{"id":18702,"date":"2022-08-06T19:55:12","date_gmt":"2022-08-06T23:55:12","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=18702"},"modified":"2022-08-10T08:13:49","modified_gmt":"2022-08-10T12:13:49","slug":"email-readability","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/08\/email-readability\/","title":{"rendered":"What\u2019s the best email readability?"},"content":{"rendered":"<h2>Aim for the 3rd grade reading level<\/h2>\n<p>How easy should email newsletters and e-blasts be to read? Very easy, according to <a title=\"a study of more than 40 million emails by Boomerang\" href=\"https:\/\/blog.boomerangapp.com\/2016\/02\/7-tips-for-getting-more-responses-to-your-emails-with-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">a study of more than 40 million emails by Boomerang<\/a>.<\/p>\n<figure id=\"attachment_30285\" aria-describedby=\"caption-attachment-30285\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30285\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-readability\/email-readability-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"email-readability\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Emails written at the 3rd-grade reading level got a 17% higher response rate than those written at a high-school reading level. &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/asian-man-use-cellphone-283126391&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by leungchopan&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability.png\" alt=\"Email readability\" title=\"Email readability\" width=\"450\" height=\"300\" class=\"size-full wp-image-30285 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30285\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-readability\/email-readability-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"email-readability\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Emails written at the 3rd-grade reading level got a 17% higher response rate than those written at a high-school reading level. &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/asian-man-use-cellphone-283126391&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by leungchopan&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability.png\" alt=\"Email readability\" title=\"Email readability\" width=\"450\" height=\"300\" class=\"size-full wp-image-30285\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30285\" class=\"wp-caption-text\">Emails written at the 3rd-grade reading level got a 17% higher response rate than those written at a high-school reading level. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/asian-man-use-cellphone-283126391\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by leungchopan<\/em><\/a><\/figcaption><\/figure>\n<p>How easy?<\/p>\n<p>Aim for the 3<sup>rd<\/sup>-grade reading level. Emails written at that level got a 36% higher response than those written at a college reading level \u2014 and 17% higher response rate than those written even a high-school reading level.<\/p>\n<p style=\"text-align: center;\"><strong>Emails written at a 3<sup>rd<\/sup>-grade reading level\u00a0get a 53% response rate<\/strong><\/p>\n<figure id=\"attachment_30289\" aria-describedby=\"caption-attachment-30289\" style=\"width: 528px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30289\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-readability\/email-readability-2-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-2.png\" data-orig-size=\"528,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"email-readability-2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Are you smart enough to write for a 3&lt;sup&gt;rd&lt;\/sup&gt; grader?&lt;\/strong&gt; Emails aimed at the 3&lt;sup&gt;rd&lt;\/sup&gt;-grade reading level get the best response rate, according to a Boomerang study.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-2-300x170.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-2.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-2.png\" alt=\"Are you smart enough to write for a 3rd grader?\" width=\"528\" height=\"300\" class=\"size-full wp-image-30289 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-2.png 528w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-2-300x170.png 300w\" data-sizes=\"(max-width: 528px) 100vw, 528px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 528px; --smush-placeholder-aspect-ratio: 528\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30289\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-readability\/email-readability-2-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-2.png\" data-orig-size=\"528,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"email-readability-2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Are you smart enough to write for a 3&lt;sup&gt;rd&lt;\/sup&gt; grader?&lt;\/strong&gt; Emails aimed at the 3&lt;sup&gt;rd&lt;\/sup&gt;-grade reading level get the best response rate, according to a Boomerang study.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-2-300x170.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-2.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-2.png\" alt=\"Are you smart enough to write for a 3rd grader?\" width=\"528\" height=\"300\" class=\"size-full wp-image-30289\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-2.png 528w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-2-300x170.png 300w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/noscript><figcaption id=\"caption-attachment-30289\" class=\"wp-caption-text\"><strong>Are you smart enough to write for a 3<sup>rd<\/sup> grader?<\/strong> Emails aimed at the 3<sup>rd<\/sup>-grade reading level get the best response rate, according to a Boomerang study.<\/figcaption><\/figure>\n<p>To keep your readability high, <a title=\"choose short words\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/word-length\/\" target=\"\" rel=\"noopener noreferrer\">choose short words<\/a> and <a title=\"short sentences\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/ideal-sentence-length\/\" target=\"\" rel=\"noopener noreferrer\">short sentences<\/a>.<\/p>\n<p>___<\/p>\n<p>Source: Alex Moore, &#8220;<a title=\"7 Tips for Getting More Responses to Your Emails (With Data!)\" href=\"http:\/\/blog.boomerangapp.com\/2016\/02\/7-tips-for-getting-more-responses-to-your-emails-with-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 Tips for Getting More Responses to Your Emails (With Data!)<\/a>,&#8221; Boomerang.com, Feb. 12, 2016<\/p>\n<div id='MC-EMAIL-SHORT' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-16\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><h3>How can you get the word out via email?<\/h3>\r\n<p>Email recipients spend an average of just 11 seconds on marketing emails they review. They spend just 51 seconds on email newsletters.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>In this environment, how do you get the word out via email?  <a title=\"Get Opened, Read, Clicked, our email-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/email-writing-training.png\" alt=\"Get Opened, Read, Clicked, our email-writing workshop\" title=\"Get Opened, Read, Clicked, our email-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/email-writing-training.png\" alt=\"Get Opened, Read, Clicked, our email-writing workshop\" title=\"Get Opened, Read, Clicked, our email-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a>\r\n<\/p>\r\n\t\r\n<p>Find out at <a title=\"Get Opened, Read, Clicked, our email-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" target=\"\" rel=\"noopener\"><strong>Get Opened, Read, Clicked<\/strong><\/a> \u2014 our email-writing workshop.<\/p>\r\n\r\n<p>You\u2019ll learn how to make your email message short \u2014 but not too short, how to write paragraphs that get read on smartphones, and how to hit the right readability level for email.<\/p>\r\n\r\n<p>You\u2019ll leave with tips, tricks, latest best practices \u2014 and the data to back it all up \u2014 for getting your email newsletters and marketing pieces opened and read.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Aim for the 3rd grade reading level<\/p>\n","protected":false},"author":6,"featured_media":30285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[158],"tags":[159,253,96],"class_list":{"0":"post-18702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email","8":"tag-email-2","9":"tag-newsletter","10":"tag-readability","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s the best email readability?<\/title>\n<meta name=\"description\" content=\"Emails written at the 3rd-grade reading level got a 17% higher response rate than those written at a high-school reading level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-readability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s the best email readability?\" \/>\n<meta property=\"og:description\" content=\"Emails written at the 3rd-grade reading level got a 17% higher response rate than those written at a high-school reading level.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-readability\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:author\" 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