{"id":18666,"date":"2018-09-10T14:28:14","date_gmt":"2018-09-10T18:28:14","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=18666"},"modified":"2023-12-07T06:16:49","modified_gmt":"2023-12-07T10:16:49","slug":"email-subject-line-best-practices","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/email-subject-lines\/email-subject-line-best-practices\/","title":{"rendered":"Email subject line best practices"},"content":{"rendered":"<h2>Get opened with benefits, urgency \u2014 maybe even emoticons<\/h2>\n<figure id=\"attachment_33221\" aria-describedby=\"caption-attachment-33221\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33221\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/email-subject-lines\/email-subject-line-best-practices\/email-subject-line-best-practices-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/email-subject-line-best-practices.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"email-subject-line-best-practices\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Get opened&lt;\/strong&gt; Along with the sender and the preheader, the subject line helps recipients decide whether to open your email message.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/email-subject-line-best-practices-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/email-subject-line-best-practices.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/email-subject-line-best-practices.png\" alt=\"Email subject line best practices\" title=\"Email subject line best practices\" width=\"450\" height=\"300\" class=\"size-full wp-image-33221 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/email-subject-line-best-practices.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/email-subject-line-best-practices-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"33221\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/email-subject-lines\/email-subject-line-best-practices\/email-subject-line-best-practices-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/email-subject-line-best-practices.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"email-subject-line-best-practices\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Get opened&lt;\/strong&gt; Along with the sender and the preheader, the subject line helps recipients decide whether to open your email message.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/email-subject-line-best-practices-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/email-subject-line-best-practices.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/email-subject-line-best-practices.png\" alt=\"Email subject line best practices\" title=\"Email subject line best practices\" width=\"450\" height=\"300\" class=\"size-full wp-image-33221\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/email-subject-line-best-practices.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/12\/email-subject-line-best-practices-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-33221\" class=\"wp-caption-text\"><strong>Get opened<\/strong> Along with the sender and the preheader, the subject line helps recipients decide whether to open your email message. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/hand-holding-wooden-email-symbol-on-573151402\" rel=\"noopener\" target=\"_blank\"><em>Image by akiyoko<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Secrets to successful subject lines<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/09\/email-subject-lines-that-get-opened\/\"><img loading=\"lazy\" decoding=\"async\" title=\"How to write email subject lines that get opened\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-subject-lines-that-get-opened-150.png\" alt=\"How to write email subject lines that get opened\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" title=\"How to write email subject lines that get opened\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/email-subject-lines-that-get-opened-150.png\" alt=\"How to write email subject lines that get opened\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write email subject lines that get opened\" href=\"https:\/\/www.wyliecomm.com\/2022\/09\/email-subject-lines-that-get-opened\/\">How to write email subject lines that get opened<\/a><\/p>\n<p class=\"index-story-deck\">Target the recipient to boost email analytics<\/p>\n<p class=\"index-story-intro\">It\u2019s all about the reader: Want to get opened? Write about the reader\u2019s favorite topic.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/09\/clever-email-subject-lines\/\"><img loading=\"lazy\" decoding=\"async\" title=\"How to write clever email subject lines\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/clever-email-subject-lines-150.png\" alt=\"How to write clever email subject lines\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" title=\"How to write clever email subject lines\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/clever-email-subject-lines-150.png\" alt=\"How to write clever email subject lines\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write clever email subject lines\" href=\"https:\/\/www.wyliecomm.com\/2022\/09\/clever-email-subject-lines\/\">How to write clever email subject lines<\/a><\/p>\n<p class=\"index-story-deck\">Try wordplay, humor, creative techniques<\/p>\n<p class=\"index-story-intro\">Try a little cleverness: Entertainment is the No. 1 reason people share email, according to Chadwick Martin Bailey.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/09\/tips-for-writing-email-subject-lines\/\"><img loading=\"lazy\" decoding=\"async\" title=\"Tips for writing email subject lines\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/tips-for-writing-email-subject-lines-150.png\" alt=\"Tips for writing email subject lines\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" title=\"Tips for writing email subject lines\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/tips-for-writing-email-subject-lines-150.png\" alt=\"Tips for writing email subject lines\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Tips for writing email subject lines\" href=\"https:\/\/www.wyliecomm.com\/2022\/09\/tips-for-writing-email-subject-lines\/\" target=\"\" rel=\"noopener noreferrer\">Tips for writing email subject lines<\/a><\/p>\n<p class=\"index-story-deck\">Make them clear, easy to understand<\/p>\n<p class=\"index-story-intro\">Stand out in the crowd: The best subject lines are short, descriptive and compelling, say the folks at MailChimp.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/09\/sense-of-urgency-in-email-subject-lines\/\"><img loading=\"lazy\" decoding=\"async\" title=\"Create a sense of urgency in email subject lines\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/sense-of-urgency-in-email-subject-lines-150.png\" alt=\"Create a sense of urgency in email subject lines\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" title=\"Create a sense of urgency in email subject lines\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/sense-of-urgency-in-email-subject-lines-150.png\" alt=\"Create a sense of urgency in email subject lines\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Create a sense of urgency in email subject lines\" href=\"https:\/\/www.wyliecomm.com\/2022\/09\/sense-of-urgency-in-email-subject-lines\/\" target=\"\" rel=\"noopener noreferrer\">Create a sense of urgency in email subject lines<\/a><\/p>\n<p class=\"index-story-deck\">It may be the most effective approach<\/p>\n<p class=\"index-story-intro\">Tick tock: A sense of urgency in subject lines increases opens, click-throughs and readership.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-long-should-email-subject-lines-be\/\"><img loading=\"lazy\" decoding=\"async\" title=\"How long should email subject lines be?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/how-long-should-email-subject-lines-be-150.png\" alt=\"How long should email subject lines be?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" title=\"How long should email subject lines be?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/how-long-should-email-subject-lines-be-150.png\" alt=\"How long should email subject lines be?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How long should email subject lines be?\" href=\"https:\/\/www.wyliecomm.com\/2022\/08\/how-long-should-email-subject-lines-be\/\" target=\"\" rel=\"noopener noreferrer\">How long should email subject lines be?<\/a><\/p>\n<p class=\"index-story-deck\">Do shorter ones get higher open rates?<\/p>\n<p class=\"index-story-intro\">Measure up: What\u2019s the optimal subject line length? 60 characters? 40? 25 to 30? More? Less?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/09\/emojis-in-subject-lines\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39249 size-full lazyload\" title=\"Should you use emojis in email subject lines?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-150.png\" alt=\"Should you use emojis in email subject lines?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39249 size-full\" title=\"Should you use emojis in email subject lines?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/09\/emojis-in-subject-lines-150.png\" alt=\"Should you use emojis in email subject lines?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Should you use emojis in email subject lines?\" href=\"https:\/\/www.wyliecomm.com\/2022\/09\/emojis-in-subject-lines\/\" target=\"\" rel=\"noopener noreferrer\">Should you use emojis in email subject lines?<\/a><\/p>\n<p class=\"index-story-deck\">What about special characters, all caps?<\/p>\n<p class=\"index-story-intro\">Does face with tears of joy have a place in email blast and newsletter subject lines? Maybe, say the folks at the Nielsen Norman Group.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on subject line secrets<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/email-subject-lines\/email-subject-line-best-practices\/email-subject-line-tester\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Email subject line testers &amp; other resources\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28651 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Email subject line testers &amp; other resources\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28651\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Email subject line testers &#038; other resources\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/email-subject-lines\/email-subject-line-best-practices\/email-subject-line-tester\/\" target=\"\" rel=\"noopener noreferrer\">Email subject line testers &amp; other resources<\/a><\/p>\n<p class=\"index-story-deck\">Tips, tools and techniques<\/p>\n<p class=\"index-story-intro\">Test your subject lines and polish your skills with these resources on writing better subject lines.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/email-subject-lines\/email-subject-line-best-practices\/great-email-subject-lines\/\"><img loading=\"lazy\" decoding=\"async\" title=\"Quotes on great email subject lines\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on great email subject lines\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" title=\"Quotes on great email subject lines\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on great email subject lines\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes on great email subject lines\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/email-subject-lines\/email-subject-line-best-practices\/great-email-subject-lines\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on great email subject lines<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cWhen it comes to email marketing, the best subject lines tell what\u2019s inside, and the worst subject lines sell what\u2019s inside.\u201d \u2014 MailChimp<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Get opened with benefits, urgency \u2014 maybe even emoticons Secrets to successful subject lines How to write email subject lines that get opened Target the recipient to boost email analytics It\u2019s all about the reader: Want to get opened? Write about the reader\u2019s favorite topic. How to write clever email subject lines Try wordplay, humor, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":33221,"parent":30441,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-18666","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email subject line best practices<\/title>\n<meta name=\"description\" content=\"Get opened: Along with the sender and the preheader, the subject line helps recipients decide whether to open your email message.\" \/>\n<meta name=\"robots\" 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