{"id":18557,"date":"2022-07-25T03:23:18","date_gmt":"2022-07-25T07:23:18","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=18557"},"modified":"2024-01-01T08:09:09","modified_gmt":"2024-01-01T12:09:09","slug":"how-to-vary-your-sentences","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-vary-your-sentences\/","title":{"rendered":"How to vary your sentences"},"content":{"rendered":"<h2>Build drama, create rhythm and more<\/h2>\n<p><a title=\"Short sentences are best\" href=\"https:\/\/www.wyliecomm.com\/2022\/07\/why-use-short-sentences\/\" target=\"\" rel=\"noopener noreferrer\">Short sentences are best<\/a>.\u00a0But make every sentence simple and short, and your copy will read like \u201cSee Dick run\u201d primers.<\/p>\n<figure id=\"attachment_30206\" aria-describedby=\"caption-attachment-30206\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30206\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-vary-your-sentences\/how-to-vary-your-sentences\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/how-to-vary-your-sentences.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-vary-your-sentences\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The short and the long of it&lt;\/strong&gt; Add rhythm and grace to your message by varying sentence length and structure. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/yellow-pencils-on-a-white-background-gm1002860018-270980042&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Photo credit: 5second&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/how-to-vary-your-sentences-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/how-to-vary-your-sentences.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/how-to-vary-your-sentences.png\" alt=\"How to vary your sentences\" title=\"How to vary your sentences\" width=\"450\" height=\"300\" class=\"size-full wp-image-30206 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/how-to-vary-your-sentences.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/how-to-vary-your-sentences-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30206\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/how-to-vary-your-sentences\/how-to-vary-your-sentences\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/how-to-vary-your-sentences.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-vary-your-sentences\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The short and the long of it&lt;\/strong&gt; Add rhythm and grace to your message by varying sentence length and structure. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/yellow-pencils-on-a-white-background-gm1002860018-270980042&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Photo credit: 5second&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/how-to-vary-your-sentences-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/how-to-vary-your-sentences.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/how-to-vary-your-sentences.png\" alt=\"How to vary your sentences\" title=\"How to vary your sentences\" width=\"450\" height=\"300\" class=\"size-full wp-image-30206\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/how-to-vary-your-sentences.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/03\/how-to-vary-your-sentences-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30206\" class=\"wp-caption-text\"><strong>The short and the long of it <\/strong> Add rhythm and grace to your message by varying sentence length and structure. <a href=\"https:\/\/www.istockphoto.com\/photo\/yellow-pencils-on-a-white-background-gm1002860018-270980042\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Photo credit: 5second<\/em><\/a><\/figcaption><\/figure>\n<p>So vary the length of your sentences \u2014 for interest, for drama, for rhythm.<\/p>\n<p>Fluctuating sentence lengths can help you:<\/p>\n<h3>1.  Make a point more powerfully.<\/h3>\n<p>\u201cPeople read long sentences quickly,\u201d says Jacqui Banaszynski, associate managing editor at\u00a0<em>The Seattle Times<\/em>. \u201cThey read short sentences more slowly. Short sentences are power points in your copy.\u201d<\/p>\n<p>Take these powerful passages from a\u00a0<a href=\"https:\/\/web.archive.org\/web\/20141212200527\/http:\/www.pulitzer.org\/archives\/7127\" target=\"_blank\" rel=\"noopener noreferrer\">Pulitzer Prize-winning series<\/a>\u00a0in the\u00a0<em>New York Daily News<\/em>\u00a0about the plight of Sept. 11 rescue workers. Notice how the lead\u2019s staccato sentences hit you in the chest like machine gun fire:<\/p>\n<p>A man\u2019s life is at stake. His name is Vito Valenti. On Sept. 11 he was caught in the maelstrom and stayed at Ground Zero as a volunteer to help in the frantic rescue and recovery operation. And today he is dying.<\/p>\n<div class=\"excerptbox\" style=\"border:solid 1px black;\">He is 42 years old.<\/p>\n<p>He cannot work.<\/p>\n<p>He has no pension.<\/p>\n<p>He has no health insurance.<\/p>\n<p>He has no money for medications.<\/p>\n<p>His lungs are being destroyed by pulmonary fibrosis.<\/p>\n<p>His only hope is a double lung transplant, but he cannot afford even the oxygen he needs to make it day by suffocating day.<\/p>\n<p>Only through the good graces of a generous medical supply company is he being sustained with the fundamental requirement of life: breath.<\/p><\/div>\n<p>The rest of the article moves along at a more leisurely cadence with an average sentence length of 16.5 words. But the ending returns to gunfire pace:<\/p>\n<div class=\"excerptbox\" style=\"border:solid 1px black;\">&#8220;I\u2019m begging for someone to help me,\u2019 Valenti said. \u2018I do not want to die.&#8221;<\/p>\n<p>He shouldn\u2019t have to beg.<\/p><\/div>\n<p>What power points are you making in your piece? How can you use short sentences to slow readers down and better make your point?<\/p>\n<h5>\u201cRemember that two great masters of language, William Shakespeare and James Joyce, wrote sentences that were almost childlike when their subjects were most profound.\u201d<\/h5>\n<h6>\u2014 Kurt Vonnegut, novelist<\/h6>\n<h3>2. Clarify complex concepts.<\/h3>\n<p><a href=\"https:\/\/www.wyliecomm.com\/2022\/07\/why-use-short-sentences\/\">Shorter sentences increase understanding.<\/a>\u00a0So the harder your topic is to understand, the shorter your sentences should be.<\/p>\n<h5>\u201cThe oldest and best advice in the business is: The tougher it is to tell, the slower and simpler you tell it.\u201d<\/h5>\n<h6>\u2014 Bob Levey, \u201chometown columnist\u201d for the\u00a0<em>Washington Post<\/em><\/h6>\n<h3>3. Increase credibility.<\/h3>\n<p>In times of crisis, make your sentences, words and paragraphs shorter and simpler. That will show your organization to be transparent, rather than covering up the facts by obfuscating.<\/p>\n<h5>\u201cIf a writer wants the reader to think something is the absolute truth, the writer should render it in the shortest possible sentence. Trust me.\u201d<\/h5>\n<h6>\u2014 Roy Peter Clark, author of\u00a0<em>Writing Tools,\u00a0<\/em>paraphrasing Tom Wolfe<\/h6>\n<h3>4. Create drama.<\/h3>\n<p><a href=\"https:\/\/web.archive.org\/web\/20090905170500\/http:\/www.poynter.org\/column.asp?id=78&amp;aid=115304\" target=\"_blank\" rel=\"noopener noreferrer\">A series of short sentences slows the reader down<\/a>, building suspense, Clark writes. They serve as cliff-hangers, propelling the reader through the copy.<\/p>\n<p>Long sentences, on the other hand, can create a breathless, slow-motion, stream-of-consciousness scene. Take this beauty, from novelist Paul Harding\u2019s Pulitzer Prize-winning novel,\u00a0<em>Tinkers:<\/em><\/p>\n<div class=\"excerptbox\" style=\"border:solid 1px black;\">He married. He moved. He was a Methodist, a Congregationalist, and finally a Unitarian. He drew machines and taught mechanical drawing and had heart attacks and survived, sped down the new highway before it opened with his friends from engineering school, taught math, got a master\u2019s degree in education, counseled guidance in high school, went back north every summer to fly-fish with his poker buddies \u2014 doctors, cops, music teachers \u2014 bought a broken clock at a tag sale and a reprint of an eighteenth-century manual on how to fix it, retired, went on group tours to Asia, to Europe, to Africa, fixed clocks for thirty years, spoiled his grandkids, got Parkinson\u2019s, got diabetes, got cancer, and was laid out in a hospital bed in the middle of his living room, right where they put the dining room table, fitted with its two extra leaves for holiday dinners.<\/div>\n<p>Notice how the two short sentences and medium-length sentence launch that 130-word one. The long sentence would be much less effective without the setup.<\/p>\n<div class=\"excerptbox\" style=\"border:solid 1px black;\">He married a woman named Megan Finn who talked without pause from the moment she woke \u2014 Well the good lord has given me another day! shall I cook eggs and ham or flapjacks and bacon? I have some blueberries left but those eggs will go bad if I don\u2019t use them and I can put the blueberries in a cobbler for dessert tonight because I know how much you love cobbler and how the sugar crust soothes you to sleep like warm milk does a crabby baby although I don\u2019t know why because I saw somewhere that sugar winds a person up but I\u2019m not going to argue with what works \u2014 until she went to sleep \u2026<\/div>\n<p>Want one more example? Check out the 250-word sentence in Clark\u2019s \u201c<a href=\"https:\/\/web.archive.org\/web\/20090118081208\/http:\/www.poynter.org\/column.asp?id=78&amp;aid=128861&amp;view=print\" target=\"_blank\" rel=\"noopener noreferrer\">Tracking the Great Long Sentence<\/a>.\u201d<\/p>\n<h3>5. Convey information efficiently.<\/h3>\n<p>Most sentences shouldn\u2019t turn literary cartwheels. If your sentences shout, \u201cLook, Ma! I\u2019m writing!\u201d they\u2019re probably distracting the reader from the main event \u2014 the message.<\/p>\n<h5>\u201cYou don\u2019t have to go for a home run in every sentence. It will exhaust you and the reader. I always tell my students that every paragraph needs an ox-like sentence that does the work. It should be simple and short. Don\u2019t hide or disguise what you need to say for the sake of cleverness. Just tell me what I need to know.\u201d<\/h5>\n<h6>\u2014 James Magnuson, novelist<\/h6>\n<h3>6. Create rhythm.<\/h3>\n<p>What does your copy sound like? Create music with your writing.<\/p>\n<h5>\u201cI think of writing as being musical. Punctuation is the rhythm and the words are the melody.\u201d<\/h5>\n<h6>\u2014 Alice Steinbach, Pulitzer Prize-winning journalist<\/h6>\n<h3>The short and long of varying sentence length<\/h3>\n<p>So make some sentences very short, others very long. One dramatic technique is to write a longer, more complex sentence, then follow it with a one- or two-word sentence or paragraph.<\/p>\n<p>Enough said.<\/p>\n<p>___<\/p>\n<p>Sources: Arthur Browne, Beverly Weintraub and Heidi Evans, \u201c<a href=\"https:\/\/web.archive.org\/web\/20141212200527\/http:\/www.pulitzer.org\/archives\/7127\" target=\"_blank\" rel=\"noopener noreferrer\">Please Help Me Go On Living<\/a>,\u201d\u00a0<em>New York Daily News,\u00a0<\/em>Aug. 10, 2006. From the Pulitzer Prize-winning series<\/p>\n<p>Roy Peter Clark, \u201c<a href=\"https:\/\/web.archive.org\/web\/20090905170500\/http:\/www.poynter.org\/column.asp?id=78&amp;aid=115304\" target=\"_blank\" rel=\"noopener noreferrer\">Suspense \u2026 and the short sentence<\/a>,\u201d The Poynter Institute, Dec. 27, 2006<\/p>\n<p>Roy Peter Clark, \u201c<a href=\"https:\/\/web.archive.org\/web\/20090118081208\/http:\/www.poynter.org\/column.asp?id=78&amp;aid=128861&amp;view=print\" target=\"_blank\" rel=\"noopener noreferrer\">Tracking the Great Long Sentence<\/a>,\u201d The Poynter Institute, Aug. 28, 2007<\/p>\n<div id='MMC-Clear' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-81\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Clear-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/clear-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training-mmc.png\" alt=\"Clear-writing workshop, a mini master class\" title=\"Clear-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Reach more readers with tight writing<\/h3>\r\n\t\r\n<p>Would your piece be twice as good if it were half as long? Yes, say readability experts.<\/p>\r\n\t\r\n<p>So how long should your message be? Your paragraphs? Your sentences? Your words? 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more<\/p>\n","protected":false},"author":6,"featured_media":30206,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[272],"tags":[41,448,442,336],"class_list":{"0":"post-18557","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sentence-length","8":"tag-creativity","9":"tag-credibility","10":"tag-long-sentence","11":"tag-short-sentence","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to vary your sentences<\/title>\n<meta name=\"description\" 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