{"id":18747,"date":"2018-09-19T10:30:47","date_gmt":"2018-09-19T14:30:47","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=18747"},"modified":"2022-12-19T08:23:34","modified_gmt":"2022-12-19T12:23:34","slug":"skim-read","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/skim-read\/","title":{"rendered":"Do recipients skim, read or scan your email?"},"content":{"rendered":"<h2>Reach flippers, skimmers and other nonreaders with words<\/h2>\n<figure id=\"attachment_30346\" aria-describedby=\"caption-attachment-30346\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30346\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/skim-read\/skim-read-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/skim-read.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"skim-read\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;They\u2019re not reading&lt;\/strong&gt; Email recipients skim or glance at 75% of the emails they receive. So how can you reach these nonreaders with words? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/eye-monitoring-virtual-reality-700122865&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by MaximP&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/skim-read-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/skim-read.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/skim-read.png\" alt=\"Skim read\" title=\"Skim read\" width=\"450\" height=\"300\" class=\"size-full wp-image-30346 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/skim-read.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/skim-read-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30346\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/skim-read\/skim-read-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/skim-read.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"skim-read\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;They\u2019re not reading&lt;\/strong&gt; Email recipients skim or glance at 75% of the emails they receive. So how can you reach these nonreaders with words? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/eye-monitoring-virtual-reality-700122865&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by MaximP&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/skim-read-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/skim-read.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/skim-read.png\" alt=\"Skim read\" title=\"Skim read\" width=\"450\" height=\"300\" class=\"size-full wp-image-30346\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/skim-read.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/skim-read-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30346\" class=\"wp-caption-text\"><strong>They\u2019re not reading<\/strong> Email recipients skim or glance at 75% of the emails they receive. So how can you reach these nonreaders with words? <a href=\"https:\/\/www.shutterstock.com\/image-photo\/eye-monitoring-virtual-reality-700122865\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by MaximP<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Skim, read or scan email<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/08\/skim-scan-read\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18750\" data-permalink=\"https:\/\/www.wyliecomm.com\/?attachment_id=18750\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-scannable-email-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-scannable-email-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-scannable-email-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-scannable-email-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18750 size-full lazyload\" title=\"Do people skim, scan, read emails?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skim-scan-read-emails-150.png\" alt=\"Do people skim, scan, read emails?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18750\" data-permalink=\"https:\/\/www.wyliecomm.com\/?attachment_id=18750\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-scannable-email-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-scannable-email-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-scannable-email-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-to-write-scannable-email-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18750 size-full\" title=\"Do people skim, scan, read emails?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/skim-scan-read-emails-150.png\" alt=\"Do people skim, scan, read emails?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Do people skim, scan, read emails?\" href=\"https:\/\/www.wyliecomm.com\/2022\/08\/skim-scan-read\/\" target=\"\" rel=\"noopener noreferrer\">Do people skim, scan, read emails?<\/a><\/p>\n<p class=\"index-story-deck\">Just 19% of email newsletters get read thoroughly<\/p>\n<p class=\"index-story-intro\">\u201cScannability is important for websites,\u201d writes Nielsen Norman Group principal Jakob Nielsen, \u201cbut it\u2019s about 50% more important for newsletters.\u201d<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-to-write-a-great-email-newsletter\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39181 size-full lazyload\" title=\"How to write a great email newsletter\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/how-to-write-a-great-email-newsletter-150.png\" alt=\"How to write a great email newsletter\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39181 size-full\" title=\"How to write a great email newsletter\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/12\/how-to-write-a-great-email-newsletter-150.png\" alt=\"How to write a great email newsletter\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"How to write a great email newsletter\" href=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-to-write-a-great-email-newsletter\/\" target=\"\" rel=\"noopener noreferrer\">How to write a great email newsletter<\/a><\/p>\n<p class=\"index-story-deck\">Steal these tricks from <em>theSkimm<\/em><\/p>\n<p class=\"index-story-intro\">Just what I need: Readers can skim a digest of the day\u2019s events \u2014 in 1,000 words or less \u2014 with <em>theSkimm<\/em>.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How to write email microcontent<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-to-write-a-table-of-contents\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27360 size-full lazyload\" title=\"How to write a table of contents\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-to-write-a-table-of-contents-150.png\" alt=\"How to write a table of contents\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27360 size-full\" title=\"How to write a table of contents\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-to-write-a-table-of-contents-150.png\" alt=\"How to write a table of contents\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a table of contents\" href=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-to-write-a-table-of-contents\/\" target=\"\" rel=\"noopener noreferrer\">How to write a table of contents<\/a><\/p>\n<p class=\"index-story-deck\">Help email newsletter subscribers find stories without scrolling<\/p>\n<p class=\"index-story-intro\">Table it: When you have 5 or more pieces in a newsletter that covers more than 2 printed pages, add a table of contents.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-bulleted-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27360 size-full lazyload\" title=\"How to write a bulleted list\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/bulleted-list-150.png\" alt=\"How to write a bulleted list\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27360 size-full\" title=\"How to write a bulleted list\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/bulleted-list-150.png\" alt=\"How to write a bulleted list\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a bulleted list\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-bulleted-list\/\" target=\"\" rel=\"noopener noreferrer\">How to write a bulleted list<\/a><\/p>\n<p class=\"index-story-deck\">People look at 70% of lists \u2014 if you write them right<\/p>\n<p class=\"index-story-intro\">Get attention, help readers skim, shave words off your word count and more with a numbered or bulleted list.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How to format email newsletters<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-newsletter-format\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18755 size-full lazyload\" title=\"3 email newsletter formats that work\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format-150.png\" alt=\"3 email newsletter formats that work\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18755 size-full\" title=\"3 email newsletter formats that work\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format-150.png\" alt=\"3 email newsletter formats that work\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"3 email newsletter formats that work\" href=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-newsletter-format\/\" target=\"\" rel=\"noopener noreferrer\">3 email newsletter formats that work<\/a><\/p>\n<p class=\"index-story-deck\">Lists, headlines &amp; blurbs, single stories most valuable<\/p>\n<p class=\"index-story-intro\">Format for attention: Choose an email newsletter format that\u2019s short and focused, and stick with it issue after issue.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/08\/create-email-newsletter\/\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/create-email-newsletter-150.png\" alt=\"Create email newsletters for the DoD\" title=\"Create email newsletters for the DoD\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27902 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/create-email-newsletter-150.png\" alt=\"Create email newsletters for the DoD\" title=\"Create email newsletters for the DoD\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27902\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Create email newsletters for the DoD\" href=\"https:\/\/www.wyliecomm.com\/2022\/08\/create-email-newsletter\/\" target=\"\" rel=\"noopener noreferrer\">Create email newsletters for the DoD<\/a><\/p>\n<p class=\"index-story-deck\">Uncle Sam wants you to write emails his employees can read<\/p>\n<p class=\"index-story-intro\">How would you like to cut and paste 10-line URLs into a browser? Department of Defense employees don\u2019t like to either.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on skim, read, scan email<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/skim-read\/skimming-vs-reading\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22715\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/skim-read\/quotes-on-scannable-email-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-scannable-email-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-scannable-email-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-scannable-email-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-scannable-email-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22715 lazyload\" title=\"Quotes on skimming vs reading email\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on skimming vs reading email\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22715\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/skim-read\/quotes-on-scannable-email-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-scannable-email-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-scannable-email-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-scannable-email-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-scannable-email-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-22715\" title=\"Quotes on skimming vs reading email\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on skimming vs reading email\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Quotes on skimming vs reading email\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/skim-read\/skimming-vs-reading\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on skimming vs reading email<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cScannability is important for websites as well, but it\u2019s about 50% more important for newsletters.\u201d\u2014 Jakob Nielsen, principal, the Nielsen Norman Group.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Reach flippers, skimmers and other nonreaders with words Skim, read or scan email Do people skim, scan, read emails? Just 19% of email newsletters get read thoroughly \u201cScannability is important for websites,\u201d writes Nielsen Norman Group principal Jakob Nielsen, \u201cbut it\u2019s about 50% more important for newsletters.\u201d How to write a great email newsletter Steal [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":30346,"parent":4482,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-18747","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do recipients skim, read or scan your email?<\/title>\n<meta name=\"description\" content=\"They\u2019re not reading. Email recipients skim or glance at 75% of the emails they receive. So how can you reach these nonreaders with words?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/skim-read\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do recipients skim, read or scan your email?\" \/>\n<meta property=\"og:description\" content=\"They\u2019re not reading. Email recipients skim or glance at 75% of the emails they receive. 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