{"id":19816,"date":"2018-12-17T22:12:42","date_gmt":"2018-12-18T02:12:42","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=19816"},"modified":"2021-06-01T10:56:48","modified_gmt":"2021-06-01T14:56:48","slug":"quotes-on-telling-business-corporate-stories","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/corporate-storytelling\/quotes-on-telling-business-corporate-stories\/","title":{"rendered":"Quotes on telling business, corporate stories"},"content":{"rendered":"

What writers & others say<\/h2>\n

\"Quotes

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\u201cFacts tell, stories sell.\u201d<\/h5>\n
\u2014 Anonymous<\/h6>\n
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\u201cWe tell stories in order to feel at home in the universe.\u201d<\/h5>\n
\u2014 Roger Bingham, British science communicator, writer, and public television producer and host<\/h6>\n
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\u201cWe\u2019re supposed to be tellers of tales as well as purveyors of facts. When we don\u2019t live up to that responsibility, we don\u2019t get read.\u201d<\/h5>\n
\u2014 William Blundell, author, The Art and Craft of Feature Writing<\/em><\/h6>\n
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\u201c\u2018History\u2019 is mostly \u2018story.\u2019\u201d<\/h5>\n
\u2014 Ken Burns, Guggenheim-, Peabody- and Emmy Award-winning filmmaker<\/h6>\n
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\u201cEverything starts with a story.\u201d<\/h5>\n
\u2014 Joseph Campbell, American mythologist, writer and lecturer<\/h6>\n
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\u201cMost journalism is written in reports or articles, not stories. The goal of reports is to impart information. The goal of stories is to impart experience. Reports use language that points you there. Stories use language that puts you there.\u201d<\/h5>\n
\u2014 Roy Peter Clark, vice president and senior scholar, The Poynter Institute<\/h6>\n
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\u201cDogs sniff each other. Human beings tell stories. This is our native language.\u201d<\/h5>\n
\u2014 Steve Denning, author, The Springboard<\/em><\/h6>\n
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\u201cWe tell ourselves stories in order to live.\u201d<\/h5>\n
\u2014 Joan Didion, author, in The White Album<\/em><\/h6>\n
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\u201cNarrative is writing rather than just reporting. A reporter gathers information and regurgitates it \u2014 sometimes projectile-vomits it \u2014 into the computer. A writer arranges the information in a way that draws pictures, evokes tears, holds the reader\u2019s attention. A good writer does this … like telling a story over a cup of coffee at the kitchen table.\u201d<\/h5>\n
\u2014 Suzy Fleming, features editor, Florida Today<\/em><\/h6>\n
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\u201cNarrative is a simple thing, at bottom: chronology with meaning.\u201d<\/h5>\n
\u2014 Jon Franklin, Pulitzer Prize-winning science writer<\/h6>\n
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\u201cWhenever you find yourself laughing at a situation or shaking your head or saying to someone, \u2018Listen to this,\u2019 you\u2019ve probably got a story.\u201d<\/h5>\n
\u2014 Ken Fuson, reporter, The Des Moines Register<\/em><\/h6>\n
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\u201cMost journalism trades in stories so dull and familiar that it makes the world smaller and stupider than it really is.\u201d<\/h5>\n
\u2014 Ira Glass, host, This American Life<\/em><\/h6>\n
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“Great stories happen to those who can tell them.”<\/h5>\n
\u2014 Ira Glass, host, This American Life<\/em><\/h6>\n
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\u201cSometimes reality is too complex. Stories give it form.\u201d<\/h5>\n
\u2014 Jean Luc Godard, film director, screenwriter and film critic<\/h6>\n
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\u201cMarketing is no longer about the stuff that you make, but about the stories you tell.\u201d<\/h5>\n
\u2014 Seth Godin, best-selling author, entrepreneur and speaker<\/h6>\n
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\u201cThe story \u2014 from Rumpelstiltskin<\/em> to War and Peace<\/em> \u2014 is one of the basic tools invented by the human mind for the purpose of understanding. There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.\u201d<\/h5>\n
\u2014 Ursula Le Guin, American fantasy and science fiction author<\/h6>\n
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\u201cThe human mind is a story processor, not a logic processor.\u201d<\/h5>\n
\u2014 Jonathan Haidt, social psychologist at New York University<\/h6>\n
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\u201cThe flood is the news, but Noah is the story.\u201d<\/h5>\n
\u2014 Julie Hamp, senior advisor, The Hawksbill Group<\/h6>\n
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\u201cStories are what make us human. Opposable thumbs? Other animals have those. Ability to use tools? Ditto. Even language is not exclusive to human beings.\u201d<\/h5>\n
\u2014 Andrew Hinton, information architect, The Understanding Group<\/h6>\n
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\u201cScratch the surface in a typical boardroom and we\u2019re all just cavemen with briefcases, hungry for a wise person to tell us stories.\u201d<\/h5>\n
\u2014 Alan Kay, former Hewlett-Packard executive and co-founder of Xerox PARC<\/h6>\n
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\u201cStory rather than datum is the basic unit of journalism.\u201d<\/h5>\n
\u2014 Nicholas Lemann, dean of the Graduate School of Journalism at Columbia University<\/h6>\n
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\u201cThe belly craves food, she thinks, the tongue craves water, the heart craves love, and the mind craves stories.\u201d<\/h5>\n
\u2014 A character in David Mitchell\u2019s novel The Thousand Autumns of Jacob De Zoet<\/em><\/h6>\n
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\u201cTell me the facts and I\u2019ll learn. Tell me the truth and I\u2019ll believe. But tell me a story, and it will live in heart forever.\u201d<\/h5>\n
\u2014 Native American proverb<\/h6>\n
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\u201cStories are the most powerful form of human communication.\u201d<\/h5>\n
\u2014 Peg C. Neuhauser, author, Corporate Legends and Lore<\/em><\/h6>\n
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\u201cMost businesspeople describe their dreams and strategies \u2014 their stories \u2014 just as they\u2019ve been doing it for decades: stiffly, from behind a podium, and maybe with a few slides. Call it Corporate Sominex.\u201d<\/h5>\n
\u2014 Daniel H. Pink, business guru and writer<\/h6>\n
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\u201cAfter nourishment, shelter and companionship, stories are the thing we need most in the world.\u201d<\/h5>\n
\u2014\u00a0Philip Pullman, English novelist<\/h6>\n
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\u201cThere\u2019s always room for a story that can transport people to another place.\u201d<\/h5>\n
\u2014 J.K. Rowling, author, Harry Potter <\/em>series<\/h6>\n
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\u201cThe Universe is made of stories, not of atoms.\u201d<\/h5>\n
\u2014 Muriel Rukeyser, poet and social activist<\/h6>\n
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\u201cHumans are not ideally set up to understand logic; they are ideally set up to understand stories.\u201d<\/h5>\n
\u2014 Roger C. Schank, cognitive scientist<\/h6>\n
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\u201cJust mention two words \u2014 \u2018good Samaritan\u2019 \u2014 and everybody instantly gets the point. People remember the principle because they liked the story.\u201d<\/h5>\n
\u2014 Tom Selsa, editor, Amoco Torch<\/em><\/h6>\n
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\u201cNarrative is the poetry that connects the numbers, the music to go with the math.\u201d<\/h5>\n
\u2014 Casey Seiler, entertainment editor, Albany Times Union<\/em><\/h6>\n
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\u201cI like a good story well told. That\u2019s the reason I\u2019m sometimes forced to tell them myself.\u201d<\/h5>\n
\u2014 Mark Twain, American writer and wit<\/h6>\n
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\u201cExplanatory talk and statistics appeal to the intellect, but people aren\u2019t inspired by reason alone. Compelling stories convey loads of information while also appealing to our emotions, ensuring that we not only listen, but get engaged and inspired.\u201d<\/h5>\n
\u2014 Sangeeth Varghese, founder of LeadCap and author of Decide to Lead<\/em><\/h6>\n
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\u201cMany top executives, trained at conventional business schools, eschew storytelling and stick to a tight-jacketed professional approach. They lay out their vision, goals and results using data points, graphs, Excel sheets and PowerPoint slides. They transform the boardroom into a bored room.\u201d<\/h5>\n
\u2014 Sangeeth Varghese, founder, LeadCap and author of Decide to Lead<\/em><\/h6>\n
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\u201cGreat leaders \u2014 religious, political or business \u2014 realize [the power of stories] and are good storytellers. Jesus spoke in parables. Krishna and Rama came to life through the stories they told. The Torah \u2026\u00a0 is not a boring list of rules but a set of moral lessons and commandments intertwined with a wealth of life stories.\u201d<\/h5>\n
\u2014 Sangeeth Varghese, founder of LeadCap and author of Decide to Lead<\/em><\/h6>\n
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\u201cGod made man because He loves stories.\u201d<\/h5>\n
\u2014 Elie Wiesel, author and Nobel Peace Prize-winner<\/h6>\n
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