{"id":19529,"date":"2018-11-10T09:23:39","date_gmt":"2018-11-10T13:23:39","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=19529"},"modified":"2022-05-25T12:19:30","modified_gmt":"2022-05-25T16:19:30","slug":"how-to-find-your-brand-story","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/corporate-storytelling\/how-to-find-your-brand-story\/","title":{"rendered":"How to find your brand story"},"content":{"rendered":"<h2>Tell your origin story, develop your process story and more<\/h2>\n<figure id=\"attachment_26186\" aria-describedby=\"caption-attachment-26186\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26186\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/corporate-storytelling\/how-to-find-your-brand-story\/how-to-find-good-stories\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-find-good-stories.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-find-good-stories\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Stories are everywhere&lt;\/strong&gt; \u2014 in children\u2019s songs and nursery rhymes, on TV and in the movies, in the news and on the web. And if all else fails: Ask.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-find-good-stories-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-find-good-stories.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-find-good-stories.png\" alt=\"How to find good stories\" title=\"How to find good stories\" width=\"450\" height=\"300\" class=\"size-full wp-image-26186 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-find-good-stories.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-find-good-stories-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26186\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/corporate-storytelling\/how-to-find-your-brand-story\/how-to-find-good-stories\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-find-good-stories.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-find-good-stories\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Stories are everywhere&lt;\/strong&gt; \u2014 in children\u2019s songs and nursery rhymes, on TV and in the movies, in the news and on the web. And if all else fails: Ask.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-find-good-stories-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-find-good-stories.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-find-good-stories.png\" alt=\"How to find good stories\" title=\"How to find good stories\" width=\"450\" height=\"300\" class=\"size-full wp-image-26186\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-find-good-stories.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-find-good-stories-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-26186\" class=\"wp-caption-text\"><strong>Stories are everywhere<\/strong> \u2014 in children\u2019s songs and nursery rhymes, on TV and in the movies, in the news and on the web. And if all else fails: Ask. <a href=\"https:\/\/www.istockphoto.com\/photo\/young-woman-with-curly-hair-looking-through-binoculars-gm825159892-133809499\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by Wavebreakmedia<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr style=\"padding: 0;\">\n<td colspan=\"2\">\n<h3 style=\"border-top: 2px solid #000; padding: 10px 0 5px 5px; margin: 10px 0;\"><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/05\/how-to-come-up-with-a-brand-story\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39898 size-full lazyload\" title=\"How to come up with a brand story\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-to-come-up-with-a-brand-story-150.png\" alt=\"How to come up with a brand story\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39898 size-full\" title=\"How to come up with a brand story\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-to-come-up-with-a-brand-story-150.png\" alt=\"How to come up with a brand story\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to come up with a brand story\" href=\"https:\/\/www.wyliecomm.com\/2022\/05\/how-to-come-up-with-a-brand-story\/\" target=\"\" rel=\"noopener noreferrer\">How to come up with a brand story<\/a><\/p>\n<p class=\"index-story-deck\">\u2018How we make it\u2019 and 4 other ways to find a brand narrative<\/p>\n<p class=\"index-story-intro\">Why did my husband switch cognacs? Brand storytelling made him do it.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/05\/what-is-your-brand-story\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39903 size-full lazyload\" title=\"What is your brand story?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/what-is-your-brand-story-150.png\" alt=\"What is your brand story?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39903 size-full\" title=\"What is your brand story?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/what-is-your-brand-story-150.png\" alt=\"What is your brand story?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"What is your brand story?\" href=\"https:\/\/www.wyliecomm.com\/2022\/05\/what-is-your-brand-story\/\" target=\"\" rel=\"noopener noreferrer\">What is your brand story?<\/a><\/p>\n<p class=\"index-story-deck\">Share your subject matter expert\u2019s own experiences<\/p>\n<p class=\"index-story-intro\">Use personal stories: Share your subject\u2019s own tales.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/05\/every-business-has-a-story-to-tell\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39907 size-full lazyload\" title=\"Every business has a story to tell\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/every-business-has-a-story-to-tell-150.png\" alt=\"Every business has a story to tell\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39907 size-full\" title=\"Every business has a story to tell\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/every-business-has-a-story-to-tell-150.png\" alt=\"Every business has a story to tell\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Every business has a story to tell\" href=\"https:\/\/www.wyliecomm.com\/2022\/05\/every-business-has-a-story-to-tell\/\" target=\"\" rel=\"noopener noreferrer\">Every business has a story to tell<\/a><\/p>\n<p class=\"index-story-deck\">Find yours with an RFS (Request for Stories)<\/p>\n<p class=\"index-story-intro\">Report for story: The best way to find testimonials and other stories? Ask.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Tell your origin story, develop your process story and more How to come up with a brand story \u2018How we make it\u2019 and 4 other ways to find a brand narrative Why did my husband switch cognacs? Brand storytelling made him do it. What is your brand story? Share your subject matter expert\u2019s own experiences [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26186,"parent":3989,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-19529","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to find your brand story<\/title>\n<meta name=\"description\" content=\"Stories are everywhere \u2014 in children\u2019s songs and nursery rhymes, on TV and in the movies, in the news and on the web. 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