{"id":20687,"date":"2019-05-27T15:04:44","date_gmt":"2019-05-27T19:04:44","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=20687"},"modified":"2023-12-06T13:37:11","modified_gmt":"2023-12-06T17:37:11","slug":"why-email-writing-is-important","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/why-email-writing-is-important\/","title":{"rendered":"Why email writing is important"},"content":{"rendered":"<h2>How to reach recipients on the small screen<\/h2>\n<figure id=\"attachment_33212\" aria-describedby=\"caption-attachment-33212\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33212\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/why-email-writing-is-important\/why-email-writing-is-important-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"why-email-writing-is-important\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The inbox is overflowing, email is hard to read on smartphones, and recipients have never been pickier. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/vertical-collage-image-black-white-gamma-2301503515&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Roman Samborskyi&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important.png\" alt=\"Why email writing is important\" title=\"Why email writing is important\" width=\"450\" height=\"300\" class=\"size-full wp-image-33212 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33212\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/why-email-writing-is-important\/why-email-writing-is-important-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"why-email-writing-is-important\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The inbox is overflowing, email is hard to read on smartphones, and recipients have never been pickier. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/vertical-collage-image-black-white-gamma-2301503515&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Roman Samborskyi&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important.png\" alt=\"Why email writing is important\" title=\"Why email writing is important\" width=\"450\" height=\"300\" class=\"size-full wp-image-33212\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-33212\" class=\"wp-caption-text\">The inbox is overflowing, email is hard to read on smartphones, and recipients have never been pickier. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/vertical-collage-image-black-white-gamma-2301503515\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by Roman Samborskyi<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<hr class=\"indextablehr\"><\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/07\/why-email-marketing-works-statistics\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18344 size-full lazyload\" title=\"Why email marketing works [Statistics!]\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-marketing-works-statistics-150.png\" alt=\"Why email marketing works [Statistics!]\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18344 size-full\" title=\"Why email marketing works [Statistics!]\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-marketing-works-statistics-150.png\" alt=\"Why email marketing works [Statistics!]\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Why email marketing works [Statistics!]\" href=\"https:\/\/www.wyliecomm.com\/2021\/07\/why-email-marketing-works-statistics\/\" target=\"\" rel=\"noopener noreferrer\">Why email marketing works [Statistics!]<\/a><\/p>\n<p class=\"index-story-deck\">It\u2019s the No. 1 sharing channel in the world<\/p>\n<p class=\"index-story-intro\">Inbox is king: \u201cEmail may well be your most productive marketing tool,\u201d says HubSpot viral marketing scientist Dan Zarrella.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/07\/how-to-write-great-mobile-emails\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18673\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/subject-line-secrets-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/subject-line-secrets-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"subject-line-secrets-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/subject-line-secrets-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/subject-line-secrets-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18673 size-full lazyload\" title=\"How to write great mobile emails\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/how-to-write-great-mobile-emails-150.png\" alt=\"How to write great mobile emails\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18673\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/subject-line-secrets-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/subject-line-secrets-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"subject-line-secrets-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/subject-line-secrets-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/subject-line-secrets-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18673 size-full\" title=\"How to write great mobile emails\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/how-to-write-great-mobile-emails-150.png\" alt=\"How to write great mobile emails\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write great mobile emails\" href=\"https:\/\/www.wyliecomm.com\/2021\/07\/how-to-write-great-mobile-emails\/\" target=\"\" rel=\"noopener noreferrer\">How to write great mobile emails<\/a><\/p>\n<p class=\"index-story-deck\">Reach recipients on their smartphones<\/p>\n<p class=\"index-story-intro\">Get clicked: When reading emails on mobile, recipients click 40% less often, find it 48% harder to understand content and are more likely to unsubscribe. Now what?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/07\/why-email-newsletters-are-so-valuable\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39188 size-full lazyload\" title=\"Why email newsletters are so valuable\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-newsletters-are-so-valuable-150.png\" alt=\"Why email newsletters are so valuable\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39188 size-full\" title=\"Why email newsletters are so valuable\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/why-email-newsletters-are-so-valuable-150.png\" alt=\"Why email newsletters are so valuable\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Why email newsletters are so valuable\" href=\"https:\/\/www.wyliecomm.com\/2021\/07\/why-email-newsletters-are-so-valuable\/\">Why email newsletters are so valuable<\/a><\/p>\n<p class=\"index-story-deck\">They\u2019re the best tool for supplementing websites<\/p>\n<p class=\"index-story-intro\">Nobody does it better: Email remains the perfect complement to websites and social media, argues Jakob Nielsen.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>How to reach recipients on the small screen Why email marketing works [Statistics!] It\u2019s the No. 1 sharing channel in the world Inbox is king: \u201cEmail may well be your most productive marketing tool,\u201d says HubSpot viral marketing scientist Dan Zarrella. How to write great mobile emails Reach recipients on their smartphones Get clicked: When [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":33212,"parent":4482,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-20687","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why email writing is important<\/title>\n<meta name=\"description\" content=\"The inbox is overflowing, email is hard to read on smartphones, and recipients have never been pickier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/why-email-writing-is-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why email writing is important\" \/>\n<meta property=\"og:description\" content=\"The inbox is overflowing, email is hard to read on smartphones, and recipients have never been pickier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/why-email-writing-is-important\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-06T17:37:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why email writing is important\" \/>\n<meta name=\"twitter:description\" content=\"The inbox is overflowing, email is hard to read on smartphones, and recipients have never been pickier.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important-tw.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/why-email-writing-is-important\/\",\"url\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/why-email-writing-is-important\/\",\"name\":\"Why email writing is important\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/why-email-writing-is-important\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/why-email-writing-is-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important.png\",\"datePublished\":\"2019-05-27T19:04:44+00:00\",\"dateModified\":\"2023-12-06T17:37:11+00:00\",\"description\":\"The inbox is overflowing, email is hard to read on smartphones, and recipients have never been pickier.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/why-email-writing-is-important\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/why-email-writing-is-important\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/why-email-writing-is-important\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/why-email-writing-is-important.png\",\"width\":450,\"height\":300,\"caption\":\"The inbox is overflowing, email is hard to read on smartphones, and recipients have never been pickier. 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