{"id":20778,"date":"2021-02-01T12:53:41","date_gmt":"2021-02-01T16:53:41","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=20778"},"modified":"2022-10-07T07:48:48","modified_gmt":"2022-10-07T11:48:48","slug":"how-to-engage-audiences-on-social-media","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/","title":{"rendered":"How to engage audiences on social media: Share links"},"content":{"rendered":"<h2>Links increase followers, make messages go viral<\/h2>\n<p>Want to expand your reach and influence on Twitter? Share links.<\/p>\n<figure id=\"attachment_25591\" aria-describedby=\"caption-attachment-25591\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25591\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/how-to-engage-audiences-on-social-media-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-engage-audiences-on-social-media\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;No missing links&lt;\/strong&gt; The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png\" alt=\"How to engage audiences on social media\" title=\"How to engage audiences on social media\" width=\"600\" height=\"300\" class=\"size-full wp-image-25591 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media-300x150.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25591\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/how-to-engage-audiences-on-social-media-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-engage-audiences-on-social-media\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;No missing links&lt;\/strong&gt; The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png\" alt=\"How to engage audiences on social media\" title=\"How to engage audiences on social media\" width=\"600\" height=\"300\" class=\"size-full wp-image-25591\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-25591\" class=\"wp-caption-text\"><strong>No missing links<\/strong> The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network. <a href=\"https:\/\/www.istockphoto.com\/photo\/human-crowd-forming-a-chain-symbol-bonding-and-social-media-concept-gm936347578-256138243\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by MicroStockHub<\/em><\/a><\/figcaption><\/figure>\n<h3>Why links?<\/h3>\n<p>Research shows that:<\/p>\n<h3>1. Links increase followers.<\/h3>\n<p><a href=\"http:\/\/danzarrella.com\/new-data-tweet-lots-of-links-to-get-followers\/\" target=\"_blank\" rel=\"noopener noreferrer\">The more links you share, the more followers you\u2019ll get<\/a>, according to research by viral marketing scientist Dan Zarrella.<\/p>\n<p>For his study, Zarrella analyzed a random selection of more than 130,000 Twitter users. He found that the more links tweeters share the more followers they get.<\/p>\n<figure id=\"attachment_20785\" aria-describedby=\"caption-attachment-20785\" style=\"width: 331px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20785\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-with-your-audience-on-social-media\/links-increase-followers-1\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-1.png\" data-orig-size=\"331,290\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"links-increase-followers-1\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The more links you share, the more followers you\u2019ll have. &lt;em&gt;Chart by Dan Zarrella&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-1-300x263.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-1.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-1.png\" alt=\"Links increase followers. \" title=\"Links increase followers. \" width=\"331\" height=\"290\" class=\"size-full wp-image-20785 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-1.png 331w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-1-300x263.png 300w\" data-sizes=\"(max-width: 331px) 100vw, 331px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 331px; --smush-placeholder-aspect-ratio: 331\/290;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20785\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-with-your-audience-on-social-media\/links-increase-followers-1\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-1.png\" data-orig-size=\"331,290\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"links-increase-followers-1\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The more links you share, the more followers you\u2019ll have. &lt;em&gt;Chart by Dan Zarrella&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-1-300x263.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-1.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-1.png\" alt=\"Links increase followers. \" title=\"Links increase followers. \" width=\"331\" height=\"290\" class=\"size-full wp-image-20785\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-1.png 331w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-1-300x263.png 300w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/><\/noscript><figcaption id=\"caption-attachment-20785\" class=\"wp-caption-text\">The more links you share, the more followers you\u2019ll have. <em>Chart by Dan Zarrella<\/em><\/figcaption><\/figure>\n<p>Twitter accounts with more than 1,000 followers tend to tweet many more links than those with fewer than 1,000 followers.<\/p>\n<figure id=\"attachment_20786\" aria-describedby=\"caption-attachment-20786\" style=\"width: 375px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20786\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-with-your-audience-on-social-media\/links-increase-followers-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-2.png\" data-orig-size=\"375,290\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"links-increase-followers-2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Twitter accounts with lots of followers tend to tweet more links than those with fewer followers. &lt;em&gt;Chart by Dan Zarrella&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-2-300x232.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-2.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-2.png\" alt=\"Links increase followers.\" title=\"Links increase followers.\" width=\"375\" height=\"290\" class=\"size-full wp-image-20786 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-2.png 375w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-2-300x232.png 300w\" data-sizes=\"(max-width: 375px) 100vw, 375px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 375px; --smush-placeholder-aspect-ratio: 375\/290;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20786\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-with-your-audience-on-social-media\/links-increase-followers-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-2.png\" data-orig-size=\"375,290\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"links-increase-followers-2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Twitter accounts with lots of followers tend to tweet more links than those with fewer followers. &lt;em&gt;Chart by Dan Zarrella&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-2-300x232.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-2.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-2.png\" alt=\"Links increase followers.\" title=\"Links increase followers.\" width=\"375\" height=\"290\" class=\"size-full wp-image-20786\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-2.png 375w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-increase-followers-2-300x232.png 300w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/noscript><figcaption id=\"caption-attachment-20786\" class=\"wp-caption-text\">Twitter accounts with lots of followers tend to tweet more links than those with fewer followers. <em>Chart by Dan Zarrella<\/em><\/figcaption><\/figure>\n<p><a href=\"https:\/\/twitter.com\/Starbucks\" target=\"_blank\" rel=\"noopener noreferrer\">Starbucks<\/a>\u00a0is a master of this approach. The coffee merchant\u2019s tweeters tweet links to recipes, photos and all things coffee. Sample tweets:<\/p>\n<h5 class=\"standalone\">\u201cMmmm, coffee cupcakes!\u201d<\/h5>\n<h5 class=\"standalone\">\u201cWhat\u2019s the secret ingredient in our Chocolate Cinnamon Bread? A pinch of\u00a0<a href=\"https:\/\/twitter.com\/search\/?q=%23nomnom&amp;src=hash\" target=\"_blank\" rel=\"noopener noreferrer\">#nomnom<\/a>\u201d<\/h5>\n<h5 class=\"standalone\">\u201cCheers! Coffee Ice Cream Martinis\u00a0<a href=\"https:\/\/twitter.com\/search\/?q=%23starbucksicecream&amp;src=hash\" target=\"_blank\" rel=\"noopener noreferrer\">#starbucksicecream<\/a>\u201d<\/h5>\n<h5 class=\"standalone\">\u201cTiramisu Ice Cream Parfaits anyone?\u201d<\/h5>\n<p>Sharing valuable resources via links helped land Starbucks on <a href=\"http:\/\/techland.time.com\/2012\/03\/21\/the-140-best-twitter-feeds-of-2012\/#john-hodgman\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Time <\/em>magazine\u2019s list of best corporate Twitter feeds<\/a>.<\/p>\n<p>People want to know what you know. Link to your research and resources.<\/p>\n<h3>2. Links go viral.<\/h3>\n<p>The more links you share, the more retweets you\u2019ll get, according to Zarrella\u2019s research. For this study, Zarrella looked at nearly 10 million random tweets and 10 million retweets.<\/p>\n<p>He found that nearly 60% of retweets include links; fewer than 20% of non-retweeted tweets do.<\/p>\n<figure id=\"attachment_20784\" aria-describedby=\"caption-attachment-20784\" style=\"width: 578px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20784\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-with-your-audience-on-social-media\/links-go-viral\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-go-viral.png\" data-orig-size=\"578,271\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"links-go-viral\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;More linking? Smart thinking&lt;\/strong&gt;\u00a0The more links you share, the more retweets you\u2019re likely to see. Chart by Dan Zarrella&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-go-viral-300x141.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-go-viral.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-go-viral.png\" alt=\"Links go viral.\" title=\"Links go viral.\" width=\"578\" height=\"271\" class=\"size-full wp-image-20784 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-go-viral.png 578w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-go-viral-300x141.png 300w\" data-sizes=\"(max-width: 578px) 100vw, 578px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 578px; --smush-placeholder-aspect-ratio: 578\/271;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20784\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-with-your-audience-on-social-media\/links-go-viral\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-go-viral.png\" data-orig-size=\"578,271\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"links-go-viral\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;More linking? Smart thinking&lt;\/strong&gt;\u00a0The more links you share, the more retweets you\u2019re likely to see. Chart by Dan Zarrella&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-go-viral-300x141.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-go-viral.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-go-viral.png\" alt=\"Links go viral.\" title=\"Links go viral.\" width=\"578\" height=\"271\" class=\"size-full wp-image-20784\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-go-viral.png 578w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/links-go-viral-300x141.png 300w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/noscript><figcaption id=\"caption-attachment-20784\" class=\"wp-caption-text\"><strong>More linking? Smart thinking<\/strong>\u00a0The more links you share, the more retweets you\u2019re likely to see. <em>Chart by Dan Zarrella<\/em><\/figcaption><\/figure>\n<p>In another study, this one by SalesForce, tweets with links generated 86% more retweets than those without.<\/p>\n<p>See how it\u2019s done on\u00a0<a href=\"https:\/\/twitter.com\/JetBlue\" target=\"_blank\" rel=\"noopener noreferrer\">JetBlue\u2019s Twitter feed<\/a>. The discount airline\u2019s tweeters tweet links to travel tips and cheap seats. Sample tweets:<\/p>\n<h5 class=\"standalone\">\u201cThunderstorms in the Northeast are causing delays and possible cancellations. Fee waivers in effect, check details at\u00a0<a href=\"http:\/\/bit.ly\/jbalert\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/bit.ly\/jbalert<\/a>\u201d<\/h5>\n<h5 class=\"standalone\">\u201cTo celebrate our newest destination Grand Cayman, we\u2019re offering fares from JFK at $139 &amp; Boston at $159 terms apply.\u00a0http:\/\/cot.ag\/OfgTBa\u201d<\/h5>\n<h5 class=\"standalone\">\u201cGetaways Cheeps! $299 pp\/dbl occ limited avail 2nt pkgs to Nassau, Bahamas w\/air from JFK or HPN. Terms apply.\u00a0http:\/\/cot.ag\/J8yBkB\u201d<\/h5>\n<p>JetBlue also made <em>Time <\/em>magazine\u2019s list of top corporate tweeters.<\/p>\n<p>Want people to spread the word? Provide links to resources, tips and tools.<\/p>\n<h3>Best practices for linking<\/h3>\n<p>OK, so you\u2019re in for more links. To make the most of your links, use these linking best practices:<\/p>\n<h3>1. Link 60% to 80% of the time.<\/h3>\n<p>Share links in 60 to 80% of your tweets, Zarrella counsels.<\/p>\n<figure id=\"attachment_20783\" aria-describedby=\"caption-attachment-20783\" style=\"width: 402px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20783\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-with-your-audience-on-social-media\/avoid-too-much-chatting\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/avoid-too-much-chatting.png\" data-orig-size=\"402,290\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"avoid-too-much-chatting\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Take me to your reader&lt;\/strong&gt;\u00a0If you want your tweets to go viral, share research and resources via links 60 to 80% of the time. Chart by Dan Zarrella&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/avoid-too-much-chatting-300x216.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/avoid-too-much-chatting.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/link-60-to-80-of-the-time.png\" alt=\"Link 60% to 80% of the time.\" title=\"Link 60% to 80% of the time.\" width=\"402\" height=\"290\" class=\"size-full wp-image-20783 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 402px; --smush-placeholder-aspect-ratio: 402\/290;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20783\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-with-your-audience-on-social-media\/avoid-too-much-chatting\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/avoid-too-much-chatting.png\" data-orig-size=\"402,290\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"avoid-too-much-chatting\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Take me to your reader&lt;\/strong&gt;\u00a0If you want your tweets to go viral, share research and resources via links 60 to 80% of the time. Chart by Dan Zarrella&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/avoid-too-much-chatting-300x216.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/avoid-too-much-chatting.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/link-60-to-80-of-the-time.png\" alt=\"Link 60% to 80% of the time.\" title=\"Link 60% to 80% of the time.\" width=\"402\" height=\"290\" class=\"size-full wp-image-20783\" \/><\/noscript><figcaption id=\"caption-attachment-20783\" class=\"wp-caption-text\"><strong>Take me to your reader<\/strong>\u00a0If you want your tweets to go viral, share research and resources via links 60 to 80% of the time. <em>Chart by Dan Zarrella<\/em><\/figcaption><\/figure>\n<p>One great model of this approach is\u00a0<a href=\"https:\/\/twitter.com\/southwestair\" target=\"_blank\" rel=\"noopener noreferrer\">Southwest Airline\u2019s Twitter feed<\/a>. The discount airline\u2019s tweeters tweet links to travel tips and cheap seats. Sample tweets:<\/p>\n<h5 class=\"standalone\">\u201cHey DENVER!\u00a0<a href=\"https:\/\/twitter.com\/byallmeansband\" target=\"_blank\" rel=\"noopener noreferrer\">@byallmeansband<\/a>\u00a0will provide the summer sounds\u00a0<a href=\"https:\/\/twitter.com\/DowntownDenver\" target=\"_blank\" rel=\"noopener noreferrer\">@downtowndenver<\/a>\u00a0tonight w\/ a free concert!\u00a0 Details here:\u00a0http:\/\/cot.ag\/OM6drM\u201d<\/h5>\n<h5 class=\"standalone\">\u201cDoes your travel to-do list include attending a concert at the famed @RedRocksCO? We&#8217;re here to help.\u201d<\/h5>\n<h5 class=\"standalone\">\u201cWe\u2019ve lowered fares for fall travel with prices starting at $69 one-way to select destinations! (restrictions apply) http:\/\/cot.ag\/MXOcd1\u201d<\/h5>\n<p>Southwest also made <em>Time<\/em>\u00a0magazine\u2019s list of best corporate tweeters.<\/p>\n<h3>2. Where to place links.<\/h3>\n<p>Turns out there\u2019s a place for everything on Twitter, too.<\/p>\n<p><a href=\"http:\/\/danzarrella.com\/new-twitter-data-optimal-link-placement-for-clicks\/\" target=\"_blank\" rel=\"noopener noreferrer\">Followers are more likely to click on links placed 25% into your tweet<\/a> than at the beginning or end, according to Zarrella\u2019s research.<\/p>\n<figure id=\"attachment_20787\" aria-describedby=\"caption-attachment-20787\" style=\"width: 403px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20787\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-with-your-audience-on-social-media\/where-to-place-links\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/where-to-place-links.png\" data-orig-size=\"403,290\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"where-to-place-links\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Sweet spot\u00a0&lt;\/strong&gt;Links placed 25% of the way into a tweet are more likely to get clicked than those at the beginning, middle or end. Chart by Dan Zarrella&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/where-to-place-links-300x216.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/where-to-place-links.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/where-to-place-links.png\" alt=\"where-to-place-links\" title=\"where-to-place-links\" width=\"403\" height=\"290\" class=\"size-full wp-image-20787 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/where-to-place-links.png 403w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/where-to-place-links-300x216.png 300w\" data-sizes=\"(max-width: 403px) 100vw, 403px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 403px; --smush-placeholder-aspect-ratio: 403\/290;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20787\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-with-your-audience-on-social-media\/where-to-place-links\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/where-to-place-links.png\" data-orig-size=\"403,290\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"where-to-place-links\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Sweet spot\u00a0&lt;\/strong&gt;Links placed 25% of the way into a tweet are more likely to get clicked than those at the beginning, middle or end. Chart by Dan Zarrella&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/where-to-place-links-300x216.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/where-to-place-links.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/where-to-place-links.png\" alt=\"where-to-place-links\" title=\"where-to-place-links\" width=\"403\" height=\"290\" class=\"size-full wp-image-20787\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/where-to-place-links.png 403w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/where-to-place-links-300x216.png 300w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/><\/noscript><figcaption id=\"caption-attachment-20787\" class=\"wp-caption-text\"><strong>Sweet spot\u00a0<\/strong>Links placed 25% of the way into a tweet are more likely to get clicked than those at the beginning, middle or end. <em>Chart by Dan Zarrella<\/em><\/figcaption><\/figure>\n<p>For his study, he used\u00a0bit.ly API\u00a0to analyze 200,000 random Tweets containing bit.ly links. Then he correlated the relationship of the link\u2019s position in the tweet with its click-through rate. Those located 25% of the way in got the most click-throughs.<\/p>\n<p>Want to increase click-throughs? It may be a matter of nudging your link a little to the left.<\/p>\n<h3>Link up.<\/h3>\n<p>Want your social media status updates to move further and faster? Share more links.<br \/>\n<div id='MC-GC' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-43\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 5px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 5px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you write content readers want to read?<\/h3>\r\n<p>There\u2019s a lot of ME in social MEdia. And there\u2019s a great big I in TwItter. No wonder social media thought leader Brian Solis calls content marketing the <em>egosystem<\/em>.<\/p>\r\n\r\n<p>Unfortunately, talking about yourself and your stuff on social channels works about as well as it does at a cocktail party. But watch your social media reach and influence grow when you deliver relevant, valuable, useful content.<\/p>\r\n\t\r\n<p>Learn how to identify what content readers want to read at <a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><strong>Get Clicked, Liked &amp; Shared<\/strong><\/a>, our content-writing workshop.<\/p>\r\n\t\r\n<p>You\u2019ll learn to position your company as the expert in the field. Find out how to make sure your posts are welcome guests and not intrusive pests. And discover the power of the most-retweeted word in the English language.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Links increase followers, make messages go viral<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[492],"tags":[518,71,199,147],"class_list":{"0":"post-20778","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-blog-post","7":"tag-followers","8":"tag-links","9":"tag-social-media","10":"tag-twitter","11":"entry","12":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to engage audiences on social media: Share links<\/title>\n<meta name=\"description\" content=\"No missing links: The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to engage audiences on social media: Share links\" \/>\n<meta property=\"og:description\" content=\"No missing links: The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ann.wylie.33\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-01T16:53:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-07T11:48:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audience-on-social-media-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ann Wylie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to engage audiences on social media: Share links\" \/>\n<meta name=\"twitter:description\" content=\"No missing links: The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audience-on-social-media-tw.png\" \/>\n<meta name=\"twitter:creator\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Wylie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/\"},\"author\":{\"name\":\"Ann Wylie\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\"},\"headline\":\"How to engage audiences on social media: Share links\",\"datePublished\":\"2021-02-01T16:53:41+00:00\",\"dateModified\":\"2022-10-07T11:48:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/\"},\"wordCount\":798,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png\",\"keywords\":[\"followers\",\"Links\",\"social media\",\"twitter\"],\"articleSection\":[\"Blog post\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/\",\"url\":\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/\",\"name\":\"How to engage audiences on social media: Share links\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png\",\"datePublished\":\"2021-02-01T16:53:41+00:00\",\"dateModified\":\"2022-10-07T11:48:48+00:00\",\"description\":\"No missing links: The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png\",\"width\":600,\"height\":300,\"caption\":\"No missing links The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog post\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/blog-post\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to engage audiences on social media: Share links\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\",\"name\":\"Ann Wylie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"caption\":\"Ann Wylie\"},\"description\":\"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.\",\"sameAs\":[\"https:\/\/www.facebook.com\/ann.wylie.33\",\"https:\/\/x.com\/AnnWylie\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to engage audiences on social media: Share links","description":"No missing links: The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/","og_locale":"en_US","og_type":"article","og_title":"How to engage audiences on social media: Share links","og_description":"No missing links: The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.","og_url":"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_author":"https:\/\/www.facebook.com\/ann.wylie.33","article_published_time":"2021-02-01T16:53:41+00:00","article_modified_time":"2022-10-07T11:48:48+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audience-on-social-media-fb.png","type":"image\/png"}],"author":"Ann Wylie","twitter_card":"summary_large_image","twitter_title":"How to engage audiences on social media: Share links","twitter_description":"No missing links: The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.","twitter_image":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audience-on-social-media-tw.png","twitter_creator":"@AnnWylie","twitter_site":"@AnnWylie","twitter_misc":{"Written by":"Ann Wylie","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#article","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/"},"author":{"name":"Ann Wylie","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e"},"headline":"How to engage audiences on social media: Share links","datePublished":"2021-02-01T16:53:41+00:00","dateModified":"2022-10-07T11:48:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/"},"wordCount":798,"commentCount":0,"publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png","keywords":["followers","Links","social media","twitter"],"articleSection":["Blog post"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/","url":"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/","name":"How to engage audiences on social media: Share links","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png","datePublished":"2021-02-01T16:53:41+00:00","dateModified":"2022-10-07T11:48:48+00:00","description":"No missing links: The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/how-to-engage-audiences-on-social-media.png","width":600,"height":300,"caption":"No missing links The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network."},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-engage-audiences-on-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"Blog post","item":"https:\/\/www.wyliecomm.com\/category\/blog-post\/"},{"@type":"ListItem","position":3,"name":"How to engage audiences on social media: Share links"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]},{"@type":"Person","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e","name":"Ann Wylie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","caption":"Ann Wylie"},"description":"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.","sameAs":["https:\/\/www.facebook.com\/ann.wylie.33","https:\/\/x.com\/AnnWylie"]}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4rlSw-5p8","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/20778"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=20778"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/20778\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=20778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/categories?post=20778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/tags?post=20778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}