{"id":20771,"date":"2019-06-11T11:02:05","date_gmt":"2019-06-11T15:02:05","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=20771"},"modified":"2022-02-07T13:13:46","modified_gmt":"2022-02-07T17:13:46","slug":"how-to-write-status-updates-that-go-viral","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2019\/06\/how-to-write-status-updates-that-go-viral\/","title":{"rendered":"How to write status updates that go viral?"},"content":{"rendered":"<h2>Be an informer, not a meformer<\/h2>\n<p>\u201cHow do you find time for social media?\u201d my speakers\u2019 network e-zine asked subscribers.<\/p>\n<figure id=\"attachment_25602\" aria-describedby=\"caption-attachment-25602\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25602\" data-permalink=\"https:\/\/www.wyliecomm.com\/2019\/06\/how-to-write-status-updates-that-go-viral\/how-to-write-status-updates-that-go-viral-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-write-status-updates-that-go-viral.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-status-updates-that-go-viral\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Give the people what they want &lt;\/strong&gt;&lt;em&gt;Information I can use to live my life better&lt;\/em&gt; travels further and faster on social media. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/hand-writing-helpful-tips-black-marker-127072601&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Ivelin Radkov&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-write-status-updates-that-go-viral-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-write-status-updates-that-go-viral.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-write-status-updates-that-go-viral.png\" alt=\"How to write status updates that go viral?\" title=\"How to write status updates that go viral?\" width=\"450\" height=\"300\" class=\"size-full wp-image-25602 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-write-status-updates-that-go-viral.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-write-status-updates-that-go-viral-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"25602\" data-permalink=\"https:\/\/www.wyliecomm.com\/2019\/06\/how-to-write-status-updates-that-go-viral\/how-to-write-status-updates-that-go-viral-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-write-status-updates-that-go-viral.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-status-updates-that-go-viral\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Give the people what they want &lt;\/strong&gt;&lt;em&gt;Information I can use to live my life better&lt;\/em&gt; travels further and faster on social media. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/hand-writing-helpful-tips-black-marker-127072601&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Ivelin Radkov&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-write-status-updates-that-go-viral-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-write-status-updates-that-go-viral.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-write-status-updates-that-go-viral.png\" alt=\"How to write status updates that go viral?\" title=\"How to write status updates that go viral?\" width=\"450\" height=\"300\" class=\"size-full wp-image-25602\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-write-status-updates-that-go-viral.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-to-write-status-updates-that-go-viral-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-25602\" class=\"wp-caption-text\"><strong>Give the people what they want <\/strong><em>Information I can use to live my life better<\/em> travels further and faster on social media. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/hand-writing-helpful-tips-black-marker-127072601\" rel=\"noopener\" target=\"_blank\"><em>Image by Ivelin Radkov<\/em><\/a><\/figcaption><\/figure>\n<p>\u201cI don\u2019t have time to <strong><em>not<\/em><\/strong> use social media,\u201d I wrote back.<\/p>\n<p>That\u2019s because the people I follow on social media (heart emojis to @ShelHoltz, @BillSpaniel, @mar_de_palabras and others who surprise and delight me every day) serve as sort of a virtual research team. They scour the web, finding valuable information \u2014\u00a0new studies, quotes, resources and insights \u2014 so I don\u2019t have to.<\/p>\n<p>That is, they\u2019re <a href=\"https:\/\/news.rutgers.edu\/news-release\/study-reveals-two-types-twitter-users\/20090929#.XPp0z29KgWp\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cinformers\u201d \u2014 the 20% of Twitter users who tweet information, ideas and insights<\/a> \u2014 not \u201cmeformers.\u201d<\/p>\n<p>Not surprisingly, informers have nearly three times as many followers as meformers, according to\u00a0a study by Rutgers University\u00a0professors Mor Naaman and Jeffrey Boase.<\/p>\n<p>Here\u2019s how to be an informer, not a meformer:<\/p>\n<h3>1. Share helpful information.<\/h3>\n<p><a href=\"https:\/\/www.cmbinfo.com\/cmb-cms\/wp-content\/uploads\/2010\/09\/Social_Sharing_Research_Report_CMB1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Why do people share<\/a>? According to a study by Chadwick Martin Bailey:<\/p>\n<ol>\n<li>Because I find it interesting\/entertaining: 72%<\/li>\n<li><strong>Because I think it will be helpful to recipients: 58%<\/strong><\/li>\n<li>To get a laugh: 58%<\/li>\n<\/ol>\n<p>Want your status updates to travel the world instead of staying home on the couch? Make them helpful to your social media network.<\/p>\n<h3>2. Write service stories.<\/h3>\n<p><a href=\"https:\/\/www.hubspot.com\/hs-fs\/hub\/53\/file-13207809-pdf\/docs\/science-of-retweets-201003.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">What kind of information do people retweet? News and how-tos<\/a> (PDF), according to research by Dan Zarrella, viral marketing scientist for HubSpot.<\/p>\n<figure id=\"attachment_20777\" aria-describedby=\"caption-attachment-20777\" style=\"width: 386px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20777\" data-permalink=\"https:\/\/www.wyliecomm.com\/2019\/06\/how-to-write-status-updates-that-go-viral\/write-service-stories\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/write-service-stories.png\" data-orig-size=\"386,290\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"write-service-stories\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Tell them how to &lt;\/strong&gt;News and how-tos are the types of content most likely to be retweeted. &lt;em&gt;Chart by Dan Zarrella&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/write-service-stories-300x225.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/write-service-stories.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/write-service-stories.png\" alt=\"Write service stories.\" title=\"Write service stories.\" width=\"386\" height=\"290\" class=\"size-full wp-image-20777 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/write-service-stories.png 386w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/write-service-stories-300x225.png 300w\" data-sizes=\"(max-width: 386px) 100vw, 386px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 386px; --smush-placeholder-aspect-ratio: 386\/290;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20777\" data-permalink=\"https:\/\/www.wyliecomm.com\/2019\/06\/how-to-write-status-updates-that-go-viral\/write-service-stories\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/write-service-stories.png\" data-orig-size=\"386,290\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"write-service-stories\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Tell them how to &lt;\/strong&gt;News and how-tos are the types of content most likely to be retweeted. &lt;em&gt;Chart by Dan Zarrella&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/write-service-stories-300x225.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/write-service-stories.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/write-service-stories.png\" alt=\"Write service stories.\" title=\"Write service stories.\" width=\"386\" height=\"290\" class=\"size-full wp-image-20777\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/write-service-stories.png 386w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/write-service-stories-300x225.png 300w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/><\/noscript><figcaption id=\"caption-attachment-20777\" class=\"wp-caption-text\"><strong>Tell them how to <\/strong>News and how-tos are the types of content most likely to be retweeted. <em>Chart by Dan Zarrella<\/em><\/figcaption><\/figure>\n<p>Here\u2019s how often six kinds of information get shared on Twitter:<\/p>\n<ol>\n<li><strong>News<\/strong>: about 78%<\/li>\n<li><strong>How-to information<\/strong>: about 58%<\/li>\n<li><strong>Entertainment<\/strong>: about 53%<\/li>\n<li><strong>Opinion<\/strong>: 50%<\/li>\n<li><strong>Products<\/strong>: about 45%<\/li>\n<li><strong>Small talk<\/strong>: about 12%<\/li>\n<\/ol>\n<p>Please note: <em>News<\/em> is what CNN and the BBC report. It\u2019s not your urgent updates about your Widget 2.6.3.1.<\/p>\n<p>That leaves <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/types-of-articles\/tipsheet\/\" target=\"\" rel=\"noopener noreferrer\">how-to information, or service stories<\/a>, as our best bet for content.<\/p>\n<p>Want more retweets? Pack blog posts and status updates with tips and techniques.<\/p>\n<h3>3. Tweet like H&amp;R Block.<\/h3>\n<p>That\u2019s what H&amp;R Block does. The company\u2019s Twitter feed offers tax tips and help on demand. Sample tweets:<\/p>\n<h5 class=\"standalone\">\u201cIRS urges you to perform a Paycheck Checkup today to make sure your tax withholding is right for you.\u00a0 <a href=\"http:\/\/thndr.me\/87pU7v\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/thndr.me\/87pU7v<\/a>\u201d<\/h5>\n<h5 class=\"standalone\">\u201cHave a question or problem while doing your taxes online? We have tax pros standing by to call or chat. If you\u2019re really stuck, they can even share your screen to help you through it. Expert help, if and when you need it with H&amp;R Block online. <a href=\"http:\/\/bit.ly\/2AprdFm\u00a0\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/bit.ly\/2AprdFm<\/a>\u201d<\/h5>\n<h5 class=\"standalone\">\u201cMore people file free with H&amp;R Block Online. Find out if you\u2019re one of them: <a href=\"http:\/\/bit.ly\/OnlineTaxFilingHRB\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/bit.ly\/OnlineTaxFilingHRB<\/a>\u201d<\/h5>\n<p>This how-to approach earned H&amp;R Block a place on\u00a0<a href=\"http:\/\/techland.time.com\/2012\/03\/21\/the-140-best-twitter-feeds-of-2012\/#john-hodgman\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Time<\/em>\u00a0magazine\u2019s list of top 10 corporate Twitter feeds<\/a>.<\/p>\n<h3>4. Post novel ideas.<\/h3>\n<p>Stop posting the same old thing. Fresh ideas \u2014 even fresh words \u2014 move further and faster on social media.<\/p>\n<figure id=\"attachment_20776\" aria-describedby=\"caption-attachment-20776\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20776\" data-permalink=\"https:\/\/www.wyliecomm.com\/2019\/06\/how-to-write-status-updates-that-go-viral\/post-novel-ideas\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/post-novel-ideas.png\" data-orig-size=\"400,290\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"post-novel-ideas\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Say something new&lt;\/strong&gt; Want to get retweeted? Share new information, novel ideas.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/post-novel-ideas-300x218.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/post-novel-ideas.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/post-novel-ideas.png\" alt=\"Post novel ideas.\" title=\"Post novel ideas.\" width=\"400\" height=\"290\" class=\"size-full wp-image-20776 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/post-novel-ideas.png 400w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/post-novel-ideas-300x218.png 300w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/290;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20776\" data-permalink=\"https:\/\/www.wyliecomm.com\/2019\/06\/how-to-write-status-updates-that-go-viral\/post-novel-ideas\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/post-novel-ideas.png\" data-orig-size=\"400,290\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"post-novel-ideas\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Say something new&lt;\/strong&gt; Want to get retweeted? Share new information, novel ideas.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/post-novel-ideas-300x218.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/post-novel-ideas.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/post-novel-ideas.png\" alt=\"Post novel ideas.\" title=\"Post novel ideas.\" width=\"400\" height=\"290\" class=\"size-full wp-image-20776\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/post-novel-ideas.png 400w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/post-novel-ideas-300x218.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/noscript><figcaption id=\"caption-attachment-20776\" class=\"wp-caption-text\"><strong>Say something new<\/strong> Want to get retweeted? Share new information, novel ideas.<\/figcaption><\/figure>\n<p>For this study, Zarrella counted how many times each word appeared in his sample set of 10 million tweets:<\/p>\n<ul>\n<li>Each word in a regular tweet was found 89.19 other times in the sample.<\/li>\n<li>Each word in a retweet was found only 16.37 other times.<\/li>\n<\/ul>\n<p>Want to get retweeted? Share something different. You might even <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-use-wordplay\/how-to-coin-a-word-or-phrase\/\" target=\"\" rel=\"noopener noreferrer\">coin your own word<\/a>.<\/p>\n<h3>5. Share tips &amp; techniques.<\/h3>\n<p>Take a tip from <a href=\"https:\/\/twitter.com\/wholefoods\" target=\"_blank\" rel=\"noopener noreferrer\">Whole Foods Market<\/a>: Give your social media network <em>news they can use.<\/em> The all-organic market tweets recipes and how-to stories about cooking:<\/p>\n<h5 class=\"standalone\">\u201cCheck out our foolproof three-step method to cutting a mango. Plus, get tropical ideas for ceviche, grilling and desserts. <a href=\"https:\/\/t.co\/5dwtv7nr6M\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/bit.ly\/2VE1m5f\u00a0<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Mangoes?src=hash\" target=\"_blank\" rel=\"noopener noreferrer\">#Mangoes<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/MakesMeWhole?src=hash\" target=\"_blank\" rel=\"noopener noreferrer\">#MakesMeWhole<\/a>\u201d<\/h5>\n<h5 class=\"standalone\">\u201cWe got an all-access pass to <a href=\"https:\/\/twitter.com\/Joan_Nathan\" target=\"_blank\" rel=\"noopener noreferrer\">@Joan_Nathan<\/a>\u2019s kitchen while she helped us create our Passover dinner menu. Check it out: <a href=\"https:\/\/t.co\/kHT3H0RKuM\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/bit.ly\/2UQItiW\u00a0<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Passover?src=hash\" target=\"_blank\" rel=\"noopener noreferrer\">#Passover<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/MakesMeWhole?src=hash\" target=\"_blank\" rel=\"noopener noreferrer\">#MakesMeWhole<\/a>\u201d<\/h5>\n<h5 class=\"standalone\">\u201cThis melon guide is big summer vibes. Check it out: <a href=\"https:\/\/t.co\/GWSuKA668C\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/bit.ly\/2vxeEF8\u00a0<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Melons?src=hash\" target=\"_blank\" rel=\"noopener noreferrer\">#Melons<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/MakesMeWhole?src=hash\" target=\"_blank\" rel=\"noopener noreferrer\">#MakesMeWhole<\/a>\u201d<\/h5>\n<h5 class=\"standalone\">\u201cOur wine experts pair the top 12 wines with summer. Reds, whites and bubbles for all occasions. Read their suggestions now. <a href=\"http:\/\/bit.ly\/2YTbg47\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/bit.ly\/2YTbg47<\/a>\u201d<\/h5>\n<p>Whole Foods\u2019 recipes and service stories have made it one of the most followed brands on Twitter, with 1.9 million followers. No wonder Whole Foods landed on\u00a0<a href=\"http:\/\/techland.time.com\/2012\/03\/21\/the-140-best-twitter-feeds-of-2012\/#john-hodgman\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Time<\/em>\u00a0magazine\u2019s list of top 10 corporate Twitter feeds<\/a>.<\/p>\n<h3>6. Transform news and events into insights.<\/h3>\n<p><a href=\"http:\/\/twitter.com\/bentleyGTCSpeed\" target=\"_blank\" rel=\"noopener noreferrer\">Alan Weiss<\/a>\u00a0is the consultant\u2019s consultant. His social media status updates rock.<\/p>\n<p>Instead of blah-blahing about what he ate for dinner or bragging that he\u2019s tweeting from the Imperial Suite at the Park Hyatt-Vend\u00f4me, he spins news items and everyday events into insights and ideas:<\/p>\n<h5 class=\"standalone\">\u201cIf you want a referral, don\u2019t ask someone to \u2018represent\u2019 you and never send materials. Here\u2019s the line to request: \u2018Joan, I\u2019d like to introduce Tom who\u2019s done outstanding work and I think the two of you would benefit significantly from knowing each other.\u2019\u201d<\/h5>\n<h5 class=\"standalone\">\u201cUse observed behavior and evidence, not ad hominem attack and assumption. \u2018You\u2019re late by 15 minutes each time we schedule critical calls on which you\u2019re needed,\u2019 is better than \u2018You\u2019re clearly not a team player.\u2019\u201d<\/h5>\n<h5 class=\"standalone\">\u201cIf you don&#8217;t know the size of your prospect\u2019s business, or their major competition, or if they\u2019re independent or a subsidiary, don&#8217;t show up. Or did you pass all your tests in school without studying? If so, I guess you&#8217;re just gifted&#8230;.\u201d<\/h5>\n<p>How can you take a tip from Weiss and transform news and everyday events into insights and ideas?<\/p>\n<h5 class=\"standalone\">Are you an informer? Or a meformer?<\/h5>\n<div id='MC-GC-CTC' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-50\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"1\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"1\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How long should your content be?<\/h3>\r\n<p>How long should your blog post be? Your mobile headline? Online paragraphs?  Sentences and words?<\/p>\r\n\r\n<p>Learn to write readable content-marketing pieces that don't overwhelm readers \u2014 even on their smartphones \u2014 at <a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><strong>Get Clicked, Liked &amp; Shared<\/strong><\/a>, our content-writing workshop.<\/p>\r\n\t\r\n<p>You\u2019ll learn the most effective length for content-marketing pieces, online paragraphs, sentences and words. Then you\u2019ll analyze your message with a free online writing tool and get tips and tools for meeting those targets.<\/p>\r\n\t\r\n<p>Plus: Entice visitors to read more of your story by hitting one key on your keyboard more often. And learn to avoid using one \u201cunretweetable\u201d punctuation mark.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center 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meformer<\/p>\n","protected":false},"author":6,"featured_media":25602,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[55],"tags":[199,517],"class_list":{"0":"post-20771","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media-writing","8":"tag-social-media","9":"tag-stories","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write status updates that go viral?<\/title>\n<meta name=\"description\" content=\"Give the people what they want: 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