{"id":20826,"date":"2019-06-17T14:01:19","date_gmt":"2019-06-17T18:01:19","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=20826"},"modified":"2022-12-19T10:36:34","modified_gmt":"2022-12-19T14:36:34","slug":"pr-writing-skills","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/pr-writing-skills\/","title":{"rendered":"Resources for PR writing skills"},"content":{"rendered":"<h2>Websites, books &amp; tools<\/h2>\n<figure id=\"attachment_28650\" aria-describedby=\"caption-attachment-28650\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28650\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" data-orig-size=\"401,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Learn more about getting modifiers and hyperbole out of your message. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/female-hand-book-on-white-background-1559561663&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Pixel-Shot&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-300x224.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" alt=\"PR writing skills\" title=\"PR writing skills\" width=\"401\" height=\"300\" class=\"size-full wp-image-28650 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png 401w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-300x224.png 300w\" data-sizes=\"(max-width: 401px) 100vw, 401px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 401px; --smush-placeholder-aspect-ratio: 401\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28650\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" data-orig-size=\"401,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Learn more about getting modifiers and hyperbole out of your message. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/female-hand-book-on-white-background-1559561663&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Pixel-Shot&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-300x224.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\" alt=\"PR writing skills\" title=\"PR writing skills\" width=\"401\" height=\"300\" class=\"size-full wp-image-28650\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png 401w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-300x224.png 300w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/noscript><figcaption id=\"caption-attachment-28650\" class=\"wp-caption-text\"><strong>The write stuff<\/strong> If you are a PR pro, you\u2019ll gain more earned media and otherwise improve your PR efforts with these PR writing tips, tricks and techniques. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/female-hand-book-on-white-background-1559561663\" target=\"_blank\" rel=\"noopener\"><em>Image by Pixel-Shot<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Training<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"NOT Your Father\u2019s PR Writing\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-50504 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/PR-writing-training-150.png\" alt=\"NOT Your Father\u2019s PR Writing\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-50504\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/PR-writing-training-150.png\" alt=\"NOT Your Father\u2019s PR Writing\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"NOT Your Father\u2019s PR Writing\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/pr-writing-training\/\" target=\"\" rel=\"noopener noreferrer\">NOT Your Father\u2019s PR Writing<\/a><\/p>\n<p class=\"index-story-deck\">Learn to get the word out with media relations<\/p>\n<p class=\"index-story-intro\">Bring Ann Wylie\u2019s latest proven-in-the-lab best practices for PR writing to your team or association members in this in-house, chapter or public writing workshop.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Research<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"Ann Wylie\u2019s PRSA Strategy\/Tactics columns\" href=\"https:\/\/www.google.com\/search?client=safari&amp;rls=en&amp;q=site:apps.prsa.org\/strategiestactics\/articles\/+%22Ann+WYlie%22&amp;ie=UTF-8&amp;oe=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-50507 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/prsa-strategy.png\" alt=\"Ann Wylie\u2019s PRSA Strategy\/Tactics columns\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-50507\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/prsa-strategy.png\" alt=\"Ann Wylie\u2019s PRSA Strategy\/Tactics columns\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Ann Wylie\u2019s PRSA Strategy\/Tactics columns\" href=\"https:\/\/www.google.com\/search?client=safari&amp;rls=en&amp;q=site:apps.prsa.org\/strategiestactics\/articles\/+%22Ann+WYlie%22&amp;ie=UTF-8&amp;oe=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\">Ann Wylie\u2019s PRSA Strategy\/Tactics columns<\/a><\/p>\n<p class=\"index-story-intro\">Get the latest proven-in-the-lab best practices for public relations and content marketing writing from Ann Wylie, PRSA\u2019s \u201cnational writing coach.\u201d You can also get Ann\u2019s PR-writing tips from her\u00a0<a href=\"http:\/\/prsay.prsa.org\/author\/ann-wylie\/\">PRSay blog posts<\/a>.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"BusinessWire blog\" href=\"https:\/\/blog.businesswire.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/businesswire.png\" alt=\"BusinessWire blog\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/businesswire.png\" alt=\"BusinessWire blog\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"BusinessWire blog\" href=\"https:\/\/blog.businesswire.com\" target=\"_blank\" rel=\"noopener noreferrer\">BusinessWire blog<\/a><\/p>\n<p class=\"index-story-intro\">Get insights on public relations, media relations, marketing, measurement and analytics and investor relations from this wire service for business releases. And catch Ann at her free annual BusinessWire webinar!<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"Cision\/PR Newswire blog\" href=\"https:\/\/www.prnewswire.com\/content\/prnewswire\/us\/en\/blog.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/cision.png\" alt=\"Cision\/PR Newswire blog\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/cision.png\" alt=\"Cision\/PR Newswire blog\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Cision\/PR Newswire blog\" href=\"https:\/\/www.prnewswire.com\/content\/prnewswire\/us\/en\/blog.html\" target=\"_blank\" rel=\"noopener noreferrer\">Cision\/PR Newswire blog<\/a><\/p>\n<p class=\"index-story-intro\">Get quick tips for press releases and thought leadership for media relations from this news release wire service.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"Museum of Public Relations\" href=\"http:\/\/www.prmuseum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/museum-of-public-relations.png\" alt=\"Museum of Public Relations\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/museum-of-public-relations.png\" alt=\"Museum of Public Relations\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Museum of Public Relations\" href=\"http:\/\/www.prmuseum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Museum of Public Relations<\/a><\/p>\n<p class=\"index-story-intro\">Just for fun: Pick up fascinating facts about the history of PR.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"Newsjacking.com\" href=\"https:\/\/www.newsjacking.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/newsjacking.png\" alt=\"Newsjacking.com\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/newsjacking.png\" alt=\"Newsjacking.com\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Newsjacking.com\" href=\"https:\/\/www.newsjacking.com\" target=\"_blank\" rel=\"noopener noreferrer\">Newsjacking.com<\/a><\/p>\n<p class=\"index-story-intro\">We used to call this \u201centering the conversation people are already having.\u201d But David Meerman Scott has updated the lifecycle of a news story approach to the digital age. You know you\u2019ve newsjacked the conversation when the Oxford Dictionaries shortlists your made-up word for its Word of the Year.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"PRSA webinars\" href=\"http:\/\/prssa.prsa.org\/events\/webinars\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/prsa-webinars.png\" alt=\"PRSA webinars\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/prsa-webinars.png\" alt=\"PRSA webinars\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"PRSA webinars\" href=\"http:\/\/prssa.prsa.org\/events\/webinars\/\" target=\"_blank\" rel=\"noopener noreferrer\">PRSA webinars<\/a><\/p>\n<p class=\"index-story-intro\">The best reason to join the Public Relations Society of America: free webinars by experts like yours truly, on topics ranging from how to increase readability to tech tools to try today.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"PRSA Silver Anvil Award Winners\" href=\"http:\/\/anvils.prsa.org\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/prsa-silver-anvil-award-winners.png\" alt=\"PRSA Silver Anvil Award Winners\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/prsa-silver-anvil-award-winners.png\" alt=\"PRSA Silver Anvil Award Winners\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"PRSA Silver Anvil Award Winners\" href=\"http:\/\/anvils.prsa.org\" target=\"_blank\" rel=\"noopener noreferrer\">PRSA Silver Anvil Award Winners<\/a><\/p>\n<p class=\"index-story-intro\">Steal success secrets from PRSA Silver Anvil winners. PR pros earn these awards for campaigns that make a big difference to an organization\u2019s bottom line. It\u2019s no coincidence that campaigns that help organizations make money, save money, pass laws and change behavior are also incredibly well written.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"The Shift Blog\" href=\"https:\/\/www.shiftcomm.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/the-shift-blog.png\" alt=\"The Shift Blog\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/the-shift-blog.png\" alt=\"The Shift Blog\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"The Shift Blog\" href=\"https:\/\/www.shiftcomm.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Shift Blog<\/a><\/p>\n<p class=\"index-story-intro\">Shift Communications \u2014 the folks who brought you the <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=13&amp;ved=2ahUKEwjwxObA5ebiAhXLi54KHTztC4QQFjAMegQIAhAB&amp;url=https%3A%2F%2Fwww.shiftcomm.com%2Fblog%2Fsocial-media-press-release-2-0%2F&amp;usg=AOvVaw3D6-lMzpJcM-9N-vu7xnS2\" target=\"_blank\" rel=\"noopener noreferrer\">social media news release template<\/a> \u2014 delivers media relations thought leadership on this blog.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"They Chew Gum, Don\u2019t They?\" href=\"https:\/\/www.inc.com\/magazine\/19910201\/4472.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/inc-magazine.png\" alt=\"They Chew Gum, Don\u2019t They?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22499\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/facebook-audience-insights-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-audience-insights-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/facebook-audience-insights-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22499\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/inc-magazine.png\" alt=\"They Chew Gum, Don\u2019t They?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"They Chew Gum, Don\u2019t They?\" href=\"https:\/\/www.inc.com\/magazine\/19910201\/4472.html\" target=\"_blank\" rel=\"noopener noreferrer\">They Chew Gum, Don\u2019t They?<\/a><\/p>\n<p class=\"index-story-intro\">My favorite story about a PR pitch gone bad, from <em>Inc.<\/em> magazine.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div id='MC-PR-OVW' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-48\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/pr-writing-training.png\" alt=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop, starting Nov. 13\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/pr-writing-training.png\" alt=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop, starting Nov. 13\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you get your story picked up?<\/h3>\r\n<p>PR professionals have been married to the traditional news release format since Ivy Lee created the release more than 100 years ago. Why, then, do we need a new approach?<\/p>\r\n\t\r\n<p>With 2,500 releases going out each day \u2014 that\u2019s one every 35 seconds \u2014 the impact of your traditional news release ain\u2019t what it used to be. In fact, fewer than 50% of all traditional news releases ever get covered, according to PR Newswire\u2019s own research.<\/p>\r\n\t\r\n<p>Learn to put your PR pieces among the 50% that actually get the word out at <a title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" target=\"\" rel=\"noopener\"><strong>NOT Your Father\u2019s PR Writing<\/strong><\/a> \u2014 our PR-writing workshop.<\/p>\r\n\r\n<p>There, you\u2019ll learn current best PR-writing practices. And you\u2019ll improve your writing with personal feedback and coaching from the Public Relations Society of America\u2019s \u201cnational writing coach.\u201d<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Websites, books &amp; tools Training NOT Your Father\u2019s PR Writing Learn to get the word out with media relations Bring Ann Wylie\u2019s latest proven-in-the-lab best practices for PR writing to your team or association members in this in-house, chapter or public writing workshop. Research Ann Wylie\u2019s PRSA Strategy\/Tactics columns Get the latest proven-in-the-lab best practices [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":28650,"parent":3981,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-20826","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Resources for PR writing skills<\/title>\n<meta name=\"description\" content=\"The write stuff: If you are a PR pro, you\u2019ll gain more earned media and otherwise improve your PR efforts with these PR writing tips, tricks and techniques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/pr-writing-skills\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resources for PR writing skills\" \/>\n<meta property=\"og:description\" content=\"The write stuff: If you are a PR pro, you\u2019ll gain more earned media and otherwise improve your PR efforts with these PR writing tips, tricks and techniques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/pr-writing-skills\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-19T14:36:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Resources for PR writing skills\" \/>\n<meta name=\"twitter:description\" content=\"The write stuff: If you are a PR pro, you\u2019ll gain more earned media and otherwise improve your PR efforts with these PR writing tips, tricks and techniques.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-twitter.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/pr-writing-skills\/\",\"url\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/pr-writing-skills\/\",\"name\":\"Resources for PR writing skills\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/pr-writing-skills\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/pr-writing-skills\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\",\"datePublished\":\"2019-06-17T18:01:19+00:00\",\"dateModified\":\"2022-12-19T14:36:34+00:00\",\"description\":\"The write stuff: If you are a PR pro, you\u2019ll gain more earned media and otherwise improve your PR efforts with these PR writing tips, tricks and techniques.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/pr-writing-skills\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/pr-writing-skills\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/pr-writing-skills\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book.png\",\"width\":401,\"height\":300,\"caption\":\"Learn more about getting modifiers and hyperbole out of your message. 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