{"id":19520,"date":"2018-11-10T07:55:08","date_gmt":"2018-11-10T11:55:08","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=19520"},"modified":"2022-11-18T06:23:18","modified_gmt":"2022-11-18T10:23:18","slug":"why-is-storytelling-important-in-business","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/corporate-storytelling\/why-is-storytelling-important-in-business\/","title":{"rendered":"Why is storytelling important in business?"},"content":{"rendered":"<h2>It&#8217;s a communication power tool<\/h2>\n<figure id=\"attachment_26361\" aria-describedby=\"caption-attachment-26361\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26361\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/04\/why-is-storytelling-important-in-persuasion\/why-is-storytelling-important-in-business-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-in-business.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"why-is-storytelling-important-in-business\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Why do we tell stories?&lt;\/strong&gt; Anecdotes make your messages easier to believe, understand and remember. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/hand-of-a-businessman-drawing-lightbulb-gm184354938-17512478&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by TommL&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-in-business-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-in-business.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-in-business.png\" alt=\"Why is storytelling important in business?\" title=\"Why is storytelling important in business?\" width=\"300\" height=\"300\" class=\"size-full wp-image-26361 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-in-business.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-in-business-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-in-business-100x100.png 100w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26361\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/04\/why-is-storytelling-important-in-persuasion\/why-is-storytelling-important-in-business-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-in-business.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"why-is-storytelling-important-in-business\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Why do we tell stories?&lt;\/strong&gt; Anecdotes make your messages easier to believe, understand and remember. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/hand-of-a-businessman-drawing-lightbulb-gm184354938-17512478&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by TommL&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-in-business-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-in-business.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-in-business.png\" alt=\"Why is storytelling important in business?\" title=\"Why is storytelling important in business?\" width=\"300\" height=\"300\" class=\"size-full wp-image-26361\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-in-business.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-in-business-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-in-business-100x100.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><figcaption id=\"caption-attachment-26361\" class=\"wp-caption-text\"><strong>Why do we tell stories?<\/strong> Anecdotes make your messages easier to believe, understand and remember. <a href=\"https:\/\/www.istockphoto.com\/photo\/hand-of-a-businessman-drawing-lightbulb-gm184354938-17512478\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by TommL<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Why is storytelling important in business?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/04\/why-is-storytelling-important-in-persuasion\/\" target=\"\" title=\"Why is storytelling important in persuasion?\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26321\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/corporate-storytelling\/why-is-storytelling-important-in-business\/why-is-storytelling-important-150-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"why-is-storytelling-important-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-150.png\" alt=\"Why is storytelling important in persuasion?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-26321 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26321\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/corporate-storytelling\/why-is-storytelling-important-in-business\/why-is-storytelling-important-150-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"why-is-storytelling-important-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-150.png\" alt=\"Why is storytelling important in persuasion?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-26321\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-storytelling-important-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a>\n<\/td>\n<td width=\"73%\" >\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/04\/why-is-storytelling-important-in-persuasion\/\" target=\"\" rel=\"noopener noreferrer\">Why is storytelling important in persuasion?<\/a><\/p>\n<p class=\"index-story-deck\">Narrative is a powerful communication tool<\/p>\n<p class=\"index-story-intro\">Why storytelling? Storytelling makes your messages more engaging, easier to understand, easier to believe and more.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/04\/why-storytelling-matters-to-communicators\/\" target=\"\" title=\"Why storytelling matters to communicators\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-storytelling-matters-to-communicators-150.png\" alt=\"Why storytelling matters to communicators\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-26322 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-storytelling-matters-to-communicators-150.png\" alt=\"Why storytelling matters to communicators\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-26322\" \/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/04\/why-storytelling-matters-to-communicators\/\" target=\"\" rel=\"noopener noreferrer\">Why storytelling matters to communicators<\/a><\/p>\n<p class=\"index-story-deck\">\u2018Transporting\u2019 stories change readers\u2019 minds<\/p>\n<p class=\"index-story-intro\">Transport me: When they get lost in a transporting story, readers are more likely to sync their attitudes with the story\u2019s content.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on why storytelling is important in business<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/corporate-storytelling\/why-is-storytelling-important-in-business\/quotes-on-why-storytelling-is-important-in-business\/\" target=\"\" title=\"Quotes on why storytelling is important in business\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on why storytelling is important in business\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-26324 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on why storytelling is important in business\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-26324\" \/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/corporate-storytelling\/why-is-storytelling-important-in-business\/quotes-on-why-storytelling-is-important-in-business\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on why storytelling is important in business<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cWe tell stories in order to feel at home in the universe.\u201d \u2014 Roger Bingham, British public television producer and host<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a communication power tool Why is storytelling important in business? Why is storytelling important in persuasion? Narrative is a powerful communication tool Why storytelling? Storytelling makes your messages more engaging, easier to understand, easier to believe and more. Why storytelling matters to communicators \u2018Transporting\u2019 stories change readers\u2019 minds Transport me: When they get lost [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26361,"parent":3989,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-19520","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is storytelling important in business?<\/title>\n<meta name=\"description\" content=\"Why do we tell stories? 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