{"id":21004,"date":"2019-07-09T11:07:59","date_gmt":"2019-07-09T15:07:59","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=21004"},"modified":"2023-09-23T02:34:57","modified_gmt":"2023-09-23T06:34:57","slug":"web-page-headlines","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/","title":{"rendered":"How to write good web headlines"},"content":{"rendered":"<h2>Draw people into your web pages, blog posts, emails and social media<\/h2>\n<figure id=\"attachment_29647\" aria-describedby=\"caption-attachment-29647\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29647\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/web-page-headlines-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"web-page-headlines\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Heads up&lt;\/strong&gt; How do you write great headlines that grab reader attention and show up in search results? &lt;em&gt;Image By Brian A Jackson&lt;\/em&gt;&lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/newspaper-headlines-shown-side-on-stack-124029454&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines.png\" alt=\"Web page headlines\" title=\"Web page headlines\" width=\"450\" height=\"300\" class=\"size-full wp-image-29647 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29647\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/web-page-headlines-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"web-page-headlines\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Heads up&lt;\/strong&gt; How do you write great headlines that grab reader attention and show up in search results? &lt;em&gt;Image By Brian A Jackson&lt;\/em&gt;&lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/newspaper-headlines-shown-side-on-stack-124029454&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines.png\" alt=\"Web page headlines\" title=\"Web page headlines\" width=\"450\" height=\"300\" class=\"size-full wp-image-29647\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-29647\" class=\"wp-caption-text\"><strong>Heads up<\/strong> How do you write great headlines that grab reader attention and show up in search results? <a href=\"https:\/\/www.shutterstock.com\/image-photo\/newspaper-headlines-shown-side-on-stack-124029454\" rel=\"noopener\" target=\"_blank\"><em>Image By Brian A Jackson<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How to write catchy headlines for the web<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"Steal tricks from the world\u2019s best online headlines \" href=\"https:\/\/www.wyliecomm.com\/2020\/10\/steal-tricks-from-the-worlds-best-online-headlines\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27844\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/bbc-world-news-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/bbc-world-news-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bbc-world-news-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/bbc-world-news-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/bbc-world-news-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/bbc-world-news-150.png\" alt=\"Steal tricks from the world\u2019s best online headlines\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27844 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/bbc-world-news-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/bbc-world-news-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27844\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/bbc-world-news-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/bbc-world-news-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bbc-world-news-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/bbc-world-news-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/bbc-world-news-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/bbc-world-news-150.png\" alt=\"Steal tricks from the world\u2019s best online headlines\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27844\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/bbc-world-news-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/bbc-world-news-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Steal tricks from the world\u2019s best online headlines \" href=\"https:\/\/www.wyliecomm.com\/2020\/10\/steal-tricks-from-the-worlds-best-online-headlines\/\" target=\"\" rel=\"noopener noreferrer\">Steal tricks from the world\u2019s best online headlines<\/a><\/p>\n<p class=\"index-story-deck\">BBC\u2019s heads are short, clear, front-loaded and context free<\/p>\n<p class=\"index-story-intro\">The world at a glance: The BBC\u2019s headlines encapsulate the world\u2019s news in an average of 34 characters each.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2019\/07\/writing-headlines-for-the-web\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27807\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/writing-headlines-for-the-web-seo-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/writing-headlines-for-the-web-seo-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"writing-headlines-for-the-web-seo-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/writing-headlines-for-the-web-seo-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/writing-headlines-for-the-web-seo-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/writing-headlines-for-the-web-seo-150.png\" alt=\"Writing headlines for the web &#038; SEO?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27807 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/writing-headlines-for-the-web-seo-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/writing-headlines-for-the-web-seo-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27807\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/writing-headlines-for-the-web-seo-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/writing-headlines-for-the-web-seo-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"writing-headlines-for-the-web-seo-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/writing-headlines-for-the-web-seo-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/writing-headlines-for-the-web-seo-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/writing-headlines-for-the-web-seo-150.png\" alt=\"Writing headlines for the web &#038; SEO?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27807\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/writing-headlines-for-the-web-seo-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/writing-headlines-for-the-web-seo-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Writing headlines for the web &#038; SEO?\" href=\"https:\/\/www.wyliecomm.com\/2019\/07\/writing-headlines-for-the-web\/\" target=\"\" rel=\"noopener noreferrer\">Writing headlines for the web &amp; SEO?<\/a><\/p>\n<p class=\"index-story-deck\">Optimize web heads for humans as well as Google<\/p>\n<p class=\"index-story-intro\">Search me: Write headlines for humans, optimize them for search engines.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/07\/frontload-your-web-page-headlines\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18346\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/you-writing-puts-the-reader-first-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"you-writing-puts-the-reader-first-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18346 size-full lazyload\" title=\"Frontload your web page headlines\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/web-page-headlines-150.png\" alt=\"Frontload your web page headlines\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18346\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/you-writing-puts-the-reader-first-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"you-writing-puts-the-reader-first-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18346 size-full\" title=\"Frontload your web page headlines\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/web-page-headlines-150.png\" alt=\"Frontload your web page headlines\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Frontload your web page headlines\" href=\"https:\/\/www.wyliecomm.com\/2021\/07\/frontload-your-web-page-headlines\/\" target=\"\" rel=\"noopener noreferrer\">Frontload your web page headlines<\/a><\/p>\n<p class=\"index-story-deck\">Get to the point faster by putting the topic up top<\/p>\n<p class=\"index-story-intro\">Focus on the front: Make it easier for readers \u2014 and Google \u2014 to understand your headline when you put topic words in the first 11 characters.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2019\/07\/killer-headlines-for-web-content\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18345\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/benefits-copy-moves-readers-to-act-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/benefits-copy-moves-readers-to-act-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"benefits-copy-moves-readers-to-act-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/benefits-copy-moves-readers-to-act-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/benefits-copy-moves-readers-to-act-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18345 size-full lazyload\" title=\"How to write killer headlines for web content\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-killer-headlines-for-web-content-150.png\" alt=\"How to write killer headlines for web content\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18345\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/benefits-copy-moves-readers-to-act-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/benefits-copy-moves-readers-to-act-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"benefits-copy-moves-readers-to-act-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/benefits-copy-moves-readers-to-act-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/benefits-copy-moves-readers-to-act-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18345 size-full\" title=\"How to write killer headlines for web content\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-killer-headlines-for-web-content-150.png\" alt=\"How to write killer headlines for web content\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"How to write killer headlines for web content\" href=\"https:\/\/www.wyliecomm.com\/2019\/07\/killer-headlines-for-web-content\/\" target=\"\" rel=\"noopener noreferrer\">How to write killer headlines for web content<\/a><\/p>\n<p class=\"index-story-deck\">Google never laughs; so must web heads be dull? <\/p>\n<p class=\"index-story-intro\">No funny business: How can you write headlines that rank high in search and surprise and delight your readers? Optimize for humans as well as Google.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/05\/press-release-headline-length\/\" target=\"\" title=\"What\u2019s the best press release headline length?\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length-150.png\" alt=\"What\u2019s the best press release headline length?\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length-150.png\" alt=\"What\u2019s the best press release headline length?\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/05\/press-release-headline-length\/\" target=\"\" rel=\"noopener noreferrer\">What\u2019s the best press release headline length?<\/a><\/p>\n<p class=\"index-story-deck\">Don\u2019t let your head get cut off<\/p>\n<p class=\"index-story-intro\">What\u2019s the right size? The most effective news release headlines weigh in at 40 characters or less.<\/p>\n<\/td>\n<\/tr>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on good headlines for the web<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"Quotes on web headline \" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/quotes-on-web-headlines\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27007\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/quotes-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on web headlines\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27007 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27007\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/quotes-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on web headlines\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27007\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Quotes on web headlines\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/quotes-on-web-headlines\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on web headlines<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cNot everyone wants to play, \u2018What\u2019s the last word in the headline?\u2019\u201d \u2014 Andy Bechtel, associate professor, School of Journalism and Mass Communication at UNC-Chapel Hill\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!--\n\n\n<tr>\n\n\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2019\/07\/online-headlines\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18346\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/you-writing-puts-the-reader-first-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"you-writing-puts-the-reader-first-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18346 size-full lazyload\" title=\"How to write short online headlines\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-short-online-headlines-150.png\" alt=\"How to write short online headlines\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18346\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/you-writing-puts-the-reader-first-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"you-writing-puts-the-reader-first-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18346 size-full\" title=\"How to write short online headlines\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-short-online-headlines-150.png\" alt=\"How to write short online headlines\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n\n\n\n\n<td width=\"73%\">\n\n\n<p class=\"index-story-headline\"><a title=\"How to write short online headlines\" href=\"https:\/\/www.wyliecomm.com\/2019\/07\/online-headlines\/\" target=\"\" rel=\"noopener noreferrer\">How to write short online headlines<\/a><\/p>\n\n\n\n\n<p class=\"index-story-deck\">Web heads must fit on mobile apps, more<\/p>\n\n\n\n\n<p class=\"index-story-intro\">Don\u2019t let your head get cut off: Write online headlines that don\u2019t get cut off by Google, social, mobile screens \u2014 or your reader\u2019s attention.<\/p>\n\n\n<\/td>\n\n\n<\/tr>\n\n\n--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Draw people into your web pages, blog posts, emails and social media How to write catchy headlines for the web Steal tricks from the world\u2019s best online headlines BBC\u2019s heads are short, clear, front-loaded and context free The world at a glance: The BBC\u2019s headlines encapsulate the world\u2019s news in an average of 34 characters [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":29647,"parent":15037,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-21004","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write good web headlines<\/title>\n<meta name=\"description\" content=\"Heads up: How do you write great headlines that grab reader attention and show up in search results?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to write good web headlines\" \/>\n<meta property=\"og:description\" content=\"Heads up: How do you write great headlines that grab reader attention and show up in search results?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-23T06:34:57+00:00\" \/>\n<meta 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