{"id":18756,"date":"2022-08-18T10:27:34","date_gmt":"2022-08-18T14:27:34","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=18756"},"modified":"2022-08-22T08:34:24","modified_gmt":"2022-08-22T12:34:24","slug":"create-email-newsletter","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/08\/create-email-newsletter\/","title":{"rendered":"Create email newsletters for the DoD"},"content":{"rendered":"<h2>Uncle Sam wants you to write emails his employees can read<\/h2>\n<p><em>By Diane Owens<\/em><\/p>\n<p>Did you know that the Department of Defense automatically converts employees\u2019 emails to plain text? Disables hyperlinks? Blocks images?<\/p>\n<figure id=\"attachment_30357\" aria-describedby=\"caption-attachment-30357\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30357\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/create-email-newsletter\/create-email-newsletter\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/create-email-newsletter.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"create-email-newsletter\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;How would you like to cut and paste 10-line URLs into a browser? Department of Defense employees don\u2019t like to either. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/fighter-jet-plane-isolated-on-white-1350744410&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by aappp&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/create-email-newsletter-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/create-email-newsletter.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/create-email-newsletter.png\" alt=\"Create email newsletter\" title=\"Create email newsletter\" width=\"450\" height=\"300\" class=\"size-full wp-image-30357 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/create-email-newsletter.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/create-email-newsletter-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30357\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/create-email-newsletter\/create-email-newsletter\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/create-email-newsletter.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"create-email-newsletter\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;How would you like to cut and paste 10-line URLs into a browser? Department of Defense employees don\u2019t like to either. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/fighter-jet-plane-isolated-on-white-1350744410&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by aappp&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/create-email-newsletter-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/create-email-newsletter.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/create-email-newsletter.png\" alt=\"Create email newsletter\" title=\"Create email newsletter\" width=\"450\" height=\"300\" class=\"size-full wp-image-30357\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/create-email-newsletter.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/create-email-newsletter-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30357\" class=\"wp-caption-text\">How would you like to cut and paste 10-line URLs into a browser? Department of Defense employees don\u2019t like to either. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/fighter-jet-plane-isolated-on-white-1350744410\" rel=\"noopener\" target=\"_blank\"><em>Image by aappp<\/em><\/a><\/figcaption><\/figure>\n<p>That\u2019s right. The government is serious about tightening computer security to fight cyber threats, and protect against phishing, viruses and malicious scripts in HTML code.<\/p>\n<p>As a result, your carefully-designed HTML email or newsletter can become extremely hard to read for recipients who work for Uncle Sam, as well as for those who view messages on Apple watches and some other mobile devices.<\/p>\n<p>All formatting is stripped \u2014 so there\u2019s no bold, no italics, no headers, no colors, no columns, no font styles and only a few special characters. Just plain black and white text appears.<\/p>\n<p>If readers can manage to find links in the sea of words, they\u2019re forced to copy and paste each one into a browser to follow it \u2014 and URLs can sometimes be 10 lines long, like this:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Email not displaying correctly? View it\u00a0&lt;http: \/\/links.vsotd.com\/wf\/click?upn=uxGbwObMx8ormbr7maVRFhM-2BeY6kus2uHW0iIN9p4d0KOY7lSmms5ZhV9y1sc5M8rZh-2Ff7HFYVBG1On8AbluMJn-2FCZWSF9ILAZ4Bnf5cfcOmZlP-2FaFpEf4498HbCwzo54scK-2FPeWvsXxn2433S-2BX6NKhWcuIRk0UyX2HoMborJplh-2F5Ezp31e0oZbUOmvOxpnJmSnjvDIMRKXcIYnhnsIqm-2FUP7EcXje-2Blq-2By2uCddxJUwPt0-2B8amxkNa8JuIRkD-2B4SWnGsBGm-2FLwUcD7qYjpyFCXWS7otn-2BcO1TscCOtmapsLM-2FdtdRPN2Sf7yYcPy-2Bex-2Bam2N3gvGFneeDCX4p1NyIiudoUI7M-2BKOonRzKdZh4YekIyy-2BknyQWD-2FXnIxWp1Hz0Pyhgw-2Bi60aEb6BUW4RLCZh2-2BuRf1-2BKk0VlmvGt0-3D_PTPZFA-2FEJkKAVKC-2FmWUuIvrrjZ1uMtJyluUSAX0pMgQxwMBxZISlQh7xkcEvNU1smRUcH1<br \/>\nKiFzmRODRQYyblUr2VIw-2FZu0g53KA-2BSZjJRaP5n085ANZ4U1oshx23Qik1odfclPPrFnyfOuJT8X3JPeLxAJ1MV1<br \/>\n7f8o0N-2FAdOQSJudZD6fDa3m4PKk7cz4l6dhpRGrV799C6VtVn9J1-2FIfC2fLQKp6T4h35z6mcUkQwUODsORYRsCj12NgC4hKan2CMaW0fQw-2FA3F-2Bbb9Zj-2B-2Fy-2B0wGOcPoU-2Bw6tNwpHoLXHo6lfmIVJzZJyG5HO-2BJRQrZXtu11lskTD9qhHJGqMm81N51z8mNRDWQamIiou6wKgcMoGz3-2FGzmF-2B8cGKotzwyVMtc6INDqwBhxoKjQCRpO-2Fw-3D-3D&gt; in your browser.<\/div>\n<p>To retain control of the look of the emails you send to Uncle Sam\u2019s employees, you can:<\/p>\n<ol>\n<li><strong>Generate emails and newsletters in both HTML and plain text versions.\u00a0<\/strong>Mailchimp, AWeber and other email service providers can use Multipurpose Internet Mail Extensions (known as MIME) format to automatically create an HTML version and a plain-text version of the email. The message converts to plain text for readers who specify it or are unable to view HTML emails.<\/li>\n<li><strong>Select a default setting that creates an archive link and causes a \u201cEmail not displaying correctly? View it in a browser\u201d line to appear at the top of the page in the unformatted text.<\/strong>\u00a0That allows readers to copy and paste a single URL in a browser to read the whole message online in all its HTML splendor. Formatting returns, images appear and hyperlinks work like a charm.<\/li>\n<li><strong>Create emails in plain text only, forgoing HTML, so all recipients will be able to read it.<\/strong>\u00a0<a title=\"Most readers prefer plain text to HTML\" href=\"http:\/\/blog.hubspot.com\/marketing\/plain-text-vs-html-emails-data#sm.0000e5ai3li5be81w5924i9nuy7xb\" target=\"_blank\" rel=\"noopener noreferrer\">Most readers prefer plain text to HTML<\/a>, according to a Hubspot survey.<\/li>\n<\/ol>\n<p>To make plain-text emails easier to read:<\/p>\n<ul>\n<li><strong>Compress links with a\u00a0<a title=\"URL shortener like Bitly\" href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">URL shortener like Bitly<\/a><\/strong>\u00a0and insert the short links in the message, making it easier for the recipient to copy and paste in a browser.<\/li>\n<li><strong>Break up large blocks of text<\/strong>\u00a0by adding extra spacing between paragraphs and subjects throughout the document.<\/li>\n<li><strong>Use keyboard characters that render in plain text, such as lines of asterisks or dashes, as section dividers.<\/strong>\u00a0(Characters that don\u2019t translate correctly in plain text include trademark, copyright and smart quotes.) Bullets won\u2019t work either, but you can use dashes or asterisks to delineate lists of items.<\/li>\n<\/ul>\n<p>Take a few minutes to view each message in plain-text format before sending it to be sure it\u2019s as easy to read as possible. Your subscribers will thank you.<br \/>\n____<\/p>\n<p>Sources: \u201c<a title=\"Plain Text vs. HTML Emails: Which Is Better? [New Data]\" href=\"http:\/\/blog.hubspot.com\/marketing\/plain-text-vs-html-emails-data#sm.0000e5ai3li5be81w5924i9nuy7xb\" target=\"_blank\" rel=\"noopener noreferrer\">Plain Text vs. HTML Emails: Which Is Better? [New Data]<\/a>,\u201d Hubspot, July 27, 2015<\/p>\n<p>\u201c<a title=\"DoD Cybersecurity Discipline Implementation Plan\" href=\"http:\/\/dodcio.defense.gov\/Portals\/0\/Documents\/Cyber\/CyberDis-ImpPlan.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">DoD Cybersecurity Discipline Implementation Plan<\/a>\u201d (PDF), Department of Defense, October 2015, amended February 2016<\/p>\n<p>\u201c<a title=\"Pentagon purges HTML from .mil emails\" href=\"https:\/\/fcw.com\/articles\/2015\/11\/12\/dot-mil-blocks-links.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Pentagon purges HTML from .mil emails<\/a>,\u201d\u00a0<em>FCW<\/em>, Nov. 12, 2015<\/p>\n<p><strong>DIANE OWENS<\/strong>\u00a0is a public affairs writer\/editor for the U.S. Navy and a lifestyle blogger at\u00a0<a title=\"Thoughts, Tips and Tales\" href=\"http:\/\/www.thoughtstipsandtales.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Thoughts, Tips and Tales<\/a>.<\/p>\n<div id='MC-EMAIL-SCANNABLE' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-18\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><h3>How can you reach nonreaders with email?<\/h3>\r\n<p>Just 24% of email recipients fully read email newsletters on mobile devices. The rest skim \u2014 or just glance at \u2014 their messages.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>So how do you get the word out to flippers and skimmers via email?<a title=\"Get Opened, Read, Clicked, our email-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/email-writing-training.png\" alt=\"Get Opened, Read, Clicked, our email-writing workshop\" title=\"Get Opened, Read, Clicked, our email-writing workshop\" width=\"auto\" height=\"auto\" border=\"1\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/email-writing-training.png\" alt=\"Get Opened, Read, Clicked, our email-writing workshop\" title=\"Get Opened, Read, Clicked, our email-writing workshop\" width=\"auto\" height=\"auto\" border=\"1\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><\/p>\r\n\t\r\n<p>Find out at <a title=\"Get Opened, Read, Clicked, our email-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" target=\"\" rel=\"noopener\"><strong>Get Opened, Read, Clicked<\/strong><\/a> \u2014 our email-writing workshop.<\/p>\r\n\r\n<p>You\u2019ll learn how to get the word out to email recipients with our simple test, boost readership by choosing the right template for your email newsletter, and avoid getting your headline cut off on mobile email apps.<\/p>\r\n\r\n<p>Plus: Find out how to write links that boost your click-through rate on mobile, where email recipients click on 40% fewer links.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Uncle Sam wants you to write emails his employees can read<\/p>\n","protected":false},"author":6,"featured_media":30357,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[158],"tags":[159],"class_list":{"0":"post-18756","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email","8":"tag-email-2","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create email newsletters for the DoD<\/title>\n<meta name=\"description\" content=\"How would you like to cut and paste 10-line URLs into a browser? Department of Defense employees don\u2019t like to either.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/2022\/08\/create-email-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create email newsletters for the DoD\" \/>\n<meta property=\"og:description\" content=\"How would you like to cut and paste 10-line URLs into a browser? 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