{"id":20409,"date":"2021-08-22T13:02:38","date_gmt":"2021-08-22T17:02:38","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=20409"},"modified":"2021-08-23T12:28:29","modified_gmt":"2021-08-23T16:28:29","slug":"think-index-cards-not-toilet-paper-for-webpage-length","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/","title":{"rendered":"Think index cards, not toilet paper, for webpage length"},"content":{"rendered":"<h2>Should you write for clickers or scrollers online?<\/h2>\n<p>My favorite piece of advice for determining the length of a web page came from friend and fellow writing coach Jeff Herrington: \u201cThink index cards, not toilet paper.\u201d<\/p>\n<figure id=\"attachment_27401\" aria-describedby=\"caption-attachment-27401\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27401\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/webpage-length\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png\" data-orig-size=\"422,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"webpage-length\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;What\u2019s the right webpage length&lt;\/strong&gt; More, shorter pages for clicking? Or fewer, longer pages for scrolling? &lt;a href=&quot;https:\/\/www.shutterstock.com\/pl\/image-photo\/pile-index-cards-isolated-on-white-696787651&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Mega Pixel&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length-300x213.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png\" alt=\"Web page length\" title=\"Web page length\" width=\"422\" height=\"300\" class=\"size-full wp-image-27401 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png 422w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length-300x213.png 300w\" data-sizes=\"(max-width: 422px) 100vw, 422px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 422px; --smush-placeholder-aspect-ratio: 422\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27401\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/webpage-length\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png\" data-orig-size=\"422,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"webpage-length\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;What\u2019s the right webpage length&lt;\/strong&gt; More, shorter pages for clicking? Or fewer, longer pages for scrolling? &lt;a href=&quot;https:\/\/www.shutterstock.com\/pl\/image-photo\/pile-index-cards-isolated-on-white-696787651&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Mega Pixel&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length-300x213.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png\" alt=\"Web page length\" title=\"Web page length\" width=\"422\" height=\"300\" class=\"size-full wp-image-27401\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png 422w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length-300x213.png 300w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><\/noscript><figcaption id=\"caption-attachment-27401\" class=\"wp-caption-text\"><strong>What\u2019s the right webpage length<\/strong> More, shorter pages for clicking? Or fewer, longer pages for scrolling? <a href=\"https:\/\/www.shutterstock.com\/pl\/image-photo\/pile-index-cards-isolated-on-white-696787651\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by Mega Pixel<\/em><\/a><\/figcaption><\/figure>\n<p>In other words: Write more shorter pages.<\/p>\n<p>Indeed, writing more shorter web pages has long been the rule of thumb for content length. But does this guideline still make sense? Should we write more shorter pages for clickers? Or fewer longer pages for scrollers?<\/p>\n<p>In other words, should you write index cards or toilet paper?<\/p>\n<h3>Laptops, desktops: index cards<\/h3>\n<p>That original best practice of creating more shorter web pages was based on research showing that readers:<\/p>\n<ul>\n<li><strong>Pay more attention to the copy above the fold<\/strong>. People spend 74% of their viewing time on the first two screens, according to 2018 research by the Nielsen Norman Group. What if they never make it to your call to action? To get more of your website\u2019s copy above the fold, create more shorter pages.<\/li>\n<li><strong>Find what they\u2019re looking for faster<\/strong>, according to research by D. Dee-Lucas. That\u2019s important. Because 96% of the time, according to a Xerox Parc study, visitors come to your website looking for specific information.<\/li>\n<li><a href=\"http:\/\/www.useit.com\/papers\/webwriting\/rewriting.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Read faster, understand better, remember longer and enjoy more<\/strong><\/a> with more shorter web pages. In fact, <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/readability\/short-content\/\">shorter pieces in general are more effective<\/a>, according to 130 years of readability research.<\/li>\n<\/ul>\n<p>But then, something happened that made fewer longer pages more appealing: More people started visiting web pages on their phones.<\/p>\n<h3>Mobile: toilet paper<\/h3>\n<p>Today, more than half of your audience members visit your web pages via mobile, not their computer screens. The obstacles of using those tiny screens has changed the way people read web pages:<\/p>\n<ol>\n<li><strong>Single-bar syndrome<\/strong>. Every click counts on mobile. Waiting for web pages to loooooooaaaaaaaddddd on poor Wi-Fi is one reason <a href=\"https:\/\/mailchimp.com\/resources\/research\/impact-of-mobile-use-on-email-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">people click less often on mobile<\/a>.<\/li>\n<li><strong>Fat finger disorder<\/strong>. You know how hard it is to tap buttons, links and other touch targets precisely on your phone. That\u2019s another reason people click less often on mobile. It\u2019s especially irritating to loooooooaaaaaaaddddd a web page that you didn\u2019t intend to visit.<\/li>\n<li><strong>Search engine preferences<\/strong>. Call it a virtuous circle: The more words on a web page, the more search terms Google can index for. The more people find your page via Google and visit, the more Google loves you.<\/li>\n<\/ol>\n<p>In this environment, fewer longer pages may work best. For mobile, scrolling is often preferable to clicking.<\/p>\n<h3>So what\u2019s the best web page length?<\/h3>\n<p>That depends.<\/p>\n<p><strong>When writing more shorter pieces<\/strong> for websites, emails and blog posts and other social media:<\/p>\n<ol>\n<li><strong>Write in complete chunks<\/strong>. That is, every web page should have a beginning, middle and end \u2014 but not more than one beginning, middle and end.<\/li>\n<li><strong>Think context independent, self contained<\/strong>. Instead of coming up with an arbitrary word length for each web page, make sure each page stands on its own.<\/li>\n<li><strong>Chunk, don\u2019t chop<\/strong>. That is: 1) Chunk copy into logical, not arbitrary, sections. 2) Break those sections up into separate web pages. 3) Connect those web pages with hyperlinks. Don\u2019t break copy up just to be breaking it up.<\/li>\n<\/ol>\n<p><strong>When writing fewer longer pieces<\/strong> for websites, emails and blog posts:<\/p>\n<ol>\n<li><strong> Keep it short<\/strong>. Mobile visitors might not want to click, but they don\u2019t want to scroll forever, either.\n<p style=\"margin-top:10px;\">\u201c<a href=\"https:\/\/www.bbc.co.uk\/academy\/en\/articles\/art20141202144618106\" target=\"_blank\" rel=\"noopener noreferrer\">Even a 500-word story looks long on mobile<\/a>,\u201d counsels the BBC in its guide to writing news for the mobile screen.<\/p>\n<p>\tOr, as usability expert Jakob Nielsen says, \u201c<a href=\"https:\/\/www.nngroup.com\/articles\/defer-secondary-content-for-mobile\/\" target=\"_blank\" rel=\"noopener noreferrer\">Short is too long for mobile<\/a>.\u201d<\/li>\n<li><strong> Show them what\u2019s below the fold. <\/strong><a href=\"https:\/\/www.bbc.co.uk\/academy\/en\/articles\/art20141202144618106\" target=\"_blank\" rel=\"noopener noreferrer\">Offer a menu on mobile<\/a> to get visitors beyond the second screen.<\/li>\n<li><strong> Let web design help.<\/strong> <a href=\"https:\/\/revvingupreadership.com\/2012\/11\/design-for-scrolling\/\" target=\"_blank\" rel=\"noopener noreferrer\">Design for scrolling<\/a>. <a href=\"https:\/\/revvingupreadership.com\/2012\/11\/avoid-false-bottoms\/\" target=\"_blank\" rel=\"noopener noreferrer\">Avoid false bottoms<\/a>. Make it scannable. And don\u2019t forget white space.<\/li>\n<\/ol>\n<div id='MC-W4M-CTTCO' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-3\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Reach Readers Online \u2014 our web-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online \u2014 our web-writing workshop\" title=\"Reach Readers Online \u2014 our web-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online \u2014 our web-writing workshop\" title=\"Reach Readers Online \u2014 our web-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you increase reading on smartphones?<\/h3>\r\n<p>It\u2019s 48% harder to understand information on a smartphone than on a laptop. So how do you make your writing style easy to understand \u2014 even on the small screen?<\/p>\r\n\r\n<p>Learn how to write readable web pages that don't overwhelm mobile readers at <a title=\"Reach Readers Online \u2014 our web-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>Reach Readers Online<\/strong><\/a> \u2014 our web-writing workshop.<\/p>\r\n\r\n<p>You\u2019ll learn proven-in-the-lab best practices for increasing web page usability up to 124% \u2026 how to pass a simple test for writing paragraphs visitors can read on mobile \u2026 and how to avoid making visitors \u201cvisibly angry\u201d at verbose sites that waste their time.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Should you write for clickers or scrollers online?<\/p>\n","protected":false},"author":6,"featured_media":27401,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[54],"tags":[502,503],"class_list":{"0":"post-20409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web-writing","8":"tag-chunk-web-copy","9":"tag-web-page","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Think index cards, not toilet paper, for webpage length<\/title>\n<meta name=\"description\" content=\"What\u2019s the right webpage length: More, shorter pages for clicking? Or fewer, longer pages for scrolling?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Think index cards, not toilet paper, for webpage length\" \/>\n<meta property=\"og:description\" content=\"What\u2019s the right webpage length: More, shorter pages for clicking? Or fewer, longer pages for scrolling?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ann.wylie.33\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-22T17:02:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-23T16:28:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ann Wylie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Think index cards, not toilet paper, for webpage length\" \/>\n<meta name=\"twitter:description\" content=\"What\u2019s the right webpage length: More, shorter pages for clicking? Or fewer, longer pages for scrolling?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length-tw.png\" \/>\n<meta name=\"twitter:creator\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Wylie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/\"},\"author\":{\"name\":\"Ann Wylie\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\"},\"headline\":\"Think index cards, not toilet paper, for webpage length\",\"datePublished\":\"2021-08-22T17:02:38+00:00\",\"dateModified\":\"2021-08-23T16:28:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/\"},\"wordCount\":672,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png\",\"keywords\":[\"chunk web copy\",\"web page\"],\"articleSection\":[\"Web writing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/\",\"url\":\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/\",\"name\":\"Think index cards, not toilet paper, for webpage length\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png\",\"datePublished\":\"2021-08-22T17:02:38+00:00\",\"dateModified\":\"2021-08-23T16:28:29+00:00\",\"description\":\"What\u2019s the right webpage length: More, shorter pages for clicking? Or fewer, longer pages for scrolling?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png\",\"width\":422,\"height\":300,\"caption\":\"What\u2019s the right webpage length More, shorter pages for clicking? Or fewer, longer pages for scrolling? Image by Mega Pixel\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online communications\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/online-communications\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Web writing\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Think index cards, not toilet paper, for webpage length\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\",\"name\":\"Ann Wylie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"caption\":\"Ann Wylie\"},\"description\":\"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.\",\"sameAs\":[\"https:\/\/www.facebook.com\/ann.wylie.33\",\"https:\/\/x.com\/AnnWylie\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Think index cards, not toilet paper, for webpage length","description":"What\u2019s the right webpage length: More, shorter pages for clicking? Or fewer, longer pages for scrolling?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/","og_locale":"en_US","og_type":"article","og_title":"Think index cards, not toilet paper, for webpage length","og_description":"What\u2019s the right webpage length: More, shorter pages for clicking? Or fewer, longer pages for scrolling?","og_url":"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_author":"https:\/\/www.facebook.com\/ann.wylie.33","article_published_time":"2021-08-22T17:02:38+00:00","article_modified_time":"2021-08-23T16:28:29+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length-fb.png","type":"image\/png"}],"author":"Ann Wylie","twitter_card":"summary_large_image","twitter_title":"Think index cards, not toilet paper, for webpage length","twitter_description":"What\u2019s the right webpage length: More, shorter pages for clicking? Or fewer, longer pages for scrolling?","twitter_image":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length-tw.png","twitter_creator":"@AnnWylie","twitter_site":"@AnnWylie","twitter_misc":{"Written by":"Ann Wylie","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#article","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/"},"author":{"name":"Ann Wylie","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e"},"headline":"Think index cards, not toilet paper, for webpage length","datePublished":"2021-08-22T17:02:38+00:00","dateModified":"2021-08-23T16:28:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/"},"wordCount":672,"commentCount":0,"publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png","keywords":["chunk web copy","web page"],"articleSection":["Web writing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/","url":"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/","name":"Think index cards, not toilet paper, for webpage length","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png","datePublished":"2021-08-22T17:02:38+00:00","dateModified":"2021-08-23T16:28:29+00:00","description":"What\u2019s the right webpage length: More, shorter pages for clicking? Or fewer, longer pages for scrolling?","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png","width":422,"height":300,"caption":"What\u2019s the right webpage length More, shorter pages for clicking? Or fewer, longer pages for scrolling? Image by Mega Pixel"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/2021\/08\/think-index-cards-not-toilet-paper-for-webpage-length\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"Online communications","item":"https:\/\/www.wyliecomm.com\/category\/online-communications\/"},{"@type":"ListItem","position":3,"name":"Web writing","item":"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/"},{"@type":"ListItem","position":4,"name":"Think index cards, not toilet paper, for webpage length"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]},{"@type":"Person","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e","name":"Ann Wylie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","caption":"Ann Wylie"},"description":"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.","sameAs":["https:\/\/www.facebook.com\/ann.wylie.33","https:\/\/x.com\/AnnWylie"]}]}},"jetpack_featured_media_url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/webpage-length.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4rlSw-5jb","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/20409"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=20409"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/20409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media\/27401"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=20409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/categories?post=20409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/tags?post=20409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}