{"id":18759,"date":"2018-09-19T10:38:40","date_gmt":"2018-09-19T14:38:40","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=18759"},"modified":"2022-12-19T08:22:52","modified_gmt":"2022-12-19T12:22:52","slug":"skimming-vs-reading","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/skim-read\/skimming-vs-reading\/","title":{"rendered":"Quotes on skimming vs reading email"},"content":{"rendered":"

What writers & others say<\/h2>\n

\"Skimming

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Links and other clickable elements make up nearly half of all \u201ceye stops.\u201d<\/h5>\n
\u2014 EyeTrack7, The Poynter Institute<\/h6>\n
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“They don’t spend much time, and they don’t read full content. The dominant approach to newsletter content was to skim.”<\/h5>\n
\u2014 Kim Flaherty, Amy Schade, and Jakob Nielsen, Nielsen Norman Group<\/h6>\n
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\u201cIn information-foraging terms, blocks of text
\nare analogous to the hard shell of a tortoise. Many predators will let the sluggish critter go because it\u2019s simply not worth their time and effort to break open the shell to get at the meat. Similarly, [readers] often think that digging through dense type takes more time than it\u2019s worth.\u201d<\/h5>\n
\u2014 Jakob Nielsen, \u201cking of usability\u201d<\/h6>\n
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\u201cScannability\u00a0is important for websites as well, but it\u2019s about 50% more important for newsletters.\u201d<\/h5>\n
\u2014 Jakob Nielsen, principal, the Nielsen Norman Group<\/h6>\n
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