{"id":20803,"date":"2019-06-14T14:00:46","date_gmt":"2019-06-14T18:00:46","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=20803"},"modified":"2024-01-11T10:54:02","modified_gmt":"2024-01-11T14:54:02","slug":"how-to-engage-your-audience-on-social-media","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/","title":{"rendered":"How to engage your audience on social media"},"content":{"rendered":"<h2>Think Like a Friend, Fan, Follower in content marketing<\/h2>\n<figure id=\"attachment_29069\" aria-describedby=\"caption-attachment-29069\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29069\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/how-to-engage-your-audience-on-social-media-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/how-to-engage-your-audience-on-social-media.png\" data-orig-size=\"273,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-engage-your-audience-on-social-media\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The ultimate selfie&lt;\/strong&gt; Your target audience cares about one topic \u2014 themselves! So why not write content marketing pieces and blog and social media posts about them? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/studio-shot-attractive-african-woman-afro-206178829&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Daxiao Productions&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/how-to-engage-your-audience-on-social-media.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/how-to-engage-your-audience-on-social-media.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/how-to-engage-your-audience-on-social-media.png\" alt=\"How to engage your audience on social media\" title=\"How to engage your audience on social media\" width=\"273\" height=\"300\" class=\"size-full wp-image-29069 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 273px; --smush-placeholder-aspect-ratio: 273\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29069\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/how-to-engage-your-audience-on-social-media-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/how-to-engage-your-audience-on-social-media.png\" data-orig-size=\"273,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-engage-your-audience-on-social-media\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The ultimate selfie&lt;\/strong&gt; Your target audience cares about one topic \u2014 themselves! So why not write content marketing pieces and blog and social media posts about them? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/studio-shot-attractive-african-woman-afro-206178829&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Daxiao Productions&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/how-to-engage-your-audience-on-social-media.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/how-to-engage-your-audience-on-social-media.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/03\/how-to-engage-your-audience-on-social-media.png\" alt=\"How to engage your audience on social media\" title=\"How to engage your audience on social media\" width=\"273\" height=\"300\" class=\"size-full wp-image-29069\" \/><\/noscript><figcaption id=\"caption-attachment-29069\" class=\"wp-caption-text\"><strong>The ultimate selfie<\/strong> Your target audience cares about one topic \u2014 themselves! So why not write content marketing pieces and blog and social media posts about them? <a href=\"https:\/\/www.shutterstock.com\/image-photo\/studio-shot-attractive-african-woman-afro-206178829\" rel=\"noopener\" target=\"_blank\"><em>Image by Daxiao Productions<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">You: Everybody\u2019s favorite topic<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-be-relevant-on-social-media\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22435\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/how-to-be-relevant-on-social-media-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-be-relevant-on-social-media-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-be-relevant-on-social-media-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-be-relevant-on-social-media-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-be-relevant-on-social-media-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-be-relevant-on-social-media-150.png\" alt=\"How to be relevant on social media\" title=\"How to be relevant on social media\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22435 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-be-relevant-on-social-media-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-be-relevant-on-social-media-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22435\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/how-to-be-relevant-on-social-media-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-be-relevant-on-social-media-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-be-relevant-on-social-media-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-be-relevant-on-social-media-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-be-relevant-on-social-media-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-be-relevant-on-social-media-150.png\" alt=\"How to be relevant on social media\" title=\"How to be relevant on social media\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22435\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-be-relevant-on-social-media-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-be-relevant-on-social-media-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to be relevant on social media\" href=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-be-relevant-on-social-media\/\" target=\"\" rel=\"noopener noreferrer\">How to be relevant on social media<\/a><\/p>\n<p class=\"index-story-deck\">Write about the reader, not about us and our stuff<\/p>\n<p class=\"index-story-intro\">It\u2019s all about you: Whether you\u2019re writing for Facebook, Twitter or other social networks, writing about your readers increases followers and engagement.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-your-social-media-audience\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22446\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-your-social-media-audience\/how-to-engage-your-social-media-audience-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-to-engage-your-social-media-audience-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-engage-your-social-media-audience-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-to-engage-your-social-media-audience-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-to-engage-your-social-media-audience-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-to-engage-your-social-media-audience-150.png\" alt=\"How to engage your social media audience\" title=\"How to engage your social media audience\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22446 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-to-engage-your-social-media-audience-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-to-engage-your-social-media-audience-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22446\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-your-social-media-audience\/how-to-engage-your-social-media-audience-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-to-engage-your-social-media-audience-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-engage-your-social-media-audience-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-to-engage-your-social-media-audience-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-to-engage-your-social-media-audience-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-to-engage-your-social-media-audience-150.png\" alt=\"How to engage your social media audience\" title=\"How to engage your social media audience\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22446\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-to-engage-your-social-media-audience-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-to-engage-your-social-media-audience-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to engage your social media audience\" href=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-your-social-media-audience\/\" target=\"\" rel=\"noopener noreferrer\">How to engage your social media audience<\/a><\/p>\n<p class=\"index-story-deck\">Use imperative voice to focus on readers<\/p>\n<p class=\"index-story-intro\">Save time, avoid effort: Imperative voice gets clicked, opened, read and shared. Here are three ways to get the imperative voice into your messages.<\/p>\n<\/td>\n<\/tr>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Service stories: Explain how to<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to write status updates that go viral?\" href=\"https:\/\/www.wyliecomm.com\/2019\/06\/how-to-write-status-updates-that-go-viral\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-write-status-updates-that-go-viral-150.png\" alt=\"How to write status updates that go viral?\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-write-status-updates-that-go-viral-150.png\" alt=\"How to write status updates that go viral?\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write status updates that go viral?\" href=\"https:\/\/www.wyliecomm.com\/2019\/06\/how-to-write-status-updates-that-go-viral\/\" target=\"\" rel=\"noopener noreferrer\">How to write status updates that go viral?<\/a><\/p>\n<p class=\"index-story-deck\">Be an informer, not a meformer<\/p>\n<p class=\"index-story-intro\">Give the people what they want: <em>Information I can use to live my life better<\/em> travels further and faster on social media.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-an-audience-on-social-media\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22448\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/how-to-engage-an-audience-on-social-media-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-engage-an-audience-on-social-media-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-engage-an-audience-on-social-media-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-engage-an-audience-on-social-media-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-engage-an-audience-on-social-media-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/how-to-engage-an-audience-on-social-media-150.png\" alt=\"How to engage an audience on social media\" title=\"How to engage an audience on social media\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22448 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22448\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/how-to-engage-an-audience-on-social-media-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-engage-an-audience-on-social-media-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-engage-an-audience-on-social-media-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-engage-an-audience-on-social-media-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/how-to-engage-an-audience-on-social-media-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/how-to-engage-an-audience-on-social-media-150.png\" alt=\"How to engage an audience on social media\" title=\"How to engage an audience on social media\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22448\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to engage an audience on social media\" href=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-an-audience-on-social-media\/\" target=\"\" rel=\"noopener noreferrer\">How to engage an audience on social media<\/a><\/p>\n<p class=\"index-story-deck\">Give readers helpful, how-to information<\/p>\n<p class=\"index-story-intro\">Give the people what they want: <em>Information I can use to live my life better<\/em> travels further and faster on social media.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-via-social-media\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft lazyload\" title=\"How to engage via social media\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2012\/10\/pass-the-70-20-10-test-in-social-media-150.png\" alt=\"How to engage via social media\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft\" title=\"How to engage via social media\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2012\/10\/pass-the-70-20-10-test-in-social-media-150.png\" alt=\"How to engage via social media\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to engage via social media\" href=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-via-social-media\/\" target=\"\" rel=\"noopener noreferrer\">How to engage via social media<\/a><\/p>\n<p class=\"index-story-deck\">Pass the 70-20-10 test<\/p>\n<p class=\"index-story-intro\">Share and share alike: Expand your reach and influence on social media with this simple formula.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More ways to connect with your audience<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"How to engage audiences on social media\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audience-on-social-media-150.png\" alt=\"How to engage audiences on social media\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"How to engage audiences on social media\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audience-on-social-media-150.png\" alt=\"How to engage audiences on social media\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to engage audiences on social media\" href=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/\" target=\"\" rel=\"noopener noreferrer\">How to engage audiences on social media: Share links<\/a><\/p>\n<p class=\"index-story-deck\">Links increase followers, make messages go viral<\/p>\n<p class=\"index-story-intro\">No missing links: The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-with-your-audience-on-social-media\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22454\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-with-your-audience-on-social-media\/how-to-engage-with-your-audience-on-social-media-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-engage-with-your-audience-on-social-media-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-engage-with-your-audience-on-social-media-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-engage-with-your-audience-on-social-media-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-engage-with-your-audience-on-social-media-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-engage-with-your-audience-on-social-media-150.png\" alt=\"How to engage with your audience on social media\" title=\"How to engage with your audience on social media\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22454 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-engage-with-your-audience-on-social-media-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-engage-with-your-audience-on-social-media-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22454\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-with-your-audience-on-social-media\/how-to-engage-with-your-audience-on-social-media-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-engage-with-your-audience-on-social-media-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-engage-with-your-audience-on-social-media-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-engage-with-your-audience-on-social-media-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-engage-with-your-audience-on-social-media-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-engage-with-your-audience-on-social-media-150.png\" alt=\"How to engage with your audience on social media\" title=\"How to engage with your audience on social media\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22454\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-engage-with-your-audience-on-social-media-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-engage-with-your-audience-on-social-media-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to engage with your audience on social media\" href=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-with-your-audience-on-social-media\/\" target=\"\" rel=\"noopener noreferrer\">How to engage with your audience on social media: Avoid small talk<\/a><\/p>\n<p class=\"index-story-deck\">Skip product promos, irrelevant twaddle<\/p>\n<p class=\"index-story-intro\">All talk, no action: Chit-chat does not fare well on Twitter. People who chat on Twitter more are less likely to get retweeted than those who chat less.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/02\/do-hashtags-help\/\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/do-hashtags-help-150.png\" alt=\"Do hashtags #help?\" title=\"Do hashtags #help?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22463 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/do-hashtags-help-150.png\" alt=\"Do hashtags #help?\" title=\"Do hashtags #help?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22463\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Do hashtags #help?\" href=\"https:\/\/www.wyliecomm.com\/2021\/02\/do-hashtags-help\/\" target=\"\" rel=\"noopener noreferrer\">Do hashtags #help?<\/a><\/p>\n<p class=\"index-story-deck\">When it comes to retweeting, they do, says Dan Zarrella<\/p>\n<p class=\"index-story-intro\">Hash it out: Tweets containing hashtags are 55% more likely to be retweeted than tweets that do not.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on social media engagement<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on engaging your audience on social media\" title=\"Resources on engaging your audience on social media\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28651 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on engaging your audience on social media\" title=\"Resources on engaging your audience on social media\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28651\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Resources on engaging your audience on social media\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/resources-on-engaging-your-audience-on-social-media\/\" target=\"\" rel=\"noopener noreferrer\">Resources on engaging your audience on social media<\/a><\/p>\n<p class=\"index-story-deck\">Tips, tools &amp; techniques<\/p>\n<p class=\"index-story-intro\">Rack \u2019em up: Gain likes, followers, and fans when you increase social media engagement with these tricks.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/social-media-audience-engagement\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22481\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/social-media-audience-engagement\/social-media-audience-engagement-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/social-media-audience-engagement-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"social-media-audience-engagement-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/social-media-audience-engagement-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/social-media-audience-engagement-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on social media audience engagement\" title=\"Quotes on social media audience engagement\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22481 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22481\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/social-media-audience-engagement\/social-media-audience-engagement-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/social-media-audience-engagement-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"social-media-audience-engagement-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/social-media-audience-engagement-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/social-media-audience-engagement-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on social media audience engagement\" title=\"Quotes on social media audience engagement\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22481\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes on social media audience engagement\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/blog-writing-tips\/how-to-engage-your-audience-on-social-media\/social-media-audience-engagement\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on social media audience engagement<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cWant more followers? Stop talking about yourself.\u201d \u2014 Dan Zarrella, viral marketing scientist, Hubspot<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Think Like a Friend, Fan, Follower in content marketing You: Everybody\u2019s favorite topic How to be relevant on social media Write about the reader, not about us and our stuff It\u2019s all about you: Whether you\u2019re writing for Facebook, Twitter or other social networks, writing about your readers increases followers and engagement. How to engage [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":29069,"parent":3992,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-20803","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to engage your audience on social media<\/title>\n<meta name=\"description\" content=\"The ultimate selfie: Your target audience cares about one topic \u2014 themselves! 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