{"id":18683,"date":"2018-09-10T15:49:14","date_gmt":"2018-09-10T19:49:14","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=18683"},"modified":"2022-10-06T11:36:33","modified_gmt":"2022-10-06T15:36:33","slug":"how-long-should-an-email-be","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/","title":{"rendered":"How long should an email be?"},"content":{"rendered":"<h2>How to make emails shorter and easier to read<\/h2>\n<figure id=\"attachment_30247\" aria-describedby=\"caption-attachment-30247\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30247\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/how-long-should-an-email-be\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-long-should-an-email-be.png\" data-orig-size=\"451,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-long-should-an-email-be\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Shorten your email messages&lt;\/strong&gt; How long should your email newsletter be? Your marketing email? Your online paragraphs? And what reading grade level should you target? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/measure-tape-over-white-42154603&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by i9370&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-long-should-an-email-be-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-long-should-an-email-be.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-long-should-an-email-be.png\" alt=\"How long should an email be?\" title=\"How long should an email be?\" width=\"451\" height=\"300\" class=\"size-full wp-image-30247 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-long-should-an-email-be.png 451w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-long-should-an-email-be-300x200.png 300w\" data-sizes=\"(max-width: 451px) 100vw, 451px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 451px; --smush-placeholder-aspect-ratio: 451\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30247\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/how-long-should-an-email-be\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-long-should-an-email-be.png\" data-orig-size=\"451,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-long-should-an-email-be\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Shorten your email messages&lt;\/strong&gt; How long should your email newsletter be? Your marketing email? Your online paragraphs? And what reading grade level should you target? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/measure-tape-over-white-42154603&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by i9370&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-long-should-an-email-be-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-long-should-an-email-be.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-long-should-an-email-be.png\" alt=\"How long should an email be?\" title=\"How long should an email be?\" width=\"451\" height=\"300\" class=\"size-full wp-image-30247\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-long-should-an-email-be.png 451w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/how-long-should-an-email-be-300x200.png 300w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/noscript><figcaption id=\"caption-attachment-30247\" class=\"wp-caption-text\"><strong>Shorten your email messages<\/strong> How long should your email newsletter be? Your marketing email? Your online paragraphs? And what reading grade level should you target? <a href=\"https:\/\/www.shutterstock.com\/image-photo\/measure-tape-over-white-42154603\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by i9370<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How long should email be?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/06\/email-newsletter-length\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18697 size-full lazyload\" title=\"What is the best marketing email length?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/email-newsletter-length-150.png\" alt=\"What is the best marketing email length?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18697 size-full\" title=\"What is the best marketing email length?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/email-newsletter-length-150.png\" alt=\"What is the best marketing email length?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"What\u2019s the best email newsletter length?\" href=\"https:\/\/www.wyliecomm.com\/2022\/06\/email-newsletter-length\/\" target=\"\" rel=\"noopener noreferrer\">What\u2019s the best email newsletter length?<\/a><\/p>\n<p class=\"index-story-deck\">People average 51 seconds on e-zines<\/p>\n<p class=\"index-story-intro\">How long is too long for your email newsletter? 600 words? 400? 200?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/10\/marketing-email-length\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30652\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/marketing-email-length-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/marketing-email-length-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"marketing-email-length-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/marketing-email-length-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/marketing-email-length-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/marketing-email-length-150.png\" alt=\"What\u2019s the best email newsletter length?\" title=\"What\u2019s the best email newsletter length?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-30652 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/marketing-email-length-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/marketing-email-length-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30652\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/marketing-email-length-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/marketing-email-length-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"marketing-email-length-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/marketing-email-length-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/marketing-email-length-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/marketing-email-length-150.png\" alt=\"What\u2019s the best email newsletter length?\" title=\"What\u2019s the best email newsletter length?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-30652\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/marketing-email-length-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/marketing-email-length-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"What is the best marketing email length?\" href=\"https:\/\/www.wyliecomm.com\/2022\/10\/marketing-email-length\/\" target=\"\" rel=\"noopener noreferrer\">What is the best marketing email length?<\/a><\/p>\n<p class=\"index-story-deck\">People average 11 seconds with marketing messages<\/p>\n<p class=\"index-story-intro\">How long should your marketing email be? 20 lines? 50 to 125 words? 60 words? Fewer?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-long-should-email-subject-lines-be\/\"><img loading=\"lazy\" decoding=\"async\" title=\"How long should email subject lines be?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/how-long-should-email-subject-lines-be-150.png\" alt=\"How long should email subject lines be?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" title=\"How long should email subject lines be?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/how-long-should-email-subject-lines-be-150.png\" alt=\"How long should email subject lines be?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How long should email subject lines be?\" href=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-long-should-email-subject-lines-be\/\" target=\"\" rel=\"noopener noreferrer\">How long should email subject lines be?<\/a><\/p>\n<p class=\"index-story-deck\">Do shorter ones get higher open rates?<\/p>\n<p class=\"index-story-intro\">Measure up: What\u2019s the optimal subject line length? 60 characters? 40? 25 to 30? More? Less?<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How to write short email<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/08\/shorten-email\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18697 size-full lazyload\" title=\"To shorten email, find your focus\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/shorten-email-150.png\" alt=\"To shorten email, find your focus\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18697 size-full\" title=\"To shorten email, find your focus\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/shorten-email-150.png\" alt=\"To shorten email, find your focus\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"To shorten email, find your focus\" href=\"https:\/\/www.wyliecomm.com\/2022\/08\/shorten-email\/\" target=\"\" rel=\"noopener noreferrer\">To shorten email, find your focus<\/a><\/p>\n<p class=\"index-story-deck\">Expand on, but don\u2019t exceed, the subject line<\/p>\n<p class=\"index-story-intro\">Take these 3 keys to e-zine success: 1) Focus. 2) Focus. 3) Focus.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/08\/ideal-email-length\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18701\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/make-e-zines-short-but-not-too-short-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/make-e-zines-short-but-not-too-short-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"make-e-zines-short-but-not-too-short-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/make-e-zines-short-but-not-too-short-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/make-e-zines-short-but-not-too-short-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18701 size-full lazyload\" title=\"What\u2019s the ideal email length?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/ideal-email-length-150.png\" alt=\"What\u2019s the ideal email length?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18701\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/make-e-zines-short-but-not-too-short-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/make-e-zines-short-but-not-too-short-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"make-e-zines-short-but-not-too-short-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/make-e-zines-short-but-not-too-short-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/make-e-zines-short-but-not-too-short-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18701 size-full\" title=\"What\u2019s the ideal email length?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/10\/ideal-email-length-150.png\" alt=\"What\u2019s the ideal email length?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"What\u2019s the ideal email length?\" href=\"https:\/\/www.wyliecomm.com\/2022\/08\/ideal-email-length\/\" target=\"\" rel=\"noopener noreferrer\">What\u2019s the ideal email length?<\/a><\/p>\n<p class=\"index-story-deck\">Short, but not too short<\/p>\n<p class=\"index-story-intro\">How to write short email newsletters: In an effort to reduce the length of your e-zine or email blast, don&#8217;t drop the details.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-newsletter-format\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18755 size-full lazyload\" title=\"3 email newsletter formats that work\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format-150.png\" alt=\"3 email newsletter formats that work\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18755 size-full\" title=\"3 email newsletter formats that work\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-newsletter-format-150.png\" alt=\"3 email newsletter formats that work\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"3 email newsletter formats that work\" href=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-newsletter-format\/\" target=\"\" rel=\"noopener noreferrer\">3 email newsletter formats that work<\/a><\/p>\n<p class=\"index-story-deck\">Lists, headlines &amp; blurbs, single stories most valuable<\/p>\n<p class=\"index-story-intro\">Format for attention: Choose an email newsletter format that\u2019s short and focused, and stick with it issue after issue.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How long should email elements be?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-readability\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18706\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/how-readable-should-emails-be-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-readable-should-emails-be-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-readable-should-emails-be-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-readable-should-emails-be-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-readable-should-emails-be-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18706 size-full lazyload\" title=\"What\u2019s the best email readability?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-150.png\" alt=\"What\u2019s the best email readability?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18706\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/how-readable-should-emails-be-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-readable-should-emails-be-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-readable-should-emails-be-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-readable-should-emails-be-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/09\/how-readable-should-emails-be-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18706 size-full\" title=\"What\u2019s the best email readability?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/email-readability-150.png\" alt=\"What\u2019s the best email readability?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"What\u2019s the best email readability?\" href=\"https:\/\/www.wyliecomm.com\/2022\/08\/email-readability\/\" target=\"\" rel=\"noopener noreferrer\">What\u2019s the best email readability?<\/a><\/p>\n<p class=\"index-story-deck\">Aim for the 3rd grade reading level<\/p>\n<p class=\"index-story-intro\">Emails written at the 3rd-grade reading level got a 17% higher response rate than those written at a high-school reading level.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on how to write short email<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/optimal-email-length\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/optimal-email-length\/quotes-on-how-to-write-short-email-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-how-to-write-short-email-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-how-to-write-short-email-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-how-to-write-short-email-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-how-to-write-short-email-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on optimal email length\" title=\"Quotes on optimal email length\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22651 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/optimal-email-length\/quotes-on-how-to-write-short-email-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-how-to-write-short-email-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-how-to-write-short-email-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-how-to-write-short-email-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-how-to-write-short-email-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on optimal email length\" title=\"Quotes on optimal email length\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22651\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Quotes on optimal email length\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-long-should-an-email-be\/optimal-email-length\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on optimal email length<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cThe rule for web content is to keep it short. The rule for email content is to keep it ultra-short.\u201d \u2014 Jakob Nielsen, \u2018king of usability\u2019<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>How to make emails shorter and easier to read How long should email be? What\u2019s the best email newsletter length? People average 51 seconds on e-zines How long is too long for your email newsletter? 600 words? 400? 200? What is the best marketing email length? People average 11 seconds with marketing messages How long [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":30247,"parent":4482,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-18683","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How long should an email be?<\/title>\n<meta name=\"description\" content=\"Shorten your email messages: How long should your email newsletter be? Your marketing email? Your online paragraphs? 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