{"id":20488,"date":"2019-04-16T11:29:00","date_gmt":"2019-04-16T15:29:00","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=20488"},"modified":"2022-12-26T09:58:40","modified_gmt":"2022-12-26T13:58:40","slug":"story-angle","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/story-angle\/","title":{"rendered":"Develop, tighten your story angle"},"content":{"rendered":"<h2>Find your focus for concise copy<\/h2>\n<figure id=\"attachment_30483\" aria-describedby=\"caption-attachment-30483\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30483\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/story-angle\/story-angle-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle.png\" data-orig-size=\"467,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"story-angle\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Tighten up&lt;\/strong&gt; The quickest way to cut copy significantly is to tighten your story angle. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/two-hands-holding-fingers-like-frame-44233081&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Robert Kneschke&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle-300x193.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle.png\" alt=\"Story angle\" title=\"Story angle\" width=\"467\" height=\"300\" class=\"size-full wp-image-30483 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle.png 467w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle-300x193.png 300w\" data-sizes=\"(max-width: 467px) 100vw, 467px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 467px; --smush-placeholder-aspect-ratio: 467\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30483\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/story-angle\/story-angle-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle.png\" data-orig-size=\"467,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"story-angle\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Tighten up&lt;\/strong&gt; The quickest way to cut copy significantly is to tighten your story angle. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/two-hands-holding-fingers-like-frame-44233081&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Robert Kneschke&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle-300x193.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle.png\" alt=\"Story angle\" title=\"Story angle\" width=\"467\" height=\"300\" class=\"size-full wp-image-30483\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle.png 467w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle-300x193.png 300w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/noscript><figcaption id=\"caption-attachment-30483\" class=\"wp-caption-text\"><strong>Tighten up<\/strong> The quickest way to cut copy significantly is to tighten your story angle. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/two-hands-holding-fingers-like-frame-44233081\" rel=\"noopener\" target=\"_blank\"><em>Image by Robert Kneschke<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Tighten your story angle with selection<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/11\/what-is-a-story-angle\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"What is a story angle?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/what-is-a-story-angle-150.png\" alt=\"What is a story angle?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"What is a story angle?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/what-is-a-story-angle-150.png\" alt=\"What is a story angle?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"What is a story angle?\" href=\"https:\/\/www.wyliecomm.com\/2022\/11\/what-is-a-story-angle\/\" target=\"\" rel=\"noopener noreferrer\">What is a story angle?<\/a><\/p>\n<p class=\"index-story-deck\">4 ways to find your focus<\/p>\n<p class=\"index-story-intro\">Here\u2019s an idea: Have a point! To find your story angle, focus on a single idea, summarize that idea in one sentence and use that sentence high in your story.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">1. Limit your story angle to a single idea.<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/11\/angle-of-the-story\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"Focus on one angle of the story\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/angle-of-the-story-150.png\" alt=\"Focus on one angle of the story\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"Focus on one angle of the story\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/angle-of-the-story-150.png\" alt=\"Focus on one angle of the story\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Focus on one angle of the story\" href=\"\/\/www.wyliecomm.com\/2022\/11\/angle-of-the-story\/\" target=\"\" rel=\"noopener noreferrer\">Focus on one angle of the story<\/a><\/p>\n<p class=\"index-story-deck\">Single point, simple message<\/p>\n<p class=\"index-story-intro\">Just one: Of course, your message can branch out. But build it on a single foundation.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">2. Summarize your story angle in a single sentence.<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/11\/angle-of-a-story\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"Squeeze the angle of a story into one sentence\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/angle-of-a-story-150.png\" alt=\"Squeeze the angle of a story into one sentence\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"Squeeze the angle of a story into one sentence\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/angle-of-a-story-150.png\" alt=\"Squeeze the angle of a story into one sentence\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Squeeze the angle of a story into one sentence\" href=\"https:\/\/www.wyliecomm.com\/2022\/11\/angle-of-a-story\/\" target=\"\" rel=\"noopener noreferrer\">Squeeze the angle of a story into one sentence<\/a><\/p>\n<p class=\"index-story-deck\">Write it on a sticky note<\/p>\n<p class=\"index-story-intro\">Make it stick: Keep your story angle or brand story short and sweet.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">3. Make your point with your summary sentence.<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/11\/point-in-writing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"Make your key point in writing\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/point-in-writing-150.png\" alt=\"Make your key point in writing\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"Make your key point in writing\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/point-in-writing-150.png\" alt=\"Make your key point in writing\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Make your key point in writing\" href=\"https:\/\/www.wyliecomm.com\/2022\/11\/point-in-writing\/\" target=\"\" rel=\"noopener noreferrer\">Make your key point in writing<\/a><\/p>\n<p class=\"index-story-deck\">Use it as a headline, deck or nut graph<\/p>\n<p class=\"index-story-intro\">Point it out: Use your one-sentence story angle in your piece.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on developing story angles<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/story-angle\/types-of-story-angles\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"Quotes on types of story angles\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on types of story angles\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"Quotes on types of story angles\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on types of story angles\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes on types of story angles\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/story-angle\/types-of-story-angles\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on types of story angles<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cIf you can\u2019t write your idea on the back of my calling card, you don\u2019t have a clear idea.\u201d \u2014 David Belasco, American playwright, best known for writing <em>Madame Butterfly<\/em><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Find your focus for concise copy Tighten your story angle with selection What is a story angle? 4 ways to find your focus Here\u2019s an idea: Have a point! To find your story angle, focus on a single idea, summarize that idea in one sentence and use that sentence high in your story. 1. Limit [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":30483,"parent":13557,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-20488","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Develop, tighten your story angle<\/title>\n<meta name=\"description\" content=\"Tighten up: The quickest way to cut copy significantly is to tighten your story angle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/story-angle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Develop, tighten your story angle\" \/>\n<meta property=\"og:description\" content=\"Tighten up: The quickest way to cut copy significantly is to tighten your story angle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/story-angle\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-26T13:58:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Develop, tighten your story angle\" \/>\n<meta name=\"twitter:description\" content=\"Tighten up: The quickest way to cut copy significantly is to tighten your story angle.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle-twitter.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/story-angle\/\",\"url\":\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/story-angle\/\",\"name\":\"Develop, tighten your story angle\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/story-angle\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/story-angle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle.png\",\"datePublished\":\"2019-04-16T15:29:00+00:00\",\"dateModified\":\"2022-12-26T13:58:40+00:00\",\"description\":\"Tighten up: The quickest way to cut copy significantly is to tighten your story angle.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/story-angle\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/story-angle\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/story-angle\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/story-angle.png\",\"width\":467,\"height\":300,\"caption\":\"Tighten up The quickest way to cut copy significantly is to tighten your story angle. 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