{"id":20480,"date":"2019-04-16T10:48:03","date_gmt":"2019-04-16T14:48:03","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=20480"},"modified":"2023-05-31T08:37:31","modified_gmt":"2023-05-31T12:37:31","slug":"long-form-vs-short-form","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/long-form-vs-short-form\/","title":{"rendered":"Long form vs. short form"},"content":{"rendered":"<h2>Which will help you reach more readers \u2014 and get found by Google?<\/h2>\n<figure id=\"attachment_31968\" aria-describedby=\"caption-attachment-31968\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31968\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/long-form-vs-short-form\/long-form-vs-short-form-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/long-form-vs-short-form.png\" data-orig-size=\"468,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"long-form-vs-short-form\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Is less really more&lt;\/strong&gt; How does word count affect search results, website traffic, reading, understanding, product or services sales and social shares? &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/hand-robot-humanid-ki-hold-business-1753769351&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by r.classen&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/long-form-vs-short-form-300x192.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/long-form-vs-short-form.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/long-form-vs-short-form.png\" alt=\"Long form vs. short form\"  title=\"Long form vs. short form\" width=\"468\" height=\"300\" class=\"size-full wp-image-31968 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/long-form-vs-short-form.png 468w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/long-form-vs-short-form-300x192.png 300w\" data-sizes=\"(max-width: 468px) 100vw, 468px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31968\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/long-form-vs-short-form\/long-form-vs-short-form-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/long-form-vs-short-form.png\" data-orig-size=\"468,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"long-form-vs-short-form\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Is less really more&lt;\/strong&gt; How does word count affect search results, website traffic, reading, understanding, product or services sales and social shares? &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/hand-robot-humanid-ki-hold-business-1753769351&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by r.classen&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/long-form-vs-short-form-300x192.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/long-form-vs-short-form.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/long-form-vs-short-form.png\" alt=\"Long form vs. short form\"  title=\"Long form vs. short form\" width=\"468\" height=\"300\" class=\"size-full wp-image-31968\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/long-form-vs-short-form.png 468w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/long-form-vs-short-form-300x192.png 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/noscript><figcaption id=\"caption-attachment-31968\" class=\"wp-caption-text\"><strong>Is less really more<\/strong> How does word count affect search results, website traffic, reading, understanding, product or services sales and social shares? <a href=\"https:\/\/www.shutterstock.com\/es\/image-photo\/hand-robot-humanid-ki-hold-business-1753769351\" rel=\"noopener\" target=\"_blank\"><em>Image by r.classen<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<hr class=\"indextablehr\"><\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/05\/short-form-vs-long-form\/\" target=\"\" title=\"Short form vs long form for decision making\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22429\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/why-writing-for-the-web-and-mobile\/trouble-reading-computer-screen-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/trouble-reading-computer-screen-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"trouble-reading-computer-screen-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/trouble-reading-computer-screen-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/trouble-reading-computer-screen-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/short-form-vs-long-form-150.png\" alt=\"Short form vs long form for decision making\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22429 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22429\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/why-writing-for-the-web-and-mobile\/trouble-reading-computer-screen-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/trouble-reading-computer-screen-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"trouble-reading-computer-screen-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/trouble-reading-computer-screen-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/12\/trouble-reading-computer-screen-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/short-form-vs-long-form-150.png\" alt=\"Short form vs long form for decision making\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22429\" \/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/05\/short-form-vs-long-form\/\" target=\"\" rel=\"noopener noreferrer\">Short form vs long form for decision making<\/a><\/p>\n<p class=\"index-story-deck\">People perform better when they\u2019re not drowning in data<\/p>\n<p class=\"index-story-intro\">People make better decisions with less information. So why are you drowning them in data?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/05\/short-form-digital-content\/\" target=\"\" title=\"Short form digital content helps readers choose\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/short-form-digital-content-150.png\" alt=\"Short form digital content helps readers choose\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-23350 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/short-form-digital-content-150.png\" alt=\"Short form digital content helps readers choose\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-23350\" \/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/05\/short-form-digital-content\/\" target=\"\" rel=\"noopener noreferrer\">Short form digital content helps readers choose<\/a><\/p>\n<p class=\"index-story-deck\">Too many options paralyze people<\/p>\n<p class=\"index-story-intro\">Overwhelmed by choice: From jars of jam to 401(k) plans, when you give readers too many choices, they often give up.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Quotes on short form and long form content\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/long-form-vs-short-form\/short-form-and-long-form\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on short form and long form content\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on short form and long form content\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes on short form and long form content\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/short-content\/long-form-vs-short-form\/short-form-and-long-form\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on short form and long form content<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cYou\u2019re not more informed. You\u2019re just numbed.\u201d \u2014 Tom Rosenstiel, former media critic for the Los Angeles Times<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Which will help you reach more readers \u2014 and get found by Google? Short form vs long form for decision making People perform better when they\u2019re not drowning in data People make better decisions with less information. So why are you drowning them in data? Short form digital content helps readers choose Too many options [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":31968,"parent":13557,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-20480","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Long form vs. short form<\/title>\n<meta name=\"description\" content=\"Is less really more: How does word count affect search results, website traffic, reading, understanding, product or services sales and social shares?\" \/>\n<meta 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