{"id":21053,"date":"2019-07-12T14:28:17","date_gmt":"2019-07-12T18:28:17","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=21053"},"modified":"2022-05-20T09:44:15","modified_gmt":"2022-05-20T13:44:15","slug":"double-deck-headline","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/double-deck-headline\/","title":{"rendered":"How to write a double deck headline"},"content":{"rendered":"<h2>That second head drives readership, reaches nonreaders<\/h2>\n<figure id=\"attachment_29570\" aria-describedby=\"caption-attachment-29570\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29570\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/multi-deck-headline\/double-deck-headline-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"double-deck-headline\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Double decker&lt;\/strong&gt; Multi-deck headlines get the word out to skimmers and scanners. So don\u2019t drop the deck. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/newspaper-headlines-shown-side-on-stack-124029454&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Brian A Jackson&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline.png\" alt=\"Double deck headline\" title=\"Double deck headline\" width=\"450\" height=\"300\" class=\"size-full wp-image-29570 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29570\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/05\/multi-deck-headline\/double-deck-headline-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"double-deck-headline\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Double decker&lt;\/strong&gt; Multi-deck headlines get the word out to skimmers and scanners. So don\u2019t drop the deck. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/newspaper-headlines-shown-side-on-stack-124029454&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Brian A Jackson&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline.png\" alt=\"Double deck headline\" title=\"Double deck headline\" width=\"450\" height=\"300\" class=\"size-full wp-image-29570\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/double-deck-headline-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-29570\" class=\"wp-caption-text\"><strong>Double decker<\/strong> Multi-deck headlines get the word out to skimmers and scanners. So don\u2019t drop the deck. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/newspaper-headlines-shown-side-on-stack-124029454\" rel=\"noopener\" target=\"_blank\"><em>Image by Brian A Jackson<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<hr class=\"indextablehr\"><\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/05\/multi-deck-headline\/\" target=\"\" title=\"Why write a multi-deck headline?\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/multi-deck-headline-150.png\" alt=\"Why write a multi-deck headline?\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/multi-deck-headline-150.png\" alt=\"Why write a multi-deck headline?\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Why write a multi-deck headline?\" href=\"https:\/\/www.wyliecomm.com\/2022\/05\/multi-deck-headline\/\" target=\"\" rel=\"noopener noreferrer\">Why write a multi-deck headline?<\/a><\/p>\n<p class=\"index-story-deck\">Because it\u2019s the best-read element on the page<\/p>\n<p class=\"index-story-intro\">Front page: Don\u2019t drop the deck. It\u2019s a power tool of communication<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>That second head drives readership, reaches nonreaders Why write a multi-deck headline? Because it\u2019s the best-read element on the page Front page: Don\u2019t drop the deck. It\u2019s a power tool of communication<\/p>\n","protected":false},"author":6,"featured_media":29570,"parent":3979,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-21053","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write a double deck headline<\/title>\n<meta name=\"description\" content=\"Double decker: Multi-deck headlines get the word out to skimmers and scanners. So don\u2019t drop the deck.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/double-deck-headline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to write a double deck headline\" \/>\n<meta property=\"og:description\" content=\"Double decker: Multi-deck headlines get the word out to skimmers and scanners. 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