable\u201d punctuation mark.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center 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tipsheet<\/p>\n","protected":false},"author":6,"featured_media":28861,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[161],"tags":[164,249],"class_list":{"0":"post-21778","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-types-of-artilces","8":"tag-story-types-2","9":"tag-tipsheets","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Try this how-to story template<\/title>\n<meta name=\"description\" content=\"Easy as 1-2-3: Here\u2019s how to write a 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