{"id":19615,"date":"2018-11-21T03:12:30","date_gmt":"2018-11-21T07:12:30","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=19615"},"modified":"2024-01-16T10:09:34","modified_gmt":"2024-01-16T14:09:34","slug":"quotes-about-persuasive-writing","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/quotes-about-persuasive-writing\/","title":{"rendered":"Ann\u2019s favorite quotes on persuasive writing"},"content":{"rendered":"

What writers & others say<\/h2>\n

\"Quotes

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“A poor idea well written is more likely to be accepted than a good idea poorly written.”<\/h5>\n
\u2014 Isaac Asimov, science fiction author<\/h6>\n
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“IAMS: It’s About Me Stupid.”<\/h5>\n
\u2014 BuzzWhack<\/h6>\n
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\u201cpain points: Now the BuzzMakers are stealing from the acupuncturists. Business consultants use \u2018pain points\u2019 as a term to describe the places where a business feels the \u2018pain\u2019 due to poor operational structure, bad software or good, old-fashioned inefficiencies.\u201d<\/h5>\n
\u2014 BuzzWhack<\/h6>\n
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“sympvertising: Advertising that sympathizes with the plight of consumers in the hope of selling them something. Example: ‘Recession Special’ (2 franks and 1 drink for $1.95)”<\/h5>\n
\u2014 BuzzWhack<\/h6>\n
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“That guy couldn’t inspire a dog to eat a pork chop.”<\/h5>\n
\u2014 James Carville on then-vice presidential candidate Dick Cheney<\/h6>\n
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“In the past, if we were trying to sell sushi, we would market it as cold, dead fish.”<\/h5>\n
\u2014 Bojana Fazarinc, former marketing director, Hewlett-Packard<\/h6>\n
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“The philosophy behind much advertising is based on the old observation that every man is really two men \u2014 the man he is and the man he wants to be.”<\/h5>\n
\u2014 William Feather, author and aphorist<\/h6>\n
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“I am the world’s worst salesman, therefore, I must make it easy for people to buy.”<\/h5>\n
\u2014 Gene Fowler, author and journalist<\/h6>\n
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“If you would persuade, you must appeal to interest rather than intellect.”<\/h5>\n
\u2014 Benjamin Franklin, founding father of the United States<\/h6>\n
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“A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.”<\/h5>\n
\u2014 Bernice Fitz-Gibbon, retail pioneer<\/h6>\n
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“Is the juice worth the squeeze?”<\/h5>\n
\u2014 Allison Harmon Lane, external communications, SAS Institute Inc.<\/h6>\n
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“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.”<\/h5>\n
\u2014 Edward R. Murrow, renowned American broadcast journalist<\/h6>\n
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“Give people a taste of Old Crow, and tell them it’s Old Crow. Then give them another taste of Old Crow, but tell them it’s Jack Daniel’s. Ask them which they prefer. They’ll think the two drinks are quite different. They are tasting images.”<\/h5>\n
\u2014 David Ogilvy, \u201cthe father of advertising”<\/h6>\n
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“The more informative your advertising, the more persuasive it will be.”<\/h5>\n
\u2014 David Ogilvy, \u201cthe father of advertising”<\/h6>\n
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“If you can differentiate a dead chicken, you can differentiate anything.”<\/h5>\n
\u2014 Frank Perdue, the Maryland farmer who gave chicken a brand name<\/h6>\n
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“I had worked for a year or so as a copywriter at the London office of the Ogilvy & Mather agency, whose founder, David Ogilvy, immortally instructed us that ‘the consumer is not a moron, she is your wife.’\u201d<\/h5>\n
\u2014 Salman Rushdie, former ad man and Booker Prize-winning novelist<\/h6>\n
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\u201cI\u2019d have to learn how to get along. The best way to do that, Dad said, was to figure out what somebody wanted, because everybody wanted something, and make them think you could help them get it.\u201d<\/h5>\n
\u2014 Jeannette Walls,\u00a0Half Broke Horses: A True-Life Novel<\/em><\/h6>\n
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“Before you build a better mousetrap, it helps to know if there are any mice out there.”<\/h5>\n
\u2014 Mortimer B. Zuckerman, one of the richest people in the world<\/h6>\n
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